The market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around *** trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at *** trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly ** trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around *** percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, *** million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at *** million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

Snapshot img

Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Travel adaptors, tour guides,

The coronavirus (COVID-19) pandemic resulted in significant disruptions in the tourism industry. Travel plans were put on hold as flights were cancelled or suspended and the hotel industry was forced to downsize their operations. As a result, the market size of the tourism sector in the United States fell to ****** billion U.S. dollars in 2020 compared to the previous year's total of nearly *** trillion U.S. dollars. The sector was forecast to reach ****** billion in 2022.

How big is the Medical Tourism Market? The Medical Tourism Market size is expected to reach USD 84.92 billion in 2024 and grow at a CAGR of 23.03% to reach USD 239.37 billion by 2029.

   What is the current Medical Tourism Market size? 
   In 2024, the Medical Tourism Market size is expected to reach USD 84.92 billion.

   Who are the key players in Medical Tourism Market?
   Healthbase, Apollo Hospitals, KPJ Healthcare, Klinikum Medical Link and Medretreat are the major companies operating in the Medical Tourism Market. 

   Which is the fastest growing region in Medical Tourism Market? 
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). 

   Which region has the biggest share in Medical Tourism Market? 
   In 2024, the North America accounts for the largest market share in Medical Tourism Market. 

   What years does this Medical Tourism Market cover, and what was the market size in 2023? 
   In 2023, the Medical Tourism Market size was estimated at USD 65.36 billion. The report covers the Medical Tourism Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Medical Tourism Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What is the dominant segment contributing to the largest market share in Medical Tourism? 
   Cosmetic Treatment is the dominant segment that holds the major share of the Medical Tourism Market.

   The Global Medical Tourism Market Report provides a comprehensive industry analysis of the medical tourism market, segmented by treatment type and geography. The market overview highlights the various treatment types including cosmetic, dental, cardiovascular, orthopedics, bariatric, fertility, ophthalmic, and other treatments. The industry statistics indicate significant market growth driven by the increasing demand for affordable and high-quality medical care.<br><br>In terms of market segmentation, the report covers North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, providing a detailed market forecast for each region. The industry size and market value are presented in terms of USD, reflecting the market's economic impact. The market trends and growth rate are analyzed to provide insights into future market predictions.<br><br>The report also includes an industry outlook, focusing on key market leaders and their strategies. The market review highlights the competitive landscape and the role of both private and public healthcare service providers. Additionally, the report examines alternative treatment options and their market share.<br><br>For those seeking more detailed information, the report example and report pdf are available for further industry research. The market data and industry reports offer valuable insights for companies looking to understand the market dynamics and make informed decisions. The industry trends and market outlook provide a clear picture of the market's future direction.<br><br>Overall, the Global Medical Tourism Market Report is an essential resource for understanding the market's growth forecast and industry worth. It provides a thorough market analysis and industry information, making it a valuable tool for research companies and stakeholders in the medical tourism industry.

   Medical Tourism Also Known As: Patient Mobility, Transnational Healthcare, Therapeutic Tourism, Medical Vacation, Health Travel

   Medical Tourism Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, APAC, Asia Pacific, Asian, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, SA, South America, South American

   Medical Tourism Report Covers the Following Countries: USA, United States, US, Canada, Mexican, Mexico, DE, Germany, German, UK, United Kingdom, FR, France, French, IT, Italy, Italian, ES, Spain, Spanish, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, KR, South Korea, South Korean, GCC, Gulf Cooperation Council, ZA, South Africa, South African, BR, Brazil, Brazilian, AR, Argentina, Argentine

The tourism market worldwide in 2025 will be approximately USD 11,700,000 million. It would be approximately USD 19,820,409 million in 2035 with a compound annual growth rate of 5.4%.

