In 2022, digital advertising accounted for ** percent of total ad revenue worldwide. The share is expected to grow to ** percent in 2028, reaching ** percent in 2024.

Graph and download economic data for Total Revenue for Advertising, Public Relations, and Related Services, Establishments Subject to Federal Income Tax (REV5418TMSA) from Q4 2003 to Q2 2025 about advertisement, public, revenue, establishments, tax, federal, income, services, and USA.

In 2024, the total revenue generated by the advertising sector in India grossed nearly *** trillion Indian rupees, having grown by *** percent from the previous year. New media overtook traditional media and accounted for more than **** of the advertising revenue. The industry was estimated to further grow by ***** percent in 2025 and at a *** percent CAGR until 2027. How big is India’s ad industry? The advertising industry in India has developed from small-scale businesses to one of the leading industries worldwide. In a short time, the industry managed to show tremendous growth in all domains, be it creativity, revenue generation, or employability. India is one of the fastest-growing ad markets in the world and was expected to have the highest growth in ad spend in 2024.New media takes center stage Until a few years ago, traditional media, especially television, was the key contributor to Indian ad revenues. However, with the rise of digitalization spurred on by the coronavirus pandemic, the digital media market recorded tremendous growth. As of 2021, digital overtook television to become the leading ad medium. The increasing popularity of online gaming further bolstered the digital advertising sector.

In 2024, search was the largest digital advertising format in the United States, with a revenue of nearly *** billion U.S. dollars. Static display ranked second, with ** billion dollars. In total, U.S. digital ad revenue stood at *** billion U.S. dollars that year.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

Google websites (including search and YouTube) generated an advertising revenue of 234.23 billion U.S. dollars in 2024. Total Google segment revenue amounted to over 348.16 billion U.S. dollars in 2024.

Graph and download economic data for Total Revenue for Advertising Agencies, Establishments Subject to Federal Income Tax, Employer Firms (REVEF54181TAXABL) from 1998 to 2022 about advertisement, agency, employer firms, accounting, revenue, establishments, tax, services, and USA.

As of the year 2024, digital advertising accounted for ** percent of the media and entertainment industry's total advertising revenues in India. The combination of TV, digital, and print ad revenues accounted for more than ** percent of the overall ad revenue that year.

In 2029, global retail media advertising revenue is expected to reach 368 billion U.S. dollars. Out of that total, retailers are forecast to attract 293 billion dollars and non-retailers (through off-site advertising) 75 billion dollars.

In 2021, Spotify's podcast advertising revenue in the United States reached 14.1 percent of the company's total advertising revenue. That was a 4.4 percentage point increase as compared to 2020. Growth is projected to continue in 2022, with a 2.6 point increase, indicating the heightening interest in podcast ads among advertisers.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

Graph and download economic data for Total Revenue for Display Advertising, All Establishments, Employer Firms (DISCONTINUED) (REVEF54185ALLEST) from 1998 to 2012 about advertisement, employer firms, accounting, revenue, establishments, services, and USA.

In 2020, the short video advertising revenue made up about **** percent of the total online ad spending in China and the share was expected to surpass ** percent by 2023. E-commerce advertising and search engine advertising were the two major segment in China's online ad market.

Graph and download economic data for Total Revenue for Advertising Material Distribution Services, Establishments Subject to Federal Income Tax, Employer Firms (REVEF54187TAXABL) from 2007 to 2022 about advertisement, distributive, employer firms, materials, revenue, establishments, tax, federal, income, services, and USA.

United States - Total Revenue for Advertising, Public Relations, and Related Services, Establishments Subject to Federal Income Tax was 55325.00000 Mil. of $ in April of 2025, according to the United States Federal Reserve. Historically, United States - Total Revenue for Advertising, Public Relations, and Related Services, Establishments Subject to Federal Income Tax reached a record high of 56839.00000 in October of 2024 and a record low of 15290.00000 in January of 2004. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Advertising, Public Relations, and Related Services, Establishments Subject to Federal Income Tax - last updated from the United States Federal Reserve on December of 2025.

United States - Total Revenue for Other Services Related to Advertising, Establishments Subject to Federal Income Tax, Employer Firms was 17742.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Other Services Related to Advertising, Establishments Subject to Federal Income Tax, Employer Firms reached a record high of 17742.00000 in January of 2022 and a record low of 11526.00000 in January of 2009. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Other Services Related to Advertising, Establishments Subject to Federal Income Tax, Employer Firms - last updated from the United States Federal Reserve on November of 2025.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales,...

In 2022, TikTok's estimated share in global video advertising revenue stood at ***** percent. The source projected it would ****** by 2027. Additionally, TikTok Douyin (the same app in China) held a share of ** percent in 2022 and was expected to grow to ** percent in the same period. Combined, the apps would account for ** percent of the total in 2027.

United States - Total Revenue for Direct Mail Advertising, Establishments Subject to Federal Income Tax, Employer Firms was 11739.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Direct Mail Advertising, Establishments Subject to Federal Income Tax, Employer Firms reached a record high of 12464.00000 in January of 2006 and a record low of 9470.00000 in January of 2020. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Direct Mail Advertising, Establishments Subject to Federal Income Tax, Employer Firms - last updated from the United States Federal Reserve on November of 2025.

Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.