During the fourth quarter 2024, Amazon generated total net sales of nearly 188 billion U.S. dollars, surpassing the 170 billion U.S. dollars in the same quarter of 2023. From books to billions Launched in 1995 in the United States as an online bookshop, Amazon has since grown into an international e-commerce giant. In April 2023 worldwide visits to amazon.com amounted to over two billion considering both desktop and mobile traffic. Prime time in the U.S. Although a global company, Amazon truly thrives in the United States where the company is the leading e-commerce platform by sales value. In the North American country, the number of subscribers using Amazon Prime services has been growing steadily over the last several years and is forecast to reach new heights in 2024.

In 2024, Amazon's total consolidated net sales revenue amounted to 638 billion U.S. dollars, 143 billion U.S. dollars of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly 388 billion U.S. dollars in net sales during the year. Sales activities Amazon appeals because it sells a wide range of products. Its departments include beauty, clothing, electronics, games and even wine, along with digital products and subscription services. In 2022, Amazon's largest revenue segment was online retail product sales with roughly 220 billion U.S. dollars in global net sales. Retail third-party seller services ranked second with nearly 118 billion U.S. dollars in sales. A weak spot Faster and more efficient delivery services come with a price. Data from the company's financial reports showed that Amazon's worldwide shipping costs amounted to a staggering 83.5 billion U.S. dollars, up from 76.7 billion U.S. dollars in 2021. Amazon's annual fulfillment expenses have also risen steadily, from 75.1 billion U.S. dollars in 2021 to over 84 billion U.S. dollars in 2022.

Since its launch, Amazon Business has generated increasing sales numbers. The value of its total revenue amounted to 8.2 billion U.S. dollars in 2019. By 2025, the online marketplace might reach a total revenue of 44.3 billion U.S. dollars.

In 2024, Amazon's net revenue from subscription services segment amounted to 44.37 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 200 million paying members worldwide at the end of 2020. The AWS category generated 107.56 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 638 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. In 2019, the company’s revenue increased by 21 percent, compared to Google’s revenue growth during the same fiscal period, which was just 18 percent. The majority of Amazon’s net sales are generated through its North American business segment, which accounted for 236.3 billion U.S. dollars in 2020. The United States are the company’s leading market, followed by Germany and the United Kingdom. Business segment: Amazon Web Services Amazon Web Services, commonly referred to as AWS, is one of the strongest-growing business segments of Amazon. AWS is a cloud computing service that provides individuals, companies and governments with a wide range of computing, networking, storage, database, analytics and application services, among many others. As of the third quarter of 2020, AWS accounted for approximately 32 percent of the global cloud infrastructure services vendor market.

In 2024, Amazon reported 56.21 billion U.S. dollars in revenue generated through advertising sales worldwide. The amount increased by over 20 percent in comparison to the previous year. According to estimates, Amazon accounted for 11 percent of total digital ad spending worldwide in 2024.

The combined number of full- and part-time employees at Amazon.com has increased significantly since the beginning of the COVID-19 pandemic. However, after peaking at 1.62 million in the first quarter of 2022, Amazon's workforce saw a sharp decline. In the fourth quarter of 2024, the U.S. e-commerce multinational headquartered in Seattle, Washington, had 1,556,000 full- and part-time employees. Amazon’s financial dance Amazon’s sharp decline in its workforce is mirrored in the annual net income incurred by the company. In 2022, amazon.com reported a net loss of around 2.7 billion U.S. dollars. However, this is not seen in the company's net sales revenue, which has generally continued to increase over the years, with North America accounting for the largest share. In the final quarter of 2023, amazon.com recorded its highest revenue ever, generating a total of 169 billion U.S. dollars. Amazon's labor dwindles When taking a closer look at the number of workers that amazon.com has employed over the past decade, it is evident that there has been a noticeable decline in recent years. From 2021 to 2023, there was a decrease of over 83,000 employees working for the online marketplace. Even with this decrease in employee count, Amazon still ranks second only to Walmart when comparing leading global companies by the number of employees. To further illustrate, Walmart employed a workforce of 2.1 million individuals in 2023, while Amazon employed 1.5 million.

