How many apps are there in the Play Store? The number of available apps in the Google Play Store was most recently placed at 1.68 million apps, after surpassing 1 million apps in July 2013. Google Play Store Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, and TV. As of April 2021, the ranking of the top-grossing Android apps worldwide is dominated by mobile games with Coin Master, Garena Free Fire, and PUBG mobile leading the ranking. This hardly comes as a surprise as it is estimated that gaming apps will account for over 70 percent of Google Play app revenues in 2024. As most apps in the Google Play Store are available for free, the company needs to utilize effective business models to secure healthy revenue. How do apps make money? Despite the robust gaming app revenues, most gaming apps are free to download and rely on monetization via in-app advertising or in-game purchases of items such as boosters and accessories. A November 2021 survey of mobile app publishers found that video ads were the most popular mobile app monetization model, followed by display ads and in-app purchases. Additionally, monetizing via subscriptions has proven an effective model for several highly popular apps, with subscription revenues hitting 18.3 billion U.S. dollars in revenues in 2021.

During the second quarter of 2024, over 2.26 million mobile apps were available on the Google Play Store, down by 18 percent compared to the previous quarter. Between the beginning of 2019 and the end of 2021, the number of mobile apps available to Android users via the Google Play Store experienced a constant increase, reaching 4.67 million apps during the last quarter of 2021. However, after 2022, the number of apps available in the Google Play Store fluctuated.

This dataset encompasses a wide-ranging collection of Google Play applications, providing a holistic view of the diverse ecosystem within the platform. It includes information on various attributes such as the title, developer, monetization features, images, app descriptions, data safety measures, user ratings, number of reviews, star rating distributions, user feedback, recent updates, related applications by the same developer, content ratings, estimated downloads, and timestamps. By aggregating this data, the dataset offers researchers, developers, and analysts an extensive resource to explore and analyze trends, patterns, and dynamics within the Google Play Store. Researchers can utilize this dataset to conduct comprehensive studies on user behavior, market trends, and the impact of various factors on app success. Developers can leverage the insights derived from this dataset to inform their app development strategies, improve user engagement, and optimize monetization techniques. Analysts can employ the dataset to identify emerging trends, assess the performance of different categories of applications, and gain valuable insights into consumer preferences. Overall, this dataset serves as a valuable tool for understanding the broader landscape of the Google Play Store and unlocking actionable insights for various stakeholders in the mobile app industry.

As of June 2025, Google Play was the app store with the highest number of available apps. More than *********** apps were available at that time. The Apple App Store was the second-largest app store with just under *********** available apps for iOS. The exact number of apps fluctuates as Apple and Google regularly remove content from their app stores that is not consistent with their guidelines and compliance.

In April 2025, approximately ** thousand mobile apps were released through the Google Play Store. This figure indicates a notable decrease compared to the previous examined period. In the measured period, the highest number of app releases via Google Play Store was recorded in March 2019, with over *** thousand apps released.

Key Apple App Store StatisticsApple App Store App and Game RevenueApple App Store Gaming App RevenueApple App Store App RevenueApple App Store App and Game DownloadsApple App Store Game...

In the second quarter of 2024, the Google Play Store hosted and distributed over ******* gaming apps, making it the largest category on the platform. Education apps were the second largest category on the Google Play Store, with almost ******* titles in the category. Comic apps represented the category hosting the smallest number of titles on the platform, with approximately ***** Android titles distributed to global Google Play Store users during the examined period.

App Download Key StatisticsApp and Game DownloadsiOS App and Game DownloadsGoogle Play App and Game DownloadsGame DownloadsiOS Game DownloadsGoogle Play Game DownloadsApp DownloadsiOS App...

In February 2025, TikTok was the most-downloaded app in the Google Play Store worldwide, generating almost ** million downloads from Android users. WhatsApp was the second-most popular app with approximately ** million downloads from global users. The Google Play Store ecosystem Launched in March 2016, the Google Play Store is the major app distributor for global Android users, as well as one of the most important mobile app stores in the industry. As of the second quarter of 2024, over **** million mobile apps were available on the Google Play Store, after hitting the record number of **** million apps available to users during the fourth quarter of 2021. Android users browsing the Google Play Store can find any type of mobile app, from dating to mobile productivity, with gaming apps being the most popular app category on the platform. Maintenance of apps hosted in the Google Play Store helps improve the overall quality of content proposed to users. Built for success: app optimization in the Google Play Store Being featured in the first positions on mobile app stores results page is key to the success of an application, as it improves impressions and increases the chances of downloads. User satisfaction and good experiences are, as always, the top variables to determine apps’ popularity. As of February 2022, the average rating of mobile apps figuring in the first ** positions on the Google Play Store was almost four stars, with reviews ranging from **** to **** stars. When it came to SEO, it was found that mobile apps spotting category-specific target keywords in the titles ranked higher than those who did not. Additionally, app icons in the Google Play Store presented industry-specific colors for different categories, like black for gaming apps and red for food and drink apps. Highly recognizable app category colors might not only help users in their app search endeavors, but also increase brand awareness.

