Convenience stores in the Philippines generated total sales of about *** billion U.S. dollars in 2023, indicating an increase of about ** percent from the previous year. The revenue of convenience stores was forecast to continue expanding in the following year. International chain convenience stores’ dominance in the Philippines  7-Eleven emerged as the most profitable convenience store in the Philippines in 2023, with total retail sales amounting to nearly **** billion U.S. dollars. It also had the highest number of stores in the same year, ***** as many as its nearest competitor, Alfamart. 7-Eleven is the largest convenience store chain across the globe, with most of its stores located in Japan as of January 2020. Meanwhile, Indonesian convenience store chain Alfamart opened its first store in 2014 and has since expanded to over ***** locations nationwide in 2023. The rise of the online grocery market  Fueled by limited physical movement during the pandemic, retail outlets in the Philippines started offering online grocery delivery to their customers. In fact, between 2019 and 2021, e-commerce sales of food and beverages in the Philippines rose by about *** percent as grocery stores started partnering with third-party providers to take care of delivery. The online grocery market in the Philippines is estimated to continue growing in the upcoming years.

In 2023, 7-Eleven was the leading convenience store in the Philippines according to the number of stores. That year, the U.S.-based chain store had ***** stores in the country. Alfamart and Uncle John's were among the major convenience stores, with ***** and *** number of stores, respectively.

In 2023, 7-Eleven was the leading convenience store in the Philippines in terms of retail sales value. In that year, the U.S.-based chain store generated retail sales of *** billion U.S. dollars. Alfamart took second place with retail sales of *** billion U.S. dollars.

Philippines Retail Market is Segmented by Product Category (Food and Beverage, Personal and Household Care, and More), by Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, and More), by Retail Format (Modern Trade, Traditional Trade, and More), by Price Segment (Mass/Value, Premium, and Luxury), by Store Size (Large, Mid and More), by Region (Luzon, and More).

Snapshot img

Philippines Retail Market Size 2025-2029

The philippines retail market size is forecast to increase by USD 77.71 billion, at a CAGR of 11.7% between 2024 and 2029.

The Retail Market in the Philippines is experiencing significant growth, driven by the increasing demand for convenience food products. This trend is being fueled by the country's urbanization and the busy lifestyles of consumers who seek quick and easy meal solutions. Another key driver is the surge in sales through online distribution channels. E-commerce platforms have gained popularity, particularly during the pandemic, enabling retailers to reach a wider customer base and expand their reach beyond physical stores. However, the market is not without challenges. The threat from counterfeit products poses a significant obstacle. The proliferation of fake goods, particularly in the consumer electronics and fashion industries, can erode consumer trust and damage brand reputation. Retailers must invest in robust counterfeit prevention measures to safeguard their products and maintain the integrity of their brands. Effective strategies include implementing supply chain transparency, using holograms and other security features, and collaborating with law enforcement agencies to take down counterfeiters. By addressing these challenges and capitalizing on the market's growth drivers, retailers can thrive in the dynamic and competitive Philippine retail landscape.

What will be the size of the Philippines Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In the dynamic retail market of the Philippines, social media influence significantly shapes consumer behavior. Customer feedback, readily available online, impacts purchasing decisions and brand reputation. The e-commerce adoption rate continues to rise, driven by mobile penetration and the convenience of digital banking. Filipino consumer preferences lean towards local payment methods and e-wallets. Pharmaceutical and fashion retail sectors experience growth, while traditional markets, department stores, convenience stores, and street companies adapt to the digital age. Last-mile delivery and consumer credit facilitate seamless transactions. Digital banking and delivery networks streamline the shopping experience. Online shopping habits are shaping the retail landscape, with data privacy and online reputation management becoming crucial for businesses. Electronics retailers leverage influencer marketing to engage customers and boost sales. Customer retention remains a priority as competition intensifies, with grocery retail and consumer reviews playing key roles.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFood and beveragesPersonal and household careApparel and footwearElectrical and electronicsOthersDistribution ChannelOfflineOnlinePackagingBottlesCansTetra packsPouchesReady-to-drink formatsGeographyAPACPhilippines

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

The retail market in the Philippines is undergoing significant transformation, driven by various factors. Purchasing power is on the rise due to increasing commodity prices, particularly in regions like Manila and Calabarzon. This trend is fueling a growing demand for both local and imported goods, with processed foods experiencing the highest growth rate. Retail technology is advancing, with the adoption of payment gateways ensuring secure transactions. Fraud prevention measures are being prioritized to enhance consumer confidence. E-commerce platforms are gaining popularity, with content marketing playing a crucial role in customer engagement. Consumer behavior is evolving, with a preference for mobile commerce and ethical sourcing. Retail infrastructure is being upgraded to support omni-channel retailing, optimizing supply chain processes and inventory management. Disruptive technologies such as artificial intelligence, machine learning, predictive analytics, and retail analytics are being integrated to improve customer experience and streamline operations. Digital transformation is a priority, with security measures in place to protect customer data. Economic indicators are positive, with retail financing and return policies helping to boost sales. Brand building is essential, with loyalty programs and data analytics used to understand customer segmentation and tailor marketing strategies. Emerging trends include virtual reality, social commerce, and subscription services. Logistics and delivery are being optimi

7-Eleven, which is a convenience store chain, ranked as the fast-food restaurant with the most number of locations in the Philippines in 2023 at *****. 7-Eleven is not usually considered a limited-service restaurant, but this convenience store has ventured into food service, offering various meals and beverages, as well as coffee. Meanwhile, Jollibee, which was the leading LSR in the country in terms of sales, had over ***** restaurants that year.

Meat Snacks – Ambient savory snacks made from meat which are specifically designed for snacking on (i.e. they don't form part of a main meal occasion such as breakfast, lunch or dinner). Includes Pepperami. Meat Snacks (Savory Snacks) Market in Philippines – Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Meat Snacks market of Philippines. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Meat Snacks. Sales Values in the handbook are depicted in USD ($) and local currency of Philippines and Volumes are represented in M Kilograms. Furthermore, the research handbook details out Sales Value for top brands for the year 2012 to 2015 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable. The research handbook acts as an essential tool for companies active or planning to venture in to Philippines's Meat Snacks (Savory Snacks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

The Philippines Pet Food Market report segments the industry into Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), Pets (Cats, Dogs, Other Pets), and Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels). Get five years of historical data alongside five-year market forecasts.

Gum – includes all bubble (gum especially designed for blowing bubbles) and chewing gum (Sweetened and flavored gum prepared for chewing) including functional gum and sugar free gum. Also includes dental gums. Gum (Confectionery) Market in Philippines – Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Gum market of Philippines. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Gum and its variants Bubble Gum and Chewing Gum. Sales Values in the handbook are depicted in USD ($) and local currency of Philippines and Volumes are represented in M Kilograms. Furthermore, the research handbook details out Sales Value for top brands for the year 2012 to 2015 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable. The research handbook acts as an essential tool for companies active or planning to venture in to Philippines's Gum (Confectionery) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.