100+ datasets found
  1. Share of global mobile website traffic 2015-2024

    • statista.com
    • usproadvisor.net
    • +1more
    Updated Jan 28, 2025
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    Statista (2025). Share of global mobile website traffic 2015-2024 [Dataset]. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
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    Dataset updated
    Jan 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

  2. d

    Click Global Data | Web Traffic Data + Transaction Data | Consumer and B2B...

    • datarade.ai
    .csv
    Updated Mar 13, 2025
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    Consumer Edge (2025). Click Global Data | Web Traffic Data + Transaction Data | Consumer and B2B Shopper Insights | 59 Countries, 3-Day Lag, Daily Delivery [Dataset]. https://datarade.ai/data-products/click-global-data-web-traffic-data-transaction-data-con-consumer-edge
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    .csvAvailable download formats
    Dataset updated
    Mar 13, 2025
    Dataset authored and provided by
    Consumer Edge
    Area covered
    Marshall Islands, Bermuda, Congo, Finland, South Africa, Sri Lanka, Bosnia and Herzegovina, El Salvador, Montserrat, Nauru
    Description

    Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

    Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

    Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

    Use Case: Analyze Year Over Year Growth Rate by Region

    Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

    Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

    Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

    Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

    Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

    Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

  3. Global share of human and bot web traffic 2013-2023

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Global share of human and bot web traffic 2013-2023 [Dataset]. https://www.statista.com/statistics/1264226/human-and-bot-web-traffic-share/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In 2023, most of the global website traffic was still generated by humans but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 32 percent of global web traffic in the most recently measured period, representing an increase of 1.8 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past two years, indicating a surge in the sophistication of cyber threats. Simultaneously, simple bad bots saw a 6 percent increase compared to the previous year, suggesting a shift in the landscape of automated threats. Meanwhile, areas like entertainment, and law & government face the highest amount of advanced bad bots, with more than 78 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 57.2 percent of the gaming segment's web traffic. Meanwhile, almost half of the online traffic for telecom and ISPs was moved by malicious applications. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and financial services experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

  4. World Traffic Service

    • address-data-management-abjn23zce6wyhfci.hub.arcgis.com
    • cacgeoportal.com
    • +19more
    Updated Dec 13, 2012
    + more versions
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    Esri (2012). World Traffic Service [Dataset]. https://address-data-management-abjn23zce6wyhfci.hub.arcgis.com/maps/ff11eb5b930b4fabba15c47feb130de4
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    Dataset updated
    Dec 13, 2012
    Dataset authored and provided by
    Esrihttp://esri.com/
    Area covered
    Description

    This is a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows: Green (fast): 85 - 100% of free flow speeds Yellow (moderate): 65 - 85% Orange (slow); 45 - 65% Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from TomTom (www.tomtom.com). Historical traffic is based on the average of observed speeds over the past year. The live and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The traffic map layer contains two sublayers: Traffic and Live Traffic. The Traffic sublayer (shown by default) leverages historical, live and predictive traffic data; while the Live Traffic sublayer is calculated from just the live and predictive traffic data only. A color coded traffic map image can be requested for the current time and any time in the future. A map image for a future request might be used for planning purposes. The map layer also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

