In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Zillow.com was the most-visited real estate website worldwide in 2024, with an average of ************* visits per month during the measured period. Leboncoin.fr ranked second, with ***** million monthly visits, while Carigslist.org ranked third, with ***** million average accesses.

Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In 2024, nih.com was the most-visited healthcare website worldwide, with an average of ************** visits per month. Healthline.com was ranked second with *********** visits, followed by mayoclinic.org with ************** average accesses.

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of desktop visits to sites in this category in April 2024. Second place went to eBay.com with roughly three percent. Amazon leads the way There is no denying the dominance of Amazon in the e-commerce industry. By 2026, Amazon's worldwide net sales are estimated to exceed *** trillion U.S. dollars. In 2022, amazon.com garnered over ***** billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of April 2024, the leading social media traffic referrers to amazon.com were YouTube, Facebook, and X. Online shopping Amazon’s strong position is also due to shoppers’ preference for online marketplaces. As of April 2024, nearly ********* of online consumers opted for online marketplaces over all other digital channels. This category of platforms was also ranked as the e-commerce channel delivering the best customer experience in 2024. According to shoppers worldwide, the ***** most important changes that could make their digital shopping experience better were faster delivery, free returns, and more convenient shipping conditions.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

In February 2025, jomashop.com ranked as the most visited jewelry and luxury goods website worldwide. That month, the premium site garnered over eight million website visitors. Therealreal.com ranked second, with around seven million visitors, followed by saksfifthavenue.com at about six million.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

In 2024, Tinder.com was the most popular dating website worldwide, registering over ************* average monthly visits. Badoo.com ranked second with ************* monthly visits, while Bumble.com generated roughly almost ************* average visits during the analyzed period.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

With approximately ***** million visits in April 2024, French online marketplace leboncoin.fr was the most consulted recommerce website in France. Other prominent web stores that consumers used to buy and sell second-hand or reconditioned items included the Lithuanian fashion marketplace Vinted.fr, which recorded **** million visits that same month, and ebay.fr who was the only secondhand marketplace in France to experience an increase in monthly visits in April 2024 compared to the same month in the previous year.

In October 2022, Poder360 was the most popular stand-alone news website in Brazil, with approximately 17.8 million unique visitors (UVs). Jota ranked second with 10.4 million UVs, followed by O Antagonista and Congresso em Foco, with 5.4 and 3.5 million UVs, respectively during that month. Meanwhile, Global News online (including G1) and UOL were among the leading online news brands in Brazil by the weekly reach in early 2023.

In Saudi Arabia, the most visited website as of November 2024 was Google.com, with around **** billion monthly visitors. The second most-visited website was YouTube.com, with *** billion monthly visits in total.

Department store chain myer.com.au topped the list of popular apparel and fashion retail websites shopped from in Australia in February 2025, registering around 7.87 million site visits. Coming in second, online-only fashion retailer shein.com recorded approximately five million site visits in Australia that same month. theiconic.com.au dropped to fourth place in the ranking, increasingly challenged by shein.com.

In April 2024, users visited ah.nl nearly ********** times, making it the most popular food and beverage website in the Netherlands. Supermarket competitor Jumbo.com ranked second, with nearly ************ website visits, followed by the Dutch domain of Lidl, with roughly *********** visits. The most visited site, Albert Heijn, is a supermarket with over a thousand retail stores across the Netherlands. The supermarket has been successful in its embrace of e-commerce.

Currently, Google holds the leading position as the most popular website worldwide with approximately 81 billion monthly visits at its peak. The online platform has held the top spot since June 2010, when it relieved Yahoo of the first place.

Amazon.se was the most popular webshop in Sweden in February 2025, with about 13 million visits. Ica.se ranked second, with roughly 11 million visits that month.