In 2023, the share of travel and tourism's total contribution to GDP in European Union member countries and the United Kingdom remained in most cases below the figures reported before the COVID-19 pandemic, but showed strong signs of recovery. Overall, Croatia was the EU country where travel and tourism contributed the highest share of gross domestic product in 2023. That year, these industries generated, directly and indirectly, nearly 26 percent of the country's GDP. Portugal and Greece followed in the ranking in 2023, with travel and tourism representing 19.6 percent and 19.2 percent of GDP, respectively.

This statistic presents the direct contribution of travel and tourism to GDP in Europe from 2012 to 2018, with an additional forecast for 2028. Over this period, the direct contribution of the travel and tourism industry to GDP in Europe increased, reaching around 760 billion U.S. dollars in 2017.

Dubrovnik in Croatia reported the highest direct contribution of travel and tourism to gross domestic product (GDP) among the selected European destinations over the period considered. It was estimated that the travel and tourism sector in Dubrovnik would account for 12.2 percent of the city's GDP in 2022.

Key information about European Union Tourism Revenue

• European Union's Tourism Revenue reached 432 USD bn in Dec 2019, compared with 432 USD bn in the previous year
• European Union's Tourism Revenue data is updated yearly, available from Dec 1999 to Dec 2019
• The data reached an all-time high of 432,150 USD mn in Dec 2019 and a record low of 178,909 USD mn in Dec 2001

The World Bank provides annual Tourism Revenue in USD.

This statistic shows the contribution of travel and tourism to GDP in Europe in 2017, by type. Travel and tourism directly contributed approximately 760 billion U.S. dollars to the European economy in 2017.

The Europe Winter Tourism market is estimated to reach US$ 180 Billion in 2022. As per the report, sales are forecast to increase at a robust 6% CAGR, with the market valuation reaching US$ 322.35 Billion by 2032. The contribution of European winter tourism is 1% - 2% of the GDP of European Countries.

Attribute	Details
Europe Winter Tourism Market Estimated Size (2022)	US$ 180 Billion
Europe Winter Tourism Market Projected Size (2032)	US$ 322.35 Billion
Europe Winter Tourism Market Value-based CAGR (2022 to 2032)	6% CAGR
Europe Winter Tourism Market Contribution to GDP	1% - 2%

Scope Of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Region Covered	Europe
Key Countries Covered	United Kingdom, Switzerland, Austria, Norway, Spain, Netherlands, Sweden, and Greece.
Key Segments Covered	Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled	Topdeck The Natural Adventure Company G Adventures Intrepid GJ Travel Shamrocker Adventures Exodus Travel On Go tours Tauck Expat Explore Travel Thomas Cook Travels Trafalgar Wingbuddy Euroventures
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

In 2023, the share of travel and tourism's total contribution to global gross domestic product (GDP) showed a decline of 1.3 percentage points compared to 2019, the year before the COVID-19 pandemic. Overall, these industries represented 9.1 percent of the global GDP in 2023. That year, the total contribution of travel and tourism to the global GDP amounted to nearly 10 trillion U.S. dollars. The impact of COVID-19 on global travel and tourism The lockdowns and travel restrictions enforced across the globe to limit the spread of COVID-19 turned travel and tourism upside down. In 2023, the number of travel and tourism jobs worldwide experienced a sharp annual increase, but was still slightly below pre-pandemic levels. Meanwhile, total travel and tourism spending worldwide followed a similar trend. International tourist arrivals still lagged pre-pandemic levels After sinking in 2020 to the lowest point recorded since 1989, the number of international tourist arrivals worldwide bounced back in 2022, then rose further in 2023. That said, it remained below the peak of nearly 1.5 billion reported in 2019. Both before and after the impact of the health crisis, Europe was the global region with the highest number of international tourist arrivals.

This table contains information about tourist key indicators. Tourism contributes to the Dutch economy (contribution to employment, gross domestic product and value added). Tourism is not an industry in itself, but covers a wide range of products and services. The figures are consistent with the conceptual framework of the National Accounts (NA) and can be compared with existing macroeconomic indicators such as gross domestic product, the total value added and the total number of jobs in the Netherlands. The tourism accounts offer an integrated macroeconomic overview of the importance of tourism to the economy.

Data available from: 2005 to 2012

Status of the figures: The figures in this table are final. The figures for the years 2011 and 2012 have a provisional status. Because this table is discontinued, figures will not be updated anymore.

Changes as of September 5, 2014: None, this table is discontinued.

When will new figures be published? Not applicable anymore. This table is replaced by table Tourism; contribution to the Dutch economy, key indicators. See paragraph 3.

The average for 2020 based on 22 countries was 2.49 percent. The highest value was in France: 19.29 percent and the lowest value was in Luxembourg: 0.09 percent. The indicator is available from 1995 to 2020. Below is a chart for all countries where data are available.

