Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

In 2025, there are around *** billion global Facebook users, up from *** billion in the previous year. By 2029, there will be almost *** billion users. Facebook continues to dominate the social media landscape. Despite new platforms regularly emerging, Facebook still comes out on top in terms of user numbers.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The average Twitter user spends 5.1 hours per month on the platform.

There were 16 373 200 Facebook users in Nepal in April 2024, which accounted for 51.2% of its entire population. The majority of them were men - 56.3%. People aged 18 to 24 were the largest user group (6 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 100 000.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

There are over 875 million registered users on LinkedIn in 2024.

There were 174 300 000 Facebook users in Indonesia in April 2024, which accounted for 61.2% of its entire population. The majority of them were men - 53.6%. People aged 25 to 34 were the largest user group (66 200 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 35 800 000.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

YouTube boasts an average of 23.7 hours per month spent by users.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

In January 2025, the United Kingdom had more than **** million Facebook users. Four years before, in September 2020, the number of Facebook users in the UK stood at *****, showing a **** percent growth in audience size in four years. Facebook remains the leading social network Despite a recent history of controversies and user privacy breaches - not least of which being the Cambridge Analytica scandal of 2018 - Facebook has managed to remain the top social network in the UK. As of July 2024, the platform had a **** percent market share, almost six times over that of X, formerly known as Twitter. Besides being the most popular social network across all age groups, Facebook and its subsidiary WhatsApp report the highest use among those aged between 26 and 35 years old. Role in political advertising Facebook has also proved to be a lucrative advertising platform, having generated **** percent of online ad revenue in the UK in 2018. This was forecast to increase to ** percent in 2021, placing the social network second to Google within the online advertising sector. Unsurprisingly, political groups aiming to capitalize on this reach have taken to large-scale advertising on Facebook. In 2019, **** million euros was spent on targeted political advertising in the UK alone, the second-highest reported figure in Europe.  

This layer shows the market potential that an adult has visited facebook.com in the last 30 days in the U.S. in 2016 in a multiscale map (by country, state, county, ZIP Code, tract, and block group). The pop-up is configured to include the following information for each geography level:Market Potential Index and count of adults expected to visit FacebookMarket Potential Index and count of adults expected to visit various social media websitesMarket Potential Index and count of adults expected to visit various news websitesEsri's 2016 Market Potential (MPI) data measures the likely demand for a product or service in an area. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product or service. An MPI compares the demand for a specific product or service in an area with the national demand for that product or service. The MPI values at the US level are 100, representing average demand for the country. A value of more than 100 represents higher demand than the national average, and a value of less than 100 represents lower demand than the national average. For example, an index of 120 implies that demand in the area is 20 percent higher than the US average; an index of 80 implies that demand is 20 percent lower than the US average. See Market Potential database to view the methodology statement and complete variable list.Esri's Electronics & Internet Data Collection includes data that measures the likely demand for electronics and internet usage. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product, activity, or service. See the United States Data Browser to view complete variable lists for each Esri demographics collection.Additional Esri Resources:U.S. 2016/2021 Esri Updated DemographicsEssential demographic vocabularyEsri's arcgis.com demographic map layers