In 1800, the population of the area of modern-day Bangladesh was estimated to be just over 19 million, a figure which would rise steadily throughout the 19th century, reaching over 26 million by 1900. At the time, Bangladesh was the eastern part of the Bengal region in the British Raj, and had the most-concentrated Muslim population in the subcontinent's east. At the turn of the 20th century, the British colonial administration believed that east Bengal was economically lagging behind the west, and Bengal was partitioned in 1905 as a means of improving the region's development. East Bengal then became the only Muslim-majority state in the eastern Raj, which led to socioeconomic tensions between the Hindu upper classes and the general population. Bengal Famine During the Second World War, over 2.5 million men from across the British Raj enlisted in the British Army and their involvement was fundamental to the war effort. The war, however, had devastating consequences for the Bengal region, as the famine of 1943-1944 resulted in the deaths of up to three million people (with over two thirds thought to have been in the east) due to starvation and malnutrition-related disease. As the population boomed in the 1930s, East Bengal's mismanaged and underdeveloped agricultural sector could not sustain this growth; by 1942, food shortages spread across the region, millions began migrating in search of food and work, and colonial mismanagement exacerbated this further. On the brink of famine in early-1943, authorities in India called for aid and permission to redirect their own resources from the war effort to combat the famine, however these were mostly rejected by authorities in London. While the exact extent of each of these factors on causing the famine remains a topic of debate, the general consensus is that the British War Cabinet's refusal to send food or aid was the most decisive. Food shortages did not dissipate until late 1943, however famine deaths persisted for another year. Partition to independence Following the war, the movement for Indian independence reached its final stages as the process of British decolonization began. Unrest between the Raj's Muslim and Hindu populations led to the creation of two separate states in1947; the Muslim-majority regions became East Pakistan (now Bangladesh) and West Pakistan (now Pakistan), separated by the Hindu-majority India. Although East Pakistan's population was larger, power lay with the military in the west, and authorities grew increasingly suppressive and neglectful of the eastern province in the following years. This reached a tipping point when authorities failed to respond adequately to the Bhola cyclone in 1970, which claimed over half a million lives in the Bengal region, and again when they failed to respect the results of the 1970 election, in which the Bengal party Awami League won the majority of seats. Bangladeshi independence was claimed the following March, leading to a brutal war between East and West Pakistan that claimed between 1.5 and three million deaths in just nine months. The war also saw over half of the country displaced, widespread atrocities, and the systematic rape of hundreds of thousands of women. As the war spilled over into India, their forces joined on the side of Bangladesh, and Pakistan was defeated two weeks later. An additional famine in 1974 claimed the lives of several hundred thousand people, meaning that the early 1970s was one of the most devastating periods in the country's history. Independent Bangladesh In the first decades of independence, Bangladesh's political hierarchy was particularly unstable and two of its presidents were assassinated in military coups. Since transitioning to parliamentary democracy in the 1990s, things have become comparatively stable, although political turmoil, violence, and corruption are persistent challenges. As Bangladesh continues to modernize and industrialize, living standards have increased and individual wealth has risen. Service industries have emerged to facilitate the demands of Bangladesh's developing economy, while manufacturing industries, particularly textiles, remain strong. Declining fertility rates have seen natural population growth fall in recent years, although the influx of Myanmar's Rohingya population due to the displacement crisis has seen upwards of one million refugees arrive in the country since 2017. In 2020, it is estimated that Bangladesh has a population of approximately 165 million people.

In 1800, the population of the area of modern-day Pakistan was estimated to be just over 13 million. Population growth in the 19th century would be gradual in the region, rising to just 19 million at the turn of the century. In the early 1800s, the British Empire slowly consolidated power in the region, eventually controlling the region of Pakistan from the mid-19th century onwards, as part of the British Raj. From the 1930s on, the population's growth rate would increase as improvements in healthcare (particularly vaccination) and sanitation would lead to lower infant mortality rates and higher life expectancy. Independence In 1947, the Muslim-majority country of Pakistan gained independence from Britain, and split from the Hindu-majority country of India. In the next few years, upwards of ten million people migrated between the two nations, during a period that was blemished by widespread atrocities on both sides. Throughout this time, the region of Bangladesh was also a part Pakistan (as it also had a Muslim majority), known as East Pakistan; internal disputes between the two regions were persistent for over two decades, until 1971, when a short but bloody civil war resulted in Bangladesh's independence. Political disputes between Pakistan and India also created tension in the first few decades of independence, even boiling over into some relatively small-scale conflicts, although there was some economic progress and improvements in quality of life for Pakistan's citizens. The late 20th century was also characterized by several attempts to become democratic, but with intermittent periods of military rule. Between independence and the end of the century, Pakistan's population had grown more than four times in total. Pakistan today Since 2008, Pakistan has been a functioning democracy, with an emerging economy and increasing international prominence. Despite the emergence of a successful middle-class, this is prosperity is not reflected in all areas of the population as almost a quarter still live in poverty, and Pakistan ranks in the bottom 20% of countries according to the Human Development Index. In 2020, Pakistan is thought to have a total population of over 220 million people, making it the fifth-most populous country in the world.

