In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.
In 2022, the Indian government blocked more than *** thousand websites across India under Section 69A of the IT Act. The overall number of websites blocked in India between 2015 and 2022 grossed over ** thousand. The chief bodies with the power to block information on the Internet in India are the Ministry of Electronics and Information Technology (MEITY) and the Ministry of Information and Broadcasting (MIB).
In the decade spanning 2013 to 2023, the number of website-blocking orders issued by the government of India had grown a hundredfold. As of October 2023, the government had issued ***** orders to block websites including social media and other online content.
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In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.
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This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.79K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.69K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.
** percent of Indian respondents answer our survey on "Most used websites and online services by type" with "Social media". The survey was conducted in 2025, among ***** consumers.
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This chart provides a detailed overview of the number of India online retailers by Monthly Sales. Most India stores' Monthly Sales are Less than $100.00, there are 70.38K stores, which is 97.36% of total. In second place, 1.21K stores' Monthly Sales are $10.00M to $100.00M, which is 1.68% of total. Meanwhile, 394 stores' Monthly Sales are $100.00K to $1.00M, which is 0.55% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
As of 2025, there are about 24 million eCommerce sites worldwide—a drop from the previous high of 27 million but still far above the 9.2 million recorded in 2019. The United States alone accounts for nearly 12 million online stores, underlining the global shift to digital commerce.
This statistic shows the most popular news websites in India as of **********, based on their number of unique visitors. During that month, The Times of India was ranked first with ***** million unique visitors.
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This chart provides a detailed overview of the number of India online retailers by Number of Employee. Most India stores' Number of Employee are Less than 10, there are 46.08K stores, which is 91.68% of total. In second place, 1.11K stores' Number of Employee are 10 to 20, which is 2.21% of total. Meanwhile, 1.1K stores' Number of Employee are 20 to 50, which is 2.20% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
This statistic displays the average number of pages viewed per visitor on matchmaking websites in India in June 2017, by website. The Indian dating website matrimony.com recorded an average of *** page views per visitor during the measured time period.
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India Cyber Security Incidents: Website Intrusion and Malware Propagation data was reported at 563.000 Unit in 2017. This records a decrease from the previous number of 1,483.000 Unit for 2016. India Cyber Security Incidents: Website Intrusion and Malware Propagation data is updated yearly, averaging 4,492.500 Unit from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 7,286.000 Unit in 2014 and a record low of 563.000 Unit in 2017. India Cyber Security Incidents: Website Intrusion and Malware Propagation data remains active status in CEIC and is reported by Indian Computer Emergency Response Team. The data is categorized under India Premium Database’s Transportation, Post and Telecom Sector – Table IN.TF010: Information Technology Statistics: Cyber Security Incidents.
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This chart provides a detailed overview of the number of India online retailers by Monthly Visitors. Most India stores' Monthly Visitors are Less than 100, there are 89.56K stores, which is 68.08% of total. In second place, 25.6K stores' Monthly Visitors are 100 to 1K, which is 19.46% of total. Meanwhile, 12.12K stores' Monthly Visitors are 1K to 10K, which is 9.22% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
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This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.55B, which constitutes 64.20% of the region's total sales on platforms. Custom Cart reports sales of $326.98B, accounting for 28.12% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.72B, representing 4.10% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.
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India Cyber Security Incidents: Website Defacements data was reported at 10,665.000 Unit in 2023. This records a decrease from the previous number of 19,793.000 Unit for 2022. India Cyber Security Incidents: Website Defacements data is updated yearly, averaging 25,503.000 Unit from Dec 2014 (Median) to 2023, with 10 observations. The data reached an all-time high of 31,664.000 Unit in 2016 and a record low of 10,665.000 Unit in 2023. India Cyber Security Incidents: Website Defacements data remains active status in CEIC and is reported by Indian Computer Emergency Response Team. The data is categorized under India Premium Database’s Transportation, Post and Telecom Sector – Table IN.TF010: Information Technology Statistics: Cyber Security Incidents.
In 2022, the Ministry of Electronics and Information Technology (MEITY) blocked over ***** websites, URLs, posts, and social media platforms across India. In comparison, the instances of websites and applications being banned by other authorities such as courts and the Ministry of Information and Broadcasting (MIB) were fewer. The most number of website blocking orders in India were issued under Section 69A of the IT Act.
