There were 49 797 600 Facebook users in Nigeria in January 2024, which accounted for 21.1% of its entire population. The majority of them were men - 57.6%. People aged 25 to 34 were the largest user group (16 800 000). The highest difference between men and women occurs within people aged 35 to 44, where men lead by 5 200 000.

As of December 2024, there were over **** million Facebook users in Nigeria, accounting for **** percent of the population in the country. Overall, those between the ages of ** and ** accounted for **** percent of the users, while those between the ages of ** and ** accounted for ** percent of the users, making these two groups the largest age groups of Facebook users in the country, respectively. The least represented age group of Facebook users were those between the ages of ** and ** with a mere share of *** percent.

This statistic shows the number of Facebook users in Nigeria from 2017 to 2026. In 2026, the number of Facebook users in Nigeria is expected to reach 69.4 million, up from 23.88 million in 2020.

In December 2024 in Nigeria, Facebook found its wider popularity with men, who accounted for roughly ** percent of the social media platform's user base, meaning that women made up the least share (**** percent). Overall, there were roughly ***** million users of Facebook as of the selected time period, which accounted for **** percent of the country's total population.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of February 2025, Nigeria had **** million active social media users. WhatsApp iand Facebook are the most used social media platforms in Nigeria.

In December 2024, there were around **** million Facebook Messenger users in Nigeria, which accounted for ** percent of the total population. Users aged 25 to 34 years made up the largest share of Messenger's audience, **** percent of the user base. Following closely with **** percent of the users was the 18-24 age group.

In the third quarter of 2024, WhatsApp was the most popular social media platform in Nigeria. It was mentioned by over 95 percent of internet users in the country 16 years and older. In absolute terms, the number of people using WhatsApp was projected at nearly 15 million in 2026. Social media platforms with most users The count of Facebook users in Nigeria significantly exceeded that of WhatsApp in 2022. In that year, Facebook users were expected to add up to slightly over 36 million, representing a user penetration rate of around 16.7 percent. Moreover, considering the count of users, around 26 million people were potentially reachable by online advertisers on Facebook. YouTube was another popular social network used by residents in Nigeria. Individuals who used the platform were forecast at nearly 6.7 million in 2022. Increasing overall social media usage In recent years, the number of social media users in Nigeria has been on the rise. As of 2022, social media users in the country reached roughly 34 million in total, expanding from the 18 million individuals registered in 2017. On the basis that this increasing trend keeps stable, it is expected that, by 2025, over 90 million people will use at least one social media platform in Nigeria. Overall, the most followed network accounts are those of friends, family, and people known by the social media user

In 2024, Nigeria was the West African country with the largest number of Facebook users. Over ** million people in Nigeria had a Facebook account. Ghana followed, with just over ** million subscribers. In fact, Nigeria and Ghana also have the largest populations in West Africa.

As of January 2023, Nigeria had 31.6 million active social media users. WhatsApp is the most popular platform used in the country, with close to 95 percent of users. Facebook, YouTube, and Instagram followed as the most used social media platforms in Nigeria.

This statistic shows a ranking of the estimated number of Facebook users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

As of January 2023, most social media users who could potentially be reached by advertising firms in Nigeria were found on YouTube. The number of YouTube's addressable advertising audience amounted to approximately ** million people. Facebook followed directly with ** million users, whereas Snapchat, which ranked third, had roughly **** users who could potentially be reached by advertising.

The number of Facebook users in Africa was forecast to continuously increase between 2024 and 2028 by in total 141.6 million users (+56.79 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 390.94 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Europe and Asia.

As of January 2023, the internet penetration rate in Nigeria reached 55.4 percent. The indicator expresses the percentage of the total population that uses the internet. In the last years, the number of internet users fluctuated in the West African country. However, data from 2021 cannot be directly compared to those from previous years, as the sources used by the publisher changed.

As of June 2025, Facebook was the social media platform that was most often accessed on mobile devices in Nigeria, accounting for a market share of roughly ** percent. This was followed by Youtube and Twitter with around ** percent and ** percent, respectively. Overall, the share of Facebook in the total web traffic in Nigeria reached over ** percent in 2021.

As of December 2024, there were over **** million Instagram users in Nigeria. This figure accounted for *** percent of the country's entire population. About ** percent of users were aged between 25 and 34 years, and **** percent were aged from 18 to 24 years. Only *** percent of the users belonged to the ** to ** age group. Overall, **** percent of users in the country were women.

The number of Facebook users in Ghana was forecast to continuously increase between 2024 and 2028 by in total two million users (+16.43 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 14.2 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nigeria and Senegal.

As of January 2024, the majority of Facebook users in Nigeria that advertising firms could potentially reach were men (at **** percent). On the other hand, nearly ** percent of the Facebook ad audience were women. Overall, the number of Instagram users in Nigeria was forecast to increase by roughly ** percent by 2028.

As of early 2025, Saudi Arabia had the highest social media penetration rate globally out of selected countries and territories, with a whopping 102 percent. UAE and South Korea followed, with 96 percent and 94 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 26 percent of the population accessing social media in each country. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

Social media's influence in the United Kingdom continues to grow, with **** million active users as of February 2025, representing ** percent of the population. This penetration rate surpasses the global average of **** percent, positioning the UK as a leader in social media adoption. The country's high usage reflects a broader trend of increasing social media engagement worldwide, particularly in Northern and Western Europe. Global social media landscape The social media landscape is rapidly evolving, with China currently hosting over one billion users and India projected to become the largest social media audience by 2029. Notably, Nigeria is expected to see a staggering *** percent increase in its online networking audience between 2023 and 2029. In 2024, global social media users spent an average of *** minutes per day on social networks. Facebook is still the market leader Facebook is the most widely utilized social media platform globally, and India boasts *** million Facebook users, making it the leading country in terms of Facebook audience size. As of April 2024, it was found that men between the ages of ** and ** were the largest audience for Facebook, accounting for **** percent of global users. Furthermore, Facebooks second-largest audience base could be found with men aged 18 to 24 years.