Meta reported 67.32K in Employees for its fiscal year ending in December of 2023. Data for Meta | FB - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last October in 2025.

Meta Platforms had 74,067 full-time employees as of December 2024, down from 67,317 people in 2023. As of December 2023, more than 262,000 employees at tech companies worldwide were laid off throughout the year across more than 1,000 companies. Facebook: how it all beganIn 2003, a sophomore at named Mark Zuckerberg hacked into protected areas of the university's computer network in order to find photos of other students. He then would pair two of them next to each other on a program called “Facemash” and ask users to choose the more attractive person. At the beginning of 2004, Zuckerberg launched “The Facebook,” a social network dedicated to Harvard students, which later grew to encompass Columbia, Yale and Stanford. The popularity of this new service sky-rocketed and in mid-2004, Zuckerberg interrupted his studies and moved his operation to Palo Alto, California, in the heart of Silicon Valley. By 2006, Facebook was open to the general public. In 2020, the company reported almost 86 billion U.S. dollars in revenue and a net income of 29.15 billion US dollars. It is also the most popular social network in the world, with 2.7 billion monthly active users as of December 2020. Facebook employee diversity criticismLike many other tech companies, Facebook has been criticized for having a diversity problem. As of June 2020, tech positions, as well as management roles in U.S. offices were overwhelmingly occupied by men. Furthermore, almost 41 percent of Facebook employees in the U.S. are White and only 3.9 percent are African-American, which has sparked concern regarding representation and equal opportunities. Around 63.2 percent of senior level positions are occupied by White employees and only 4.3 percent by Hispanic-Americans.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

As of June 2022, only 37.1 percent of all global Meta Platforms employees were women. The majority of employees were male. Overall, women made up 25.8 percent of tech roles and 60.5 percent of non-tech roles.

In 2023, Amazon.com was the top-ranked internet company based on number of employees. The e-commerce giant reported a workforce of more than **** million employees. Amazon has consistently topped the ranking as the online company with the biggest workforce, but the global COVID-19 pandemic has widened the gap as e-commerce has boomed since. During the same period, Meta (formerly Facebook Inc.) had a total of ****** full-time employees. Additionally, Google's parent company Alphabet had ******* full-time workers in 2024.

Abstract

To gain a deeper understanding of the perspectives, challenges, and opportunities for small and medium sized businesses (SMBs) around the world during the COVID-19 pandemic, Facebook and partners collaborate to collect and share timely information with the broader community. The State of Small Business (SoSB) Survey surveys SMBs, employees, and consumers from approximately 30 countries across the globe. This combination of survey respondents allows us to evaluate how the impacts on SMBs, their employees, and their clients have developed throughout 2021.

Geographic coverage

Argentina Australia Belgium Brazil Canada Colombia Egypt France Germany Ghana India Indonesia Ireland Israel Italy Kenya Mexico Nigeria Pakistan Philippines Poland Portugal Russian Federation (the) South Africa Spain Taiwan Turkey United Kingdom of Great Britain and Northern Ireland United States of America (the) Vietnam

Analysis unit

The study describes small and medium-sized business owners, their employees and consumers.

Universe

The survey uses a random sample of SMB leaders with Facebook Page administrator privileges and of the general population of Facebook users. Therefore, the sample covered in the survey is representative of SMB leaders surveyable through Facebook at the country level.

Kind of data

Sample survey data [ssd]

Sampling procedure

The survey reaches a random sample of SMB leaders with Facebook Page administrator privileges and of the general population of Facebook users. A random sample of firms, representing the target population in each country, is selected to respond to the survey. To achieve better representation of the broader small business population on Facebook, Facebook also weights our results based on known characteristics of the Facebook Page admin population.

Mode of data collection

Internet [int]

Research instrument

Questions cover a range of topics depending on the survey wave such as business characteristics, challenges, financials and strategy in addition to custom modules related to regulation, access to finance, digital technologies, reduction in revenues, business closures, reduction of employees and challenges/needs of the business

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. To achieve better representation of the broader small business population on Facebook, Facebookwe also weights our results based on known characteristics of the Facebook Page admin population.