"Total population is based on the de facto definition of population, which counts all residents regardless of legal status or citizenship. The values shown are midyear estimates.This dataset includes demographic data of 22 countries from 1960 to 2018, including Sri Lanka, Bangladesh, Pakistan, India, Maldives, etc. Data fields include: country, year, population ratio, male ratio, female ratio, population density (km). Source: ( 1 ) United Nations Population Division. World Population Prospects: 2019 Revision. ( 2 ) Census reports and other statistical publications from national statistical offices, ( 3 ) Eurostat: Demographic Statistics, ( 4 ) United Nations Statistical Division. Population and Vital Statistics Reprot ( various years ), ( 5 ) U.S. Census Bureau: International Database, and ( 6 ) Secretariat of the Pacific Community: Statistics and Demography Programme. Periodicity: Annual Statistical Concept and Methodology: Population estimates are usually based on national population censuses. Estimates for the years before and after the census are interpolations or extrapolations based on demographic models. Errors and undercounting occur even in high-income countries. In developing countries errors may be substantial because of limits in the transport, communications, and other resources required to conduct and analyze a full census. The quality and reliability of official demographic data are also affected by public trust in the government, government commitment to full and accurate enumeration, confidentiality and protection against misuse of census data, and census agencies' independence from political influence. Moreover, comparability of population indicators is limited by differences in the concepts, definitions, collection procedures, and estimation methods used by national statistical agencies and other organizations that collect the data. The currentness of a census and the availability of complementary data from surveys or registration systems are objective ways to judge demographic data quality. Some European countries' registration systems offer complete information on population in the absence of a census. The United Nations Statistics Division monitors the completeness of vital registration systems. Some developing countries have made progress over the last 60 years, but others still have deficiencies in civil registration systems. International migration is the only other factor besides birth and death rates that directly determines a country's population growth. Estimating migration is difficult. At any time many people are located outside their home country as tourists, workers, or refugees or for other reasons. Standards for the duration and purpose of international moves that qualify as migration vary, and estimates require information on flows into and out of countries that is difficult to collect. Population projections, starting from a base year are projected forward using assumptions of mortality, fertility, and migration by age and sex through 2050, based on the UN Population Division's World Population Prospects database medium variant."

In 2022, India overtook China as the world's most populous country and now has almost 1.46 billion people. China now has the second-largest population in the world, still with just over 1.4 billion inhabitants, however, its population went into decline in 2023. Global population As of 2025, the world's population stands at almost 8.2 billion people and is expected to reach around 10.3 billion people in the 2080s, when it will then go into decline. Due to improved healthcare, sanitation, and general living conditions, the global population continues to increase; mortality rates (particularly among infants and children) are decreasing and the median age of the world population has steadily increased for decades. As for the average life expectancy in industrial and developing countries, the gap has narrowed significantly since the mid-20th century. Asia is the most populous continent on Earth; 11 of the 20 largest countries are located there. It leads the ranking of the global population by continent by far, reporting four times as many inhabitants as Africa. The Demographic Transition The population explosion over the past two centuries is part of a phenomenon known as the demographic transition. Simply put, this transition results from a drastic reduction in mortality, which then leads to a reduction in fertility, and increase in life expectancy; this interim period where death rates are low and birth rates are high is where this population explosion occurs, and population growth can remain high as the population ages. In today's most-developed countries, the transition generally began with industrialization in the 1800s, and growth has now stabilized as birth and mortality rates have re-balanced. Across less-developed countries, the stage of this transition varies; for example, China is at a later stage than India, which accounts for the change in which country is more populous - understanding the demographic transition can help understand the reason why China's population is now going into decline. The least-developed region is Sub-Saharan Africa, where fertility rates remain close to pre-industrial levels in some countries. As these countries transition, they will undergo significant rates of population growth

