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Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.
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Travel Market Size 2024-2028
The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.
The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.
What will be the Size of the Travel Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations.
Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry.
From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.
How is this Travel Industry segmented?
The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)
By Sector Insights
The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Travel adaptors, tour guides,
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https://www.unwto.org/tourism-statistics/tourism-statistics-database
The most complete collection of statistical data on the tourist industry is provided by UN tourist, which methodically compiles tourism statistics from nations and territories worldwide.
Through a series of annual questionnaires, UN Tourism gathers data from nations in accordance with the United Nations-approved International Recommendations for Tourism Statistics (IRTS 2008) standard.
The provided UN Tourism dataset comprises multiple files, each focusing on a specific aspect of tourism data. Below is a detailed description of the columns found in each of these datasets. Please note that the "INDEX" column appears to be a sequential identifier, and years (e.g., 1995-2022) represent annual data for various indicators across the datasets.
Domestic Tourism - Trips
This dataset contains information related to domestic tourism trips.
C., S., C. & S.: These columns likely represent categorization or classification codes for the data entries. 'C.' could stand for Country Code, 'S.' for Series, and 'C. & S.' for a combined Country and Series identifier.
Basic data and indicators: This column describes the specific tourism indicator being measured (e.g., 'Total trips', 'Overnights visitors (tourists)', 'Same-day visitors (excursionists)').
Units: The unit of measurement for the data (e.g., 'Thousands').
Notes: Any specific notes or disclaimers related to the data for that row.
1995 - 2022: These columns represent the recorded values for the respective tourism indicators for each year.
Domestic Tourism - Accommodation
This dataset provides statistics on accommodation used for domestic tourism.
C., S., C. & S.: Similar to the "Trips" sheet, these are likely categorization or classification codes.
Basic data and indicators: This column specifies the type of accommodation data (e.g., 'Guests', 'Overnights' in total, or specifically for 'Hotels and similar establishments').
Units: The unit of measurement for the data (e.g., 'Thousands').
Notes: Any specific notes or disclaimers related to the data for that row.
1995 - 2022: These columns represent the recorded values for the accommodation indicators for each year.
Inbound Tourism - Arrivals
This dataset details the number of international tourist arrivals.
C., S., C. & S.: Categorization or classification codes.
Basic data and indicators: This column describes the type of arrival data (e.g., 'Total arrivals', 'Overnights visitors (tourists)', 'Same-day visitors (excursionists)', and 'of which, cruise passengers').
Units: The unit of measurement for the data (e.g., 'Thousands').
Notes: Any specific notes or disclaimers related to the data for that row.
Series: This column likely indicates the type of statistical series or methodology used for data collection (e.g., 'VF' for Visitor Flow, 'TF' for Tourist Flow).
1995 - 2022: These columns represent the recorded values for the arrival indicators for each year.
Inbound Tourism - Expenditure
This dataset focuses on the expenditure by inbound tourists within the country.
C., S., C. & S.: Categorization or classification codes.
Basic data and indicators: This column specifies the type of expenditure data (e.g., 'Tourism expenditure in the country', 'Travel', 'Passenger transport').
Units: The unit of measurement for the data (e.g., 'US$ Millions').
Notes: Any specific notes or disclaimers related to the data for that row.
Series: This column indicates the data source or methodology (e.g., 'IMF' for International Monetary Fund).
1995 - 2022: These columns represent the recorded values for the expenditure indicators for each year.
Inbound Tourism - Regions
This dataset breaks down inbound tourism arrivals by the region of origin.
C., S., C. & S.: Categorization or classification codes.
Basic data and indicators: This column describes the regional breakdown of arrivals (e.g., 'Total', 'Africa', 'Americas', 'East Asia and the Pacific', 'Europe', 'Middle East', 'South Asia', 'Other not classified').
Units: The unit of measurement for the data (e.g., 'Thousands').
Notes: Any specific notes or disclaimers related to the data for that row.
