In the fourth quarter of Apple's financial year 2025, iPad sales generated about ****billion U.S. dollars in revenue, around the same as registered in the same quarter of 2024. Apple’s iPad revenue—additional information Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide and has released multiple versions of the device. Apple’s iPad performance In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue. Competition With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years, though, going from around ** percent in 2011 to over ** percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, lost the position of leading tablet operating system in late 2012, to regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost ** percent of the share against around 45 percent of Android.

This graph shows global sales figures for Apple's iPad from the third quarter of 2010 to the company's most recent financial quarter. In the forth quarter of FY2018 around **** million iPads were sold worldwide. Apple iPad sales - additional information The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. Since 2010, Apple has released *** versions of the iPad to the consumer market. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface. Over *** million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over ** million units over the last months of 2013, over triple the amount of sales than at the end of 2012. These record figures on iPad sales generated revenue of over ** billion U.S. dollars for Apple in the first quarter of 2014, the highest amount for a quarter ever. In the first quarter of Apple's 2017 fiscal year iPad revenue accounted for around * percent of the company's total revenue. At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost ** percent of total global tablet shipments. The company has seen its share decrease over the years due to increasing competition from Samsung and Lenovo and in the fourth quarter of 2016 held only **** percent of the market share. Despite the decline, Apple still remains a market leader, considering both main competitors still have less than ** percent of the share each.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Apple's iPad revenue fluctuates based on release of a new model as a percentage of the company’s total global revenue in each respective quarter from fiscal year 2010 to 2025. In the first quarter of Apple's 2025 fiscal year, iPad revenue accounted for over *** percent of the company's total revenue.

Context

Apple's transformation from "Apple Computer, Inc." to the world's first trillion-dollar company was driven by a masterful expansion of its product portfolio. While the iPhone was the star, its success was bolstered and complemented by the steady performance of the Mac, the creation of the tablet market with the iPad, and the explosive growth of the Wearables category with the Apple Watch and AirPods.

This synthetic dataset was created to provide a single, unified view of this incredible journey. It allows analysts, students, and enthusiasts to explore the entire Apple hardware ecosystem side-by-side on an annual basis. Since Apple stopped reporting official unit sales in 2018, this dataset uses a combination of historical reported data and realistic, revenue-based estimations to provide a continuous timeline from 2007 to a projection for 2025.

Content

The dataset consists of a single CSV file, apple_full_product_portfolio_2007_2025.csv. The columns are structured to provide a complete overview of Apple's performance:

Identifier Columns:

Year: The calendar year.

Average_Stock_Price_USD_Annual: The approximate average AAPL stock price for the year, adjusted for splits.

Model Release Columns:

iPhone_Model_Released: The flagship iPhone model(s) launched that year.

MacBook_Model_Released: The year's most significant MacBook releases (e.g., MacBook Air, Pro, key chip updates like M1).

iPad_Model_Released: The year's most significant iPad releases (e.g., iPad, Pro, Air, Mini).

Watch_Model_Released: The year's most significant Apple Watch releases (e.g., Series number, SE, Ultra).

Product Performance Metrics (pattern repeats for each product):

[Product]_Units_Sold_Millions: Estimated units sold for the product line.

[Product]_ASP_USD: Estimated Average Selling Price for the product line.

[Product]_Revenue_Billions: Estimated revenue in billions for the product line. (Products include: iPhone, MacBook, iPad, Watch, AirPods)

Consolidated Financials:

Services_Revenue_Billions: Revenue from services like the App Store, iCloud, Apple Music, etc.

Other_Products_Revenue_Billions: Revenue from all other minor products.

Total_Revenue_Billions: The comprehensive total annual revenue for Apple Inc.

Methodology

This dataset is a carefully constructed synthetic chronicle.

Data before 2018 is based on Apple's official (but now discontinued) unit sale reports and financial statements.

Data from 2018 onwards is estimated based on Apple's public quarterly financial reports, using reported category revenues to inform unit sales and ASP calculations.

Projections for 2024-2025 are conservative forecasts based on recent market trends.

Inspiration (Potential Project Ideas) This rich, multi-product dataset opens the door for deep strategic analysis:

The Rise of an Ecosystem: Create a stacked area chart of all revenue columns to visualize how Apple's revenue mix has evolved from being iPhone-centric to a balanced portfolio with massive growth in Wearables and Services.

Impact of Generational Leaps: Did the introduction of the M1 chip for MacBooks in 2020 have a more significant impact on sales and ASP than the Touch Bar in 2016? Pinpoint key model releases and measure their financial impact.

Cannibalization or Halo Effect?: Explore the relationship between product lines. Did the explosive growth of the iPad in its early years affect MacBook sales? Does a strong iPhone year correlate with a strong Apple Watch year?

Predictive Modeling: With over 18 years of comprehensive data, can you build a model that uses the performance of individual product lines to predict Apple's total revenue or future stock price?

After releasing the iPad in 2010, the number of Apple's tablet unit sales generally increased. After reaching an all-time high in 2013, iPad sales fluctuated. In 2023, Apple sold around **** million iPads.