Metric	Value
Market Size in 2025	USD 11,700,000 million
Projected Market Size in 2035	USD 19,820,409 million
CAGR (2025 to 2035)	5.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	5.9%

Country	CAGR (2025 to 2035)
France	5.6%

Country	CAGR (2025 to 2035)
Japan	5.2%

Country	CAGR (2025 to 2035)
UAE	5.7%

Country	CAGR (2025 to 2035)
Costa Rica	5.5%

Segmentation Outlook

By Travel Type	Market Share (2025)
Leisure Tour	68%

By Booking Type	Market Share (2025)
Online Booking	74%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings Inc.	18-22%
Expedia Group, Inc.	16-20%
Airbnb, Inc.	12-15%
Trip.com Group Ltd.	10-13%
TUI Group	7-10%
Other Companies (combined)	20-25%

According to Cognitive Market Research, the global Smart Tourism market size was USD 29154.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.80% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 11661.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8746.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6705.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1457.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 583.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
The Mobile Applications is the fastest growing segment of the Smart Tourism industry

Market Dynamics of Smart Tourism Market

Key Drivers for Smart Tourism Market

Enhanced Tourist Experience to Boost Market Growth: Enhanced traveler stories are pushed via smart technologies that customize, streamline, and increase travel. With AI-pushed answers, travelers revel in tailored itineraries and tips based totally on their hobbies, growing a unique and attractive adventure. Chatbots and digital assistants provide seamless assistance, presenting instant solutions and resolving troubles, making the journey smoother and problem-loose. Meanwhile, immersive technology like augmented and virtual reality permits traffic to explore historical websites, cultural landmarks, or even marine environments from any region, enhancing their connection with the destination. These innovations transform tourism into a more interactive, handy, and remarkable enjoy for travelers internationally.

Efficient Resource Management to Drive Market Growth: Efficient, useful resource management in tourism leverages advanced technology to optimize operations and sustainability. Real-time monitoring via clever sensors tracks tourist footfall, visitor congestion, and resource use, imparting crucial information for informed choice-making and proactive planning. This enables authorities to manipulate overcrowding, reduce environmental effects, and beautify the tourist experience. Predictive analytics, in addition, empowers corporations with the aid of reading historic records to forecast developments, permitting the most advantageous staffing, inventory management, and useful resource allocation. This equipment not only improves operational performance but additionally assists a balanced technique to tourism, ensuring each traveler's delight and the maintenance of neighborhood environments and communities.

Key Restraint Factor for the Smart Tourism Market

High Initial Investment, will Limit Market Growth: Adopting smart tourism solutions comes with high initial investment demanding situations because of the want for widespread upfront prices in hardware, software programs, and infrastructure. Setting up a community of sensors, enforcing AI-driven tools, and establishing reliable connectivity for seamless statistics transmission requires vast capital. Additionally, protection and improvements upload to lengthy-term prices, that could strain budgets, especially for smaller tourism businesses and destinations. However, while the initial investment is massive, the capacity for enhanced traveler experiences, streamlined operations, and long-term monetary advantages make that technology worthwhile attention for tourism stakeholders aiming for sustainable growth and competitive gain.

Key Trends Factor for the Smart Tourism Market

Combining AI and Big Data to Create Highly Tailored Experiences: Big data analytics and artificial intelligence are being used more and more in the tourism sector to provide individualized services. Travel platforms are providing dynamic, interest-based suggestions for lodging, activities, and restaurants based on search trends, social media inputs, and behavioral data. Travelers' expectations are rising as a result of this hyper-personalization trend, w...

The Agro-Rural Tourism Market Report is Segmented by Tourism Type (Agri-Stay, Agri-Education, and More), Booking Channel (Direct, Online, and More), Tourist Type (Domestic Tourists and International Tourists), Revenue Source (Accommodation, Activities & Experiences, and More), and Geography (North America, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Market Size statistics on the Tourism industry in the US

The Space Tourism Market Report is Segmented by Type (Orbital, Sub-Orbital, and Beyond-Earth), End-User (Government, Commercial, and Research and Academia), Vehicle Type (Reusable Rocket / Rocket-Plane, Spaceplane, and High-Altitude Balloon), Destination (Edge-Of-Space, Low-Earth-Orbit / ISS, Private Orbital Station / Hotel, and Lunar Fly-By / Surface), and Geography.