Series: This column likely indicates the type of statistical series or methodology used for data collection.
1995 - 2022: These columns represent the recorded values for arrivals from each region for each year.
Inbound Tourism - Purpose
This dataset categorizes inbound tourism arrivals by their main purpose of visit.
C., S., C. & S.: Categorization or classification codes.
Basic data and indicators: This column specifies the purpose of visit (e.g., 'Total', 'Personal', 'Business and professional'). 'Personal' can be further broken down into sub-categories such as 'Holiday, leisure and recreation', 'Visiting fr...
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The tourism market worldwide in 2025 will be approximately USD 11,700,000 million. It would be approximately USD 19,820,409 million in 2035 with a compound annual growth rate of 5.4%.
| Metric | Value |
|---|---|
| Market Size in 2025 | USD 11,700,000 million |
| Projected Market Size in 2035 | USD 19,820,409 million |
| CAGR (2025 to 2035) | 5.4% |
Country-Wise Outlook
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 5.9% |
| Country | CAGR (2025 to 2035) |
|---|---|
| France | 5.6% |
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 5.2% |
| Country | CAGR (2025 to 2035) |
|---|---|
| UAE | 5.7% |
| Country | CAGR (2025 to 2035) |
|---|---|
| Costa Rica | 5.5% |
Segmentation Outlook
| By Travel Type | Market Share (2025) |
|---|---|
| Leisure Tour | 68% |
| By Booking Type | Market Share (2025) |
|---|---|
| Online Booking | 74% |
Competitive Outlook
| Company Name | Estimated Market Share (%) |
|---|---|
| Booking Holdings Inc. | 18-22% |
| Expedia Group, Inc. | 16-20% |
| Airbnb, Inc. | 12-15% |
| Trip.com Group Ltd. | 10-13% |
| TUI Group | 7-10% |
| Other Companies (combined) | 20-25% |
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The global tourism market size value reached around USD 9.24 Trillion in 2024. The market is projected to grow at a CAGR of 4.70% between 2025 and 2034, reaching almost USD 14.63 Trillion by 2034.
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TwitterThe number of international tourist arrivals worldwide increased across all regions in 2024 over the previous year. While inbound tourist arrivals in the Asia-Pacific region and the Americas remained below pre-pandemic levels, they surpassed the figure from 2019 in Europe, Africa, and the Middle East. Over the period considered, Europe reported the highest volume of inbound travelers, with almost 759 million arrivals in 2024. What are the most visited countries by inbound travelers? With Europe being the most visited region by inbound travelers, it comes as no surprise that two European destinations top the ranking of the countries with the highest number of inbound tourist arrivals worldwide. Both before and after the impact of COVID-19, France and Spain reported the most inbound tourist arrivals in the world, ahead of the United States. That said, the United States was the country with the highest international tourism receipts worldwide over the same period. What is the global economic impact of travel and tourism? According to the World Travel and Tourism Council (WTTC), the total contribution of travel and tourism to the gross domestic product worldwide reached just under 11 trillion U.S. dollars in 2024. This figure refers to the direct, indirect, and induced impact of the global travel and tourism sector. Meanwhile, the total number of travel and tourism jobs worldwide exceeded 350 million that year.
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According to Cognitive Market Research, the global Smart Tourism market size was USD 29154.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.80% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 11661.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8746.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6705.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1457.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 583.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
The Mobile Applications is the fastest growing segment of the Smart Tourism industry
Market Dynamics of Smart Tourism Market
Key Drivers for Smart Tourism Market
Enhanced Tourist Experience to Boost Market Growth: Enhanced traveler stories are pushed via smart technologies that customize, streamline, and increase travel. With AI-pushed answers, travelers revel in tailored itineraries and tips based totally on their hobbies, growing a unique and attractive adventure. Chatbots and digital assistants provide seamless assistance, presenting instant solutions and resolving troubles, making the journey smoother and problem-loose. Meanwhile, immersive technology like augmented and virtual reality permits traffic to explore historical websites, cultural landmarks, or even marine environments from any region, enhancing their connection with the destination. These innovations transform tourism into a more interactive, handy, and remarkable enjoy for travelers internationally.
