In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

From November 2023 to April 2024, the total traffic to ulta.com decreased from roughly ** to ** million website visitors. Most users accessed ulta.com via mobile devices in April 2024, making up about ** million website visits. That month, desktops accounted for around ** million website visits.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over *** million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at **** million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly **** billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - **** billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately *** million active buyers in the second quarter of 2022, and a year later that number was down *** percent to *** million.

In June 2025, the number of visits to the expedia.com website increased over the previous month, reaching aorund ** million. Over the period considered, total website visits to expedia.com peaked in January 2024 when they totaled ** million.

In 2023, ChatGPT was the artificial intelligence (AI) tool that had the most number of website visits worldwide, eclipsing all other AI tools with a total of **** billion website visits in the period from September 2022 to August 2023.

In April 2021, worldwide visits to YouTube.com amounted to roughly ************. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than *** percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.

Zalando, one of the biggest European e-commerce breakthroughs, logged ** million website visits in December 2023. Over the six month period from July 2023 to December 2023, the German multi-national e-commerce company recorded its highest number of website visits in November 2023, with **** million hits.

From September to November 2023, Google.com ranked first as the website with the highest monthly traffic in Finland, with average monthly traffic of 549 million total visits. The video-based platform YouTube.com was ranked second with 404 total visits during the measured period.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2021, mobile devices accounted for nearly ** percent of the web traffic to Google.com in Kenya. The website had the highest number of total visits in the country. Among the leading websites, most of them had a higher share of traffic from mobile. Youtube.com was an exception, with only ********* of its traffic originating from mobile devices.

In November 2024, Google.com was the most visited website in Spain, with approximately 2.88 billion total visits. Its local URL Google.es ranked fifth, with about 200 million accesses. YouTube ranked second with 1.22 billion visits, while Marca.com accounted for 373 million, approximately.

In June 2025, the number of visits to the travel and tourism website booking.com declined over the previous month, totaling approximately *** million. In 2025, Booking's web page was the most visited travel and tourism website worldwide.

In 2021, Chewy was the direct-to-consumer (D2C) brand with most online traffic, hitting *** million visits worldwide. Opensea ranked second with *** million online visits, followed by Fitbit at *** million visits.

The number of visits to the website christies.com declined in ********** over the same month of the previous year. As estimated, total views to the web page of the auction house Christie's totaled *** million in **********, decreasing by around ******* from **********.

In Saudi Arabia, the most visited website as of November 2024 was Google.com, with around **** billion monthly visitors. The second most-visited website was YouTube.com, with *** billion monthly visits in total.

In November 2024, Google.com was the most visited website in Peru, with approximately 993 million total visits. YouTube.com came in second with 713 billion total visits. Facebook.com counted approximately 128 million monthly visits from Peruvian online audiences.

In June 2025, the number of visits to the travel and tourism website edreams.com totaled ***** million. This figure represented a slight decline in online traffic over the previous month.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

The total visits to Walmart.com peaked in November 2023 at 517 million, after reaching a low of approximately 369 million in September 2023. The months leading up to the winter holidays are typically the months with the highest web traffic in e-commerce in the United States.