Apple’s shipments of iPads fluctuated over the years, peaking in the fourth quarter of 2013 at ** million devices. During the third quarter of 2024, Apple shipped over **** million tablets worldwide, up from the previous quarter. Apple’s products Although the iPhone has been the main contributor to Apple’s revenue, the iPad accounted for over ***** percent of the revenue in the fourth quarter of Apple's 2024 fiscal year. The share of the revenue from iPhones was almost ** percent, followed by services with over ** percent, and wearables, home and accessories, with almost *** percent. Smartphone era Apple is the second world leader in the smartphone market. Samsung replaced Apple as the world's leading smartphone vendor with almost ** percent of the market share in the market for smartphones in the second quarter of 2024.

United States Used iPads Sales Market size was valued at USD 1,474.95 Million in 2023 and is projected to reach USD 1,825.81 Million by 2031, growing at a CAGR of 3.10% from 2024 to 2031.

United States Used iPads Sales Market Overview

The trend towards sustainability and environmental awareness is reshaping the United States Used iPads Sales Market. Increasing consumer consciousness about electronic waste and the environmental impact of technology consumption is driving the adoption of used devices. Used iPads offer a sustainable alternative by extending product lifecycles and reducing overall e-waste. Consumers are increasingly inclined towards eco-friendly purchases, and surveys indicate a growing preference for refurbished electronics as a means to reduce their carbon footprint. This trend underscores the alignment of used iPads with evolving consumer values centered on sustainability.

The statistic shows the sales share of the Apple iPad by model in the United States in the quarter ending June 2017 and June 2018. In the quarter ending June 2018, the sales of the basic *** iPad, which was introduced in March 2017 and recently updated, accounted for ** percent of the overall iPad sales.

In fiscal year 2025, Apple's revenue by segment (products & services) are as follows: iPad: $28.02 B, iPhone: $209.59 B, Mac: $33.71 B, Service: $109.16 B, Wearables, Home and Accessories: $35.69 B.

This forecast shows the iPad sales as a percentage of total tablet sales in the U.S. from 2010 to 2012. In 2010, the iPad had a market share of ** percent in the United States.

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Comprehensive YouTube channel statistics for The iPad Gamer, featuring 730,000 subscribers and 605,119,113 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in IN. Track 501 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

Comprehensive YouTube channel statistics for YMK / iPadで生活を少し豊かに, featuring 189,000 subscribers and 19,812,560 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in JP. Track 174 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The iPad CRM market is experiencing robust growth, driven by the increasing adoption of mobile-first strategies by businesses of all sizes. The market, valued at approximately $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors. The portability and accessibility of iPads, combined with the development of increasingly sophisticated CRM applications optimized for the platform, are proving highly attractive to sales teams, field service technicians, and other mobile professionals. Furthermore, the intuitive user interface of iPad CRMs simplifies data entry and management, enhancing productivity and improving overall customer relationship management. The trend towards cloud-based solutions and the integration of functionalities like real-time data synchronization and offline access are further bolstering market expansion. However, certain challenges remain. Concerns regarding data security on mobile devices, limitations in screen size for complex data analysis, and the cost of implementing and maintaining a comprehensive iPad CRM solution could act as potential restraints. Despite these factors, the convenience and efficiency benefits of iPad CRMs outweigh these limitations for many businesses. The continued evolution of the technology and a growing awareness of the associated benefits promise to drive sustained market growth throughout the forecast period. Major players like Salesforce, Zendesk, and Keap are strategically focusing on developing and enhancing their iPad CRM offerings, increasing competition and further driving innovation in this rapidly expanding market segment. The seamless integration of iPad CRMs with other business software and the increasing availability of affordable, feature-rich solutions contribute to the positive outlook.

Comprehensive YouTube channel statistics for The iPad Gamer, featuring 730,000 subscribers and 605,671,344 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in IN. Track 501 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

This statistic shows global Apple iPod sales from the first quarter of 2006 to the most recent fiscal quarter. In the first quarter of the 2006 fiscal year (October to December 2005), Apple sold 14.04 million iPods worldwide. In all of its 2006 fiscal year Apple sold more than 39 million iPods. Apple iPod sales - additional information Introduced to the consumer market in 2001, Apple revolutionized the music industry with its pocket-sized music player iPod. Since its release, the iPod has been one of the most dominant products within the digital music player market, with total aggregate unit sales of nearly 360 million. The market for portable music players, however, has been slowing down in recent years. Apple’s own sales figures essentially follow the existing overall trend, as iPods sales worldwide have been dropping since 2010. The company still experiences a consistent sales peak in the first quarter of the company’s own financial year. For Apple, the first quarter of their financial year is from early October to late December – just around the holiday season. The increased capacity of smartphones to play and store music as a multi-functional device has been pinpointed by industry experts as the main reason for the decline of digital music devices sales. This explanation seems fitting when looking at Apple’s devices sales figures over the years. iPod sales have decreased as iPhone and iPad sales have increased in the last few years. Up until the third quarter of 2010, Apple still sold more iPods than iPhones. In the last quarter of 2014, iPod sales accounted for only about one percent of Apple's total revenue. The declining of iPod sales has not had a negative impact on the company. As the share of the company’s total revenue made from iPod sales has decreased, strong sales of the iPad and the iPhone have allowed the company to maintain a dominant position in many markets worldwide. In 2014, Apple announced its highest annual revenue to date.

Comprehensive YouTube channel statistics for YMK / iPadで生活を少し豊かに, featuring 190,000 subscribers and 19,826,730 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in JP. Track 174 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Apple’s iPhone sales accounted for around *****percent of the company’s overall revenue in the fourth quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home, and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversary in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.