100+ datasets found
  1. Countries with the most Facebook users 2025

    • statista.com
    Updated Jun 19, 2025
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    Statista (2025). Countries with the most Facebook users 2025 [Dataset]. https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide
    Description

    Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

  2. Facebook users in the United States 2019-2028

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Facebook users in the United States 2019-2028 [Dataset]. https://www.statista.com/forecasts/1136345/facebook-users-in-the-united-states
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  3. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023...

    • statista.com
    Updated May 21, 2024
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    Statista (2024). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023 [Dataset]. https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
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    Dataset updated
    May 21, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

  4. s

    Data from: Facebook Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

  5. Facebook users worldwide 2019-2029

    • statista.com
    Updated Aug 4, 2025
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    Statista (2025). Facebook users worldwide 2019-2029 [Dataset]. https://www.statista.com/statistics/273067/current-coverage-of-facebook-by-world-region/
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    Dataset updated
    Aug 4, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In 2025, there are around *** billion global Facebook users, up from *** billion in the previous year. By 2029, there will be almost *** billion users. Facebook continues to dominate the social media landscape. Despite new platforms regularly emerging, Facebook still comes out on top in terms of user numbers.

  6. s

    Facebook Demographics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Demographics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

  7. b

    Facebook Revenue and Usage Statistics (2025)

    • businessofapps.com
    Updated Aug 8, 2017
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    Business of Apps (2017). Facebook Revenue and Usage Statistics (2025) [Dataset]. https://www.businessofapps.com/data/facebook-statistics/
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    Dataset updated
    Aug 8, 2017
    Dataset authored and provided by
    Business of Apps
    License

    Attribution-NonCommercial-NoDerivs 4.0 (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/
    License information was derived automatically

    Description

    Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

  8. n

    Facebook users in Australia

    • napoleoncat.com
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    Updated May 15, 2024
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    NapoleonCat (2024). Facebook users in Australia [Dataset]. https://napoleoncat.com/stats/facebook-users-in-australia/2024/05
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    pngAvailable download formats
    Dataset updated
    May 15, 2024
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    May 2024
    Area covered
    Australia
    Description

    There were 22 700 000 Facebook users in Australia in May 2024, which accounted for 82.6% of its entire population. The majority of them were women - 52.4%. People aged 25 to 34 were the largest user group (5 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

  9. n

    Facebook users in France

    • napoleoncat.com
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    Updated Jan 15, 2024
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    NapoleonCat (2024). Facebook users in France [Dataset]. https://napoleoncat.com/stats/facebook-users-in-france/2024/01
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    pngAvailable download formats
    Dataset updated
    Jan 15, 2024
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jan 2024
    Area covered
    France
    Description

    There were 45 400 000 Facebook users in France in January 2024, which accounted for 67.7% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (11 500 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 800 000.

  10. s

    Facebook Usage

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Usage [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

  11. n

    Facebook users in Georgia

    • napoleoncat.com
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    Updated May 31, 2024
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    NapoleonCat (2024). Facebook users in Georgia [Dataset]. https://napoleoncat.com/stats/facebook-users-in-georgia/2024/05
    Explore at:
    pngAvailable download formats
    Dataset updated
    May 31, 2024
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    May 2024
    Area covered
    Georgia
    Description

    There were 3 709 900 Facebook users in Georgia in May 2024, which accounted for 95.2% of its entire population. The majority of them were women - 53.7%. People aged 25 to 34 were the largest user group (970 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 103 500.

  12. n

    Facebook users in United States of America

    • napoleoncat.com
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    Updated Dec 31, 2024
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    NapoleonCat (2024). Facebook users in United States of America [Dataset]. https://napoleoncat.com/stats/facebook-users-in-united_states_of_america/2024/12
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    pngAvailable download formats
    Dataset updated
    Dec 31, 2024
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Dec 2024
    Area covered
    United States
    Description

    There were 279 809 300 Facebook users in United States of America in December 2024, which accounted for 81.1% of its entire population. The majority of them were women - 53.8%. People aged 25 to 34 were the largest user group (67 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 13 300 000.