  5. W

    Website Visitor Tracking Software Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Apr 25, 2025
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    Archive Market Research (2025). Website Visitor Tracking Software Report [Dataset]. https://www.archivemarketresearch.com/reports/website-visitor-tracking-software-561091
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    ppt, doc, pdfAvailable download formats
    Dataset updated
    Apr 25, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The Website Visitor Tracking Software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. This market, currently valued at approximately $5 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions offers scalability and cost-effectiveness, attracting both SMEs and large enterprises. Furthermore, the increasing sophistication of analytics features within these platforms allows for deeper insights into website traffic, user engagement, and conversion rates. This empowers businesses to personalize user experiences, refine marketing campaigns, and ultimately drive revenue growth. The market segmentation reveals a significant share held by cloud-based solutions due to their accessibility and flexibility, while the large enterprise segment is a primary revenue driver due to its higher spending capacity. Competition is intense, with established players like Google Analytics and Adobe Analytics alongside a burgeoning number of specialized providers offering unique features and functionalities. The competitive landscape is dynamic, with established players facing challenges from nimble startups innovating in areas like AI-powered behavioral analytics and personalized recommendations. While data privacy concerns and the increasing complexity of tracking regulations represent potential restraints, the overall market outlook remains positive. The continued growth of e-commerce, digital marketing, and the broader digital economy will fuel further demand for sophisticated visitor tracking solutions. Geographic expansion, particularly in rapidly developing economies within Asia-Pacific and Latin America, will contribute significantly to market expansion over the forecast period. The integration of website visitor tracking with other marketing automation and CRM tools is another key trend, further solidifying its importance within a comprehensive digital strategy. The market's future hinges on the continuous innovation in data analytics capabilities, the development of user-friendly interfaces, and the ability to adapt to evolving privacy regulations.

  6. W

    Website Traffic Analysis Tool Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Apr 25, 2025
    + more versions
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    Data Insights Market (2025). Website Traffic Analysis Tool Report [Dataset]. https://www.datainsightsmarket.com/reports/website-traffic-analysis-tool-1455386
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    doc, ppt, pdfAvailable download formats
    Dataset updated
    Apr 25, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

  7. Share of mobile internet traffic in global regions 2025

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Share of mobile internet traffic in global regions 2025 [Dataset]. https://www.statista.com/statistics/306528/share-of-mobile-internet-traffic-in-global-regions/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2025
    Area covered
    Worldwide
    Description

    In January 2025 mobile devices excluding tablets accounted for over ** percent of web page views worldwide. Meanwhile, over ** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections with mobile only accounting for **** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech-leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kind of platforms for business and advertising purposes.

  8. a

    World Traffic Web Map

    • walmart-event-collaboration-portal-walmarttech.hub.arcgis.com
    Updated Jun 18, 2021
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    Walmart Emergency Management (2021). World Traffic Web Map [Dataset]. https://walmart-event-collaboration-portal-walmarttech.hub.arcgis.com/maps/c2b5a2a5f89942508b2ef1cf02acf610
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    Dataset updated
    Jun 18, 2021
    Dataset authored and provided by
    Walmart Emergency Management
    Area covered
    Description

    This is a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. Historical traffic is based on the average of observed speeds over the past three years. The live and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The traffic map layer contains two sublayers: Traffic and Live Traffic. The Traffic sublayer (shown by default) leverages historical, live and predictive traffic data; while the Live Traffic sublayer is calculated from just the live and predictive traffic data only. A color coded traffic map image can be requested for the current time and any time in the future. A map image for a future request might be used for planning purposes. The map layer also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

  9. Share of U.S. mobile website traffic 2015-2023

    • statista.com
    Updated Mar 25, 2024
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    Statista (2024). Share of U.S. mobile website traffic 2015-2023 [Dataset]. https://www.statista.com/statistics/683082/share-of-website-traffic-coming-from-mobile-devices-usa/
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    Dataset updated
    Mar 25, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

  10. c

    DVRPC Traffic Count Viewer

    • s.cnmilf.com
    • gimi9.com
    • +2more
    Updated Mar 31, 2025
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    Delaware Valley Regional Planning Commission (DVRPC) (2025). DVRPC Traffic Count Viewer [Dataset]. https://s.cnmilf.com/user74170196/https/catalog.data.gov/dataset/dvrpc-traffic-count-viewer
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    Dataset updated
    Mar 31, 2025
    Dataset provided by
    Delaware Valley Regional Planning Commissionhttps://www.dvrpc.org/
    Description

    Traffic Count Viewer is an online mapping application, which users can use to explore traffic count reports in different locations within the Delaware Valley, including Philadelphia. Users search by _location (address, city, zip code, or place name) to view point features on the interactive mapping visualization of traffic records. Clicking on a point of interest or grouping multiple points on the map yields traffic count information tables, which includes: Date of Counnt ; DVRPC File # ; Type ; Annual Average Daily Traffic (AADT) ; Municipality ; Route Number ; Road Name ; Count Direction ; and From/To Locations, as well as a link to the detailed (hourly) report. Data tables are exportable as .CSV and detailed reports are available for export in multiple formats (including basic .doc and .rtf outputs.) Traffic count data is collected by the Delaware Valley Regional Planning Commission and other agencies.

