Monthly U.S. citizen departures are collected and reported in Tourism Industries U.S. International Air Travel Statistics (I-92 data) Program.

The market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around *** trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at *** trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly ** trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around *** percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, *** million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at *** million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

Mexico MX: International Tourism: Number of Arrivals data was reported at 39,291,000.000 Person in 2017. This records an increase from the previous number of 35,079,000.000 Person for 2016. Mexico MX: International Tourism: Number of Arrivals data is updated yearly, averaging 21,606,000.000 Person from Dec 1995 (Median) to 2017, with 23 observations. The data reached an all-time high of 39,291,000.000 Person in 2017 and a record low of 18,665,000.000 Person in 2003. Mexico MX: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Mexico – Table MX.World Bank.WDI: Tourism Statistics. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

The number of international tourist arrivals worldwide increased significantly in 2024 over the previous year, catching up with pre-pandemic levels. After declining with the onset of the COVID-19 pandemic to roughly *** million, the lowest figure recorded since 1989, global inbound tourist arrivals exceeded *** billion in 2024. Europe is the most popular destination for international tourism Europe is the global region that attracts the highest number of international tourists. In 2024, inbound tourist arrivals in Europe exceeded pre-pandemic levels, totaling over *** million. Within this region, Southern and Mediterranean Europe was the most popular area for international tourism, recording over *** million arrivals in 2024. How big is the global travel and tourism market? According to Statista Mobility Market Insights, the global travel and tourism market's revenue – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down travel and tourism's revenue worldwide by sales channels reveals that the online channel generated approximately ** percent of the global transactions' value that year.

Number of Businesses statistics on the Global Tourism industry in Global

United States US: International Tourism: Number of Departures data was reported at 73,453,000.000 Person in 2015. This records an increase from the previous number of 68,176,000.000 Person for 2014. United States US: International Tourism: Number of Departures data is updated yearly, averaging 61,061,000.000 Person from Dec 1995 (Median) to 2015, with 21 observations. The data reached an all-time high of 73,453,000.000 Person in 2015 and a record low of 51,285,000.000 Person in 1995. United States US: International Tourism: Number of Departures data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Tourism Statistics. International outbound tourists are the number of departures that people make from their country of usual residence to any other country for any purpose other than a remunerated activity in the country visited. The data on outbound tourists refer to the number of departures, not to the number of people traveling. Thus a person who makes several trips from a country during a given period is counted each time as a new departure.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

DRAKO is a Mobile Location Data provider with a programmatic trading desk specializing in geolocation analytics and programmatic advertising. Our Tourism Data has helped cities, counties, and states better understand who their visitors are so that they can effectively develop and deliver advertising campaigns. We’re in a unique position to deliver enriched insight beyond traditional surveying or other data sources because of our rich dataset, proprietary modelling capabilities, and analytical capabilities.

MAIDs (Mobile Advertising IDs) are unique device identifiers associated with consenting mobile devices that can be utilized for geolocation based analyses and audiences. Drako uses MAIDs to fuel our Tourism Data utilizing our Home Location Model. The Home Location of a MAID is determined based on where that MAID is seen most frequently between the hours of 11pm and 6am (local time). Using this we are able to determine the Home Location of a user which in turn allows us to identify when and where they are travelling.

Beyond identifying that users are tourists, we can also classify them into different bins by their frequency / dwell time over their estimated number of visits. Using our data and frequency, we can identify: overnight visitors, weekend visits, short-term stays, long-term stays, or frequent holiday visitors !

Beyond Tourism Data in your defined geography alone, we are also able to provide: - Home location - Find out where your audience is coming from using our home location technology - Movement - Quantify how far users have travelled between locations. - Demographics - Discover neighborhood level characteristics such as income, ethnicity, and more - Brand index - Learn which major brands and retailers your audience is visiting the most. - Visitation index - See which destinations your visitors are visiting the most - Addressable audience - Customize your audiences for your campaigns using our analytic insights

Moreover, if you’re looking to activate your Tourism Data for advertising, we’re always able to further refine or filter your desired audience with our other Audience Data, such as: Brand visits, Geodemographics, Ticketed Event visits, Purchase Intent (in Canada), Purchase History (in USA), and more !

Data Compliance: All of our Tourism Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

United States US: International Tourism: Number of Arrivals data was reported at 75,608,000.000 Person in 2016. This records a decrease from the previous number of 77,465,000.000 Person for 2015. United States US: International Tourism: Number of Arrivals data is updated yearly, averaging 51,107,500.000 Person from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 77,465,000.000 Person in 2015 and a record low of 41,218,000.000 Person in 2003. United States US: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Tourism Statistics. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

Tourist Arrivals in the United States increased to 5957985 in April from 5410331 in March of 2025. This dataset provides - United States Tourist Arrivals- actual values, historical data, forecast, chart, statistics, economic calendar and news.