The online revenue of amazon.ae amounted to US$750.7m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The estimated monthly revenue from skincare sales in the beauty and personal care product category on Amazon in the United States ranges from approximately 544 to nearly 953 million U.S. dollars in 2024. Sales of skincare items are estimated to peak in July 2024. The total beauty and personal care product sales on Amazon are estimated to range from 2.4 to 3.8 billion U.S. dollars that same year.

Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from 33.2 percent to 34.7 percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost 50 percent in 2024, Amazon dominates the electronics online retail space in the United States.

For the first time in almost a decade, online retail platform Amazon reported a net loss of 2.7 billion U.S. dollars in 2022. After that, in the fiscal year ending December 31st 2024, the net income amounted to 59.2 billion U.S. dollars. Amazon Web Services Amazon does not rely on retailing alone to generate profits. Its cloud business, AWS, is the one segment raking in steady profits with a 24.6 billion U.S. dollar operating income in the most recently reported year. The annual revenue of the business segment came to 90.3 billion U.S. dollars in 2023. As of the fourth quarter 2023, Amazon Web Services accounted for 31 percent of the global cloud infrastructure service market. Amazon’s other businessesDue to the company’s financial resources, Amazon has the capability to invest in new products and markets, such as online and offline grocery sales. In June 2017, Amazon purchased grocery retailer Whole Foods Market for 13.7 billion U.S. dollars, the company’s most expensive acquisition by far. This acquisition was primarily a move to expand the company's online grocery business, one of the fastest growing online shopping trends in the United States.

Prime Day sales on Amazon reached a massive $12.9 billion in 2023.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Over the fourth quarter 2024, Amazon's net sales generated through its third party seller services grew by ten percent on the same period a year prior. Third party seller services included commissions, fulfilment and shipping fees and other services related to third party sellers, and growth figures excluded the impact of Whole Foods Market . In the same period, third party sellers accounted for 62 percent of Amazon's paid unit sales.

In the second quarter of 2024, AWS generated cloud computing and hosting revenues of approximately 26 billion U.S. dollars. Amazon Services Amazon is the one of the leading online retailers worldwide and the leading e-retailer in the United States. In 2024, net sales amounted to over 574 billion U.S. dollars, up from 514 billion U.S. dollars in the previous year. Amazon is the world’s largest online retailer of books, clothing, electronics, music, and many other consumer products. The company is also the producer of the world’s most famous e-book reader, the Amazon Kindle. The vast majority of Amazon’s revenues are generated through the sales of electronics and other products, followed by third-party seller services and AWS. Although primarily active in the B2C market, Amazon also enables third-party sellers to trade their products as well as providing technology infrastructure services (Amazon Web Services, AWS) to businesses. As of the second quarter of 2024, more than half of paid units were sold by third-party sellers. Amazon Web Services includes cloud computing and hosting services, which is a growing sector of online enterprise services. AWS is one of the most popular public cloud platform and infrastructure services worldwide, with 76 percent of respondents from a global survey indicating that they were already running apps on the platform. Other popular cloud services providers include Microsoft with Azure, Google, Oracle, and IBM.

In financial year 2024, Amazon India reported operating revenue of over 254 billion Indian rupees. This was a significant increase in comparison to the revenue of financial year 2021 . Amazon India is one of the largest e-commerce companies in India.

In the fourth quarter of 2024, Amazon.com saw a nine percent increase in global net revenue across online stores when compared to the prior quarter. In terms of profitability, the online stores segment was followed by retail third-party seller services, with net revenues of 47.7 billion U.S. dollars. Incessant growth Amazon.com, world’s leading online retailing company based in the United States, enjoyed unprecedented growth in net revenues in 2020 and 2021, also because of the coronavirus pandemic lockdown. This growth was again repeated in the annual net sales across different global markets, with the United States being the most prominent one. Not just retail In addition to offering a plethora of goods such as books, clothing, electronics, household items, and many more, Amazon.com also provides subscription services to its customers which gives access to additional perks like free shipping, discounts, and Amazon Prime Video . The latter, the company’s video-on-demand service, has increasing popularity among internet users.

