The global toys and games market is witnessing expansion due to factors such as increased interest in green toys, the resurgence of traditional toys and video games, and awareness about the cognitive benefits of building toys. The rising popularity of mobile-based gaming and traditional recreational activities like construction sets and puzzles among younger generations also drive the market. The demand for dolls and STEM-based games and toys remains high due to their appeal to children and collectors, providing a valuable learning experience while being entertaining. The market is experiencing growth in tech-based toys, with sustainability and digitalization being key focus areas. Children's preferences are shifting from traditional toys to digital entertainment forms like video games, mobile apps, and virtual reality experiences. The electronic games category dominates the market with the largest revenue share, while the games and puzzles segment is forecasted to grow at the fastest rate. The 15 years and above age group recorded the largest market share, with the offline channel dominating the global market. However, the online distribution channel segment is estimated to grow rapidly. Mordor Intelligence™ Industry Reports provide statistics for the Toys and Games market share, size, and revenue growth rate, including a market forecast outlook and a historical overview. A sample of this industry analysis is available as a free report PDF download.

   Toys And Games Also Known As: Fun and Games, Kids' Toys, Children's Playthings

   Toys And Games Report Covers the Following Regions: NA, North America, North American, EU, Europe, European, APAC, Asia Pacific, Asian, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Toys And Games Report Covers the Following Countries: USA, United States, US, Canada, Mexican, Mexico, ES, Spain, Spanish, UK, United Kingdom, British, DE, Germany, German, FR, France, French, IT, Italy, Italian, RU, Russia, Russian, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, BR, Brazil, Brazilian, AR, Argentina, Argentine, ZA, South Africa, South African, SA, Saudi Arabia, Saudi

In 2024, the United States ranked first by revenue in the 'Toys & Games' segment of the toys & hobby market among the 19 countries presented in the ranking. United States' revenue amounted to ************* U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************ U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Toys & Games.

Toys and Games Market is expected to reach from USD 313.7 billion in 2022, to USD 467.1 billion in 2030, registering a CAGR of 5.1% over the forecast period.

The revenue in the 'Toys & Games' segment of the toys & hobby market worldwide was modeled to amount to ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Toys & Games.

In 2024, U.S. retail sales of toys in the United States amounted to an estimated ** billion U.S. dollars, a slight drop compared to the previous year. The toys and games market consists of total revenues generated through the sale of action figures, dolls, games and puzzles, plush toys, vehicles, and other toys. Toy Industry Play is a child's "work" and toys are the tools children use in play. Toys do more than entertain and keep children occupied. Properly chosen, they should aid a child's physical, mental, social, and emotional development. Play is universally recognized as a vital part of learning and growing and, because toys are such an important ingredient of play, they are invaluable to a child's development into a mature, confident adult.No less today than through the history of civilization, toys reflect the times and cultures and provide children with the tools that help them relate to the world in which they live. Today's toy manufacturers keep pace with the rapidly changing world and provide youngsters with correspondingly appropriate playthings for their enjoyment and to challenge their creativity and imagination. Video games Toy and game market growth is being fueled by video, console, and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Video game industry leaders are focusing their marketing efforts on teenagers and adults, with young children no longer being considered the industry’s main target demographic.

The Traditional Toys and Games Market is estimated to be valued at USD 104.8 billion in 2025 and is projected to reach USD 146.9 billion by 2035, registering a compound annual growth rate (CAGR) of 3.4% over the forecast period.

UAE Toys and Games Market Segmentation What are the Regulations and Initiatives Which Have Governed the UAE Toys and Games Market: Which Industry Challenges Have Impacted the Growth for UAE Toys and Games Market

In the toys & games market in the United Kingdom in 2024, the toys for toddlers & kids segment generated the highest revenue, reaching approximately ************ U.S. dollars. The dolls & stuffed toys segment ranked second with around ************ U.S. dollars, while construction sets & models followed with about ************ U.S. dollars.

Future Outlook and Projections for UAE Toys and Games Market on the Basis of Revenue, 2024-2029 The UAE toys and games market is projected to experience steady growth through 2029, driven by rising disposable incomes, an expanding e-commerce landscape, and an increasing focus on educational and sustainable toys. This positive outlook is further supported by the growing popularity of licensed products, the introduction of new technologies in toys, and government initiatives promoting digital transformation. What Lies Ahead for UAE Toys and Games Market?