• The current US Census Bureau world population estimate in June 2019 shows that the current global population is 7,577,130,400 people on Earth, which far exceeds the world population of 7.2 billion in 2015. Our estimate based on UN data shows the world's population surpassing 7.7 billion.
• China is the most populous country in the world with a population exceeding 1.4 billion. It is one of just two countries with a population of more than 1 billion, with India being the second. As of 2018, India has a population of over 1.355 billion people, and its population growth is expected to continue through at least 2050. By the year 2030, India is expected to become the most populous country in the world. This is because India’s population will grow, while China is projected to see a loss in population.
• The following 11 countries that are the most populous in the world each have populations exceeding 100 million. These include the United States, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Mexico, Japan, Ethiopia, and the Philippines. Of these nations, all are expected to continue to grow except Russia and Japan, which will see their populations drop by 2030 before falling again significantly by 2050.
• Many other nations have populations of at least one million, while there are also countries that have just thousands. The smallest population in the world can be found in Vatican City, where only 801 people reside.
• In 2018, the world’s population growth rate was 1.12%. Every five years since the 1970s, the population growth rate has continued to fall. The world’s population is expected to continue to grow larger but at a much slower pace. By 2030, the population will exceed 8 billion. In 2040, this number will grow to more than 9 billion. In 2055, the number will rise to over 10 billion, and another billion people won’t be added until near the end of the century. The current annual population growth estimates from the United Nations are in the millions - estimating that over 80 million new lives are added yearly.
• This population growth will be significantly impacted by nine specific countries which are situated to contribute to the population growth more quickly than other nations. These nations include the Democratic Republic of the Congo, Ethiopia, India, Indonesia, Nigeria, Pakistan, Uganda, the United Republic of Tanzania, and the United States of America. Particularly of interest, India is on track to overtake China's position as the most populous country by 2030. Additionally, multiple nations within Africa are expected to double their populations before fertility rates begin to slow entirely.

Content

• In this Dataset, we have Historical Population data for every Country/Territory in the world by different parameters like Area Size of the Country/Territory, Name of the Continent, Name of the Capital, Density, Population Growth Rate, Ranking based on Population, World Population Percentage, etc. >Dataset Glossary (Column-Wise):
• Rank: Rank by Population.
• CCA3: 3 Digit Country/Territories Code.
• Country/Territories: Name of the Country/Territories.
• Capital: Name of the Capital.
• Continent: Name of the Continent.
• 2022 Population: Population of the Country/Territories in the year 2022.
• 2020 Population: Population of the Country/Territories in the year 2020.
• 2015 Population: Population of the Country/Territories in the year 2015.
• 2010 Population: Population of the Country/Territories in the year 2010.
• 2000 Population: Population of the Country/Territories in the year 2000.
• 1990 Population: Population of the Country/Territories in the year 1990.
• 1980 Population: Population of the Country/Territories in the year 1980.
• 1970 Population: Population of the Country/Territories in the year 1970.
• Area (km²): Area size of the Country/Territories in square kilometers.
• Density (per km²): Population Density per square kilometer.
• Growth Rate: Population Growth Rate by Country/Territories.
• World Population Percentage: The population percentage by each Country/Territories.

With almost all major religions being practiced throughout the country, India is known for its religious diversity. Islam makes up the highest share among minority faiths in the country. According to the Indian census of 2011, the Muslim population in Uttar Pradesh more than ** million, making it the state with the most Muslims.

Socio-economic conditions of Muslims
Muslims seem to lag behind every other religious community in India in terms of living standards, financial stability, education and other aspects, thereby showing poor performance in most of the fields. According to a national survey, 17 percent of the Muslims were categorized under the lowest wealth index, which indicates poor socio-economic conditions.

Growth of Muslim population in India
Islam is one of the fastest-growing religions worldwide. According to India’s census, the Muslim population has witnessed a negative decadal growth of more than ** percent from 1951 to 1960, presumably due to the partitions forming Pakistan and Bangladesh. The population showed a positive and steady growth since 1961, making up ** percent of the total population of India . Even though people following Islam were estimated to grow significantly, they would still remain a minority in India compared to *** billion Hindus by 2050.

In 2020, Indonesia recorded the largest population of Muslims worldwide, with around 239 million. This was followed with around 226.88 million Muslims in Pakistan and 213 million Muslims in India.