This table contains the expenditures of resident and non-resident tourists in the Dutch economy, as well as the expenditures of resident tourists abroad. Tourism is not an industry in itself, but covers a wide range of products and services delivered to tourists from different industries. The figures are consistent with the conceptual framework of the National Accounts (NA), and can be compared with existing macroeconomic indicators such as the total value added at basic prises and employment in the Netherlands. The tourism accounts offer an integrated macroeconomic overview of the importance of tourism to the economy.

Data available from: 2010 up to and including 2022.

Status of the figures: Data from 2010 up to and including 2020 are final. Data of 2021 and 2022 are provisional. Since this table has been discontinued, provisional data will not become final.

Changes as of .. August 2024: None. This table has been discontinued. Statistics Netherlands has carried out a revision of the national accounts. The Dutch national accounts are recently revised. New statistical sources, methods and concepts are implemented in the national accounts, in order to align the picture of the Dutch economy with all underlying source data and international guidelines for the compilation of the national accounts. For further information see section 3.

When will new figures be published? Not applicable anymore.

This table contains data on tourist expenditure. Tourism is not an industry in itself, but covers a wide range of products and services delivered to tourists from different industries. The figures are consistent with the conceptual framework of the National Accounts (NA ) and can be compared with existing macroeconomic indicators such as gross domestic product, the total value added and the total number of jobs in the Netherlands. The tourism accounts offer an integrated macroeconomic overview of the importance of tourism to the economy. Data available from: 2005 to 2012 Status of the figures: The figures in this table are final. The figures for the years 2011 and 2012 have a provisional status. Because this table is discontinued, figures will not be updated anymore. Changes as of September 5, 2014: None, this table is discontinued. When will new figures be published? Not applicable anymore. This table is replaced by table Tourist expenditure. See paragraph 3.

This table contains contribution of tourism to the Dutch economy (employment, expenditure and value added at basic prices). Tourism is not an industry in itself, but covers a wide range of products and services. The figures are consistent with the conceptual framework of the National Accounts (NA) and can be compared with existing macroeconomic indicators such as the total value added at basic prises and employment in the Netherlands. The tourism accounts offer an integrated macroeconomic overview of the importance of tourism to the economy. Data available from: 2010. Status of the figures: Data from 2010 up to and including 2019 are final. Data of 2020 and 2021 are provisional. Changes as of 19 September 2022: Data of 2021 have been added to this table. When will new figures be published? Provisional data are published 8 months after the end of the reporting year. Final data are released 20 months after the end of the reporting year.

Datasets used for the "Protected areas shape nature-based tourism across Europe" publication.All other datasets used in this study are publicly available.LAU datasethttps://data.jrc.ec.europa.eu/dataset/51858b51-8f27-4006-bf82-53eba35a142cGlobal human modification dataset:https://figshare.com/articles/dataset/Global_Human_Modification/7283087CDDA dasaset:https://www.eea.europa.eu/data-and-maps/data/nationally-designated-areas-national-cdda-13Ecoregions:https://ecoregions.appspot.com/Ski stations:https://www.opensnowmap.org/GDP per capita:https://datadryad.org/stash/dataset/doi:10.5061/dryad.dk1j0Unesco sites:https://datacatalog.worldbank.org/dataset/world-heritage-sitesLUISA base maphttps://data.jrc.ec.europa.eu/dataset/51858b51-8f27-4006-bf82-53eba35a142c

This statistic displays the total travel and tourism spending in Europe in 2017, by leisure and business travel purpose. That year, spending on leisure travel was highest, valuing around 1293 billion U.S. dollars. Looking at the travel and tourism industry's direct contribution to GDP in Europe, leisure tourism spending also accounts for the largest share compared to business travel spending.

Data showing business turnover which has derived from Tourism in Calderdale. The PDF report attached explains the impact of Tourism on the local area.

For more information on tourism in Calderdale, see the Council website: Tourism and travel and also the Future is bright for Calderdale's tourism economy .

This table contains data on tourist expenditure. Tourism is not an industry in itself, but covers a wide range of products and services delivered to tourists from different industries. The table contains the sales of resident enterprises to resident and non-resident tourists, as well as the expenditures of resident tourists abroad. The figures are consistent with the conceptual framework of the National Accounts (NA ) and can be compared with existing macroeconomic indicators such as gross domestic product, the total value added and the total number of jobs in the Netherlands. The tourism accounts offer an integrated macroeconomic overview of the importance of tourism to the economy.

Data available from: 2010 up to and including 2016.

Status of the figures: Data from 2010 up to and including 2015 are final. Data of 2016 are provisional. Since this table has been discontinued, data of 2016 will not become final.

Changes as of 29 August 2018: None. This table has been discontinued. Statistics Netherlands has carried out a revision of the national accounts. New statistical sources and estimation methods have been used during the revision. Therefore this table has been replaced by table Tourism; expenditure, National Accounts. For further information see section 3.

When will new figures be published? Not applicable anymore.