  11. f

    Data from: Online Legal Driving Behavior Monitoring for Self-driving...

    • springernature.figshare.com
    zip
    Updated Jan 10, 2024
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    Wenhao Yu; Chengxiang Zhao; Hong Wang; Jiaxin Liu; Xiaohan Ma; Yingkai Yang; Jun Li; Weida Wang; Xiaosong Hu; Ding Zhao (2024). Online Legal Driving Behavior Monitoring for Self-driving Vehicles [Dataset]. http://doi.org/10.6084/m9.figshare.24372535.v1
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    zipAvailable download formats
    Dataset updated
    Jan 10, 2024
    Dataset provided by
    figshare
    Authors
    Wenhao Yu; Chengxiang Zhao; Hong Wang; Jiaxin Liu; Xiaohan Ma; Yingkai Yang; Jun Li; Weida Wang; Xiaosong Hu; Ding Zhao
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    In source data folder, we provide the source data of figures in manuscript. In Supplementary Data folder, we provide the explanatory document about the dataset, along with some dataset segments of SIND dataset. In addition, we have provided a MATLAB version of the AD4CHE visualization program and a Python version of the SIND visualization program. The usage of the visualization program is attached in the respective folder. Recorded scenarios include the input and output data of the Field test. Original traffic law includes the original traffic laws and the subdivided version.

  12. e

    Us Vessel Traffic Management System Market Research Report By Product Type...

    • exactitudeconsultancy.com
    Updated Mar 2025
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    Exactitude Consultancy (2025). Us Vessel Traffic Management System Market Research Report By Product Type (Radar Systems, AIS, VTS, Data Management Systems), By Application (Port Management, Coastal Surveillance, Traffic Monitoring, Search and Rescue Operations), By End User (Government, Commercial Shipping, Maritime Security, Fishing Industry), By Technology (Cloud-Based, On-Premise), By Distribution Channel (Direct Sales, Distributors, Online Sales) – Forecast to 2034. [Dataset]. https://exactitudeconsultancy.com/reports/48988/us-vessel-traffic-management-system-market
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    Dataset updated
    Mar 2025
    Dataset authored and provided by
    Exactitude Consultancy
    License

    https://exactitudeconsultancy.com/privacy-policyhttps://exactitudeconsultancy.com/privacy-policy

    Area covered
    United States
    Description

    The Vessel Traffic Management System is projected to be valued at $4.5 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 5.8%, reaching approximately $7.5 billion by 2034.

  13. C

    Competitive Analysis of Industry Rivals Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Feb 21, 2025
    + more versions
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    Archive Market Research (2025). Competitive Analysis of Industry Rivals Report [Dataset]. https://www.archivemarketresearch.com/reports/competitive-analysis-of-industry-rivals-38541
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    ppt, doc, pdfAvailable download formats
    Dataset updated
    Feb 21, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.

  14. d

    2018 Traffic Flow Counts

    • catalog.data.gov
    • data.amerigeoss.org
    • +3more
    Updated Feb 28, 2025
    + more versions
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    City of Seattle ArcGIS Online (2025). 2018 Traffic Flow Counts [Dataset]. https://catalog.data.gov/dataset/2018-traffic-flow-counts-213ae
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    Dataset updated
    Feb 28, 2025
    Dataset provided by
    City of Seattle ArcGIS Online
    Description

    Vehicle traffic volumes for arterial streets in Seattle based on spot studies that have been adjusted for seasonal variation. | Additional Information: 2019 Traffic Report(will be published fall 2019)| Attribute Information: 2018_Traffic_Flow_Counts_OD.pdf | Update Cycle: As Needed | Contact Email: DOT_IT_GIS@seattle.gov

