Meta Platforms had ****** full-time employees as of December 2024, down from ****** people in 2023. As of December 2023, more than ******* employees at tech companies worldwide were laid off throughout the year across more than 1,000 companies. Facebook: how it all beganIn 2003, a sophomore at named Mark Zuckerberg hacked into protected areas of the university's computer network in order to find photos of other students. He then would pair two of them next to each other on a program called “Facemash” and ask users to choose the more attractive person. At the beginning of 2004, Zuckerberg launched “The Facebook,” a social network dedicated to Harvard students, which later grew to encompass Columbia, Yale and Stanford. The popularity of this new service sky-rocketed and in mid-2004, Zuckerberg interrupted his studies and moved his operation to Palo Alto, California, in the heart of Silicon Valley. By 2006, Facebook was open to the general public. In 2020, the company reported almost ** billion U.S. dollars in revenue and a net income of ***** billion US dollars. It is also the most popular social network in the world, with *** billion monthly active users as of December 2020. Facebook employee diversity criticismLike many other tech companies, Facebook has been criticized for having a diversity problem. As of June 2020, tech positions, as well as management roles in U.S. offices were overwhelmingly occupied by men. Furthermore, almost ** percent of Facebook employees in the U.S. are White and only *** percent are African-American, which has sparked concern regarding representation and equal opportunities. Around **** percent of senior level positions are occupied by White employees and only *** percent by Hispanic-Americans.

Meta reported 67.32K in Employees for its fiscal year ending in December of 2023. Data for Meta | FB - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last August in 2025.

This statistic displays the number of individuals employed by Facebook UK in the United Kingdom (UK) from 2011 to 2019. The number of employees based in the UK has increased significantly since 2011, reaching an average of ***** employees monthly in 2019.

Facebook has come a long way since its humble beginnings in Spain in 2008, and its expaning strategy has reflected on the company's staff. As can be seen, the number of employees of the company rose from ** to ** workers from 2014 to 2019. It is a small number of the Facebook's global workforce but a significant increase for the Spanish subsidiary.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2023, Amazon.com was the top-ranked internet company based on number of employees. The e-commerce giant reported a workforce of more than **** million employees. Amazon has consistently topped the ranking as the online company with the biggest workforce, but the global COVID-19 pandemic has widened the gap as e-commerce has boomed since. During the same period, Meta (formerly Facebook Inc.) had a total of ****** full-time employees. Additionally, Google's parent company Alphabet had ******* full-time workers in 2024.

Fb Financial reported 1.49K in Employees for its fiscal quarter ending in December of 2024. Data for FB Financial | FBK - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last August in 2025.

In 2022, 6.5 percent of Meta employees in the United States identified as Hispanic and 4.9 percent identified as Black. Asian employees accounted for over 46.5 percent of the overall workforce, whilst white employees made up 37.6 percent of Meta's workforce.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

FB Bancorp number of employees from 2024 to 2025. Number of employees can be defined as a measure of financial performance calculated as operating cash flow minus capital expenditures, expressed on a per share basis

Abstract

To gain a deeper understanding of the perspectives, challenges, and opportunities for small and medium sized businesses (SMBs) around the world during the COVID-19 pandemic, Facebook and partners collaborate to collect and share timely information with the broader community. The State of Small Business (SoSB) Survey surveys SMBs, employees, and consumers from approximately 30 countries across the globe. This combination of survey respondents allows us to evaluate how the impacts on SMBs, their employees, and their clients have developed throughout 2021.

Geographic coverage

Argentina Australia Belgium Brazil Canada Colombia Egypt France Germany Ghana India Indonesia Ireland Israel Italy Kenya Mexico Nigeria Pakistan Philippines Poland Portugal Russian Federation (the) South Africa Spain Taiwan Turkey United Kingdom of Great Britain and Northern Ireland United States of America (the) Vietnam

Analysis unit

The study describes small and medium-sized business owners, their employees and consumers.

Universe

The survey uses a random sample of SMB leaders with Facebook Page administrator privileges and of the general population of Facebook users. Therefore, the sample covered in the survey is representative of SMB leaders surveyable through Facebook at the country level.

Kind of data

Sample survey data [ssd]

Sampling procedure

The survey reaches a random sample of SMB leaders with Facebook Page administrator privileges and of the general population of Facebook users. A random sample of firms, representing the target population in each country, is selected to respond to the survey. To achieve better representation of the broader small business population on Facebook, Facebook also weights our results based on known characteristics of the Facebook Page admin population.

