In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Instagram is a web traffic powerhouse: in March 2024 seven billion visits were measured to the online photo and video sharing platform, making it one of the most-visited websites online. Instagram is one of the most popular social networks worldwide.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.

In March 2024, close to 4.4 billion unique global visitors had visited Wikipedia.org, slightly down from 4.4 billion visitors since August of the same year. Wikipedia is a free online encyclopedia with articles generated by volunteers worldwide. The platform is hosted by the Wikimedia Foundation.

Zalando, one of the biggest European e-commerce breakthroughs, logged 14 million website visits in December 2023. Over the six month period from July 2023 to December 2023, the German multi-national e-commerce company recorded its highest number of website visits in November 2023, with 15.5 million hits.

Facebook is a web traffic powerhouse: in March 2024 approximately 16.6 billion visits were measured to the Facebook.com, making it one of the most-visited websites online. In the third quarter of 2023, Facebook had nearly three billion monthly active users.

In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

In April 2021, worldwide visits to YouTube.com amounted to roughly four billion. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than 250 percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.

In March 2204, X's web page Twitter.com had 6.2 billion website visits worldwide, up from 5.9 billion site visits in the previous month. Formerly known as Twitter, X is a microblogging and social networking service that allows most of its users to write short posts with a maximum of 280 characters.

In March 2024, over 101 million unique global visitors visited Airbnb.com, up from 86.7 million visitors in October 2023. Airbnb is an online marketplace for short-term holiday and travel rentals.

In February 2025, the number of visits to the expedia.com website declined over the previous month, reaching around 64.5 million. Over the period considered, total website visits to expedia.com peaked in January 2024 when they totaled 77 million.

In March 2024, the video platform YouTube reported around 32.5 billion visits from global users. Meta-owned Facebook.com reported around 16.1 billion visits from global users, as Instagram.com and Twitter.com followed, each with 7 billion and 6.1 billion visits from users worldwide during the examined month. Wikipedia.org, which hosts users-generated encyclopedic entries, recorded around 4.4 billion visits, while news aggregator and community platform Reddit.com saw approximately 2.2 billion visits during the examined period.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

The number of visits to the website christies.com declined in December 2024 over the same month of the previous year. As estimated, total views to the web page of the auction house Christie's totaled 1.7 million in December 2024, decreasing by around 200,000 from December 2023.

From November 2023 to April 2024, the total traffic to ulta.com decreased from roughly 40 to 32 million website visitors. Most users accessed ulta.com via mobile devices in April 2024, making up about 19 million website visits. That month, desktops accounted for around 12 million website visits.

The total visits to Walmart.com peaked in November 2023 at 517 million, after reaching a low of approximately 369 million in September 2023. The months leading up to the winter holidays are typically the months with the highest web traffic in e-commerce in the United States.

In March 2024, close to 732 million unique global visitors accessed Zoom.us, down from 880 million visitors six months before. Zoom is a videoconferencing platform that gained immense global popularity for remote work, distance education and online social relations during the COVID-19 pandemic.

In March 2023, Hamburg-based About You's website, aboutyou.com, was visited a total of 357,300 times. This figure is down from the previous month's web traffic that reached approximately 403.2 thousand visits.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

As of December 2024, google.com had the highest number of total monthly visits in the United Arab Emirates, with 387 million. The website YouTube.com had the second-highest average of monthly total visits at 170 million.