Over the forecast period until 2030, the revenue share is forecast to exhibit fluctuations among the two segments. Only in the segment Online, a significant increase can be observed over the forecast period. In this segment, the online revenue share exhibits a difference of 13.15 percent between 2018 and 2030. The Statista Market Insights cover a broad range of additional markets.

In 2024, there were approximately 681,000 tourist accommodation establishments in the European Union (EU-27). That year, holiday and other short-stay accommodation services accounted for over 70 percent of all accommodation establishments in the EU. Meanwhile, there were around 162,400 hotels and similar accommodation services in the European Union in 2024.

Context

This dataset is compiled from European data about tourism trips in Europe.

Content

The data contains information on tourism trips in Europe.

Geographies values are acronyms (2 characters) for EU countries and group of countries from Europe.

Source of metadata: https://ec.europa.eu/eurostat/ramon/cybernews/abbreviations.htm

Acknowledgements

The main data source is: https://ec.europa.eu/eurostat/data/database For the data dictionaries, the source is: https://ec.europa.eu/eurostat/estat-navtree-portlet-prod/BulkDownloadListing?sort=1&dir=dic%2Fen as well: https://ec.europa.eu/eurostat/ramon/cybernews/abbreviations.htm

In June 2025, international tourist arrivals in Europe exceeded pre-pandemic levels, totaling almost ** million. Over the period considered, **** and ****** were the months with the highest volume of tourist arrivals in Europe, either before or after the impact of the COVID-19 pandemic.

The number of international tourist arrivals in Europe increased significantly in 2024 over the previous year, exceeding pre-pandemic levels. In 2024, inbound arrivals in Europe totaled almost *** million, making it the region with the highest number of international tourist arrivals worldwide. What are the leading travel markets in Europe? Both before and after the impact of the COVID-19 pandemic, France topped the ranking of the European countries with the highest number of inbound tourist arrivals, ahead of Spain, Turkey, and Italy. In 2024, international tourist arrivals in France reached *** million. When looking at the European countries with the highest inbound tourism receipts, Spain recorded the highest figure that year, followed by the United Kingdom and France. The economic contribution of travel and tourism in Europe In 2023, the total contribution of travel and tourism to Europe’s gross domestic product amounted to over *** trillion U.S. dollars. This figure includes the direct, indirect, and induced impacts of these industries. Meanwhile, travel and tourism's total contribution to employment in Europe reached nearly ** million that year.

Welcome to the European Tour Destinations dataset! This dataset comprises over 200 rows of data covering more than 20 countries across Europe. Whether you are planning a virtual trip, creating a tour guide chatbot, or simply exploring data for academic projects, this dataset offers valuable information that can support a variety of data science, machine learning, and tourism-related projects.

Data Source and Acknowledgments

This dataset of European tour destinations has been created and compiled by me as part of a personal project aimed at providing valuable insights into travel options across Europe. The data was collected and organized based on research from various public and tourism resources to cover diverse types of destinations across more than 20 countries in Europe.

This dataset is freely shared for educational purposes and to assist in projects related to data science, machine learning, and travel recommendation systems. No external sources were used in the construction of this dataset.

If you use this dataset in your projects or research, please consider acknowledging the effort and time put into its creation.

Key information about European Union Tourism Revenue

• European Union's Tourism Revenue reached 432 USD bn in Dec 2019, compared with 432 USD bn in the previous year
• European Union's Tourism Revenue data is updated yearly, available from Dec 1999 to Dec 2019
• The data reached an all-time high of 432,150 USD mn in Dec 2019 and a record low of 178,909 USD mn in Dec 2001

Key information about European Union Tourism Revenue Growth

• European Union Tourism Revenue grew 0.1 % YoY in Dec 2019, compared with an increase of 9.1 % YoY in the previous year
• European Union Tourism Revenue Growth rate data is updated yearly, available from Dec 2000 to Dec 2019
• The data reached an all-time high of 16.3 % in Dec 2003 and a record low of -13.5 % in Dec 2009

Key information about European Union Visitor Arrivals

• European Union Visitor Arrivals grew 6.7 % in Dec 2024, compared with an increase of 18.8 % in the previous year
• European Union Visitor Arrivals Growth rate data is updated yearly, available from Dec 2009 to Dec 2024
• The data reached an all-time high of 120.0 % in Dec 2022 and a record low of -72.3 % in Dec 2020

• In the latest reports, European Union Visitor Arrivals recorded 434,435,358.0 person in the year of Dec 2024
• Tourism Revenue of European Union reached 432.2 USD bn in Dec 2019, an increase of 9.0 % change from the previous year

This collection covers internal tourism, in other words tourism flows within the country (domestic tourism) or from abroad to destinations in the country (inbound tourism). It only covers flows by tourist who stay at rented accommodation (with limitations of the scope, see further), and is therefore also known as "accommodation statistics".