In the second quarter of 2024, revenues of Amazon Web Services (AWS) rose to 19 percent, the highest since Q2 of 2022. AWS is one of Amazon’s strongest revenue segments, generating 90 billion U.S. dollars in 2023 net sales, up from 80 billion U.S. dollars in 2021. Amazon Web Services Amazon Web Services (AWS) provides on-demand cloud platforms and APIs through a pay-as-you-go-model to customers. AWS launched in 2002 providing general services and tools and produced its first cloud products in 2006. Today, more than 175 different cloud services for a variety of technologies and industries are released already. AWS ranks as one of the most popular public cloud infrastructure and platform services running applications worldwide in 2020, ahead of Microsoft Azure and Google cloud services. Cloud computing Cloud computing is essentially the delivery of online computing services to customers. As enterprises continually migrate their applications and data to the cloud instead of storing it on local machines, it becomes possible to access resources from different locations. Some of the key services of the AWS ecosystem for cloud applications include storage, database, security tools, and management tools. AWS is among the most popular cloud providers Some of the largest globally operating enterprises use AWS for their cloud services, including Netflix, BBC, and Baidu. Accordingly, AWS is one of the leading cloud providers in the global cloud market. Due to its continuously expanding portfolio of services and deepening of expertise, the company continues to be not only an important cloud service provider but also a business partner.

In 2023, Amazon EU S.à r.l. had a revenue of over 53 billion euros, down from the previous year. Amazon's European division is headquartered and registered in Luxembourg, since June 8, 2004, with registered branches in France, Germany, Italy, Spain and the United Kingdom. Amazon started out as an online store in these countries, but currently also feature Amazon Prime.

How big is e-commerce in Europe?

The United Kingdom, Germany, and France were the three European countries with the highest e-commerce penetration in 2022. British consumers also had the highest annual e-commerce expenditure per capita at slightly over 1,000 euros, doubling the online spending of Polish online consumers.

European consumers and cross-border e-commerce

After the UK, online shoppers from Germany generated the second-highest cross-border e-commerce revenue, with over 26 billion euros in 2020. In the considered year, the value of revenue from cross-border e-commerce neared 150 billion euros in the leading 16 European markets, while further projections estimate that this figure could grow to 220 billion euros by 2022.

In 2023, Amazon Web Services (AWS) generated 90.8 billion US dollars with its cloud services. From 2013 until today, the annual revenue of AWS cloud computing and hosting solutions continually increased.

Amazon - additional information Amazon.com went online in 1995, initially as a book store, and achieved almost immediate success. In 1998 the store expanded to include a music and video store and different other products, such as apparel and consumer electronics in the following years. The company is the undisputed leader of the e-retail market in the United States, ranking ahead of walmart.com and apple.com in terms of revenue.

Amazon Web Services In 2006, AWS launched as a cloud computing platform to provide online services. Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing capacity, are the most well-known of these services. The company has dozens of locations in 25 different regions across the world and is continually expanding its global infrastructure to ensure low latency through proximity to the user.

From these data centers, Amazon is offering more than 200 fully featured services to its global customer base. Video streaming service Netflix is one of AWS’s largest customers, using Amazon’s services to store their content on servers throughout the world. Among its more than one million active users, AWS also lists other well-known organizations from various industries, such as Disney, the UK Ministry of Justice, Kellog’s, Guardian News and Media, and the European Space Agency.

In 2023, Amazon generated approximately 37.6 billion U.S. dollars in revenue in Germany. The company's global revenue grew by around 63 billion U.S. dollars between 2022 and 2023. Revenue in Germany saw a decrease from 2021 to 2022, but 2023 saw the highest figure to date. Amazon in Europe Amazon’s expansion from the U.S. to Europe began in the late 1990s, with the launch of its UK and German websites. The company strategically entered European markets to tap into the growing e-commerce demand. By localizing its services, building logistics networks, and expanding its product offerings, Amazon solidified its presence in Europe and has become the leading online marketplace in Europe. As of 2023, Amazon operated 98 distribution centers in Europe, most of which were located in Germany and the United Kingdom. Online shoppers in Germany The convenience of online shopping has led to a steady year-on-year increase in the number of people using e-commerce for everything from clothing to groceries, with projections estimating nearly 52 million users in Germany by 2029. This growth is primarily driven by younger consumers and the working population, who are attracted to time-saving features like fast delivery and click-and-collect services, making it easier to balance shopping with busy work schedules. The vast majority of online shoppers make at least one purchase on Amazon each month, with an average basket value of around 36 euros.