Bumble Inc. is a social media company and the parent company of online dating services and social networks Bumble and Badoo. In 2024, the number of paying users on the Bumble app increased to over 2.8 million. Overall, users of the Badoo app, and other apps belonging to the company, also increased. Between 2018 and 2023, users of Bumble's premium services or made in-app purchases have increased gradually but constantly. Where are paying users of Bumble and Badoo based? The revenue growth of Bumble Inc. is fueled by its paying users, and the company has been active in trying to attract new customers for both its app and web services by releasing premium features and beta-testing others in selected key country markets. Between 2018 and 2023, Bumble app has experienced a constant increase in its monthly in-app purchases (IAP), with users based in North and Latin America leading its revenue growth. In comparison, Badoo revenues have experienced a more discontinuous global growth, with Europe, the Middle East, and Africa registering the largest share of in-app purchases from subscriptions and other in-app services. Bumble app gendered positioning Bumble, which allows female users to actively make the first move when contacting a possible match, strongly positions itself as a women-first dating app. However, as of March 2021, the majority of monthly active users on Bumble app in the United States were male, with roughly a third of female users. In comparison, Tinder female monthly active users in the U.S. were 24 percent in the same period. The proportions might reflect the worldwide gender imbalance in audiences of online dating services or apps, which as of the fourth quarter of 2020 counted 43 percent male users and 33 percent female users.  

****** was the most downloaded dating application in the United States in June 2024, with ******* monthly downloads. Tinder ranked second with over ******* monthly downloads, followed by long-term connection-oriented *****. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost ** percent of users were considered heavy users, meaning that they were active on the platform more than ********** of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, ** percent of respondents wanted more thorough vetting, and ** percent said they wished to avoid adverts on dating platforms.

After a strenuous year fighting a lawsuit against the company she co-founded, Tinder co-founder Whitney Wolfe Herd joined Russian entrepreneur and Badoo founder Andrey Andreev to launch Bumble....

In 2023, Tinder was the dating app with the highest number of monthly active users (MAUs) in India, amounting to just under ************ on average. This was followed by Bumble. Meanwhile, Indian matrimonial services Shaadi.com and Jeevansathi were fairly popular, with roughly ************ MAUs on average. User demographics and behavior The popularity of dating apps in India is particularly pronounced among younger adults, with ** percent of users aged between 25 and 34 years old. This age group also represents the largest share of Tinder users in India, accounting for more than **** of the app's user base. While a large majority of Indians still do not use dating apps, those who do tend to be frequent users. Interestingly, most Indians accessed these platforms every day, and this frequent engagement suggests that dating apps have become an integral part of many Indians' social lives. Cultural considerations and challenges Despite the growing popularity of dating apps, cultural factors continue to influence their adoption and perception in India. A significant portion of Indians believe that dating apps are not well-suited to their culture. However, these apps do offer certain advantages, with ** percent of users feeling more comfortable making the first move online and appreciating the opportunity to meet people they would not encounter otherwise. These mixed sentiments highlight the complex relationship between technology and traditional dating norms in India

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder audiences Tinder is one of the most popular location-based casual dating apps in the United States. The app was one of the first “swiping apps” where audiences used a swiping motion to select pictures of other users by swiping right for good matches and swiping left on a photo for no match and moving on to the next one. As of January 2019, the vast majority of Tinder users in the United States were male. About two thirds of active Tinder users accessed the app on a monthly basis and the remaining third of U.S. users were daily active users. Tinder usage in the United States Tinder is part of the Match Group, an American internet company that owns and operates a selection of online dating sites including the eponymous Match.com, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars and Tinder consistently ranks among the top non-gaming app publishers in the United States based on revenue. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

The Online Dating Services Market is estimated to be valued at USD 7.64 Billion in 2022 and is expected to reach USD 14.30 Billion by 2030, registering a CAGR of 8% in the forecast period. Factors Affecting Online Dating Services Market Growth

The increasing usage of internet Services is propelling the Global Online Dating Services Market.

The rising usage of Internet services is propelling the accessibility of numerous online services for dating increasing the growth of the online dating services market globally. For instance, according to the data of NCBI the daily dating app notifications received are the highest average of 58.62.

Additionally, the increasing count of meetings, dating, texting, and marriages are fuelling the number of applications, software, and websites for online dating propelling the substantial growth of the online dating market. The increasing rate of dating and marriages outside social circles is contributing to the growth of Online Dating Services in the upcoming years. Social trends and increased dating and marriage outside traditional social circles growing the rates of interracial marriage, attributing the growth of the Online Dating Services Market during the forecast period.