Alternatively, this part of tourism statistics is sometimes referred to as "the supply side".

Accommodation statistics are a key part of the system of tourism statistics in the EU and have a long history of data collection. Annex I of Regulation (EU) 692/2011 of the European Parliament and of the Council deals with accommodation statistics and includes 4 sections focusing on accommodation statistics, of which sections 1 and 2 include the requirements concerning rented accommodation (capacity and occupancy respectively).

Data are collected by the competent national authorities of the Member States (generally the national statistical institute) and are compiled according to harmonised concepts and definitions and recommended methodological guidelines, before transmission to Eurostat. Most countries collect the data via sample or census surveys, sometimes in an automated manner. However, in a few cases data are compiled from a demand-side perspective (i.e. via visitor surveys or border surveys). Surveys on the occupancy of accommodation establishments are generally conducted on a monthly basis.

The concepts and definitions used in the collection of data are backed by the specifications described in the Methodological manual for tourism statistics.

Accommodation statistics comprise the following information:

Monthly data on tourism industries (NACE 55.1, 55.2 and 55.3)

Monthly occupancy of tourist accommodation establishments: arrivals and nights spent by residents and non-residents. Since reference year 2020, monthly data on nights spent is also available at NUTS 2 regional level (this series is transmitted by the Member States once per year).

Net occupancy rate of bed-places and bedrooms in hotels and similar accommodation

Annual data on tourism industries (NACE 55.1, 55.2 and 55.3)

Occupancy of tourist accommodation establishments: arrivals and nights spent by residents and non-residents

Capacity of tourist accommodation establishments: number of establishments, bedrooms and bed places

Regional data

Annual occupancy (arrivals and nights spent by residents and non-residents) of tourist accommodation establishments at NUTS 2 level (broken down by month), at NUTS 3 level, by degree of urbanisation and by coastal/non-coastal area, and for selected cities. Some indicators are only available for nights spent, not for arrivals.

Annual data on number of establishments, bedrooms and bed places at NUTS 2 level, by degree of urbanisation and by coastal/non-coastal area

Data on number of establishments, bedrooms and bed places are available by activity at NUTS 3 level until 2011.

Please note that for paragraphs where no metadata for regional data has been specified, the regional metadata is identical to the metadata provided for the national data.

This collection covers internal tourism, in other words tourism flows within the country (domestic tourism) or from abroad to destinations in the country (inbound tourism). It only covers flows by tourist who stay at rented accommodation (with limitations of the scope, see further), and is therefore also known as "accommodation statistics".

Alternatively, this part of tourism statistics is sometimes referred to as "the supply side".

Accommodation statistics are a key part of the system of tourism statistics in the EU and have a long history of data collection. Annex I of Regulation (EU) 692/2011 of the European Parliament and of the Council deals with accommodation statistics and includes 4 sections focusing on accommodation statistics, of which sections 1 and 2 include the requirements concerning rented accommodation (capacity and occupancy respectively).

Data are collected by the competent national authorities of the Member States (generally the national statistical institute) and are compiled according to harmonised concepts and definitions and recommended methodological guidelines, before transmission to Eurostat. Most countries collect the data via sample or census surveys, sometimes in an automated manner. However, in a few cases data are compiled from a demand-side perspective (i.e. via visitor surveys or border surveys). Surveys on the occupancy of accommodation establishments are generally conducted on a monthly basis.

The concepts and definitions used in the collection of data are backed by the specifications described in the Methodological manual for tourism statistics.

Accommodation statistics comprise the following information:

Monthly data on tourism industries (NACE 55.1, 55.2 and 55.3)

Monthly occupancy of tourist accommodation establishments: arrivals and nights spent by residents and non-residents. Since reference year 2020, monthly data on nights spent is also available at NUTS 2 regional level (this series is transmitted by the Member States once per year).

Net occupancy rate of bed-places and bedrooms in hotels and similar accommodation

Annual data on tourism industries (NACE 55.1, 55.2 and 55.3)

Occupancy of tourist accommodation establishments: arrivals and nights spent by residents and non-residents

Capacity of tourist accommodation establishments: number of establishments, bedrooms and bed places

Regional data

Annual occupancy (arrivals and nights spent by residents and non-residents) of tourist accommodation establishments at NUTS 2 level (broken down by month), at NUTS 3 level, by degree of urbanisation and by coastal/non-coastal area, and for selected cities. Some indicators are only available for nights spent, not for arrivals.

