This statistic illustrates the share of people who primarily drive a Toyota in the United States. As of **************, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that * percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

Toyota Motor Company sold around ***** million vehicles in 2024 under its chief segment, comprised of the Toyota brand and its luxury equivalent, Lexus. The company sold around ******* vehicles from its other two commercialized divisions, Hino and Daihatsu. Hino Motors produces commercial vehicles and diesel engines. Its finished vehicle line includes trucks, busses, and coaches. Daihatsu Motor Company focuses on mini-vehicle segments such as city cars. Its product range also includes small commercial vehicles and people carriers.

Between April 2024 and March 2025, Toyota sold just under *********** vehicles to customers in Japan. North America is the company's largest target market, at over *** million units. Toyota's global retail vehicle sales came to around **** million vehicles between January and December 2024, including sales from its Lexus brand.

Toyota Motor Corporation’s motor vehicle production decreased by *** percent to reach roughly **** million units in the fiscal year ended March 31, 2025. This figure includes commercial vehicles and vehicles sold under the Daihatsu and Hino brands. Toyota Motor's net revenue in the 2025 fiscal year amounted to approximately ** trillion Japanese yen. Americanization  Outside Japan, North America is positioned as the largest source market for Toyota vehicles. Between April 2024 and March 2025, the assembly of Toyota vehicles in North America came to around **** million units. While North American plants churned out just under *** percent more vehicles than the year before, Toyota was the second-leading car brand in the U.S. in 2024.  Expansion plans in Asia  Toyota is anticipated to expand production of electric vehicles in its auto plants in China’s production hubs of Guangzhou and Tianjin. Japan’s largest carmaker is currently in a joint venture with FAW and BYD but is expected to benefit from China’s removal of foreign ownership caps for new energy vehicle manufacturers.

Toyota's revenue in the 2025 fiscal year varied significantly across the company's sales regions. Japan generated the largest amount of revenue for the Toyota Motor Corporation in 2025 with around **** trillion Japanese yen. North America, the second largest revenue generator for Toyota, brought in roughly **** trillion Japanese yen during that year.Toyota company overview Toyota is a motor corporation located in Toyota City, Japan. The company's history goes back some 86 years to its foundation in 1937. Toyota has grown to become one of the largest automobile manufacturer worldwide with total yearly assets and employee numbers at a healthy level. Toyota’s industry rankings Toyota is listed among the top ten most reliable car brands in the United States. As for total worldwide sales it is Volkswagen Group, Hyundai Motor Group and Toyota Motor Corporation that are ranked among the top three manufacturers.

Globally, Toyota sold around **** million vehicles between January and December 2024. The company's sales tally decreased by around *** percent between the 2023 and 2024 calendar years. Fierce competition The company designs, manufactures, and sells motor vehicles under various brands, including the luxury marque Lexus. Toyota was the second most valuable automotive brand as of June 2024, outperforming other brands such as Mercedes-Benz, BMW, and Porsche. Toyota is one of the largest automakers in the world, based on calendar year sales figures. The car manufacturer's closest rival is Germany’s Volkswagen Group. Go East While Japan accounts for Toyota's largest revenue share, other Asian countries have emerged as the automaker's third largest markets in terms of revenue. Many automotive manufacturers were turning to the Chinese market to offset moderate sales figures in more saturated markets. Renault-Nissan-Mitsubishi, Volkswagen, and Toyota all have entered partnerships with automobile manufacturing joint ventures in China, although Toyota’s vehicle sales in the world’s largest automobile market fade in comparison to Volkswagen's deliveries. Between January and December 2021, Volkswagen and its Shanghai joint venture were the fourth leading passenger vehicle manufacturer in China, while Toyota continued to struggle. Toyota’s China woes aside, key figures for the Japanese company are shining bright, particularly in terms of sustainability.

Between 2022 and 2023, the sales of Toyota-branded cars in Europe increased roughly eight percent, from 767,100 units to nearly 828,500 units. The Toyota brand had a market share of 6.9 percent in 2023.

Toyota sold some *** million hybrid electric vehicles globally in 2024. Toyota has been a driving force behind the adoption of hybrid cars since the late 1990s. Its Prius line was the world's best-selling hybrid as of 2020. The domestic Japanese market is a strong and fast-growing market for hybrid vehicles.

The Toyota Motor Corporation had ******* employees on the payroll at the end of its 2025 fiscal year. This represents a *** percent increase compared to the previous year when the company employed ******* workers. The fiscal year end of the company is March, 31st. Number of Toyota employees The Toyota Motor Corporation, a Japanese company headquartered in Toyota, Aichi, is one of the world’s leading car manufacturers. The company's main competitors include Hyundai Motor, Volkswagen Group, and General Motors. One of the leading automotive manufacturer based on sales, Volkswagen, has more employees than Toyota: around ******* people worldwide in its 2024 fiscal year. Market leading position The Toyota Motor Corporation is responsible for some of the best-selling car models such as the Corolla or Camry. During the fiscal year ended March 2025, Toyota generated sales and revenue streams of roughly ** trillion Japanese yen. Over half of all Toyota vehicles were sold in Japan or North America. This regional success is reflected in the company's global sales.