According to a 2025 study, both inbound arrivals and outbound visits globally were expected to grow that year. In 2025, inbound overnight arrivals were forecast to increase by **** percent over the previous year, while outbound trips were predicted to grow by **** percent.

The global tourism big data analytics market (2025 USD 18.4 billion) is projected to double in size to USD 41.9 billion by 2035, growing at a CAGR of 8.6%. Tourism stakeholders are moving away from post-trip surveys or guesswork. Instead, they are leveraging real-time analytics to gain insights into travelerbehavior, streamline operations and create hyper-personalized experiences.

Country-wise Visitor Data Integration Projects

According to Cognitive Market Research, the global Smart Tourism market size will be USD 29154.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.80% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 11661.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8746.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6705.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1457.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 583.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
The Mobile Applications is the fastest growing segment of the Smart Tourism industry

Market Dynamics of Smart Tourism Market

Key Drivers for Smart Tourism Market

Enhanced Tourist Experience to Boost Market Growth: Enhanced traveler stories are pushed via smart technologies that customize, streamline, and increase travel. With AI-pushed answers, travelers revel in tailored itineraries and tips based totally on their hobbies, growing a unique and attractive adventure. Chatbots and digital assistants provide seamless assistance, presenting instant solutions and resolving troubles, making the journey smoother and problem-loose. Meanwhile, immersive technology like augmented and virtual reality permits traffic to explore historical websites, cultural landmarks, or even marine environments from any region, enhancing their connection with the destination. These innovations transform tourism into a more interactive, handy, and remarkable enjoy for travelers internationally.

Efficient Resource Management to Drive Market Growth: Efficient, useful resource management in tourism leverages advanced technology to optimize operations and sustainability. Real-time monitoring via clever sensors tracks tourist footfall, visitor congestion, and resource use, imparting crucial information for informed choice-making and proactive planning. This enables authorities to manipulate overcrowding, reduce environmental effects, and beautify the tourist experience. Predictive analytics, in addition, empowers corporations with the aid of reading historic records to forecast developments, permitting the most advantageous staffing, inventory management, and useful resource allocation. This equipment not only improves operational performance but additionally assists a balanced technique to tourism, ensuring each traveler's delight and the maintenance of neighborhood environments and communities.

Key Restraint Factor for the Smart Tourism Market

High Initial Investment, will Limit Market Growth: Adopting smart tourism solutions comes with high initial investment demanding situations because of the want for widespread upfront prices in hardware, software programs, and infrastructure. Setting up a community of sensors, enforcing AI-driven tools, and establishing reliable connectivity for seamless statistics transmission requires vast capital. Additionally, protection and improvements upload to lengthy-term prices, that could strain budgets, especially for smaller tourism businesses and destinations. However, while the initial investment is massive, the capacity for enhanced traveler experiences, streamlined operations, and long-term monetary advantages make that technology worthwhile attention for tourism stakeholders aiming for sustainable growth and competitive gain.

Key Trends Factor for the Smart Tourism Market

Combining AI and Big Data to Create Highly Tailored Experiences: Big data analytics and artificial intelligence are being used more and more in the tourism sector to provide individualized services. Travel platforms are providing dynamic, interest-based suggestions for lodging, activities, and restaurants based on search trends, social media inputs, and behavioral data. Travelers' expectations are rising as a result of this hyper-personalization tren...

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Cultural Tourism Market Size 2025-2029

The cultural tourism market size is forecast to increase by USD 8.41 billion, at a CAGR of 18.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of individuals seeking unique, immersive experiences to alleviate stress and enrich their personal growth. This trend is further fueled by the burgeoning adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR) in cultural tourism, enabling travelers to explore historical sites and artifacts in a more engaging and interactive manner. However, this market faces challenges as well. Overtourism, or the excessive concentration of tourists in specific locations, poses a threat to the preservation of cultural heritage sites and the local communities that rely on tourism.
Addressing this issue through sustainable tourism practices and effective crowd management strategies is essential for companies seeking to capitalize on the opportunities presented by the market while mitigating potential risks. By focusing on innovative solutions that cater to the evolving needs and preferences of travelers, while respecting and preserving cultural heritage, businesses can differentiate themselves and thrive in this dynamic and growing market.

What will be the Size of the Cultural Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by the increasing demand for authentic and immersive experiences. Crowd control and tourism infrastructure remain key concerns as cultural heritage sites attract large numbers of visitors. Digital guides and mobile applications enhance the visitor experience, offering GPS navigation, augmented reality, and interactive exhibits. Economic impact is a significant factor, with art galleries, language courses, and adventure tourism contributing to local economies. Visitor management systems and travel advisories ensure responsible tourism practices, while travel agencies and tourist information centers facilitate seamless travel experiences. Visa requirements and health precautions are essential considerations for tourists.