Content regulation
The growing number of online violations in the form of fraudulent ads, illegal websites, inappropriate and obscene content, and the propagation of misinformation has created the need for content moderation in India. The Information Technology (IT) Act of 2000, safeguards India’s cybersecurity and sets down laws to deal with cybercrime and data protection concerns.
Internet freedom in India
However, in recent years, India’s position on the World Freedom Index has steadily declined. The South Asian democracy holds only a ‘partly free’ status in this regard, partially attributed to institutions like the government curbing freedom of expression by arbitrarily having content removed from online platforms, enforcing internet shutdowns, banning the use of China-based apps, and surveilling users’ accounts.
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The global social networking market size is anticipated to expand significantly from USD 88.8 billion in 2023 to USD 177.3 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.0% over the forecast period. This remarkable growth trajectory is propelled by the ever-increasing penetration of smartphones, the proliferation of internet access, and a heightened focus on digital social interactions. The integration of advanced technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) into social networking platforms is also enhancing user engagement levels, thus fostering market expansion. As the world becomes more digital, individuals and enterprises alike are increasingly seeking platforms that offer seamless communication, real-time updates, and personalized experiences.
A key growth factor of the social networking market is the continuous rise in internet adoption rates across the globe. As more regions gain access to the internet, the potential user base for social networking platforms expands correspondingly. Internet penetration has especially surged in developing countries, fueled by affordable smartphone availability and government initiatives aimed at improving digital infrastructure. This has allowed social networking platforms to tap into previously inaccessible markets, thereby driving user growth and engagement. Furthermore, as the digital economy grows, social networking sites are increasingly seen as essential tools for marketing, branding, and customer engagement, prompting businesses to invest heavily in these platforms to reach their target audiences effectively.
The evolution of user preferences towards visual and real-time content is another significant growth driver. Platforms that offer video sharing, live streaming, and ephemeral content have seen substantial increases in user engagement. This shift is largely driven by younger demographics who favor interactive and dynamic content over static text-based updates. Social networking platforms are capitalizing on this trend by incorporating features such as stories, reels, and live broadcasts, which not only enhance the user experience but also open up new revenue streams through advertising and partnerships. The ability of these platforms to innovate and adapt to changing user preferences is pivotal in maintaining user interest and ensuring long-term growth.
The increasing importance of data analytics and targeted advertising also plays a vital role in market growth. Social networking platforms provide businesses with unprecedented access to consumer data, allowing for highly personalized advertising strategies. This capability for precise targeting makes social networking advertising an attractive option for companies looking to maximize their marketing ROI. Moreover, advancements in AI and machine learning are further refining these targeting capabilities, enabling platforms to offer even more sophisticated and effective advertising solutions. As a result, advertising revenues for social networking platforms continue to rise, contributing significantly to overall market growth.
Regionally, North America and Asia Pacific are leading the charge in social networking market expansion. North America, with its technology-savvy population and high internet penetration rates, remains a dominant force, driven by continuous innovation and strategic partnerships within the industry. Meanwhile, Asia Pacific is witnessing rapid growth, fueled by the increasing number of internet users and the widespread adoption of smartphones. Emerging economies in this region, particularly China and India, are becoming key markets for social networking platforms looking to capitalize on vast, untapped user bases. Europe also presents substantial opportunities, with a focus on privacy and data protection driving innovation and compliance in social networking applications. In contrast, the Middle East & Africa and Latin America are gradually catching up, with improvements in digital infrastructure and connectivity.
The social networking market is segmented into various platform types, including social media, professional networking, dating, and others. Each platform type plays a crucial role in the overall market landscape, catering to different user needs and preferences. Social media platforms remain the most popular segment, driven by their ability to connect people across the globe and facilitate the sharing of personal experiences through text, photos, and videos. These platforms have evolved significantly over the years, incorporating features such as live streamin
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In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.32B, which is 64.10% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.62B in sales and comprising 18.11% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $66.50B, accounting for 5.72% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
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This Dataset contains Year and State-wise statistics of total number of Indian, Foreign and limited liability partnership (LLP) Companies registered in India
Note: Data is not available in MCA Website for Indian and LLP Companies during 2021 November and 2022 March
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The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.58M units representing 35.56% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.