In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

Google.com was the most visited website in Kazakhstan, with approximately 530 million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented 303.6 million times in the same month.

In Saudi Arabia, the most visited website as of November 2024 was Google.com, with around **** billion monthly visitors. The second most-visited website was YouTube.com, with *** billion monthly visits in total.

In November 2024, Google.com saw 172 million unique identities accessing the search platform from the United Kingdom. YouTube.com was ranked second with 94.6 million unique visits to the site during the analyzed months.

Currently, Google holds the leading position as the most popular website worldwide with approximately 81 billion monthly visits at its peak. The online platform has held the top spot since June 2010, when it relieved Yahoo of the first place.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

Google.com, youtube.com, and facebook.com were the most visited websites in Ukraine in December 2021. Furthermore, Google's website on the Ukrainian domain, google.com.ua, ranked in the top 10 during that time.

In January 2024, search platform Google.com was the top ranking website in South Africa with an average monthly traffic of almost 509 million monthly visits. Social platform Facebook.com ranked second, with an average monthly traffic of 149 million total visits.

In November 2021, the most visited website in Sweden was Google.com, with total monthly traffic exceeding 107 million visits. Aftonbladet.se came in second place with 38.2 million monthly visits, followed by Expressen.se with 38.1 million total visits during the month.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

The monthly traffic of Google.com was approximately *** million visits in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.