In March 2024, the video platform YouTube reported around 32.5 billion visits from global users. Meta-owned Facebook.com reported around 16.1 billion visits from global users, as Instagram.com and Twitter.com followed, each with 7 billion and 6.1 billion visits from users worldwide during the examined month. Wikipedia.org, which hosts users-generated encyclopedic entries, recorded around 4.4 billion visits, while news aggregator and community platform Reddit.com saw approximately 2.2 billion visits during the examined period.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In March 2025, web.grindr.com had around 1.3 million website visits worldwide, a slight decrease from the 1.5 million visits registered two months before. The United States was the country that most generated traffic to Grindr's web version.

Depop, the online fashion marketplace recorded **** million website visitors in December 2023. The traffic to the website reached **** million in January 2023 before increasing to **** million in October.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

A complete list of live websites using the Google Analytics Visits technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Visitors Traffic Real Time Statistics technology, compiled through global website indexing conducted by WebTechSurvey.

In April 2025, the number of visits to the travel and tourism website tripadvisor.com declined over the previous year, totaling roughly 114 million. In 2025, tripadvisor.com was one of the most visited travel and tourism websites worldwide.

A complete list of live websites using the Page Visit Counter technology, compiled through global website indexing conducted by WebTechSurvey.

In April 2021, worldwide visits to YouTube.com amounted to roughly ************. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than *** percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.

In the measured time period, December 2024 saw the highest figures for online traffic to the fast fashion marketplace shein.com. According to the data, desktop and mobile visits to shein.com reached almost *** million visits that month. Shein's valuation Shein is among the private startups that rapidly reached a valuation of over *** billion dollars, otherwise known as unicorns. Among the top unicorn companies ranked in 2024, Shein was fifth with a total valuation of over ** billion U.S. dollars. In 2023, Shein was also the most visited fashion and apparel website worldwide, outpacing big names such as Nike and Zara. Global unicorn landscape: U.S. leads in numbers As of February 2024, the United States was the country with the most unicorn companies, ***, followed by China at ***. Although China does not have the most unicorns, ByteDance, the Chinese tech company that owns TikTok, had the highest valuation worldwide. Software and finance are the most likely industries for unicorn companies to form.

In April 2025, most visits to the travel and tourism website tripadvisor.com came from the United States. During that month, website visits from the U.S. accounted for over half of total visits to Tripadvisor's web page. In 2025, tripadvisor.com was one of the most visited travel and tourism websites worldwide.

A complete list of live websites using the Visitor Queue technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Visual Visitor technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the unist-util-visit technology, compiled through global website indexing conducted by WebTechSurvey.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

A complete list of live websites using the WP Live Visitor Counter technology, compiled through global website indexing conducted by WebTechSurvey.

In June 2025, the number of visits to the travel and tourism website tripadvisor.com totaled almost *** million. That month, mobile users accounted for most views, generating roughly ** million visits. Over the period considered, tripadvisor.com's total visits peaked at over *** million in July 2024.

A complete list of live websites using the Travel Tour technology, compiled through global website indexing conducted by WebTechSurvey.

Which countries spent the most and least time on social media?