South Asia is one of the most densely populated regions in the world. This dataset comprehensively collects historical materials related to the population of South Asia and previous research results (see data description documents and references for details), carefully examines and estimates the population of South Asia (now India, Pakistan, Nepal, Bangladesh) from 640 to 1801 AD, and connects it with the population census data of British India from 1871 to 1941 (Nepal's data comes from Nepal's census data) and the United Nations World Population Prospects data from 1950 to 2020, obtaining the population of South Asia for a total of 22 periods (640, 700, 800, 900, 1000, 1100, 1200, 1300, 1400, 1500, 1595, 1750, 1801, 1871, 1901, 1921, 1941, 1960, 1980, 2000, 2010, 2020) from 640 to 2020. Next, based on geographic detectors, select the dominant environmental factors that affect the spatial distribution of population, collect historical data on the distribution of residential areas (see data description document and references for details), and use a random forest regression model to spatialize the population size. On the basis of excluding uninhabited areas such as water bodies, glaciers, and bare/unused land, and determining the maximum historical population distribution range, a 1km resolution population dataset for South Asia from 640 to 2020 was developed. The leave one method was used to test the model, and the variance explained was 0.81, indicating good model accuracy. Compared with the existing HYDE historical population dataset, this study incorporates more historical materials and the latest research results in estimating the historical population; In using random forest regression for historical population spatial simulation, this study considers the changes in South Asian settlements over the past millennium, while the HYDE dataset only considers natural elements and considers them stable and unchanged. Therefore, this dataset is more reliable than the HYDE dataset and can more reasonably reveal the spatiotemporal characteristics of population changes in South Asia during historical periods. It is the basic data for the long-term evolution of human land relations, climate change attribution, and ecological protection research in South Asia.

Abstract

The third wave of the Asian Barometer survey (ABS) conducted in 2010 and the database contains nine countries and regions in East Asia - the Philippines, Taiwan, Thailand, Mongolia, Singapore, Vietnam, Indonesia, Malaysia and South Korea. The ABS is an applied research program on public opinion on political values, democracy, and governance around the region. The regional network encompasses research teams from 13 East Asian political systems and 5 South Asian countries. Together, this regional survey network covers virtually all major political systems in the region, systems that have experienced different trajectories of regime evolution and are currently at different stages of political transition.

The mission and task of each national research team are to administer survey instruments to compile the required micro-level data under a common research framework and research methodology to ensure that the data is reliable and comparable on the issues of citizens' attitudes and values toward politics, power, reform, and democracy in Asia.

The Asian Barometer Survey is headquartered in Taipei and co-hosted by the Institute of Political Science, Academia Sinica and The Institute for the Advanced Studies of Humanities and Social Sciences, National Taiwan University.

Geographic coverage

13 East Asian political systems: Japan, Mongolia, South Koreas, Taiwan, Hong Kong, China, the Philippines, Thailand, Vietnam, Cambodia, Singapore, Indonesia, and Malaysia; 5 South Asian countries: India, Pakistan, Bangladesh, Sri Lanka, and Nepal

Analysis unit

-Individuals

Kind of data

Sample survey data [ssd]

Sampling procedure

Compared with surveys carried out within a single nation, cross-nation survey involves an extra layer of difficulty and complexity in terms of survey management, research design, and database modeling for the purpose of data preservation and easy analysis. To facilitate the progress of the Asian Barometer Surveys, the survey methodology and database subproject is formed as an important protocol specifically aiming at overseeing and coordinating survey research designs, database modeling, and data release.

As a network of Global Barometer Surveys, Asian Barometer Survey requires all country teams to comply with the research protocols which Global Barometer network has developed, tested, and proved practical methods for conducting comparative survey research on public attitudes.

Research Protocols:

• National probability samples that give every citizen in each country an equal chance of being selected for interview. Whether using census household lists or a multistage area approach, the method for selecting sampling units is always randomized. The samples may be stratified, or weights applied, to ensure coverage of rural areas and minority populations in their correct proportions. As such, Asian Barometer samples represent the adult, voting-age population in each country surveyed.

A model Asian Barometer Survey has a sample size of 1,200 respondents, which allows a minimum confidence interval of plus or minus 3 percent at 95 percent probability.

Mode of data collection

Face-to-face [f2f]

Research instrument

A standard questionnaire instrument containing a core module of identical or functionally equivalent questions. Wherever possible, theoretical concepts are measured with multiple items in order to enable testing for construct validity. The wording of items is determined by balancing various criteria, including: the research themes emphasized in the survey, the comprehensibility of the item to lay respondents, and the proven effectiveness of the item when tested in previous surveys.