Mode of data collection

Internet [int]

Research instrument

Questions cover a range of topics depending on the survey wave such as business characteristics, challenges, financials and strategy in addition to custom modules related to regulation, access to finance, digital technologies, reduction in revenues, business closures, reduction of employees and challenges/needs of the business

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. To achieve better representation of the broader small business population on Facebook, Facebookwe also weights our results based on known characteristics of the Facebook Page admin population.

Note: Response rates are calculated as the number of respondents who completed the survey divided by the total number of SMBs invited.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy: Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.Other factors beyond sampling error that contribute to such potential differences are frame or coverage error (sampling frame of Page owners does not include all relevant businesses but also may include individuals that don’t represent businesses), and nonresponse error.

Note that the sample is meant to reflect the population of businesses on Facebook, not the population of small businesses in general. This group of digitized SMEs is itself a community worthy of deeper consideration and of considerable policy interest. However, care should be taken when extrapolating to the population of SMEs in general. Moreover, future work should evaluate the external validity of the sample. Particularly, respondents should be compared to the broader population of SMEs on Facebook, and the economy as a whole.

Introduction

Meta Platforms, Inc., previously known as Facebook, is one of the world’s largest technology companies, also owning other major platforms such as Instagram, WhatsApp, and Threads. Meta began as “The Facebook†on February 4, 2004, launched from Harvard University, which is headquartered in Menlo Park, California, and focuses on building social technologies and the future of the metaverse.

The company's vast and diverse workforce of tens of thousands of employees spread across countries is responsible for its global success. These employees contribute effectively to responsibilities in different departments. Understanding Meta’s workforce gives insight into how it drives innovation on a global scale.

Context

Technology companies have become a dominant driver in recent years of economic growth, consumer tastes and the financial markets. The biggest tech stocks as a group, for example, have dramatically outpaced the broader market in the past decade.

That's because technology has reshaped in a major way how people communicate, consume information, shop, socialize, and work.

Broadly speaking, companies in the technology sector engage in the research, development, and manufacture of technologically based goods and services. They create software, and design and manufacture computers, mobile devices, and home appliances. They also provide products and services related to information technology.

Content

This dataset contains 3 files with the daily stock price and volume of the three companies: Google, Apple, and Facebook from 07/09/2017 to 07/09/2022. Source: Yahoo! Finance

Profile

Apple

Apple Inc. (AAPL) One Apple Park Way Cupertino, CA 95014 United States 408 996 1010 https://www.apple.com

Sector(s): Technology Industry: Consumer Electronics Full Time Employees: 154,000

Total Revenue (2021): $365,817,000
Net Income (2021):$94,680,000
Exchange: Nasdaq

Google

Alphabet Inc. (GOOG) 1600 Amphitheatre Parkway Mountain View, CA 94043 United States 650 253 0000 https://www.abc.xyz

Sector(s): Communication Services Industry: Internet Content & Information Full Time Employees: 174,014

Total Revenue (2021): $257,637,000 Net Income (2021):$76,033,000 Exchange: Nasdaq

Facebook

Meta Platforms, Inc. (META) 1601 Willow Road Menlo Park, CA 94025 United States 650 543 4800 https://investor.fb.com

Sector(s): Communication Services Industry: Internet Content & Information Full Time Employees: 83,553

Total Revenue (2021): $117,929,000 Net Income (2021):$39,370,000 Exchange: Nasdaq

Acknowledgements

Yahoo! Finance Investopedia Nasdaq

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Company Intelligence Name and Websites - Company Website and Alternative Domains.
Address - Standardized headquarter Address, City, Region, Zip Code, and Country LAT / LONG - Used for Geo Location Locations - Additional office locations of the business Phone - Standardized headquarter phone with country code Social Profiles - LinkedIn, CrunchBase, Facebook, Twitter, Yelp, Instagram Type - Headquarters, Branch, Local Only Description - detailed overview of the company business model and pursuit. Industry - Standardized Industries to segment companies by their most notable contributions Sector - 20 industry groupings Specialties - Non industry details shared by the company to better understand what they do SIC Code - 839 industry classifications and their definitions Revenue - Annual revenue from 1M to over 1B Employee - Number of Employees at the company