As of the second quarter of 2024, approximately 264,000 mobile gaming apps were available in the Google Play Store, representing a 18.84 percent idecrease compared to the previous quarter.

Analysis of ‘Playstore Analysis’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/madhav000/playstore-analysis on 30 September 2021.

--- Dataset description provided by original source is as follows ---

Google Play Store team had launched a new feature wherein, certain apps that are promising, are boosted in visibility. The boost will manifest in multiple ways including higher priority in recommendations sections (“Similar apps”, “You might also like”, “New and updated games”). These will also get a boost in search results visibility. This feature will help bring more attention to newer apps that have the potential.

Analysis to be done:

The problem is to identify the apps that are going to be good for Google to promote. App ratings, which are provided by the customers, is always a great indicator of the goodness of the app. The problem reduces to: predict which apps will have high ratings.

Problem Statement:

Google Play Store team is about to launch a new feature wherein, certain apps that are promising, are boosted in visibility. The boost will manifest in multiple ways including higher priority in recommendations sections (“Similar apps”, “You might also like”, “New and updated games”). These will also get a boost in search results visibility. This feature will help bring more attention to newer apps that have the potential.

Content:

Dataset: Google Play Store data (“googleplaystore.csv”)

Fields in the data: App: Application name Category: Category to which the app belongs Rating: Overall user rating of the app Reviews: Number of user reviews for the app Size: Size of the app Installs: Number of user downloads/installs for the app Type: Paid or Free Price: Price of the app Content Rating: Age group the app is targeted at - Children / Mature 21+ / Adult Genres: An app can belong to multiple genres (apart from its main category). For example, a musical family game will belong to Music, Game, Family genres. Last Updated: Date when the app was last updated on Play Store Current Ver: Current version of the app available on Play Store Android Ver: Minimum required Android version

--- Original source retains full ownership of the source dataset ---

In the first quarter of 2024, users downloaded approximately **** billion apps from Google Play. This represents a decrease compared to the first quarter of the previous year, when Android users downloaded approximately ** billion apps from the Google Play Store. In contrast, mobile app only generated roughly *** billion downloads in the Apple App Store. The Google Play platform has always made up the bulk of app downloads but the Apple App Store is stronger in terms of revenue generation.

The mobile application store market value is anticipated to be around US$ 235,635.8 million in 2024. The sales of mobile application stores are projected to increase at a CAGR of 20.4% during the forecast period. The analysis of mobile application stores further predicts the overall app store industry valuation to surpass US$ 1,504,596.8 million by 2034. The research scope includes applications for gaming, mobile health and fitness, music and entertainment, social networking, retail and e-commerce, and other applications.

Report Attribute	Details
Mobile Application Store Market Size (2024)	US$ 235,635.8 million
Market Anticipated Forecast Value (2034)	US$ 1,504,596.8 million
Market Projected Growth Rate (2024 to 2034)	20.4% CAGR

Global Mobile Application Store Market Historical Analysis Vs Forecast Outlook

Attributes	Details
Mobile Application Store Market Value (2019)	US$ 101.762.2 million
Market Revenue (2023)	US$ 198,370.5 million
Market Historical Growth Rate (CAGR 2019 to 2023)	18.2% CAGR

Country-wise Insights

Regional Market Comparison	CAGR (2024 to 2034)
United States	17.2%
Germany	15.8%
Japan	15.1%
Australia	23.9%
China	20.9%

Category-wise Insights

Attributes	Details
Top Store Type or Segment	Google Play Store
Total Market Share in 2024	46.1%

Attributes	Details
Top Application Type or Segment	Communication
Total Market Share in 2024	19.3%

In the second quarter of 2022, the Google Play Store saw the staggering amount of **** million new reviews posted by users in the United States on the mobile gaming apps hosted on the platform. In the same period, Android finance apps in the Google Play Store received approximately **** million reviews, while apps in the libraries and demo category recorded only ***** new reviews from U.S. users during the latest examined quarter.

App Revenue Key StatisticsMobile Ad SpendApp and Game RevenuesiOS App and Game RevenueGoogle Play App and Game RevenueGaming App RevenuesiOS Gaming App RevenueGoogle Play Gaming App RevenueApp...

In 2022, Google Play users worldwide downloaded 110 billion mobile apps, down from 111.3 billion apps in 2021. Generating significantly more downloads than it’s iOS counterpart, the Apple App Store, Android apps on Google Play are available for a wider range of devices than those catering to Apple's closed ecosystem.

Google’s app sales continue to climb Google’s success was equally reflected in its app revenue which has steadily increased each year, reaching 38.6 billion U.S. dollars in 2020. Since 2019, the highest average number of apps released monthly on Google Play was 141.4 thousand in March 2019. Meanwhile, August 2021 saw the lowest number of apps released within the last two and a half years. Despite its success in the mobile app arena, the tech powerhouse still generates the vast majority of its revenues from advertising.