Efficient Resource Management to Drive Market Growth: Efficient, useful resource management in tourism leverages advanced technology to optimize operations and sustainability. Real-time monitoring via clever sensors tracks tourist footfall, visitor congestion, and resource use, imparting crucial information for informed choice-making and proactive planning. This enables authorities to manipulate overcrowding, reduce environmental effects, and beautify the tourist experience. Predictive analytics, in addition, empowers corporations with the aid of reading historic records to forecast developments, permitting the most advantageous staffing, inventory management, and useful resource allocation. This equipment not only improves operational performance but additionally assists a balanced technique to tourism, ensuring each traveler's delight and the maintenance of neighborhood environments and communities.
Key Restraint Factor for the Smart Tourism Market
High Initial Investment, will Limit Market Growth: Adopting smart tourism solutions comes with high initial investment demanding situations because of the want for widespread upfront prices in hardware, software programs, and infrastructure. Setting up a community of sensors, enforcing AI-driven tools, and establishing reliable connectivity for seamless statistics transmission requires vast capital. Additionally, protection and improvements upload to lengthy-term prices, that could strain budgets, especially for smaller tourism businesses and destinations. However, while the initial investment is massive, the capacity for enhanced traveler experiences, streamlined operations, and long-term monetary advantages make that technology worthwhile attention for tourism stakeholders aiming for sustainable growth and competitive gain.
Key Trends Factor for the Smart Tourism Market
Combining AI and Big Data to Create Highly Tailored Experiences: Big data analytics and artificial intelligence are being used more and more in the tourism sector to provide individualized services. Travel platforms are providing dynamic, interest-based suggestions for lodging, activities, and restaurants based on search trends, social media inputs, and behavioral data. Travelers' expectations are rising as a result of this hyper-personalization trend, w...
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TwitterSignificant fluctuations are estimated for all segments over the forecast period for the sales channel distribution share. Only in the segment Online, a significant increase can be observed over the forecast period. In this segment, the sales channel distribution share exhibits a difference of 12.23 percent between 2019 and 2029. Find further statistics on other topics such as a comparison of the sales channel distribution share in Russia and a comparison of the penetration rate in the Philippines. The Statista Market Insights cover a broad range of additional markets.
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According to Cognitive Market Research, the global Travel and Tourism Spending market size is USD 14845295.6 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.
North America held the major market of more than 40% of the global revenue with a market size of USD 5938118.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4453588.68 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3414417.99 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 742264.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 296905.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Couple Traveler held the highest Travel and Tourism Spending market revenue share in 2024.
Market Dynamics of Travel and Tourism Spending Market
Key Drivers of Travel and Tourism Spending Market
Growing Disposable Income and Middle-Class Expansion to Increase the Demand Globally
The Travel and Tourism Spending Market is being significantly driven by the rise in disposable income and the expanding middle class in emerging economies. As more people enter the middle-income bracket, there is a noticeable shift in spending patterns towards leisure activities, including travel and tourism. This trend is particularly evident in countries like China, India, Brazil, and several Southeast Asian nations, where rapid economic growth has lifted millions out of poverty and into the middle class. The increasing affordability of travel, coupled with aspirations for new experiences and exposure to different cultures, is fueling the demand for tourism services and experiences.Another key driver for the Travel and Tourism Spending Market is the rapid advancement of technology and digitalization. The travel industry has undergone a profound transformation with the advent of the internet, smartphones, and various digital platforms. These technologies have made travel planning more accessible, convenient, and personalized, influencing consumer behavior and preferences. Online booking platforms, travel apps, and social media have revolutionized how people research, book, and share their travel experiences. Additionally, technologies such as virtual reality (VR) and augmented reality (AR) are enhancing the travel experience by offering immersive previews of destinations and attractions, further driving the demand for travel and tourism services.