  13. Potential Issues with FB Advertising Algorithms...

    • figshare.com
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    Updated Jun 2, 2023
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    OS BH-Labs (2023). Potential Issues with FB Advertising Algorithms... [Dataset]. http://doi.org/10.6084/m9.figshare.767331.v1
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    pngAvailable download formats
    Dataset updated
    Jun 2, 2023
    Dataset provided by
    Figsharehttp://figshare.com/
    Authors
    OS BH-Labs
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

    I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

    After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

    Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

    We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

    Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

    We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

    1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

    2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

    As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

    Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

    So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

    In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

    Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

    We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

    We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

    This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

    Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

    If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

    Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

    We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

    Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

    Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

    If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

    In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

    Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

    Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

    We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

    If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

  14. Facebook users in India 2019-2028

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Facebook users in India 2019-2028 [Dataset]. https://www.statista.com/forecasts/1136430/facebook-users-in-india
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    India
    Description

    The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total **** million users (+*** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

  15. n

    Facebook users in Venezuela

    • napoleoncat.com
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    Updated May 15, 2023
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    NapoleonCat (2023). Facebook users in Venezuela [Dataset]. https://napoleoncat.com/stats/facebook-users-in-venezuela/2023/05
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    pngAvailable download formats
    Dataset updated
    May 15, 2023
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    May 2023
    Area covered
    Venezuela
    Description

    There were 17 967 200 Facebook users in Venezuela in May 2023, which accounted for 54.7% of its entire population. The majority of them were women - 55.3%. People aged 25 to 34 were the largest user group (4 600 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 500 000.

  16. Belgium monthly number of Facebook users 2018-2025

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). Belgium monthly number of Facebook users 2018-2025 [Dataset]. https://www.statista.com/statistics/1058467/monthly-number-of-facebook-users-in-belgium/
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    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2018 - Jan 2025
    Area covered
    Belgium
    Description

    In January 2025, there were around *** million Facebook users in Belgium, accounting for **** percent of the total population. Overall, the social media platform has seen a growth in user numbers in recent years. Women are slightly more likely to use Facebook more than men, and the social network is most popular with ** to 34-year-olds, followed by ** to 24-year-olds.

  17. n

    Facebook users in Bangladesh

    • napoleoncat.com
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    Updated Jan 31, 2025
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    NapoleonCat (2025). Facebook users in Bangladesh [Dataset]. https://napoleoncat.com/stats/facebook-users-in-bangladesh/2025/01
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    pngAvailable download formats
    Dataset updated
    Jan 31, 2025
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jan 2025
    Area covered
    Bangladesh
    Description

    There were 67 179 200 Facebook users in Bangladesh in January 2025, which accounted for 37.5% of its entire population. The majority of them were men - 64.7%. People aged 18 to 24 were the largest user group (33 100 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 14 500 000.

  18. n

    Facebook users in Viet Nam

    • napoleoncat.com
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    Updated Mar 15, 2021
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    NapoleonCat (2021). Facebook users in Viet Nam [Dataset]. https://napoleoncat.com/stats/facebook-users-in-viet_nam/2021/03
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    pngAvailable download formats
    Dataset updated
    Mar 15, 2021
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Mar 2021
    Area covered
    Vietnam
    Description

    There were 74 750 000 Facebook users in Viet Nam in March 2021, which accounted for 72.5% of its entire population. The slight majority of them were men - 50.2%. People aged 25 to 34 were the largest user group (24 000 000). The highest difference between men and women occurs within people aged 13 to 17, where women lead by 3 200 000.

  19. n

    Facebook users in Nepal

    • napoleoncat.com
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    Updated Apr 15, 2024
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    NapoleonCat (2024). Facebook users in Nepal [Dataset]. https://napoleoncat.com/stats/facebook-users-in-nepal/2024/04
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    pngAvailable download formats
    Dataset updated
    Apr 15, 2024
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Apr 2024
    Area covered
    Nepal
    Description

    There were 16 373 200 Facebook users in Nepal in April 2024, which accounted for 51.2% of its entire population. The majority of them were men - 56.3%. People aged 18 to 24 were the largest user group (6 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 100 000.

  20. UK: Facebook users 2018-2025

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). UK: Facebook users 2018-2025 [Dataset]. https://www.statista.com/statistics/1012080/uk-monthly-numbers-facebook-users/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2018 - Jan 2025
    Area covered
    United Kingdom
    Description

    In January 2025, the United Kingdom had more than **** million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at *****, showing a **** percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a **** percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated **** percent of online ad revenue in the UK in 2018. This was forecast to increase to ** percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, **** million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

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Statista (2025). Countries with the most Facebook users 2025 [Dataset]. https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
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Countries with the most Facebook users 2025

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460 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 19, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Feb 2025
Area covered
Worldwide
Description

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

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