Sustainable tourism initiatives, such as waste management and cultural preservation, minimize environmental impact. Experiential tourism and educational tourism provide unique learning opportunities, while medical tourism caters to health-conscious travelers. Social media marketing and community-based tourism foster authentic connections with local communities. Cultural exchange programs promote cross-cultural understanding. Wellness tourism and religious tourism cater to specific niche markets, offering spiritual and rejuvenating experiences. Immersive technologies, such as virtual reality and tourist guides, bring history to life. Rural tourism and urban tourism offer diverse experiences, appealing to various travel preferences. Tourism policies and online booking platforms shape the industry, ensuring efficient and accessible travel experiences.

Ongoing trends include the integration of technology and the emphasis on sustainable and responsible tourism practices. The market continues to unfold, offering endless opportunities for exploration and discovery.

How is this Cultural Tourism Industry segmented?

The cultural tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic cultural tourism
  International cultural tourism


Service

  Cultural eco-tourism
  Indigenous cultural tourism
  Socio-cultural tourism


Application

  Leisure
  Religious pilgrimage
  Education
  Research


Traveler Type

  Solo Travelers
  Group Travelers
  Families


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic cultural tourism segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, domestic tourism is experiencing a significant surge, fueled by the quest for genuine experiences, technological innovations, and government incentives promoting local heritage. Mobile applications serve as essential tools, granting travelers instant access to detailed guides, maps, and cultural information for their destinations. This convenience and ease of use enhance the planning and navigation process for cultural tours. Virtual Reality (VR) and Augmented Reality (AR) applications have gained popularity, offering immersive experiences that enable u

Smart Tourism Market Outlook

The global smart tourism market size was valued at approximately USD 18 billion in 2023 and is projected to reach USD 62 billion by 2032, growing at a CAGR of 14.8% during the forecast period. This impressive growth is primarily driven by the increasing adoption of cutting-edge technologies such as IoT (Internet of Things), AI (Artificial Intelligence), and AR/VR (Augmented Reality/Virtual Reality) across the tourism industry. The demand for personalized and immersive travel experiences is propelling the market, as travelers are becoming more tech-savvy and expect seamless, integrated solutions that enhance their journey. The growing emphasis on sustainability and the efficient use of resources is also a key factor boosting the smart tourism market.

One of the significant growth factors for the smart tourism market is the increasing adoption of IoT technologies. IoT enables the creation of interconnected systems and devices, providing real-time data and analytics that enhance the travel experience. For instance, IoT applications in smart hotels allow for automated check-ins, personalized room settings, and efficient energy management systems, contributing to enhanced guest satisfaction and operational efficiency. Similarly, IoT-enabled smart transportation systems provide real-time updates on traffic conditions and public transport schedules, optimizing travel routes and reducing delays. The integration of IoT in tourism is not only enhancing the convenience and safety of travelers but is also contributing to cost savings and environmental sustainability.

The application of AI in smart tourism is another critical driver of market growth. AI technologies are being leveraged to offer personalized travel recommendations, automate customer service through chatbots, and optimize pricing strategies based on demand forecasts. AI-driven analytics tools help tourism operators understand consumer behavior, preferences, and patterns, enabling them to tailor their services and offerings more precisely. Additionally, AI is playing an essential role in predictive maintenance and operational efficiency, ensuring that tourism facilities and infrastructure are functioning optimally. The ability of AI to provide insights and automate tasks is revolutionizing the tourism industry, fostering growth, and improving the overall tourist experience.

Moreover, the utilization of AR/VR technologies is transforming the way travelers experience destinations before and during their trips. Virtual reality offers potential tourists the ability to explore destinations and attractions virtually, influencing their travel decisions. Augmented reality enhances the tourism experience by providing interactive guides and information overlays on smartphones or wearable devices, enriching the cultural and historical understanding of a location. These technologies are particularly appealing to younger generations and tech-savvy travelers seeking immersive and engaging experiences. The increasing availability and affordability of AR/VR equipment are further propelling their adoption in the tourism industry, contributing significantly to market growth.

Regionally, Asia Pacific is anticipated to dominate the smart tourism market, driven by the rapid technological advancements and the growing middle-class population in countries like China and India. The region's tourism sector is booming, with increasing investments in smart city initiatives and infrastructure development. North America and Europe are also significant markets due to the high adoption of advanced technologies and the presence of established tourism industries. In contrast, the markets in Latin America and the Middle East & Africa, while smaller, are expected to grow steadily as they increasingly integrate digital solutions into their tourism sectors.