Restraint Factors Of Travel and Tourism Spending Market
Economic Uncertainty and Exchange Rate Volatility to Limit the Sales
One of the key restraints affecting the Travel and Tourism Spending Market is economic uncertainty and exchange rate volatility. Fluctuations in exchange rates can affect the cost of travel, particularly for international tourists. A strong currency in the destination country can make travel more expensive for foreign visitors, leading to a decline in tourism spending. Similarly, economic downturns or recessions can result in reduced disposable income and consumer confidence, leading individuals to cut back on discretionary spending, including travel and tourism. Economic instability in key source markets can also impact outbound travel, affecting the overall tourism industry.
Trend Factor for the Travel and Tourism Spending Market
There is a shift in demand toward experiential, sustainable, and digital-first travel.
Fueled by an increasing demand for tailored and meaningful travel experiences, the market for travel and tourism expenditures is going through a rapid shift. Instead of typical sightseeing itineraries, contemporary tourists are more and more opting for immersive experiences like culinary tourism, adventure travel, cultural discovery, and well-being retreats. With more customers choosing eco-friendly lodging, carbon-neutral travel options, and ethical tourism practices, sustainability has also become a major consideration in decision-making. Digital payment methods, mobil...
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The global medical tourism industry is projected to reach USD 278.2 billion in 2025 and grow to USD 890.4 billion by 2035, advancing at a CAGR of 10.4% from 2025 to 2035.
| Attribute | Details |
|---|---|
| Current Medical Tourism Industry Size (2024A) | USD 248.2 Billion |
| Estimated Medical Tourism Industry Size (2025E) | USD 278.2 Billion |
| Projected Medical Tourism Industry Size (2035F) | USD 890.4 Billion |
| Value CAGR (2025 to 2035) | 10.4% |
| Market Share of Top Players in 2024 | ~15%-20% |
Growth of Wellbeing Tourism Industry vs. Medical Tourism Industry (2020 to 2035)
| Wellbeing Tourism Industry | Medical Tourism Industry |
|---|---|
| 2020: USD 660.0 billion (estimated) | 2020: USD 157.9 billion (estimated) |
| 2024: USD 755.1 billion (estimated) | 2024: USD 248.2 billion (estimated) |
| 2025: USD 800.0 billion (estimated) | 2025: USD 278.2 billion (estimated) |
| 2035: USD 1.2 trillion (projected) | 2035: USD 890.4 billion (projected) |
| CAGR (2025 to 2035): 5.1% | CAGR (2025 to 2035): 10.4% |
Global Medical Tourism Industry Performance by Domestic and International Patients (2024)
| Countries | Domestic vs. International Patients (%) |
|---|---|
| United States | 60% Domestic - 40% International |
| Mexico | 70% Domestic - 30% International |
| Thailand | 50% Domestic - 50% International |
| India | 80% Domestic - 20% International |
| Singapore | 55% Domestic - 45% International |
| Turkey | 65% Domestic - 35% International |
| Malaysia | 60% Domestic - 40% International |
| Brazil | 75% Domestic - 25% International |
| South Korea | 70% Domestic - 30% International |
| United Kingdom | 50% Domestic - 50% International |
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The global tourism big data analytics market (2025 USD 18.4 billion) is projected to double in size to USD 41.9 billion by 2035, growing at a CAGR of 8.6%. Tourism stakeholders are moving away from post-trip surveys or guesswork. Instead, they are leveraging real-time analytics to gain insights into travelerbehavior, streamline operations and create hyper-personalized experiences.