  15. Mobile Data Traffic Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Oct 16, 2024
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    Dataintelo (2024). Mobile Data Traffic Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/mobile-data-traffic-market
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    pdf, csv, pptxAvailable download formats
    Dataset updated
    Oct 16, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Mobile Data Traffic Market Outlook



    The global mobile data traffic market size was estimated at approximately USD 68 billion in 2023 and is projected to surge to about USD 320 billion by 2032, exhibiting a remarkable compound annual growth rate (CAGR) of 18.5% over the forecast period. This growth is driven by the increasing penetration of smartphones, advancements in network technologies, and the rising consumption of data-intensive applications and services.



    One of the primary growth factors for the mobile data traffic market is the rapid expansion of the smartphone user base globally. As smartphones become more affordable and accessible, especially in emerging markets, the number of mobile internet users is skyrocketing. This trend is further amplified by the increasing availability of high-speed mobile networks, which make data-heavy applications such as video streaming and online gaming more feasible and attractive to users. The proliferation of affordable data plans is also encouraging users to consume more mobile data, thereby bolstering market growth.



    Another significant driver of growth is the continuous evolution of network technologies. The transition from 3G to 4G, and now to 5G, has significantly enhanced data transmission speeds and network capabilities. 5G technology, in particular, promises ultra-low latency, higher capacity, and faster download and upload speeds, which are expected to revolutionize various sectors such as healthcare, automotive, and smart cities. The deployment and adoption of 5G networks are anticipated to boost mobile data traffic volumes exponentially, as it facilitates the seamless use of high-bandwidth applications, including augmented reality (AR), virtual reality (VR), and Internet of Things (IoT) devices.



    The increase in video content consumption is also a major factor driving the market. Video traffic accounts for a substantial portion of mobile data usage, driven by platforms like YouTube, Netflix, and social media sites that prioritize video content. The trend of live streaming and video-on-demand services is creating a massive surge in data traffic, with users increasingly accessing high-definition (HD) and even 4K content. Moreover, the COVID-19 pandemic has accelerated the adoption of digital entertainment and online education, further increasing the demand for mobile data.



    Regionally, the growth of mobile data traffic is witnessing variations with Asia Pacific leading the charge. The region's high population density, coupled with increasing urbanization and smartphone penetration, makes it a significant contributor to global data traffic. Countries like China and India are at the forefront, driven by government initiatives to promote digitalization and the rollout of advanced mobile networks. North America and Europe are also substantial markets due to their well-established network infrastructure and early adoption of new technologies. However, the growth rates in these regions are relatively moderate compared to the exponential growth seen in Asia Pacific and Latin America.



    Traffic Type Analysis



    The mobile data traffic market can be segmented by traffic type into video, audio, data, and others. Video traffic is the most dominant segment, accounting for the largest share of mobile data usage worldwide. The proliferation of video streaming services, alongside user-generated video content on social media platforms, significantly contributes to this dominance. As more users switch to high-definition and 4K streaming, the demand for data-intensive video content continues to rise. Additionally, the growing popularity of live streaming and video calls, particularly in the context of remote work and online education, further propels this segment's growth.



    Audio traffic also plays a significant role in the mobile data traffic market. The increasing usage of music streaming services such as Spotify, Apple Music, and various podcast platforms are driving the growth of this segment. The trend of consuming audio content on the go, facilitated by improved network speeds and unlimited data plans, is contributing to a steady rise in mobile data traffic from audio services. Furthermore, the adoption of smart speakers and voice assistant technologies is expected to continue bolstering this segment.