Snapshot img

Art Tourism Market Size 2025-2029

The art tourism market size is forecast to increase by USD 8.3 billion at a CAGR of 3.4% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. The increasing affordability of individuals globally is driving demand for cultural experiences, making art tourism an attractive option for travelers. This sector, also known as culture tourism, offers travelers unique artistic encounters at regional locations and non-tourist spots. Moreover, the growth of art exchange and diversity is creating a more inclusive and vibrant industry. However, the limited local interaction between tour operators and artists highlights an opportunity for collaboration and innovation.
By addressing this challenge, market players can create unique and authentic experiences for tourists, enhancing the overall value proposition of art tourism. Cultural immersion and artistic experiences are no longer niches but essential components of modern travel market, making the market an exciting space for innovation and growth. This market trends and analysis report delves into these factors and more, providing valuable insights for stakeholders looking to capitalize on the growing demand for art-related travel experiences.

What will be the Art Tourism Market Size During the Forecast Period?

Request Free Sample

Art tourism, also known as traveling art, has emerged as a significant segment in the cultural tourism industry. This market encompasses various forms of artistic experiences, from visiting famous museums and art galleries to attending art festivals, wine events, and concerts. The revenue generation in this sector is substantial, with art enthusiasts and collectors traveling extensively to explore cultural heritage and artistic traditions. Museum curators and gallery owners play a crucial role in this market, showcasing masterpieces from international artists and providing cultural immersion through artistic experiences. These events often include wine and cuisine tastings, concerts, and cultural exchange programs, creating a rich and memorable experience for attendees. These establishments offer unique opportunities for visitors to engage with art and learn about cultural identity and artistic expression.
Furthermore, art festivals are another popular draw for tourists, providing a platform for cultural exchange and artistic exploration. Wine events and cuisine events offer an additional layer of cultural experiences, allowing visitors to sample local delicacies and learn about regional traditions. Cultural tourism, as a whole, is a growing sector in the tourism industry. It offers revenue opportunities for local communities and contributes significantly to the global economy. Art packages and artistic experiences are becoming increasingly popular, providing travelers with unique and memorable experiences that go beyond typical tourist attractions. The tourism industry recognizes the importance of cultural tourism and is continually finding new ways to promote it.
Artistic inspiration can be found in every corner of the world, from well-known locations to non-tourist spots. The cultural exchange that occurs through art tourism enriches both the traveler and the local community, making it a win-win situation for all involved. The creative industries are also benefiting from the growth of art tourism, with many artists finding new opportunities to showcase their work and connect with audiences from around the world. The revenue opportunities in this sector are vast, and the potential for growth is immense. In conclusion, art tourism offers a unique and valuable experience for travelers, providing opportunities for cultural exploration, artistic expression, and revenue generation. It is a vital component of the tourism industry and contributes significantly to the global economy. Whether it's attending an art festival, visiting a museum, or exploring a non-tourist spot, there is always something new and exciting to discover in the world of art tourism.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  C and P
  Events and exhibitions
  Art galleries and museums
  Film festivals


Consumer

  International
  Domestic


Geography

  Europe

    UK
    France
    Italy
    Spain


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  South America



  Middle East and Africa

By Type Insights

The C and P segment is estimated to witness significant growth during the forecast period.

The market represents a thriving and intricate industry, drawing in travelers from around the world who seek

Tourism Revenues in the United States increased to 22334 USD Million in January from 22255 USD Million in December of 2024. This dataset provides - United States Tourism Revenues- actual values, historical data, forecast, chart, statistics, economic calendar and news.

The study examines how progress towards a circular economy (CE), patents related to recycling and secondary raw materials as a proxy for innovation, affect tourism receipts. The study uses Autoregressive Distributed Lag (ARDL) and Error Correction Method (ECM) to analyse time series data from EU countries from 2000 to 2020. Our estimates show that there exist long-run and short-run equilibrium relationships. In sum, evidence shows that promoting circular innovative practices, including recycling and using secondary raw materials in tourist destinations, could improve environmental quality and positively impact tourism receipts. The study concludes with policy and practical suggestions for circular economy innovation towards green tourism, destination management, and sustainable tourism.

As of 2025, the agro-rural tourism sector was estimated to be around USD 102.5 Billion and is expected to increase by a huge percentage and reach USD 173.4 Billion by 2035. The compound annual growth rate of 5.4% is proof of the shift towards experiential tourism where learning through immersion and hands-on experience is more of a priority than the usual leisure tourism.

Metric	Value
Market Size in 2025	USD 102.5 Billion
Projected Market Size in 2035	USD 173.4 Billion
CAGR (2025 to 2035)	5.4%

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	5.7%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union (EU)	5.5%

Country	CAGR (2025 to 2035)
Japan	5.3%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company/Organization Name	Estimated Market Share (%)
Farm Stay USA	15-20%
AgriTourism World	12-16%
Responsible Travel	10-14%
Expedia Group (Rural Travel & Farm Stays)	8-12%
Harvest Hosts	5-9%
Other Operators (combined)	40-50%