Similar Companies - used to identify competitors Funding - for start up data IP Address - from the hosted website Affiliated Companies - company hierarchy

Saudi Arabia Employment: ES: Saudi: ow FB: 20 Employees and Above data was reported at 25,759.000 Person in 2016. This records an increase from the previous number of 25,328.000 Person for 2015. Saudi Arabia Employment: ES: Saudi: ow FB: 20 Employees and Above data is updated yearly, averaging 19,142.000 Person from Dec 2010 (Median) to 2016, with 7 observations. The data reached an all-time high of 25,759.000 Person in 2016 and a record low of 16,092.000 Person in 2010. Saudi Arabia Employment: ES: Saudi: ow FB: 20 Employees and Above data remains active status in CEIC and is reported by General Authority for Statistics. The data is categorized under Global Database’s Saudi Arabia – Table SA.G014: Employment: Economic Survey of Establishments: by Industry and Size: Saudi.

Saudi Arabia Employment: ES: ow FB: 5 to 19 Employees data was reported at 16,115.000 Person in 2016. This records an increase from the previous number of 15,890.000 Person for 2015. Saudi Arabia Employment: ES: ow FB: 5 to 19 Employees data is updated yearly, averaging 13,998.000 Person from Dec 2010 (Median) to 2016, with 7 observations. The data reached an all-time high of 16,115.000 Person in 2016 and a record low of 13,084.000 Person in 2011. Saudi Arabia Employment: ES: ow FB: 5 to 19 Employees data remains active status in CEIC and is reported by General Authority for Statistics. The data is categorized under Global Database’s Saudi Arabia – Table SA.G013: Employment: Economic Survey of Establishments: by Industry and Size.

Alibaba Group Holding, China’s biggest e-commerce company, had 124,320 full-time employees as of March 2025, nearly 80,000 fewer than the previous year. The decrease in the number of employees was mainly a result of the sale of Sun Art. Alibaba is the second most valuable internet company listed in China and among the largest in terms of revenue. What is Alibaba Group? The company was founded in Hangzhou, China, in 1999 by a group of people led by a former English teacher, Jack Ma. It started as an online platform helping small Chinese businesses to reach global buyers. Alibaba Group went public in September 2014 and broke all records with a total IPO of 25 billion U.S. dollars. Today, the company operates a number of e-commerce, retail, internet service, and fintech-related businesses all around the world. It is best known for its Alibaba.com B2B e-commerce platform (including 1688.com and AliExpress.com segments), C2C marketplace Taobao, B2C online retail platform Tmall, and online payment platform Alipay. Who are Alibaba’s employees? As of the beginning of 2020, Alibaba had more employees than Yahoo and Facebook combined. The majority of them were based in China. As of 2019, over one-third of Alibaba’s senior management were female, and around 45 percent of all staff were under 30 years old. In 2023, Eddie Wu, who is one of the co-founders of the company, replaced Daniel Zhang in the role of Alibaba's CEO and executive chairman. Every year on May 10, Alibaba Group celebrates Employee Appreciation Day. All employees, also called Aliren, bring their families to the company campus for an all-day carnival.

Social media can complement organizational communication strategy which is integral to employee engagement. However, successful case studies which can allow replication are limited. The objective of the study is to describe the design, implementation, and evaluation of a social media-based communication strategy in a tertiary care hospital in Pakistan. The leadership of the pediatric service line developed an intervention plan to engage the employees with the newly reframed vision to improve patient and family experience. An online communication platform—Facebook page—was created for all employees of the pediatric service line. The strategy to influence employees was based on Cialdini's six principles of persuasion. Implementation of the strategy between October 2017 and December 2019 was evaluated for reach, discussion themes, and outcomes using the framework by Murdough (2009). Quantitative indicators included total posts, mean comments, and reactions per post. Posts were qualitatively analyzed with an emergent approach for insights into the discussion. The analysis revealed a total of 9,085 posts, with mean reactions per post of 8.4, mean comments of 7.2, and active viewership by 90% members on average. In terms of post types, photos were the highest (4,779), while videos were the lowest (1,163). Qualitative analysis indicated 54% of the posts were of the theme “inspirational and thought provoking,” while the greatest engagement was generated on the theme “challenges and solution.” The authors conclude that the strategy was successfully implemented to maintain active membership, engage employees in meaningful conversations, and have them express intent to execute quality improvement projects.

This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).