According to a study released in early 2024, event marketers in the United States planned to exhibit at an average of 42.4 in-person regional trade shows throughout that year, down from 46 a year earlier. The intended average numbers of national and international events also declined to 12.5 and 5.1 in 2024, respectively. The same survey revealed that only little more than one-third of U.S. event marketers' exhibit-marketing budgets were expected to increase in 2024.

Exhibition Market size was valued at USD 66.33 Billion in 2024 and is projected to reach USD 95.52 Billion by 2031, growing at a CAGR of 5.10% during the forecast period 2024-2031.

Global Exhibition Market Drivers

Networking Opportunities: Exhibitions provide platforms for businesses to connect with potential clients, partners, and industry peers.
Product Launches and Demonstrations: Exhibitions offer a stage to showcase new products, services, and technologies to a targeted audience.
Market Research and Competitor Analysis: Exhibiting allows businesses to gather valuable market insights and assess competitors’ offerings.

Global Exhibition Market Restraints

Economic Downturns: Economic recessions can lead to reduced exhibition participation as businesses cut back on marketing budgets.
High Costs: Participating in exhibitions can be expensive, including booth rental, travel, and marketing expenses.

Competition: The increasing number of exhibitions can make it challenging for businesses to stand out and attract visitors.

In 2024, the value of the business-to-business (B2B) trade show market in the United States will reach an estimated 15.78 billion U.S. dollars, finally surpassing 2019 pre-pandemic revenues. The figure was projected to continue to rise, exceeding 17.3 billion dollars by 2028.

The Events and Exhibition Market Report is Segmented by Exhibition Type (B2B, B2C, and Mixed/Hybrid), Revenue Stream (Exhibitor Fee, Sponsorship Fee, Entrance Fee, and Services), End User (Consumer Goods and Retail Sector, Automotive and Transportation Sector, Industrial Sector, Entertainment Sector, Real Estate and Property, Hospitality Sector, and Other End Users), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

According to recent calculations, the worldwide B2B trade show market revenue reached 64.5 billion U.S. dollars in 2021. This figure is expected to further grow to 50.6 billion dollars by the end of 2022, after which the market will start slowing down to reach pre-pandemic levels in 2026. Around 10 percent of the global B2B trade show market is attributed to the United States.

The size and share of the market is categorized based on Type (Technology Industry, Manufacturing Industry, Healthcare Industry, Restaurant & Food Industry, Others) and Application (SMEs, Large Enterprises) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Expert industry market research on the Trade Show and Conference Planning in the US (2005-2030). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.

Revenue in Europe’s Convention and Trade Show Organisations industry is anticipated to drop at a compound annual rate of 7.2% to €30.4 billion over the five years through 2024. The sink in revenue over the period is predominantly due to the significant damage the COVID-19 outbreak inflicted on the sector, as convention and trade show organisations were shut down temporarily or operated at limited capacity. The industry has weathered unfavourable economic headwinds since the COVID-19 outbreak, as inflationary pressures hit the Eurozone, limiting significant investment into new projects, compounded by lacklustre business sentiment. As a result, convention and trade show organisations' revenue is set to decline by 1.5% in 2024. The industry's key clientele is the commercial enterprises whose participation in events like trade shows and conventions mainly depends on their economic outlook. Private individuals are more likely to attend events during a positive consumer climate. This directly influences the appeal for companies to showcase themselves as exhibitors at trade shows. Inflationary pressures are set to ease over 2024, with promising signs in the latter end of 2023 strengthening business and consumer sentiment to the benefit of the industry. Revenue is projected to swell at a compound annual rate of 4.2% over the five years through 2029 to €37,1 billion. The industry is set to benefit from Europe’s improving economy in the coming years as markets stabilise and clients begin to expand investment, requiring the services of convention and trade show organisations. The industry’s growth will be squeezed by growth in telecommunications and digitalisation after consumers were forced onto online teleconferencing amid COVID-19 disruptions to travel. Continued growth in online substitutes to the industry will prove detrimental to the industry, with convention and trade show organisations adapting by implementing their own digitalisation efforts.

The United States business-to-business (B2B) exhibition industry started 2024 still under the impact of the pandemic, with revenues in the second quarter of that year 12.3 percent below the results in the second quarter of 2019. However, that was the lowest decrease since the coronavirus outbreak. According to the same source, the number of attendees in the U.S. B2B exhibition market decreased by 12.6 percent in the second quarter of 2024 compared to the same period in 2019.