In 2024, Toyota sold approximately **** thousand vehicles in Vietnam. In that year, Toyota held **** percent of the market share, making it the second-largest automobile manufacturer based on sales volume in Vietnam, behind the Vietnamese company Thaco Group.

Toyota Motor Corporation’s vehicle sales in the U.S. in the fourth quarter of 2024 show that their namesake brand accounts for a majority of the vehicle sales. In Q4 2024 there were some ******* Toyota sales. Toyota's overall sales were up very slightly in 2024 compared to 2023. Toyota’s company profile Toyota is one of the leaders in terms of global car sales by manufacturer. Toyota's global vehicle sales came to around **** million vehicles in 2024, a ****percent year-over-year decrease. On the other hand, vehicle production at Toyota had grown in 2024 FY, more than its pre-pandemic production levels. Toyota manufacturing plants shut down during the pandemic, and recorded further temporary closures in 2021 as a result of the global chip shortage. As of June 2024, Toyota was valued as the second most valuable brand within the automotive sector worldwide, right behind Tesla. Toyota’s most popular vehicles Globally, the Toyota Corolla and RAV4 were among the best-selling cars. In the United States, Toyota accounted for one of the top three best-selling cars in 2024, as well as the most popular sport utility vehicle. The most popular models included Toyota’s RAV4, Camry, and Corolla.

This statistic represents the Toyota Motor Corporation's share of the Canadian automobile market in 2020 and 2021. Toyota held around **** percent of the Canadian automobile market in 2021, making it the second leading manufacturer in the country that year.

The monthly United Kingdom (UK) market share for Toyota between January 2015 and December 2020 fluctuated substantially. Brand market share in the UK was disrupted in 2018 in the face of new diesel emission regulations and again in 2020 during the Covid-19 pandemic. Temporary changes in market share in such times affect all vehicle marques but in different ways. The highest market share for Toyota was recorded in June 2020, at around eight percent. This is likely due to a rebound effect from Toyota's low market share in April and May. In April 2020, the brand sold around 20 new vehicles in the UK. Overall, figures for the first nine months of 2020 had not fallen as poorly as competitors. By the end of December 2020, Toyota's market share had grown compared to 2020.

Toyota incurred research and development (R&D) costs of about *** trillion Japanese yen in the fiscal year ended March 31, 2025. Not only is the Toyota Motor Corporation Japan’s largest automotive manufacturer, it is also ranked as the number one carmaker worldwide in terms of automobile production. Toyota’s research and development expenses The weak yen clearly helped Toyota export more vehicles. However, the company was hit hard by the 2008/2009 worldwide financial crisis, and its research and development expenses hit rock bottom in the fiscal year of 2010, only to finally reach pre-crisis levels in the fiscal year of 2014. In 2022, Toyota was among the leading automotive companies with the highest spending on research and development. Toyota's R&D costs crossed the *** trillion yen mark in 2019 and continued to notch up in 2020. The fiscal year of 2021 showed a slight decrease year-on-year. However, R&D expenses bounced back to *** trillion Japanese yen a year after.

In 2024, the number of hybrid electric vehicles manufactured by Toyota that were newly registered in Japan amounted to ****** thousand. Hybrid electric vehicles comprised the largest segment among newly registered Toyota vehicles, more than double the volume of its gasoline-powered car registrations.

After good 2022 and 2023 results, consumer satisfaction with selected Toyota brands in the United States decreased in 2024. However, in 2025, Toyota's luxury brand Lexus's consumer satisfaction increased and had a score of ** out of 100 in ***** up from ** a year earlier. Toyota is ranked among the world's top car manufacturers.

In 2024, Toyota had the highest production volume of its automobiles in Japan, adding up to around **** million units manufactured. Other leading production sites included China and the United States of America.

Toyota’s market capitalization reached 228 billion U.S. dollars at the end of March 2025. The Toyota Motor Corporation is the automaker with the second-highest market cap, trailing only that of Tesla. The company is one of the largest automobile manufacturers in the world and the incumbent leader in terms of global car sales by manufacturer.

In the 2025 fiscal year, Toyota's operating income amounted to nearly *** trillion yen. The Toyota Motor Corporation is a Japan-based multinational company with headquarters in Aichi, Japan. Toyota is the incumbent leader in terms of global car sales by manufacturer. The fiscal year end of the company is March, 31st.

In 2021, Toyota Motor Corporation invested *** billion U.S. dollars in advertising activities across the globe. Roughly a quarter of the figure was invested in digital advertising. Toyota belonged to the largest advertisers worldwide that year.