Note: Response rates are calculated as the number of respondents who completed the survey divided by the total number of SMBs invited.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy: Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.Other factors beyond sampling error that contribute to such potential differences are frame or coverage error (sampling frame of Page owners does not include all relevant businesses but also may include individuals that don’t represent businesses), and nonresponse error.

Note that the sample is meant to reflect the population of businesses on Facebook, not the population of small businesses in general. This group of digitized SMEs is itself a community worthy of deeper consideration and of considerable policy interest. However, care should be taken when extrapolating to the population of SMEs in general. Moreover, future work should evaluate the external validity of the sample. Particularly, respondents should be compared to the broader population of SMEs on Facebook, and the economy as a whole.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

How many employees does Microsoft have? The American technology company Microsoft employs approximately ******* people in full-time positions worldwide. Around ** percent of Microsoft’s employees are located in the company’s home country the United States. The employees are spread out over four business units: operations (manufacturing, distribution, product support, and consulting services), research and development, sales and marketing, and general and administration. Product portfolio and business segmentsMicrosoft sells a wide range of consumer and enterprise software, hardware, and services. The technology company had a revenue standing at around *** billion U.S. dollars in fiscal year 2024, most of which came from the commercial licensing of its software and operating systems. For example, Microsoft Windows is a dominating presence in the desktop operating systems market, with a market share of around ** percent. Microsoft U.S. tech giant Microsoft is one of the biggest technology companies in the United States next to Apple, Facebook, Google, Amazon, and IBM. Microsoft’s market capitalization has consistently grown to over three trillion U.S. dollars over the period from 2014 to 2024. Today Microsoft is one of the most valuable brands worldwide with a brand value close to *** trillion U.S. dollars, with only Apple having a higher brand value. The fiscal year-end of the company is June, 30th.

Social media can complement organizational communication strategy which is integral to employee engagement. However, successful case studies which can allow replication are limited. The objective of the study is to describe the design, implementation, and evaluation of a social media-based communication strategy in a tertiary care hospital in Pakistan. The leadership of the pediatric service line developed an intervention plan to engage the employees with the newly reframed vision to improve patient and family experience. An online communication platform—Facebook page—was created for all employees of the pediatric service line. The strategy to influence employees was based on Cialdini's six principles of persuasion. Implementation of the strategy between October 2017 and December 2019 was evaluated for reach, discussion themes, and outcomes using the framework by Murdough (2009). Quantitative indicators included total posts, mean comments, and reactions per post. Posts were qualitatively analyzed with an emergent approach for insights into the discussion. The analysis revealed a total of 9,085 posts, with mean reactions per post of 8.4, mean comments of 7.2, and active viewership by 90% members on average. In terms of post types, photos were the highest (4,779), while videos were the lowest (1,163). Qualitative analysis indicated 54% of the posts were of the theme “inspirational and thought provoking,” while the greatest engagement was generated on the theme “challenges and solution.” The authors conclude that the strategy was successfully implemented to maintain active membership, engage employees in meaningful conversations, and have them express intent to execute quality improvement projects.

This fileset contains a series of screenshots taken from our facebook advertising account. A few days ago we noticed that some negative "SEO" tactics, for lack of a better term, were having a negative impact on the performance of ads and fan engagement on the facebook page that we've been building.

I developed a custom software package, which utilizes nueural networks I've developed, to identify a target demographic, and suggest advertising content for said target demographic.

After a short training period we were able to create advertisemsents on facebook that averaged a cost of 0.01 cents per like. We also had a fan page engagement of nearly 4 times that of major brands like Wal-Mart.

Shortly after we began to obtain success we started noticing problems with our page. Since we have a stalker issue, we determined that the issues with our page were likely related to him.

We assued this because we had a disproportinately high number of spammy, negative, and inapporpriate comments on our posts. Offline harassment of our staff by the stalker also increased significantly during this time.

