The global toys and games market is witnessing expansion due to factors such as increased interest in green toys, the resurgence of traditional toys and video games, and awareness about the cognitive benefits of building toys. The rising popularity of mobile-based gaming and traditional recreational activities like construction sets and puzzles among younger generations also drive the market. The demand for dolls and STEM-based games and toys remains high due to their appeal to children and collectors, providing a valuable learning experience while being entertaining. The market is experiencing growth in tech-based toys, with sustainability and digitalization being key focus areas. Children's preferences are shifting from traditional toys to digital entertainment forms like video games, mobile apps, and virtual reality experiences. The electronic games category dominates the market with the largest revenue share, while the games and puzzles segment is forecasted to grow at the fastest rate. The 15 years and above age group recorded the largest market share, with the offline channel dominating the global market. However, the online distribution channel segment is estimated to grow rapidly. Mordor Intelligence™ Industry Reports provide statistics for the Toys and Games market share, size, and revenue growth rate, including a market forecast outlook and a historical overview. A sample of this industry analysis is available as a free report PDF download.

   Toys And Games Also Known As: Fun and Games, Kids' Toys, Children's Playthings

   Toys And Games Report Covers the Following Regions: NA, North America, North American, EU, Europe, European, APAC, Asia Pacific, Asian, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Toys And Games Report Covers the Following Countries: USA, United States, US, Canada, Mexican, Mexico, ES, Spain, Spanish, UK, United Kingdom, British, DE, Germany, German, FR, France, French, IT, Italy, Italian, RU, Russia, Russian, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, BR, Brazil, Brazilian, AR, Argentina, Argentine, ZA, South Africa, South African, SA, Saudi Arabia, Saudi

In 2024, U.S. retail sales of toys in the United States amounted to an estimated ** billion U.S. dollars, a slight drop compared to the previous year. The toys and games market consists of total revenues generated through the sale of action figures, dolls, games and puzzles, plush toys, vehicles, and other toys. Toy Industry Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social, and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination. Video games Toy and game market growth is being fueled by video, console, and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Video game industry leaders are focusing their marketing efforts on teenagers and adults, with young children no longer being considered the industry’s main target demographic.

The size of the Toys and Games Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.91% during the forecast period. Recent developments include: October 2022: The Lego Group announced the Lego Marvel Studios Release, The Iron Man Hulkbuster set, featuring Iron Man as he appeared in Infinity Saga - Age of Ultron, a mega-hit film., September 2022: Mattel introduced Bruno the Brake Car, the first autistic character in the iconic Thomas & Friends franchise., September 2022: The Lego Group announced a new Lego Marvel Black Panther Set to celebrate one of the greatest Marvel superheroes of all time.. Key drivers for this market are: Growing Appeal for Multi-functional and Damage Control Hair Care Products, Prevalence of Different Hair Concerns Remains the Major Driving Force. Potential restraints include: Growing Availability of Counterfeit Products. Notable trends are: Influence of Technology is Promoting Video Games.

Toys and Games Market is expected to reach from USD 313.7 billion in 2022, to USD 467.1 billion in 2030, registering a CAGR of 5.1% over the forecast period.

The global Toys and Games Market size is expected to reach USD 540 Billion in 2034 registering a CAGR of 4.7 %. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities, and more.

The Traditional Toys and Games Market is estimated to be valued at USD 104.8 billion in 2025 and is projected to reach USD 146.9 billion by 2035, registering a compound annual growth rate (CAGR) of 3.4% over the forecast period.

UAE Toys and Games Market Segmentation What are the Regulations and Initiatives Which Have Governed the UAE Toys and Games Market: Which Industry Challenges Have Impacted the Growth for UAE Toys and Games Market

In 2024, the United States ranked first by revenue in the 'Toys & Games' segment of the toys & hobby market among the 19 countries presented in the ranking. United States' revenue amounted to ************* U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************ U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Toys & Games.

The Analysis of the Japan Toys and Games Market Report is Segmented by Product Type (Electronic Games, Outdoor & Sports Toys, Dolls and Accessories, Games & Puzzles, and Other Product Types); and by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers the Market Size in Value Terms in USD for all the Above-Mentioned Segments.

Australia Toys and Games Market is Segmented by Product Type (Action Figures and Figurines, Dolls and Plush, and More), by Age Group (0–3 Years, 3–8 Years, and More), by Distribution Channel (Specialty Toy Stores, Online Retail, and More), by Geography (New South Wales, Victoria, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

USD 330.82 Billion in 2024; projected USD 504.48 Billion by 2033; CAGR 4.8%.