Increasing dating apps services

The substantial increase in demand for dating apps and portals like Bumble, Tinder, Grindr, and many others is expected to boost the online dating service market in the forecast period. For instance, Tinder had 10.7 million subscribers in the first quarter of 2023. Additionally, the COVID-19 outbreak has increased the number of users on online dating apps due to the government restrictions the cafes, malls, and other social gathering places was locked fuelled the online dating app service market. Thus, the rising number of dating service users is contributing to the growth of the online dating service market.

The Restraining Factor of Online Dating Services:

Online vulnerable frauds are hampering the Global Online Dating Services Market.

The number of online frauds or scams is hindering the growth of the online dating service market. Issues faced by the users such as violent crimes, pornographic material, financial fraud, and many other ways where users’ privacy is harmed are preventing the online dating service market to grow. Concerned with women’s safety many of them feel dangerous and unsafe in using dating apps which is hindering the growth of the market. For instance, according to the report of the Federal Trade Commission in 2022, 70,000 people reported a romance scam, and reported losses hit a staggering $1.3 billion.

What is the impact of COVID-19 on the Global Online Dating Services Market?

The COVID-19 pandemic has positively affected the online dating market. The overall income of online dating platforms and apps increased significantly in the online dating market as a result of the rising trend of online dating applications due to COVID-19 lockdown restrictions. Additionally, with lockdowns imposed all over the world considering the pandemic, most people prefer online dating apps and services as social gatherings and meetings were prohibited, which propelled the online dating market during the pandemic. Introduction of Online Dating Services

Online dating is a platform also known as internet dating, where people interact with opposite and same-gender people to build personal relationships. Online dating platform provides voice calling, messaging, and video calling, to initiate communication among users. Online dating services play a major role in today’s social trend as it is used to build connections among people who have the same interests. The online dating platform needs users to portray themselves through their profiles or make the users contact the opposite potential match directly, or use exclusive algorithms to connect them with proper partners. The increasing use of online websites in enhancing online dating services market growth.

Match Group, a market leader in online dating platforms, has experienced a shift in its user base over the past two years. In the first quarter of 2025, the company reported approximately 14.2 million paid users. Despite a slight decline in paid users, Match Group's revenue has continued to grow. Regional distribution of paid subscribers Match Group's paid subscriber base is not evenly distributed across global regions. As of the second quarter of 2024, the Americas led with nearly seven million paying subscribers, followed by Europe with 4.4 million, and the Asia Pacific region with 3.6 million. This regional breakdown provides insight into where Match Group's services, including popular platforms like Tinder, Match.com, and OkCupid, are most widely adopted and monetized. Tinder's dominance in the dating app market Tinder, Match Group's flagship app, continues to dominate the dating app market. In November 2024, Tinder generated over 8.2 million downloads globally across the Apple App Store and Google Play Store. The app's popularity is further evidenced by its financial performance, as it was the highest-grossing dating app worldwide in 2024, generating approximately one billion U.S. dollars in revenue. This success underscores Tinder's significant contribution to Match Group's overall performance and its ability to monetize its user base effectively.

Total-Revenue Time Series for Bumble Inc. Bumble Inc. provides online dating and social networking applications in North America, Europe, internationally. It owns and operates websites and applications that offers subscription and in-app purchases of products. The company operates apps, including Bumble, a dating app built with women at the center, where women make the first move; Badoo, the web and mobile free-to-use dating app; Bumble BFF and Bumble Bizz Modes that have a format similar to the date mode requiring users to set up profiles and matching users through yes and no votes, similar to the dating platform; and Bumble for Friends, a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections, as well as Geneva app where users can create and join chat, forum, audio, video, and broadcast rooms. The company was founded in 2020 in and is headquartered in Austin, Texas.

With over **** million monthly downloads in April 2025, ****** is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. FRND and Bumble ranked second and third, respectively. What apps do dating users download? In June 2024, ****** was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than ** million U.S. dollars. Bumble ranked second with over ** million U.S. dollars, followed by Hinge with roughly **** million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed ** million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while ** percent of men did the same to find a casual date.

In the first quarter 2025, the number of paying Bumble Inc. users amounted to roughly 4.01 million worldwide. In Q3 2024, the number of paying users peaked at 4.2 million.