| Attribute | Details |
|---|---|
| Current Market Size (2024A) | USD 17.2 Billion |
| Estimated Market Size (2025E) | USD 18.4 Billion |
| Projected Market Size (2035F) | USD 41.9 Billion |
| Value CAGR (2025 to 2035) | 8.6% |
| Market Share of Top 10 Players (2024) | ~60% |
Country-wise Visitor Data Integration Projects
| Country | Tourists Tracked by Analytics Platforms (2024) |
|---|---|
| United States | 120 Million |
| China | 90 Million |
| France | 70 Million |
| UAE | 45 Million |
| Brazil | 38 Million |
| Japan | 42 Million |
| India | 50 Million |
| Thailand | 40 Million |
| Australia | 25 Million |
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Global tourism source market worth at USD 2164.68 Billion in 2024, is expected to surpass USD 3185.82 Billion by 2034, with a CAGR of 3.94%.
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The music tourism market is expected to progress bit by bit, with a projected CAGR of 9.2% over the forecast period. As of 2024, it is valued at USD 6,440 million and is anticipated to exceed USD 15,527.9 million by 2034, reflecting a 2.4X increase in market value.
| Attributes | Description |
|---|---|
| Estimated Global Music Tourism Market Size (2024E) | USD 6,440 million |
| Projected Global Music Tourism Market Value (2034F) | USD 15,527.9 million |
| Value-based CAGR (2024 to 2034) | 9.2% |
Semi Annual Market Update
| Particular | Value CAGR |
|---|---|
| H1 | 8.4% (2023 to 2033) |
| H2 | 8.9% (2023 to 2033) |
| H1 | 9% (2024 to 2034) |
| H2 | 9.4% (2024 to 2034) |
Country-wise Insights
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 5.7% |
| United Kingdom | 5.9% |
| Japan | 13.8% |
| China | 14.4% |
| India | 18.7% |
Category-wise Insights
| Segment | International Music (Type) |
|---|---|
| Value Share (2024) | 67.2% |
| Segment | Pay to Visit (Tourist Type) |
|---|---|
| Value Share (2024) | 59.1% |
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Expanding at a CAGR of 3.5%, the global alternative tourism market saw a value growth from USD 1,04,551.7 million in 2024 to USD 1,47,480.5 million by 2034.
| Attributes | Description |
|---|---|
| Estimated Global Alternative Tourism Market Size (2024E) | USD 1,04,551.7 million |
| Projected Global Alternative Tourism Market Value (2034F) | USD 1,47,480.5 million |
| Value-based CAGR (2024 to 2034) | 3.5% |
Country-wise Analysis
| Countries | CAGR 2024 to 2034 |
|---|---|
| India | 5.4% |
| China | 4.8% |
| Australia | 3.7% |
| Germany | 3.3% |
| United States | 2.9% |
Category-wise Outlook
| Segment | Ecotourism |
|---|---|
| Value Share (2034) | 41% |
| Segment | Online Booking |
|---|---|
| Value Share (2034) | 49% |
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Laos LA: International Tourism: Receipts: for Travel Items data was reported at 712.000 USD mn in 2016. This records a decrease from the previous number of 724.000 USD mn for 2015. Laos LA: International Tourism: Receipts: for Travel Items data is updated yearly, averaging 148.500 USD mn from Dec 1995 (Median) to 2016, with 22 observations. The data reached an all-time high of 724.000 USD mn in 2015 and a record low of 51.000 USD mn in 1995. Laos LA: International Tourism: Receipts: for Travel Items data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Laos – Table LA.World Bank.WDI: Tourism Statistics. International tourism receipts for travel items are expenditures by international inbound visitors in the reporting economy. The goods and services are purchased by, or on behalf of, the traveler or provided, without a quid pro quo, for the traveler to use or give away. These receipts should include any other prepayment made for goods or services received in the destination country. They also may include receipts from same-day visitors, except in cases where these are so important as to justify a separate classification. Excluded is the international carriage of travelers, which is covered in passenger travel items. Data are in current U.S. dollars.; ; World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.; Gap-filled total;
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TwitterThe market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around *** trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at *** trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly ** trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around *** percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, *** million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at *** million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.