In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

In April 2021, worldwide visits to YouTube.com amounted to roughly ************. Between January 2017 and April 2021, visitor traffic to YouTube.com has increased by more than *** percent. In 2020, visits to the platform's website experienced an upward trend between the months of April and June.

From March to August 2025, March was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over ****million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2021. Still, in April 2024, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of visits to sites in this category. Slow and steady In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly **** billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - **** billion U.S. dollars in the third quarter of 2022. Since then, the company's GMV has been on a slow increase. However, while GMV figures begin to achieve steady growth once again, the e-commerce platform's once *** million active buyers have plateaued at *** million.

Unique visitors, total sessions, and bounce rate for lacity.org, the main website for the City of Los Angeles.

From November 2023 to April 2024, the total traffic to ulta.com decreased from roughly ** to ** million website visitors. Most users accessed ulta.com via mobile devices in April 2024, making up about ** million website visits. That month, desktops accounted for around ** million website visits.

A complete list of live websites using the Visitors Traffic Real Time Statistics technology, compiled through global website indexing conducted by WebTechSurvey.

Code:

Packet_Features_Generator.py & Features.py

To run this code:

pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

Purpose:

Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

Uses Features.py to calcualte the features.

startMachineLearning.sh & machineLearning.py

To run this code:

bash startMachineLearning.sh

This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

Options (to be edited within this file):

--evaluate-only to test 5 fold cross validation accuracy

--test-scaling-normalization to test 6 different combinations of scalers and normalizers

Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

Purpose:

Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

Data

Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

First number is a classification number to denote what website, query, or vr action is taking place.

The remaining numbers in each line denote:

The size of a packet,

and the direction it is traveling.

negative numbers denote incoming packets

positive numbers denote outgoing packets

Figure 4 Data

This data uses specific lines from the Virtual Reality.txt file.

The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

The .xlsx and .csv file are identical

Each file includes (from right to left):

The origional packet data,

each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

Desktop and mobile website traffic data showed that Germany domain of Zalando had by far the highest number of visitors compared to all other European countries. Between July 2023 and December 2023, zalando.de recorded more nearly *** million visits. The Polish web domain followed in the ranking, as the total visits amounted to **** million.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

• Capture the Identity of Your Anonymous Web Visitors.
• 500M B2B & B2C Hash Email Resolutions
• That Day's Contacts Deposited to an FTP Every Night
• Full Contact Details for US Web Traffic Data Resolution

Context

The data presented here was obtained in a Kali Machine from University of Cincinnati,Cincinnati,OHIO by carrying out packet captures for 1 hour during the evening on Oct 9th,2023 using Wireshark.This dataset consists of 394137 instances were obtained and stored in a CSV (Comma Separated Values) file.This large dataset could be used utilised for different machine learning applications for instance classification of Network traffic,Network performance monitoring,Network Security Management , Network Traffic Management ,network intrusion detection and anomaly detection.

The dataset can be used for a variety of machine learning tasks, such as network intrusion detection, traffic classification, and anomaly detection.

Content :

This network traffic dataset consists of 7 features.Each instance contains the information of source and destination IP addresses, The majority of the properties are numeric in nature, however there are also nominal and date kinds due to the Timestamp.

The network traffic flow statistics (No. Time Source Destination Protocol Length Info) were obtained using Wireshark (https://www.wireshark.org/).

Dataset Columns:

No : Number of Instance. Timestamp : Timestamp of instance of network traffic Source IP: IP address of Source Destination IP: IP address of Destination Portocol: Protocol used by the instance Length: Length of Instance Info: Information of Traffic Instance

Acknowledgements :

I would like thank University of Cincinnati for giving the infrastructure for generation of network traffic data set.

Ravikumar Gattu , Susmitha Choppadandi

Inspiration : This dataset goes beyond the majority of network traffic classification datasets, which only identify the type of application (WWW, DNS, ICMP,ARP,RARP) that an IP flow contains. Instead, it generates machine learning models that can identify specific applications (like Tiktok,Wikipedia,Instagram,Youtube,Websites,Blogs etc.) from IP flow statistics (there are currently 25 applications in total).

**Dataset License: ** CC0: Public Domain

Dataset Usages : This dataset can be used for different machine learning applications in the field of cybersecurity such as classification of Network traffic,Network performance monitoring,Network Security Management , Network Traffic Management ,network intrusion detection and anomaly detection.

ML techniques benefits from this Dataset :

This dataset is highly useful because it consists of 394137 instances of network traffic data obtained by using the 25 applications on a public,private and Enterprise networks.Also,the dataset consists of very important features that can be used for most of the applications of Machine learning in cybersecurity.Here are few of the potential machine learning applications that could be benefited from this dataset are :

1. Network Performance Monitoring : This large network traffic data set can be utilised for analysing the network traffic to identifying the network patterns in the network .This help in designing the network security algorithms for minimise the network probelms.

2. Anamoly Detection : Large network traffic dataset can be utilised training the machine learning models for finding the irregularitues in the traffic which could help identify the cyber attacks.

3.Network Intrusion Detection : This large dataset could be utilised for machine algorithms training and designing the models for detection of the traffic issues,Malicious traffic network attacks and DOS attacks as well.

This Website Statistics dataset has four resources showing usage of the Lincolnshire Open Data website. Web analytics terms used in each resource are defined in their accompanying Metadata file.

• Website Usage Statistics: This document shows a statistical summary of usage of the Lincolnshire Open Data site for the latest calendar year.

• Website Statistics Summary: This dataset shows a website statistics summary for the Lincolnshire Open Data site for the latest calendar year.

• Webpage Statistics: This dataset shows statistics for individual Webpages on the Lincolnshire Open Data site by calendar year.

• Dataset Statistics: This dataset shows cumulative totals for Datasets on the Lincolnshire Open Data site that have also been published on the national Open Data site Data.Gov.UK - see the Source link.

  Note: Website and Webpage statistics (the first three resources above) show only UK users, and exclude API calls (automated requests for datasets). The Dataset Statistics are confined to users with javascript enabled, which excludes web crawlers and API calls.

These Website Statistics resources are updated annually in January by the Lincolnshire County Council Business Intelligence team. For any enquiries about the information contact opendata@lincolnshire.gov.uk.

A breakdown of the Food Hygiene Ratings website traffic data showing total number of visits, unique visitors and page views.

Per the Federal Digital Government Strategy, the Department of Homeland Security Metrics Plan, and the Open FEMA Initiative, FEMA is providing the following web performance metrics with regards to FEMA.gov.rnrnInformation in this dataset includes total visits, avg visit duration, pageviews, unique visitors, avg pages/visit, avg time/page, bounce ratevisits by source, visits by Social Media Platform, and metrics on new vs returning visitors.rnrnExternal Affairs strives to make all communications accessible. If you have any challenges accessing this information, please contact FEMAWebTeam@fema.dhs.gov.

This study compiles data from multiple sources (Ahrefs, Amsive, Pew Research, Semrush) to evaluate the impact of Google AI Overview on website traffic across different sectors.

The cumulative number of visitors to the micro-enterprise phoenix website.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

In 2021, Chewy was the direct-to-consumer (D2C) brand with most online traffic, hitting *** million visits worldwide. Opensea ranked second with *** million online visits, followed by Fitbit at *** million visits.

Snapshot img

Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

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See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.