Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

In 2023, over 55 percent of parents to Gen Alpha children in the United States said they are cutting down on dining out at restaurants as a cost-saving measure. Nearly 50 percent said they would cut back on vacation and travel costs due to concerns regarding personal finances and the U.S. economy.

Back-to-school shopping

Parents of school-attending children typically spend a considerable amount of money during the back-to-school shopping season. In fact, in the United States, total planned back-to-school expenditure reached the 40-billion-dollar mark in 2023. That same year, parents in the U.S. said they expected to spend an average of 600 U.S. dollars per child for school supplies.

Generation Alpha

Generation Alpha is the current youngest generation, succeeding the now older Generation Z. So far, Gen Alpha is entirely made up of children, specifically those born from 2010 onwards, meaning the oldest Gen Alphas are only just turning into teenagers. Being brought up entirely in a digital age, it remains to be seen how this, and other factors, will influence Gen Alpha as consumers when the time comes.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

A 2024 survey found that ** percent of the U.S. population aged 13-24 years played Roblox, up from ** percent in 2022 and ** percent in 2020. Among the overall population in the United States, ** percent played the online game.

The total equity of Generation Alpha, Inc. with headquarters in the United States amounted to -8.74 million U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2016 this is a total decrease by approximately 10.14 million U.S. dollars. The trend from 2016 to 2020 shows, however, that this decrease did not happen continuously.

The total assets of Generation Alpha, Inc. with headquarters in the United States amounted to 702 thousand U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2016 this is a total decrease by approximately 3.4 million U.S. dollars. The trend from 2016 to 2020 shows, however, that this decrease did not happen continuously.

The net income of Generation Alpha, Inc. with headquarters in the United States amounted to ******* thousand U.S. dollars in 2011. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2010 this is a total decrease by approximately ****** thousand U.S. dollars. The trend from 2010 to 2011 shows, furthermore, that this decrease happened continuously.

The liabilities of Generation Alpha, Inc. with headquarters in the United States amounted to **** million U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2016 this is a total increase by approximately **** million U.S. dollars. The trend from 2016 to 2020 shows, however, that this increase did not happen continuously.

The revenue of Generation Alpha, Inc. with headquarters in the United States amounted to ********* U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2014 this is a total increase by approximately ********* U.S. dollars. The trend from 2014 to 2020 shows, however, that this increase did not happen continuously.

The net cash of Generation Alpha, Inc. with headquarters in the United States amounted to **** thousand U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2016 this is a total decrease by approximately *** million U.S. dollars. The trend from 2016 to 2020 shows, however, that this decrease did not happen continuously.

The gross profit of Generation Alpha, Inc. with headquarters in the United States amounted to *** thousand U.S. dollars in 2020. The reported fiscal year ends on ***********.Compared to the earliest depicted value from 2016 this is a total decrease by approximately *** million U.S. dollars. The trend from 2016 to 2020 shows, however, that this decrease did not happen continuously.

In 2024, 14.2 percent of Millennials in the United States stated that they identify as LGBTQ+, while in 2012, less than six percent of respondents from the same generation said the same. Members of Generation Z were the most likely to identify as LGBTQ+, at over 23 percent.