Curiously, we believe that the incident with the stalker allowed us to ascertain some interesting observations about Facebook's algorithims, which I've outlined below.

We believe, after reseraching this issue, that Facebook's algorithims suffer from the following issues:

1. They are easily gamed. We think that Facebook's algorithims are hypersensitive to negative comments being made on a post, and conversely likely positive ones as well. If a post is hidden, the comments are negative, or if a user interacts with the post negatively in some way, then Facebook's algorithims will "punish" your page.

2. We think that a series of scripted fake bot accounts would easily cause the issues that we've been expriencing.

As you can see from the data provided, over 90% of our likes come from paid facebook advertisement, therefore we do not have a significant number of fake accounts on our page brought in by third party advertising because we didn't do any of that.

Moreover, we did not send any of our fans obtained via mailing lists, or offline contact to our facebook page, those fans participate with us via email and/or through our private Google+ community.

So it is safe to say that our problems have not been caused by purchasing a large amount of fake likes from any third party vendor.

In addition, because our likes were gained very quickly, at a rate of about 2.5k likes a day, we do not believe that we have suffered from changes in the general demographic of our Facebook fan base over time.

Yet almost immediately after we started expericing trolling issues with our page, we also noticed a dip in the number of fans our posts were shown to by Facebook, and the performance of our ads began to go down, even though the content on our page had not changed.

We attributed this to holes in Facebook's algorithims, and potentially to the excessive use of fake bot accounts by Facebook itself.

We cannot prove the latter satement, but there have been similar reports before. Reference - http://www.forbes.com/sites/davidthier/2012/08/01/facebook-investigating-claims-that-80-of-ad-clicks-come-from-bots/

This article from Forbes outlines how one startup company repoted that up to 80% of their Facebook likes were fake bot accounts even though they paid for advertising directly through Facebook.

Our reserach suggests that Facebook's advertising platform functions as follows: - An advertiser pays for likes with Facebook, and the quality of the content on their page is initially assessed by those who are liking the page, but once the page obtains a following, we believe that the quality of the content is assessed by how many people like the posts on the page directly after they are posted.

If a post gets hidden, marked as spammed, skipped over, whatever, then we beleive that Facebook kicks that post out of the newsfeeds. If this happens to a significant number of posts on the page, then we believe that Facebook places the page on an advertising black-list.

Once on this black-list ads will begin to perform poorly, and content will drop out of newsfeeds causing even the most active page to go silent.

We tested this by posting pictures of attractive blond women, which with our demographic would have normally obtained a large number of likes and we struggled to get even 10 likes at over 20k page likes when we would have previosuly obtained almost 100 likes without boosting at only 5k page likes.

Why this probably isn't seen more often: In most cases this probably takes a while to occur as pages become old and fans grow bored, but in our case, because we have a stalker trolling our page with what appears to be hundres of scripted bot accounts, the effect was seen immediately.

Our data suggests that it became a tug of war between our stalker's army of fake bot accounts (making spammy comments, hiding our posts from newsfeeds, etc) and the real fans that actually like our page (who were voting our conent up - i.e. liking it, etc).

If you look at the graph of page likes in the figures provided - you can see that the darker purple are the fans we obtained via facebook advertising, well over 90%. We believe that the light purple (the "organic" fans) is mostly comprised of our stalker's fake drone accounts. We have less than 20 family members and friends liking our page, when we began this experiment we asked them not to interact with our page or the content.

In conclusion: We still have a lot more work to do, but it is highly likely that many Facebook likes are either scripted bots, and/or that Facebook's "weighting" algorithims are very suceptible to gaming via negative "SEO" tactics. Conversely, they are likely sensitive to gaming via positive "SEO" tactics as well.

Of course we cannot say for certain where the Facebook accounts that like a page come from without acess to their internal systems, but the evidence does strongly suggest that Facebook might be plagued with a large quantity of bot accounts, and that their algorithim has to be sensitive to actions from live users, so that the quality of the content can be easily ascertained. Otherwise it would be pretty easy for an advertiser to game Facebook's system by paying for, and getting, a large quantity of likes for content that is not appealing to any significant group of people.