The Costa Rica Tourism Market Report is Segmented by Origin (Domestic, International), Type (Accommodation Services, Travel Services), Purpose (Leisure, Business, Visiting Friends & Relatives, Religious, MICE, Other Purposes), and Geography (North America, South America, Europe, APAC, Middle East & Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global sports tourism industry was valued at just under *** billion U.S. dollars in 2023. With upcoming sporting events such as the FIFA World Cup in North America in 2026 and the Summer Olympics in Los Angeles in 2028, the global sports tourism market was projected to grow to beyond *** trillion U.S. dollars by 2032.

The global sustainable tourism market size was USD 3.23 trillion in 2024 & is projected to grow from USD 3.72 trillion in 2025 to USD 11.53 trillion by 2033.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 3.23 Trillion
Market Size in 2025	USD 3.72 Trillion
Market Size in 2033	USD 11.53 Trillion
CAGR	15.2% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Type,By Application,By Age group,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Singapore, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

Snapshot img

Sports Tourism Market Size 2025-2029

The sports tourism market size is forecast to increase by USD 701.6 billion at a CAGR of 12.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of sporting events and the development of virtual reality technology. These factors are creating new opportunities for businesses to engage fans and tourists alike, offering immersive experiences that extend beyond the physical event. However, market expansion is not without challenges. Regulatory hurdles and financial constraints have led to the cancelation of several sports events, tempering growth potential. Despite these obstacles, companies can capitalize on the market's momentum by focusing on innovative solutions and strategic partnerships. The integration of technology, such as virtual reality, into sports tourism offerings, can help mitigate the impact of event cancellations and provide fans with unique experiences that transcend geographical boundaries.
Additionally, collaborations with sports organizations and travel agencies can expand reach and create new revenue streams. By staying attuned to market trends and addressing challenges proactively, businesses can effectively navigate the dynamic sports tourism landscape and seize opportunities for growth.

What will be the Size of the Sports Tourism Market during the forecast period?

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The market is experiencing significant growth and innovation, with digital marketing playing a pivotal role in reaching consumers. Mountain biking and ski resorts are popular attractions, driving demand for adventure tourism. Sporting events and festivals serve as key catalysts, boosting destination marketing and tourism branding. Tourism infrastructure development is crucial for accommodating the increasing number of visitors.
Sports tourism certification ensures adherence to industry standards, enhancing consumer trust. Sports governing bodies and associations collaborate to create a harmonious environment, fostering growth in the sports tourism sector. Ski resorts and mountain biking trails leverage digital marketing strategies, adhering to

How is this Sports Tourism Industry segmented?

The sports tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic sports tourism
  International sports tourism


Product

  Soccer tourism
  Cricket tourism
  Tennis tourism
  Others


Area

  Passive sports tourism
  Active sports tourism


Destination

  Urban Centers
  Coastal Regions
  Mountain Areas


Travel Services

  Tour Packages
  Accommodation


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic sports tourism segment is estimated to witness significant growth during the forecast period.

The market is characterized by the participation and attendance of domestic tourists at various sports events within their countries. Domestic sports tourism encompasses expenditures on hospitality, merchandise, and transportation related to these events. The convenience of intra-region transportation and the use of uniform regional currencies contribute to the popularity of domestic sports tourism. Professional sports leagues and teams facilitate fan travel between venues, further increasing domestic tourist attendance. Fitness events, water sports, mountain biking, golf courses, and adventure tourism are popular domains within sports tourism. Tourism stakeholders invest in tourism infrastructure, sports facilities, and digital marketing to attract and engage tourists.