Annual data on number of establishments, bedrooms and bed places at NUTS 2 level, by degree of urbanisation and by coastal/non-coastal area

Data on number of establishments, bedrooms and bed places are available by activity at NUTS 3 level until 2011.

Please note that for paragraphs where no metadata for regional data has been specified, the regional metadata is identical to the metadata provided for the national data.

This dataset provides values for TOURIST ARRIVALS reported in several countries. The data includes current values, previous releases, historical highs and record lows, release frequency, reported unit and currency.

Snapshot img

Europe Tourism Market Size 2025-2029

The Europe tourism market size is forecast to increase by USD 250.97 billion, at a CAGR of 5.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the region's rich cultural and historical attractions. Sustainable and eco-tourism are emerging trends, as travelers increasingly prioritize environmentally friendly travel options. However, the hospitality industry faces challenges due to labor shortages, which may impact the quality of services provided to tourists. These factors, among others, are shaping the tourism landscape in Europe. Cultural and historical sites continue to be major draws for tourists, contributing to the growth of the market. Moreover, there is a rising demand for sustainable tourism practices, with travelers seeking to minimize their carbon footprint and support local communities. However, the hospitality industry is grappling with labor shortages, which may impact the overall tourism experience. Addressing these challenges will be crucial for the continued growth and success of the European tourism market.

What will be the Size of the market During the Forecast Period?

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The market encompasses various sectors, including vacations, cultural experiences, medical tourism, and recreational activities. This dynamic industry generates substantial income through the provision of travel packages, flights, lodging, and self-catered options. Tourism caters to diverse traveler profiles, such as solo, couple, and group travelers, offering customized experiences on travel websites and mobile apps. Technological integration is a significant trend, with online booking platforms and promotional operations leveraging digital tools to enhance accessibility and convenience.
Infrastructure development plays a crucial role in attracting tourist arrivals, with an emphasis on improving access to vacation destinations and enhancing the quality of accommodations, ranging from hotels to private homes and hot spring resorts. The industry's growth is driven by increasing disposable income and the desire for unique experiences, leading to the emergence of niche markets like medical tourism and spa vacations. Education and staff training are essential components of the tourism industry, ensuring the delivery of high-quality services and maintaining safety standards.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service Type

  Leisure tourism
  Business tourism


Type

  Domestic
  International


Geography

  Europe

    Germany
    UK
    France
    Italy

By Service Type Insights

The leisure tourism segment is estimated to witness significant growth during the forecast period.

Leisure tourism dominates the European tourism market, driven by travelers in pursuit of relaxation, cultural exploration, and adventure. This segment includes various subcategories, each catering to distinct tourist preferences. Notably, cultural and heritage tourism attracts visitors to historical sites, museums, and UNESCO world heritage sites. Europe's abundant cultural heritage showcases iconic destinations such as Rome's Colosseum, Paris' Louvre, Athens' Acropolis, and Prague's Old Town. These sites offer visitors a good journey into the continent's historical and cultural legacy. Additionally, sustainable tourism is gaining popularity, with travelers increasingly seeking eco-friendly accommodations and responsible travel practices. Adventure travel, family vacations, and solo female travel also represent significant subcategories.

Travelers prioritize safety, convenience, and affordability when planning their trips, influencing travel marketing strategies and infrastructure development. Travel trends include road trips, educational travel, luxury travel, and wellness tourism. Tourism initiatives focus on promoting unique experiences, accessibility, and revenue generation through all-inclusive resorts, travel booking platforms, and tourism events. Government marketing efforts, investment, and tourism policies aim to foster sustainable growth and address challenges such as infrastructure development, travel risks, and tourism and environment concerns. Travel analytics and travel technology play a crucial role in the industry, enabling travelers to access real-time information, compare prices, and book accommodations and flights.

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Market Dynamics

Our Europe Tourism Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine t

Context

This dataset is compiled from European data about sport participation (via culture & tourism) in Europe - by cities and greater cities.

Content

The data contains information on Sport participation (culture & tourism) in Europe - by cities and greater cities.

Geographies values are acronyms (2 characters) for EU countries and group of countries from Europe.