According to a survey conducted in March 2025, ** percent of Tinder users in the United States belonged to Generation Z, and ** percent were millennials. Overall, ** percent were of Gen X, and around *** percent of all Tinder users in the U.S. were Baby boomers.

The penetration rate in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total *** percentage points. After the ******* consecutive increasing year, the indicator is estimated to reach ***** percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning the revenue in the eservices market in the United Arab Emirates and the number of users in the eservices market in the United Arab Emirates. The Statista Market Insights cover a broad range of additional markets.

The dating service industry in Canada has recently experienced growth as mobile technology has caused the expansion of digital services. The shift from traditional face-to-face interactions to online platforms has driven demand, with users relying on mobile apps for quick and easy connections. The leading companies in the sector have tapped into this trend by developing user-friendly mobile ecosystems that enhance spontaneous interactions through smartphones. As people prioritize convenience and accessibility, the industry's growth continues, catering to various user needs ranging from quick connections to more meaningful, long-term relationships. Industry revenue has risen at a CAGR of 0.5% to $178.6 million over the five years to 2024, including an estimated 1.3% jump in 2024 alone. Many platforms have reported reduced revenue from subscription models as more users lean toward complementary offerings with comprehensive features. Rising costs in several areas further pressure profitability, with increasing wages for skilled workers like programmers and marketers contributing to growing expenses. Legal and insurance costs also strain financial resources due to the industry's evolving risk profile. Anticipated trends over the next five years suggest that Canada's digital dating landscape will experience robust growth. As more individuals seek virtual connections as preludes to real-life meetings, firms will likely integrate new technologies to elevate user experiences and maintain a competitive edge. Enhanced mobile connectivity will drive sustained app usage, while location-based features could promote face-to-face interactions in urban centers. Companies may explore niche segments and tailor services to specific audience demographics, capitalizing on personalized matchmaking experiences. Regulatory pressures from consumer complaints will likely prompt stricter safety measures, encouraging creativity in creating trusted environments and potentially leading to higher subscription fees. Overall, industry revenue is forecast to grow at a CAGR of 1.7% to $194.6 million by 2029.

How high is the brand awareness of Tinder in Germany?When it comes to dating service users, brand awareness of Tinder is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Tinder in Germany?In total, **% of German dating service users say they like Tinder. However, in actuality, among the **% of German respondents who know Tinder, **% of people like the brand.What is the usage share of Tinder in Germany?All in all, **% of dating service users in Germany use Tinder. That means, of the **% who know the brand, **% use them.How loyal are the users of Tinder?Around **% of dating service users in Germany say they are likely to use Tinder again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around Tinder in Germany?In August 2022, about **% of German dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Tinder in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Bumble Inc. is the parent company of online dating services Bumble and Badoo. In the first quarter of 2025, the Bumble app counted over *** million paying users. Overall, as of the first quarter of 2025, there were around *** million users of Badoo and other apps.

According to AppMagic’s report, the Tinder app recorded a total of around ****************downloads in New Zealand in January 2025. The highest number of downloads was recorded at the beginning of the mearued period at more than **** thousand downloads.

How high is the brand awareness of Tinder in the UK?When it comes to online dating users, brand awareness of Tinder is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Tinder in the UK?In total, ** percent of UK dating service users say they like Tinder.What is the usage share of Tinder in the UK?All in all, ** percent of dating service users in the UK use Tinder.How loyal are the users of Tinder?Around ** percent of dating service users in the UK say they are likely to use Tinder again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around Tinder in the UK?In November 2023, about ** percent of UK dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.

In 2024, Tinder's direct revenue amounted to *** billion U.S. dollars, an increase of around one percent from the previous year. Tinder is an online dating application that allows users to anonymously swipe to like or dislike other profiles based on photos. It is owned by the internet company Match Group, Inc.

As of the end of 2024, the Chinese Tinder-like Tantan had a monthly active user base of almost ** million people, significantly down from 2021. The most popular dating app in China reported *** million yuan in its total net revenue in Q4 2024.

In the first quarter of 2021, the Match Group's number of paid member count amounted to more than 11 million subscribers, up from the 10.9 million of the previous quarter. Match Group, formerly owned by IAC, owns and operates online dating platforms such as the eponymous Match.com, OkCupid, Tinder, PlentyofFish and others. Since the second quarter of 2021, Match Group paid users count includes all users who purchased the company's products, including those who make only à la carte purchases.