The revenue in the 'Toys & Games' segment of the toys & hobby market worldwide was modeled to amount to ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Toys & Games.

Source: TraceData Research Analysis Future Outlook and Projections for UAE Toys and Games Market on the Basis of Revenue, 2024-2029 The UAE toys and games market is projected to experience steady growth through 2029, driven by rising disposable incomes, an expanding e-commerce landscape, and an increasing focus on educational and sustainable toys. This positive outlook is further supported by the growing popularity of licensed products, the introduction of new technologies in toys, and government initiatives promoting digital transformation.

In the toys & games market in the United Kingdom in 2024, the toys for toddlers & kids segment generated the highest revenue, reaching approximately ************ U.S. dollars. The dolls & stuffed toys segment ranked second with around ************ U.S. dollars, while construction sets & models followed with about ************ U.S. dollars.

Some of the recent competitor trends and key information about competitors include: The UAE toys and games market is moderately fragmented, with several major players holding a strong presence in the market. The dominance of established players such as Toys R Us, Hamleys, and Al-Futtaim Toys is supported by their extensive retail networks, strategic locations in malls, and a broad product range. The emergence of e-commerce platforms like Mumzworld and Sprii, along with niche specialty stores, has diversified the market, offering consumers more choices and services. Competitive Landscape in UAE Toys and Games Market

Discover the latest trends and insights into the booming toys and games market. Explore market size projections, CAGR analysis, key players (Mattel, Hasbro, Lego), regional growth, and segment performance (dolls, games, construction toys). Learn how technological advancements, changing consumer preferences, and economic growth are shaping this dynamic industry through 2033.

In the Nordic countries, there are significant revenue fluctuations estimated for all segments over the forecast period. Comparing the eight different categories for the year 2029, construction sets and model toys ranked first with ***** million euros. Contrastingly, puzzles ranked last, with **** million euros. Their difference, compared to construction sets and models, lies at ***** million euros.

APAC Toys and Games Market is projected to reach $120 Bn by 2030, growing at 6.5% CAGR, driven by rising disposable income, digital gaming, and e-commerce expansion.

The global toys and games market is experiencing robust growth, projected to reach a substantial market size, estimated at $XXX million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 9.91% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes in developing economies are increasing consumer spending on leisure activities, including toys and games. The increasing popularity of digital gaming and interactive toys, combined with innovative product development incorporating augmented and virtual reality technologies, is significantly boosting market growth. Furthermore, the growing trend of experiential retail, with interactive toy stores and themed play areas, is enhancing the overall consumer experience and driving sales. However, factors such as fluctuating raw material prices and stringent safety regulations pose challenges to market expansion. The market is segmented by product type (e.g., action figures, dolls, board games, video games, educational toys), age group, and distribution channel (online and offline). Key players like Mattel, Hasbro, Lego, and Bandai Namco are leveraging strategic partnerships, acquisitions, and product diversification to maintain their market positions within this competitive landscape. The market is expected to see continued growth driven by technological advancements, shifting consumer preferences toward interactive play, and the increasing focus on educational and developmental toys. The future of the toys and games industry lies in leveraging technology and adapting to changing consumer demands. The integration of artificial intelligence and advanced robotics in toy design is expected to further revolutionize the market. Personalized and customized toys, tailored to individual preferences, will also gain traction. The sustained growth also hinges on effective supply chain management to mitigate the impact of fluctuating raw material prices and efficient distribution channels to reach wider consumer bases globally. Furthermore, ethical sourcing of materials and a strong focus on environmental sustainability will become increasingly crucial in influencing consumer purchasing decisions. The continued success of prominent players will depend on their innovation capacity, ability to anticipate market trends, and successful implementation of targeted marketing strategies to reach diverse demographics. Key drivers for this market are: Growing Appeal for Multi-functional and Damage Control Hair Care Products, Prevalence of Different Hair Concerns Remains the Major Driving Force. Potential restraints include: Growing Availability of Counterfeit Products. Notable trends are: Influence of Technology is Promoting Video Games.

The value generated from the export of toys, games and sports accessories in the United Kingdom decreased by 38.6 million British Pounds (-2.32 percent) compared to the previous year. Nevertheless, the last two years in this industry recorded a significantly higher value than the preceding years.Find more key insights for the value generated from the export in countries like Luxembourg, Poland and the Netherlands.