The global Toys and Games Market size is expected to reach USD 540 Billion in 2034 registering a CAGR of 4.7 %. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities, and more.

USD 330.82 Billion in 2024; projected USD 504.48 Billion by 2033; CAGR 4.8%.

The Analysis of the Japan Toys and Games Market Report is Segmented by Product Type (Electronic Games, Outdoor & Sports Toys, Dolls and Accessories, Games & Puzzles, and Other Product Types); and by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers the Market Size in Value Terms in USD for all the Above-Mentioned Segments.

In the toys & games market in the United States in 2024, the construction sets & models segment generated the highest revenue, reaching approximately ************ U.S. dollars. The toys for toddlers & kids segment ranked second with around ************ U.S. dollars, while plastic & other toys followed with about ************ U.S. dollars.

Australia Toys and Games Market is Segmented by Product Type (Action Figures and Figurines, Dolls and Plush, and More), by Age Group (0–3 Years, 3–8 Years, and More), by Distribution Channel (Specialty Toy Stores, Online Retail, and More), by Geography (New South Wales, Victoria, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

APAC Toys and Games Market is projected to reach $120 Bn by 2030, growing at 6.5% CAGR, driven by rising disposable income, digital gaming, and e-commerce expansion.

Some of the recent competitor trends and key information about competitors include: The UAE toys and games market is moderately fragmented, with several major players holding a strong presence in the market. The dominance of established players such as Toys R Us, Hamleys, and Al-Futtaim Toys is supported by their extensive retail networks, strategic locations in malls, and a broad product range. The emergence of e-commerce platforms like Mumzworld and Sprii, along with niche specialty stores, has diversified the market, offering consumers more choices and services. Competitive Landscape in UAE Toys and Games Market

USD 336 Billion in 2024; projected USD 505.8 Billion by 2033; CAGR 4.6%.

Toys And Games Market was valued at USD 155.75 Billion in 2024 and is projected to reach USD 276.43 Billion by 2032, growing at a CAGR of 7.45% from 2026 to 2032.

Global Toys And Games Market Drivers

Rising Disposable Incomes: As disposable incomes increase, particularly in emerging economies, parents are more willing to spend on toys and games for their children. Technological Advancements: The integration of technology into toys and games, such as interactive gaming consoles, educational apps, and robotic toys, is driving market growth. Growing Emphasis on Early Childhood Development: Parents are increasingly recognizing the importance of early childhood development, leading to higher demand for educational toys and games.

Discover the latest trends and insights into the booming toys and games market. Explore market size projections, CAGR analysis, key players (Mattel, Hasbro, Lego), regional growth, and segment performance (dolls, games, construction toys). Learn how technological advancements, changing consumer preferences, and economic growth are shaping this dynamic industry through 2033.

This graph depicts the revenue forecasts for the U.S. toys and games market from 2009 to 2014. Estimated revenue for 2010 is 21.98 billion U.S. dollars.

U.S. Toys and Games Market

The toys and games market comprises a wide range of products, including art and craft, building and other learning and hobby sets/toys, dolls, jigsaw, board and card games, action figures, die cast models, soft toys and outdoor games and sports toys/games. Traditional toy sales are suffering due to the growing popularity of the computer games market; however, this is somewhat balanced by a constant demand for infants’ toys. Toys and games are not necessities but rather viewed as a treat of which frequency and cost is dependent on the affluence of the buyer. Grandparents of the baby-boomer generations are generally wealthier than in previous generations, especially in developed nations, and are able to spoil their grandchildren to a greater extent. The popularity of many toys and games is short-lived and/or seasonal, which means the retail market is subject to rapid change.

It is becoming increasingly challenging for independent toy stores to compete with mass merchandisers and department stores, as these types of stores are able to exploit economies of scale to offer low prices. However, the biggest threat and the most significant substitutes to the toys and games market are computer games. Children are playing computer games at a lower age in an increasingly digital world. Consoles, PCs and mobile phones are playing an ever growing part in children's lives by providing games, education and entertainment. Despite not providing a cheaper alternative on the whole, computer games are becoming more popular to the detriment of traditional toys and games where customer loyalty is low with no switching costs.

The toys and games market is generally fragmented, with numerous retailers present, boosting the competition within this market. Some market players are highly dependent on revenues from toys and games sales, with department stores and supermarkets being less dependent than specialized toy stores, due to the variety of goods on offer.