Component Analysis

The component segment in the smart tourism market comprises hardware, software, and services, each playing a vital role in enhancing the overall tourism experience. Hardware components include devices and sensors used in IoT systems, AR/VR headsets, smart displays, and other technological equipment critical for implementing smart tourism solutions. As the market for smart tourism expands, the demand for sophisticated hardware capable of supporting advanced applications is rising. Companies are increasingly investing in developing innovative hardware solutions that offer improved performance, reliability, and integration capabilities. The hardware segment is crucial for the establishment of smart infrastructures, which serve as the foundation for various smart tourism applications.&l

According to Cognitive Market Research, the global big data analytics in tourism market size is USD 222154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 88861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 66646.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 51095.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
Latin America's market has more than 5% of the global revenue, with a market size of USD 11107.71 million in 2024, and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 4443.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
The descriptive analytics category held the highest big data analytics in tourism market revenue share in 2024.

Market Dynamics of Big Data Analytics In Tourism Market

Key Drivers for Big Data Analytics In Tourism Market

Increased Tourism Industry Efficiency Will Increase the Demand Globally

Travel agencies and tour operators can comprehend market performance with the use of big data techniques. Understanding the market's supply and demand for services, projecting future supply and demand, comparing competitors, conducting segment analysis, and supply chain optimization are all beneficial. Additionally, it facilitates government agencies' comprehension of the country's tourism flow and helps them plan where to invest in a nation's tourism sector. Hotel chains employ data research to design their marketing strategies and gain a better understanding of customer preferences. Based on historical data or travel trends, the tools assist in generating pertinent packages and offers. The technologies facilitate the analysis of frequent users of the service, which benefits the customer loyalty program as well. Therefore, all of the tourism industry's verticals are more efficient due to big data techniques.

Rising Customer Desire for Personalized Travel Experiences to Propel Market Growth

One of the main factors propelling the expansion of big data analytics in tourism sector is the growing customer desire for personalized travel experiences. Travelers of today look for experiences that are customized to meet their interests, travel preferences, and travel goals rather than merely generic vacation packages. Due to this change in customer behavior, travel agencies have had to make investments in technologies that allow them to gather, process, and use enormous volumes of data in order to provide incredibly customized services and experiences. Additionally, big data analytics is essential in fulfilling this need since it enables businesses to obtain information from a variety of sources, including online. Through the analysis of this heterogeneous data, companies may discern individual inclinations, behavioral patterns, and industry trends, which empowers them to craft personalized travel experiences that appeal to every passenger.

Restraint Factor for the Big Data Analytics In Tourism Market

Need for Protecting the Security and Privacy of Sensitive Traveler Information to Limit the Sales

In the context of big data analytics in the tourism business, protecting the security and privacy of sensitive traveler information is essential. There is a chance that personal information, including financial data and travel preferences, will be revealed due to the volume of data gathered from numerous sources, including reservations for hotels, activities, and travel. Strict criteria for handling personal data are mandated by regulatory organizations, such as the GDPR in Europe or similar regulations abroad, and non-compliance carries heavy fines. Furthermore, using this data has important ethical ramifications. Travelers anticipate that their information will be treated with integrity and responsibility and that its use and protection will be transparent. Moreover, the global aspect of tourism intensifies the intricacy of adhering to privacy and security rules, given that different l...

Thailand TH: International Tourism: Number of Arrivals data was reported at 32,530,000.000 Person in 2016. This records an increase from the previous number of 29,923,000.000 Person for 2015. Thailand TH: International Tourism: Number of Arrivals data is updated yearly, averaging 12,779,500.000 Person from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 32,530,000.000 Person in 2016 and a record low of 6,952,000.000 Person in 1995. Thailand TH: International Tourism: Number of Arrivals data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Thailand – Table TH.World Bank: Tourism Statistics. International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;

International tourism, number of departures in World was reported at 2034431899 in 2019, according to the World Bank collection of development indicators, compiled from officially recognized sources. World - International tourism, number of departures - actual values, historical data, forecasts and projections were sourced from the World Bank on July of 2025.

In 2024, global international tourism receipts amounted to roughly *** billion U.S. dollars. This figure, the highest reported to date, represented a **** percent increase over the previous year. What is the most visited global region by inbound tourists? While global inbound tourism receipts exceeded by far pre-pandemic levels in 2024, the number of international tourist arrivals worldwide equaled the figure reported in 2019. Overall, both before and after the impact of COVID-19, Europe was the most visited global region by international travelers, with over *** million inbound tourist arrivals in 2024. What are the most visited countries by inbound travelers? With Europe being the most popular global region among international travelers, it comes as no surprise that two European destinations topped the ranking of countries with the highest number of inbound tourist arrivals worldwide. Overall, France reported the most inbound tourist arrivals in 2023, followed by Spain, the United States, and Italy.

International tourism, number of arrivals in El Salvador was reported at 707000 in 2020, according to the World Bank collection of development indicators, compiled from officially recognized sources. El Salvador - International tourism, number of arrivals - actual values, historical data, forecasts and projections were sourced from the World Bank on July of 2025.