Source of metadata: https://ec.europa.eu/eurostat/ramon/cybernews/abbreviations.htm

Acknowledgements

The main data source is: https://ec.europa.eu/eurostat/data/database For the data dictionaries, the source is: https://ec.europa.eu/eurostat/estat-navtree-portlet-prod/BulkDownloadListing?sort=1&dir=dic%2Fen as well: https://ec.europa.eu/eurostat/ramon/cybernews/abbreviations.htm

Thailand Number of Arrivals: Europe: Italy data was reported at 33,293.000 Person in Jun 2017. This records a decrease from the previous number of 73,524.000 Person for Mar 2017. Thailand Number of Arrivals: Europe: Italy data is updated quarterly, averaging 45,471.500 Person from Mar 2005 (Median) to Jun 2017, with 50 observations. The data reached an all-time high of 78,274.000 Person in Mar 2016 and a record low of 18,608.000 Person in Jun 2010. Thailand Number of Arrivals: Europe: Italy data remains active status in CEIC and is reported by TAT Inteligence Center. The data is categorized under Global Database’s Thailand – Table TH.Q014: Tourism Statistics: from International Tourist Arrivals.

In June 2025, the number of international tourist arrivals in Europe increased by **** percent over 2019. That said, this scenario changed significantly based on each region. For instance, while international arrivals in Southern/Mediterranean Europe grew by **** percent in June 2025 compared to 2019, Central/Eastern Europe recorded a ** percent decline in arrivals over the same period.

This collection covers internal tourism, in other words tourism flows within the country (domestic tourism) or from abroad to destinations in the country (inbound tourism). It only covers flows by tourist who stay at rented accommodation (with limitations of the scope, see further), and is therefore also known as "accommodation statistics".

Alternatively, this part of tourism statistics is sometimes referred to as "the supply side".

Accommodation statistics are a key part of the system of tourism statistics in the EU and have a long history of data collection. Annex I of Regulation (EU) 692/2011 of the European Parliament and of the Council deals with accommodation statistics and includes 4 sections focusing on accommodation statistics, of which sections 1 and 2 include the requirements concerning rented accommodation (capacity and occupancy respectively).

Data are collected by the competent national authorities of the Member States (generally the national statistical institute) and are compiled according to harmonised concepts and definitions and recommended methodological guidelines, before transmission to Eurostat. Most countries collect the data via sample or census surveys, sometimes in an automated manner. However, in a few cases data are compiled from a demand-side perspective (i.e. via visitor surveys or border surveys). Surveys on the occupancy of accommodation establishments are generally conducted on a monthly basis.

The concepts and definitions used in the collection of data are backed by the specifications described in the Methodological manual for tourism statistics.

Accommodation statistics comprise the following information:

Monthly data on tourism industries (NACE 55.1, 55.2 and 55.3)

Monthly occupancy of tourist accommodation establishments: arrivals and nights spent by residents and non-residents. Since reference year 2020, monthly data on nights spent is also available at NUTS 2 regional level (this series is transmitted by the Member States once per year).

Net occupancy rate of bed-places and bedrooms in hotels and similar accommodation

Annual data on tourism industries (NACE 55.1, 55.2 and 55.3)

Occupancy of tourist accommodation establishments: arrivals and nights spent by residents and non-residents

Capacity of tourist accommodation establishments: number of establishments, bedrooms and bed places

Regional data

Annual occupancy (arrivals and nights spent by residents and non-residents) of tourist accommodation establishments at NUTS 2 level (broken down by month), at NUTS 3 level, by degree of urbanisation and by coastal/non-coastal area, and for selected cities. Some indicators are only available for nights spent, not for arrivals.

Annual data on number of establishments, bedrooms and bed places at NUTS 2 level, by degree of urbanisation and by coastal/non-coastal area

Data on number of establishments, bedrooms and bed places are available by activity at NUTS 3 level until 2011.

Please note that for paragraphs where no metadata for regional data has been specified, the regional metadata is identical to the metadata provided for the national data.

Monthly number of nights spent by tourists in all types of tourist accommodation (hotels and similar accommodation; holiday and other short-stay accommodation; camping grounds, recreational vehicle/trailer parks), by country of residence (domestic or foreign).

This dataset provides values for TOURISM REVENUES reported in several countries. The data includes current values, previous releases, historical highs and record lows, release frequency, reported unit and currency.

According to a 2025 study, the number of inbound tourist arrivals in Europe was expected to grow across all regions in that year. In 2025, Central and Eastern European countries were forecast to report the highest inbound tourism growth in Europe, with an estimated **** percent year-over-year increase in inbound arrivals.