The global exhibition organizing market, valued at $27.42 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 5.33% from 2025 to 2033. This expansion is fueled by several key factors. The increasing preference for in-person networking and product demonstrations among businesses, particularly in sectors like technology, healthcare, and consumer goods, is a significant driver. Furthermore, the growing adoption of digital technologies within exhibition organization, enabling virtual and hybrid event formats, broadens market reach and accessibility, attracting a larger audience and enhancing the overall experience. Government initiatives promoting trade and economic growth in various regions also contribute positively to market expansion. Segmentation reveals a strong demand across various applications, including art exhibitions, academic conferences, and large-scale commercial exhibitions. The largest segment is likely the 20,000-100,000 sqm exhibition space category, reflecting a preference for sizeable venues capable of accommodating numerous exhibitors and visitors.
The competitive landscape is characterized by a mix of large multinational corporations and specialized regional players. Key players like Clarion Events, Comexposium, and Informa PLC leverage their extensive experience, global networks, and established brands to maintain market leadership. However, emerging players and specialized exhibition organizers are gaining traction by focusing on niche markets and innovative event formats. While the market faces potential restraints such as economic downturns impacting business investment in exhibitions and the ongoing competition from virtual events, the inherent benefits of face-to-face interaction and the strong resurgence post-pandemic suggest a continued positive outlook. Regional variations in market growth are expected, with North America and Europe maintaining significant market shares, while the Asia-Pacific region, particularly China, is poised for substantial growth driven by its expanding economy and increasing trade activities. The market's future growth will largely depend on the continuous innovation in event technologies, the adaptability of organizers to evolving customer needs, and the overall global economic environment.

Exhibition Stand Market size was valued at USD 51.55 Billion in 2023 and is expected to reach USD 73.98 Billion by 2031 with a CAGR of 5.29% from 2024-2031.

Global Exhibition Stand Market Drivers

Increasing Trade Shows and Exhibitions: A growing number of trade shows, expos, and exhibitions across various industries drive demand for exhibition stands. Businesses use these platforms to showcase products and services, network, and engage with potential customers.

Rising Marketing Budgets: Companies are investing more in marketing and advertising, which includes creating impactful exhibition stands. The shift toward experiential marketing, where customers engage with brands in person, supports this trend.

Global Exhibition Stand Market Restraints

Economic Downturns: Economic instability or recession can lead to reduced marketing budgets for companies. Businesses may cut back on participation in exhibitions or opt for less expensive stand solutions.

Digital Transformation: The rise of virtual and hybrid events can reduce the demand for physical exhibition stands. Companies may choose to invest in digital marketing more than in traditional trade shows.

The global trade exhibition fairs market is experiencing robust growth, driven by the increasing need for businesses to connect with potential clients and partners, showcase innovative products and services, and gather market intelligence. The market's expansion is fueled by several key factors, including the rising adoption of digital technologies within exhibitions (virtual and hybrid events), the resurgence of in-person events post-pandemic, and the growing preference for specialized, niche trade shows catering to specific industry sectors. Manufacturing and business applications dominate the market, with temporary exhibitions holding a larger market share than fixed exhibitions, reflecting the flexibility and cost-effectiveness desired by many organizers. While the market faces challenges such as economic fluctuations and the ongoing competition from online marketing platforms, the overall outlook remains positive, with a projected Compound Annual Growth Rate (CAGR) of approximately 8% between 2025 and 2033, leading to substantial market expansion within the forecast period. This positive trajectory is further supported by the continuous development of innovative exhibition formats and technologies, enhancing the overall experience for both exhibitors and attendees. Geographic expansion into emerging markets in Asia-Pacific and the Middle East & Africa also contributes significantly to the market's growth potential. The competitive landscape is characterized by a mix of large international players and regional companies specializing in exhibition design, construction, and technology. While China holds a significant share of the market due to its economic growth and large manufacturing sector, North America and Europe remain important regions due to established market infrastructure and high levels of business activity. Key players are focusing on strategic partnerships and acquisitions to expand their market reach and service offerings. Furthermore, sustainability initiatives are gaining traction within the industry, with many organizers and exhibitors prioritizing environmentally friendly practices. The long-term success of this market hinges on its ability to adapt to evolving business needs, embrace technological advancements, and create engaging and effective platforms for business interaction. This includes creating a balance between physical and virtual event opportunities.

Explore the Exhibition Market trends! Covers key players, growth rate 5.7% CAGR, market size $88.76 Billion, and forecasts to 2033. Get insights now!

Events Industry Market size was valued at USD 1313.49 Billion in 2024 and is projected to reach USD 3612.27 Billion by 2031, growing at a CAGR of 13.48% from 2024 to 2031.

Global Events Industry Market Drivers

Digital Transformation: With a move towards virtual and hybrid events that make use of technologies like virtual reality, augmented reality, and online platforms, the Events Industry Market is being driven by the continuous digital transformation.

Globalisation: As a result of more trade exhibitions, conferences, and international events, there is a growing need for event management services and solutions.

Corporate Spending: A major factor driving the Events Industry Market is the corporate sector’s heavy investment in events, which includes anything from product launches to staff training initiatives.