Social and dating apps are among most popular in 2021 In the first quarter of 2021, one year into the coronavirus pandemic and lockdowns, the number of available dating apps grew by nearly 24 percent. Meanwhile, travel apps saw relatively little growth during this period. Facebook-owned Instagram was the most downloaded Android app in July 2021. With travel restrictions still in place in many regions of the world, communication and social apps such as Snapchat, TikTok and Telegram also featured among the most popular apps downloaded that month.

Mobile games make up the majority of video games released each year, with thousands of new additions to the Apple App Store and Google Play Store every year. By the mid-2010s, mobile games had...

In September 2024, 84 percent of the total revenues generated by the global app market were generated from the Apple App Store. In comparison, 16 percent of total app revenues came from the Google Play Store.

Context

Data-driven models help mobile app designers understand best practices and trends, and can be used to make predictions about design performance and support the creation of adaptive UIs. This paper presents Rico, the largest repository of mobile app designs to date, created to support five classes of data-driven applications: design search, UI layout generation, UI code generation, user interaction modeling, and user perception prediction. To create Rico, we built a system that combines crowdsourcing and automation to scalably mine design and interaction data from Android apps at runtime. The Rico dataset contains design data from more than 9.3k Android apps spanning 27 categories. It exposes visual, textual, structural, and interactive design properties of more than 66k unique UI screens. To demonstrate the kinds of applications that Rico enables, we present results from training an autoencoder for UI layout similarity, which supports query-by-example search over UIs.

Content

Rico was built by mining Android apps at runtime via human-powered and programmatic exploration. Like its predecessor ERICA, Rico’s app mining infrastructure requires no access to — or modification of — an app’s source code. Apps are downloaded from the Google Play Store and served to crowd workers through a web interface. When crowd workers use an app, the system records a user interaction trace that captures the UIs visited and the interactions performed on them. Then, an automated agent replays the trace to warm up a new copy of the app and continues the exploration programmatically, leveraging a content-agnostic similarity heuristic to efficiently discover new UI states. By combining crowdsourcing and automation, Rico can achieve higher coverage over an app’s UI states than either crawling strategy alone. In total, 13 workers recruited on UpWork spent 2,450 hours using apps on the platform over five months, producing 10,811 user interaction traces. After collecting a user trace for an app, we ran the automated crawler on the app for one hour.

Acknowledgements

UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN https://interactionmining.org/rico

Inspiration

The Rico dataset is large enough to support deep learning applications. We trained an autoencoder to learn an embedding for UI layouts, and used it to annotate each UI with a 64-dimensional vector representation encoding visual layout. This vector representation can be used to compute structurally — and often semantically — similar UIs, supporting example-based search over the dataset. To create training inputs for the autoencoder that embed layout information, we constructed a new image for each UI capturing the bounding box regions of all leaf elements in its view hierarchy, differentiating between text and non-text elements. Rico’s view hierarchies obviate the need for noisy image processing or OCR techniques to create these inputs.

As of May 2025, nearly 97 percent of apps in the Google Play app store were freely available. The number of free apps on the Google Play Store and the Apple Store alike has been consistently higher than the number of paid apps. By comparison, free Android apps on Amazon Appstore were roughly 81 percent, while paid apps accounted for a share of 19 percent of the total apps available in the store. Mobile apps and consumer spending Mobile apps have become integral to our daily routine, offering convenience and entertainment. In the second quarter of 2024, the total value of the global consumer spending on mobile apps was almost 35 billion U.S. dollars, highlighting the significant role that mobile apps play in the digital economy. As of the third quarter of 2023, consumers spent an average of 5.05 U.S. dollars on mobile apps per smartphone, which underlines the high demand for these digital solutions. App stores commission rates under scrutiny As of August 2023, the standard commission rates on revenues generated from apps hosted on the Apple App Store and the Google Play Store were set at 30 percent. However, between the end of 2020 and mid-2021, both Apple and Google were forced to address the criticism of their app store policies. In 2020, the European Union drafted the Digital Market Act, with the purpose of ensuring a healthy degree of competition in the tech environment. In December 2022, Apple was reported to start planning to allow sideloading and the presence of alternative app stores on its devices. In August 2021, the United States Senate presented the Open Apps Market Act to reduce tech giants‘ control over the digital app market. As regulations are expected to promote competition in the tech and mobile environment, in March 2023, Microsoft was reported to preparing to launch a new mobile gaming store, which will compete with the Apple App Store and the Google Play Store.In 2026, mobile app spending is forecasted to reach 161 billion U.S. dollars and 72 billion U.S. dollars on the Apple App Store and the Google Play Store, respectively. While both Google and Apple started applying some changes in their app store policies in 2021, like lowering commission fees for small publishers generating less than 1 million U.S. dollars in yearly revenues, the two tech giants might face additional restrictions and limitations in all their major markets. In the case of Apple, in 2021, the company updated its App Store policies, allowing developers to offer alternative payment methods. In 2022, Apple updated its review guidelines, requiring developers to share more information about collecting and using data, including disclosing the types of collected data and how it's used.