Again we have to reiterate that we have no solid proof of this, but our data strongly suggests that this is the case.

We have reported the issues to Facebook, but interestingly, after we made it clear that we were going to analyze and investigate the issues with our page, we have been suddenly and incessently plagued with a never ending stream of "technical difficulties" related to our advertising account.

If you'd like to collaborate on this project, please feel free to email me at Jamie@ITSmoleculardesign.com.

More than 200 million businesses use Facebook globally. The goal of Meta’s quarterly Small Business Surveys is to learn about the unique perspectives, challenges and opportunities of small and medium-sized businesses (SMBs).

The Future of Business (FoB) Survey is conducted biannually in partnership with the World Bank and the Organisation for Economic Cooperation and Development (OECD) across nearly 100 countries. The target population consists of SMEs that have an active Facebook Business Page and include both newer and longer-standing businesses, spanning across a variety of sectors. Meta also conducts the Global State of Small Business (GSoSB) Survey bi-annually in partnership with various academic partners across approximately 30 countries. Similarly to the FoB Survey, the target population is active Facebook Page Administrators, but also includes the general population of Facebook users.

Survey questions for all surveys cover a range of topics depending on the survey wave such as business characteristics, challenges, financials and strategy in addition to custom modules related to regulation, gender inequity, access to finance, digital technologies, reduction in revenues, business closures, international trade, inflation, reduction of employees and challenges/needs of the business.

Aggregated country level data for each survey wave is available to the public on HDX and controlled access microdata is available to Data for Good at Meta partners. Please visit https://dataforgood.facebook.com/dfg/tools/future-of-business-survey to apply for access to microdata or contact dataforgood@fb.com for any questions.

In 2023, there were 51.2 million users of social media platform Facebook in the United Kingdom. In 2028, the number of monthly active Facebook users is projected to reach 49 million individuals. In January 2020, Facebook reached a market share of 37.27 percent. In 2018, the services offered through Facebook reached all age groups in the country but slightly more female users than male users. Facebook gets used more than once a day by around 45 percent of the UK online population. Only 21 percent of UK adults that go online don't use Facebook at all.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Alibaba Group Holding, China’s biggest e-commerce company, had 124,320 full-time employees as of March 2025, nearly 80,000 fewer than the previous year. The decrease in the number of employees was mainly a result of the sale of Sun Art. Alibaba is the second most valuable internet company listed in China and among the largest in terms of revenue. What is Alibaba Group? The company was founded in Hangzhou, China, in 1999 by a group of people led by a former English teacher, Jack Ma. It started as an online platform helping small Chinese businesses to reach global buyers. Alibaba Group went public in September 2014 and broke all records with a total IPO of 25 billion U.S. dollars. Today, the company operates a number of e-commerce, retail, internet service, and fintech-related businesses all around the world. It is best known for its Alibaba.com B2B e-commerce platform (including 1688.com and AliExpress.com segments), C2C marketplace Taobao, B2C online retail platform Tmall, and online payment platform Alipay. Who are Alibaba’s employees? As of the beginning of 2020, Alibaba had more employees than Yahoo and Facebook combined. The majority of them were based in China. As of 2019, over one-third of Alibaba’s senior management were female, and around 45 percent of all staff were under 30 years old. In 2023, Eddie Wu, who is one of the co-founders of the company, replaced Daniel Zhang in the role of Alibaba's CEO and executive chairman. Every year on May 10, Alibaba Group celebrates Employee Appreciation Day. All employees, also called Aliren, bring their families to the company campus for an all-day carnival.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

During the beginning of the launch, they had some pretty fast growth. Here are the key Truth Social statistics you need to know.

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

You might be surprised how much Truth Social is worth based on its small number of users.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

The number of Facebook users in Singapore was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+5.92 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 5.38 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Thailand.