Survey Topics: 1.Economic Evaluations: What is the economic condition of the nation and your family: now, over the last five years, and in the next five years? 2.Trust in institutions: How trustworthy are public institutions, including government branches, the media, the military, and NGOs. 3.Social Capital: Membership in private and public groups, the frequency and degree of group participation, trust in others, and influence of guanxi. 4.Political Participatio: Voting in elections, national and local, country-specific voting patterns, and active participation in the political process as well as demonstrations and strikes. Contact with government and elected officials, political organizations, NGOs and media. 5.Electoral Mobilization: Personal connections with officials, candidates, and political parties; influence on voter choice. 6.Psychological Involvement and Partisanship: Interest in political news coverage, impact of government policies on daily life, and party allegiance. 7.Traditionalism: Importance of consensus and family, role of the elderly, face, and woman in theworkplace. 8.Democratic Legitimacy and Preference for Democracy: Democratic ranking of present and previous regime, and expected ranking in the next five years; satisfaction with how democracy works, suitability of democracy; comparisons between current and previous regimes, especially corruption; democracy and economic development, political competition, national unity, social problems, military government, and technocracy. 9.Efficacy, Citizen Empowerment, System Responsiveness: Accessibility of political system: does a political elite prevent access and reduce the ability of people to influence the government. 10.Democratic vs. Authoritarian Values: Level of education and political equality, government leadership and superiority, separation of executive and judiciary. 11.Cleavage: Ownership of state-owned enterprises, national authority over local decisions, cultural insulation, community and the individual. 12.Belief in Procedural Norms of Democracy: Respect of procedures by political leaders: compromise, tolerance of opposing and minority views. 13.Social-Economic Background Variables: Gender, age, marital status, education level, years of formal education, religion and religiosity, household, income, language and ethnicity. 14.Interview Record: Gender, age, class, and language of the interviewer, people present at the interview; did the respondent: refuse, display impatience, and cooperate; the language or dialect spoken in interview, and was an interpreter present.

Cleaning operations

Quality checks are enforced at every stage of data conversion to ensure that information from paper returns is edited, coded, and entered correctly for purposes of computer analysis. Machine readable data are generated by trained data entry operators and a minimum of 20 percent of the data is entered twice by independent teams for purposes of cross-checking. Data cleaning involves checks for illegal and logically inconsistent values.

Islam is the major religion in many African countries, especially in the north of the continent. In Comoros, Libya, Western Sahara, at least 99 percent of the population was Muslim as of 202. These were the highest percentages on the continent. However, also in many other African nations, the majority of the population was Muslim. In Egypt, for instance, Islam was the religion of 79 percent of the people. Islam and other religions in Africa Africa accounts for an important share of the world’s Muslim population. As of 2019, 16 percent of the Muslims worldwide lived in Sub-Saharan Africa, while 20 percent of them lived in the Middle East and North Africa (MENA) region. Together with Christianity, Islam is the most common religious affiliation in Africa, followed by several traditional African religions. Although to a smaller extent, numerous other religions are practiced on the continent: these include Judaism, the Baha’i Faith, Hinduism, and Buddhism. Number of Muslims worldwide Islam is one of the most widespread religions in the world. There are approximately 1.9 billion Muslims globally, with the largest Muslim communities living in the Asia-Pacific region. Specifically, Indonesia hosts the highest number of Muslims worldwide, amounting to over 200 million, followed by India, Pakistan, and Bangladesh. Islam is also present in Europe and America. The largest Islamic communities in Europe are in France (5.72 million), Germany (4.95 million), and the United Kingdom (4.13 million). In the United States, there is an estimated number of around 3.45 million Muslims.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

As of February 2025, Malaysia led the Asia-Pacific (APAC) region in internet adoption, with internet users accounting for **** percent of its population. In contrast, Bangladesh had an internet adoption rate of **** percent. The disparity reveals the complex landscape of internet accessibility and infrastructure development in the region. Challenges and opportunities in developing markets While some Asian countries boast world-leading internet speeds and high adoption rates, others face significant hurdles. South Asian nations like Pakistan and Bangladesh have internet adoption rates below ** percent in 2025. India’s internet penetration rate, at over ** percent, still leaves more than *** million people unconnected to the internet. Yet these gaps also underscore huge growth potential for the region. Rapid progress can be seen in mobile internet adoption in Indonesia in recent years, with penetration estimated to grow from under ** percent in 2020 to over ** percent in 2025, highlighting how quickly connectivity can advance when infrastructure development and affordability are prioritized. . Mobile internet driving greater access The rapid expansion of mobile internet is playing a crucial role in driving internet adoption across Asia. As smartphone ownership is becoming the norm in Asia-Pacific, mobile devices now serve as the primary and most accessible gateway to the internet. The preference for mobile internet access is especially evident in Southeast Asia, where users report spending more online time via smartphones than on computers. In 2023, mobile internet user penetration in the Asia-Pacific region reached ** percent, up from ** percent in 2018. This trend is expected to continue, with projections indicating a ** percent penetration rate by 2030. The growth in mobile internet usage is transforming how people access online services and information, particularly in areas where fixed broadband infrastructure is limited.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.