Sustainability and environmental impact are becoming significant considerations in sports tourism development. Amateur sports, spectator events, and sports training also contribute to the market's growth. Social media marketing, customer relationship management, and online booking platforms streamline the tourist experience. Sports apparel, equipment, and mobile apps cater to the needs of active holidaymakers. Tourism policy and partnerships play a crucial role in sports tourism promotion and investment. Sports tourism development continues to evolve, integrating data analytics and event management to enhance the overall tourist experience.

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The Domestic sports tourism segment was valued at USD 546.90 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 35% to the growth of the global market during the forecast period.Technavio's analys

The market size of the global virtual tourism industry was estimated at ************ U.S. dollars in 2021. As forecast, this figure is expected to grow substantially in the following years, totaling over ********** U.S. dollars by 2027. Virtual tourism refers to the adoption of extended reality technologies, such as virtual reality, to create travel experiences without the mobility implications of travel.

The global medical tourism industry is projected to reach USD 278.2 billion in 2025 and grow to USD 890.4 billion by 2035, advancing at a CAGR of 10.4% from 2025 to 2035.

Attribute	Details
Current Medical Tourism Industry Size (2024A)	USD 248.2 Billion
Estimated Medical Tourism Industry Size (2025E)	USD 278.2 Billion
Projected Medical Tourism Industry Size (2035F)	USD 890.4 Billion
Value CAGR (2025 to 2035)	10.4%
Market Share of Top Players in 2024	~15%-20%

Growth of Wellbeing Tourism Industry vs. Medical Tourism Industry (2020 to 2035)

Wellbeing Tourism Industry	Medical Tourism Industry
2020: USD 660.0 billion (estimated)	2020: USD 157.9 billion (estimated)
2024: USD 755.1 billion (estimated)	2024: USD 248.2 billion (estimated)
2025: USD 800.0 billion (estimated)	2025: USD 278.2 billion (estimated)
2035: USD 1.2 trillion (projected)	2035: USD 890.4 billion (projected)
CAGR (2025 to 2035): 5.1%	CAGR (2025 to 2035): 10.4%

Global Medical Tourism Industry Performance by Domestic and International Patients (2024)

Countries	Domestic vs. International Patients (%)
United States	60% Domestic - 40% International
Mexico	70% Domestic - 30% International
Thailand	50% Domestic - 50% International
India	80% Domestic - 20% International
Singapore	55% Domestic - 45% International
Turkey	65% Domestic - 35% International
Malaysia	60% Domestic - 40% International
Brazil	75% Domestic - 25% International
South Korea	70% Domestic - 30% International
United Kingdom	50% Domestic - 50% International

Rapid integration of virtual reality platforms in travel and tourism sector, and rising potential of metaverse to boost hospitality are some key factors expected to drive Metaverse in Travel and Tourism market revenue growth over the forecast period.

The value of travel market in India was estimated at ** billion U.S. dollars in 2023. The travel market was forecasted to grow around *** billion U.S. dollars by financial year 2030.

Space Tourism Market is likely to reach USD 17,742 million by 2032, expected to surge at a CAGR of 36.6% during the forecast period.

The global tourism big data analytics market (2025 USD 18.4 billion) is projected to double in size to USD 41.9 billion by 2035, growing at a CAGR of 8.6%. Tourism stakeholders are moving away from post-trip surveys or guesswork. Instead, they are leveraging real-time analytics to gain insights into travelerbehavior, streamline operations and create hyper-personalized experiences.

Attribute	Details
Current Market Size (2024A)	USD 17.2 Billion
Estimated Market Size (2025E)	USD 18.4 Billion
Projected Market Size (2035F)	USD 41.9 Billion
Value CAGR (2025 to 2035)	8.6%
Market Share of Top 10 Players (2024)	~60%

Country-wise Visitor Data Integration Projects

Country	Tourists Tracked by Analytics Platforms (2024)
United States	120 Million
China	90 Million
France	70 Million
UAE	45 Million
Brazil	38 Million
Japan	42 Million
India	50 Million
Thailand	40 Million
Australia	25 Million