    Data traffic, encompassing all forms of non-visual and non-audio data, is another crucial segment. This includes browsing, app usage, emails, and other types of data transmission over mobile networks. With the increasing reliance on mobile applications for a wide array of activities—ra

  16. Real-Time Traffic

    • public-iowadot.opendata.arcgis.com
    Updated Apr 22, 2019
    + more versions
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    Iowa Department of Transportation (2019). Real-Time Traffic [Dataset]. https://public-iowadot.opendata.arcgis.com/maps/90eab515c0c5445c89393385dbd6de17
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    Dataset updated
    Apr 22, 2019
    Dataset authored and provided by
    Iowa Department of Transportationhttps://iowadot.gov/
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    Description

    The map layers in this service provide color-coded maps of the traffic conditions you can expect for the present time (the default). The map shows present traffic as a blend of live and typical information. Live speeds are used wherever available and are established from real-time sensor readings. Typical speeds come from a record of average speeds, which are collected over several weeks within the last year or so. Layers also show current incident locations where available. By changing the map time, the service can also provide past and future conditions. Live readings from sensors are saved for 12 hours, so setting the map time back within 12 hours allows you to see a actual recorded traffic speeds, supplemented with typical averages by default. You can choose to turn off the average speeds and see only the recorded live traffic speeds for any time within the 12-hour window. Predictive traffic conditions are shown for any time in the future.The color-coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation, and field operations. A color-coded traffic map can be requested for the current time and any time in the future. A map for a future request might be used for planning purposes.The map also includes dynamic traffic incidents showing the location of accidents, construction, closures, and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis.Data sourceEsri’s typical speed records and live and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. The real-time and predictive traffic data is updated every five minutes through traffic feeds.Data coverageThe service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. Look at the coverage map to learn whether a country currently supports traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, visit the directions and routing documentation and the ArcGIS Help.SymbologyTraffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%To view live traffic only—that is, excluding typical traffic conditions—enable the Live Traffic layer and disable the Traffic layer. (You can find these layers under World/Traffic > [region] > [region] Traffic). To view more comprehensive traffic information that includes live and typical conditions, disable the Live Traffic layer and enable the Traffic layer.

  17. d

    Traffic Volumes from SCATS Traffic Management System Jan-Jun 2021 DCC

    • datasalsa.com
    zip
    Updated Jun 15, 2021
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    Dublin City Council (2021). Traffic Volumes from SCATS Traffic Management System Jan-Jun 2021 DCC [Dataset]. https://datasalsa.com/dataset/?catalogue=data.gov.ie&name=dcc-scats-detector-volume-jan-jun-2021
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    zipAvailable download formats
    Dataset updated
    Jun 15, 2021
    Dataset authored and provided by
    Dublin City Council
    Time period covered
    Jun 19, 2025
    Description

    Traffic Volumes from SCATS Traffic Management System Jan-Jun 2021 DCC. Published by Dublin City Council. Available under the license cc-by (CC-BY-4.0).Traffic volumes data across Dublin City from the SCATS traffic management system. The Sydney Coordinated Adaptive Traffic System (SCATS) is an intelligent transportation system used to manage timing of signal phases at traffic signals. SCATS uses sensors at each traffic signal to detect vehicle presence in each lane and pedestrians waiting to cross at the local site. The vehicle sensors are generally inductive loops installed within the road.

    3 resources are provided:

    SCATS Traffic Volumes Data (Monthly) Contained in this report are traffic counts taken from the SCATS traffic detectors located at junctions. The primary function for these traffic detectors is for traffic signal control. Such devices can also count general traffic volumes at defined locations on approach to a junction. These devices are set at specific locations on approaches to the junction but may not be on all approaches to a junction. As there are multiple junctions on any one route, it could be expected that a vehicle would be counted multiple times as it progress along the route. Thus the traffic volume counts here are best used to represent trends in vehicle movement by selecting a specific junction on the route which best represents the overall traffic flows.

    Information provided:

    End Time: time that one hour count period finishes.

    Region: location of the detector site (e.g. North City, West City, etc).

    Site: this can be matched with the SCATS Sites file to show location

    Detector: the detectors/ sensors at each site are numbered

    Sum volume: total traffic volumes in preceding hour

    Avg volume: average traffic volumes per 5 minute interval in preceding hour

    All Dates Traffic Volumes Data

    This file contains daily totals of traffic flow at each site location.