Businesses and brands are realising the benefits of experiential marketing and are utilising events to give their target audience memorable and engaging experiences.

Growing Expectations from Customers: In order to meet the increasingly high expectations of their patrons, event planners are being forced to become creative and add one-of-a-kind components to their events.

Technology Integration: One of the main factors propelling the expansion of the Events Industry Market is the integration of cutting-edge event technologies, such as data analytics, attendee engagement tools, and event management software.

This statistic shows the revenue of the industry “organisation of conventions and trade shows“ in the United Kingdom from 2012 to 2019, with a forecast to 2025. It is projected that the revenue of organisation of conventions and trade shows in the United Kingdom will amount to approximately 4,842.91 million U.S. Dollars by 2025.

Convention And Exhibition Market size was valued at USD 3.8 Billion in 2024 and is projected to reach USD 9.4 Billion by 2031, growing at a CAGR of 5.7 % during the forecast period 2024-2031.

Global Convention And Exhibition Market Drivers

A greater degree of globalization: Globalization has had a big impact on the market for conventions and exhibitions. The necessity for networking and cooperation increases as companies approach a global audience. Companies can display their goods, make connections with possible partners, and investigate new markets at trade exhibitions and conventions. Attendance at international events is increased and trade contacts are fostered by this cross-border interaction.

The Increasing Significance of Networking: In the modern business world, networking is essential to success. Digital platforms cannot replace the valuable in-person connections that are facilitated by conventions and exhibitions. Participants can work together on projects in real-time, build relationships, and exchange knowledge. Events have become more important for corporate development as a result of the desire for personal contacts in the digital age.

US Event Logistics Market Report is Segmented by Type (Inventory Management, Delivery Systems, and Freight Forwarding), by End-User (Entertainment and Media, Sports, Corporate Events and Trade Fair, and Other End-Users), and by Region (United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe). The Report Offers Market Size and Forecast Value in USD for all the Above Segments.

Revenue in Europe’s Convention and Trade Show Organisations industry is anticipated to drop at a compound annual rate of 7.2% to €30.4 billion over the five years through 2024. The sink in revenue over the period is predominantly due to the significant damage the COVID-19 outbreak inflicted on the sector, as convention and trade show organisations were shut down temporarily or operated at limited capacity. The industry has weathered unfavourable economic headwinds since the COVID-19 outbreak, as inflationary pressures hit the Eurozone, limiting significant investment into new projects, compounded by lacklustre business sentiment. As a result, convention and trade show organisations' revenue is set to decline by 1.5% in 2024. The industry's key clientele is the commercial enterprises whose participation in events like trade shows and conventions mainly depends on their economic outlook. Private individuals are more likely to attend events during a positive consumer climate. This directly influences the appeal for companies to showcase themselves as exhibitors at trade shows. Inflationary pressures are set to ease over 2024, with promising signs in the latter end of 2023 strengthening business and consumer sentiment to the benefit of the industry. Revenue is projected to swell at a compound annual rate of 4.2% over the five years through 2029 to €37,1 billion. The industry is set to benefit from Europe’s improving economy in the coming years as markets stabilise and clients begin to expand investment, requiring the services of convention and trade show organisations. The industry’s growth will be squeezed by growth in telecommunications and digitalisation after consumers were forced onto online teleconferencing amid COVID-19 disruptions to travel. Continued growth in online substitutes to the industry will prove detrimental to the industry, with convention and trade show organisations adapting by implementing their own digitalisation efforts.

India Exhibition Market size was valued at USD 5.12 Billion in 2023 and is projected to reach USD 7.50 Billion by 2030, growing at a CAGR of 8.1% from 2024 to 2030.

Rapid urbanization, industrialization, and economic expansion are driving forces behind the India Exhibition Market, creating a demand for trade shows and exhibits in a variety of industries. Government programs encouraging investments and company growth also draw foreign exhibitors, which accelerates market expansion. Furthermore, as digital technologies and virtual platforms become more widely used, exhibitions become more accessible and engaging, encouraging involvement. In addition, the increasing emphasis on networking, knowledge sharing, and product demonstration encourages exhibitors and attendees to take part in exhibitions, which promotes market growth. Furthermore, the growing need for specialized exhibits in industries like manufacturing, technology, and healthcare drives market expansion by meeting particular industry demands. In addition, the rise of tier-II and tier-III cities as possible locations for exhibitions, along with venue construction and infrastructure development, accelerates market growth and broadens the market’s accessibility.

Moreover, venue operators, industry groups, and organizers of exhibitions collaborate, merge, and form strategic alliances that promote innovation and market competitiveness as well as long-term market expansion. Due to strong economic growth, trends toward digitalization, sectoral diversification, and infrastructure development initiatives, the India Exhibition Market is expected to grow significantly over the coming years. This presents numerous opportunities for industry players to take advantage of market dynamics and strengthen their position in the market.