    SCATS Site Location Data Contained in this report, the location data for the SCATS sites is provided. The meta data provided includes the following;

    Site id – This is a unique identifier for each junction on SCATS

    Site description( CAP) – Descriptive location of the junction containing street name(s) intersecting streets

    Site description (lower) - – Descriptive location of the junction containing street name(s) intersecting streets

    Region – The area of the city, adjoining local authority, region that the site is located

    LAT/LONG – Coordinates

    Disclaimer: the location files are regularly updated to represent the locations of SCATS sites under the control of Dublin City Council. However site accuracy is not absolute. Information for LAT/LONG and region may not be available for all sites contained. It is at the discretion of the user to link the files for analysis and to create further data. Furthermore, detector communication issues or faulty detectors could also result in an inaccurate result for a given period, so values should not be taken as absolute but can be used to indicate trends....

  18. a

    Africa Traffic Map

    • africageoportal.com
    • rwanda.africageoportal.com
    • +2more
    Updated Dec 2, 2017
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    Africa GeoPortal (2017). Africa Traffic Map [Dataset]. https://www.africageoportal.com/maps/africa::africa-traffic-map/about
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    Dataset updated
    Dec 2, 2017
    Dataset authored and provided by
    Africa GeoPortal
    Area covered
    Description

    This map contains a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. The real-time and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The color coded map leverages historical, real time and predictive traffic data. Historical traffic is based on the average of observed speeds over the past three years. A color coded traffic map can be requested for the current time and any time in the future. A map for a future request might be used for planning purposes. The map also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

  19. Share of mobile internet traffic in selected regions 2024

    • statista.com
    • ai-chatbox.pro
    Updated Jun 24, 2025
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    Statista (2025). Share of mobile internet traffic in selected regions 2024 [Dataset]. https://www.statista.com/statistics/430830/share-of-mobile-internet-traffic-countries/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2024
    Area covered
    Worldwide
    Description

    As of January 2024, mobile phones accounted for ** percent of web page views in Nigeria. Vietnam ranked second, with mobile devices generating approximately **** percent of web traffic. Belgium, Portugal, and Canada, saw less than ** percent of their national internet traffic coming from mobile devices. Additionally, Japan ranked last for mobile internet traffic as of the beginning of 2024, **** percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.

  20. d

    San Diego Test Data Sets

    • catalog.data.gov
    • data.transportation.gov
    • +2more
    Updated Jun 16, 2025
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    US Department of Transportation (2025). San Diego Test Data Sets [Dataset]. https://catalog.data.gov/dataset/san-diego-test-data-sets
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    Dataset updated
    Jun 16, 2025
    Dataset provided by
    US Department of Transportation
    Area covered
    San Diego
    Description

    This data set was acquired by the USDOT Data Capture and Management program. The purpose of the data set is to provide multi-modal data and contextual information (weather and incidents) that can be used to research and develop applications. Contains one full year (January – December 2010) of raw 30-second data for over 3,000 traffic detectors deployed along 1,250 lane miles of monitored roadway in San Diego. Cleaned and geographically referenced data for over 1,500 incidents and lane closures for the two sections of I-5 that experienced the greatest number of incidents during 2010. Complete trip (origin-to-destination) GPS “breadcrumbs” collected by ALK Techonologies, containing latitude/longitude, vehicle heading and speed data, and time for individual in-vehicles devices updated at 3-second intervals for over 10,000 trips taken during 2010. A digital map shape file containing ALK’s street-level network data for the San Diego Metropolitan area. And San Diego Weather data for 2010. This legacy dataset was created before data.transportation.gov and is only currently available via the attached file(s). Please contact the dataset owner if there is a need for users to work with this data using the data.transportation.gov analysis features (online viewing, API, graphing, etc.) and the USDOT will consider modifying the dataset to fully integrate in data.transportation.gov.

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Statista (2025). Share of global mobile website traffic 2015-2024 [Dataset]. https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
Organization logo

Share of global mobile website traffic 2015-2024

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160 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jan 28, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

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