Unlock the Potential of Your Web Traffic with Advanced Data Resolution

In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.

Targeted Marketing Campaigns: Armed with detailed B2B and B2C contact data, your marketing team can create highly targeted and personalized campaigns. This precision in marketing not only improves engagement rates but also ensures that your messaging resonates with the intended audience.

Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.

Competitive Advantage: In a digital landscape where understanding your audience can make or break your business, our Web Traffic Data Resolution service provides a significant competitive edge. By accessing detailed contact data that others in your industry may overlook, you position your business as a leader in customer engagement and data-driven strategies.

Seamless Integration and Accessibility: Our solution is designed for ease of use, requiring only the placement of a tag on your website to start gathering data. The contact rows generated are easily accessible in an S3 bucket, ensuring that you can integrate this data with your existing CRM systems and marketing tools without hassle.

How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:

Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.

Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.

Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Average Annual Daily Traffic data for use with GIS mapping software, databases, and web applications are from Caliper Corporation and contain data on the total volume of vehicle traffic on a highway or road for a year divided by 365 days.

As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

This traffic-count data is provided by the City of Pittsburgh's Department of Mobility & Infrastructure (DOMI). Counters were deployed as part of traffic studies, including intersection studies, and studies covering where or whether to install speed humps. In some cases, data may have been collected by the Southwestern Pennsylvania Commission (SPC) or BikePGH.

Data is currently available for only the most-recent count at each location.

Traffic count data is important to the process for deciding where to install speed humps. According to DOMI, they may only be legally installed on streets where traffic counts fall below a minimum threshhold. Residents can request an evaluation of their street as part of DOMI's Neighborhood Traffic Calming Program. The City has also shared data on the impact of the Neighborhood Traffic Calming Program in reducing speeds.

Different studies may collect different data. Speed hump studies capture counts and speeds. SPC and BikePGH conduct counts of cyclists. Intersection studies included in this dataset may not include traffic counts, but reports of individual studies may be requested from the City. Despite the lack of count data, intersection studies are included to facilitate data requests.

Data captured by different types of counting devices are included in this data. StatTrak counters are in use by the City, and capture data on counts and speeds. More information about these devices may be found on the company's website. Data includes traffic counts and average speeds, and may also include separate counts of bicycles.

Tubes are deployed by both SPC and BikePGH and used to count cyclists. SPC may also deploy video counters to collect data.

NOTE: The data in this dataset has not updated since 2021 because of a broken data feed. We're working to fix it.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Attributes of sites in Hamilton City which collect anonymised data from a sample of vehicles. Note: A Link is the section of the road between two sites

Column_InfoSite_Id, int : Unique identiferNumber, int : Asset number. Note: If the site is at a signalised intersection, Number will match 'Site_Number' in the table 'Traffic Signal Site Location'Is_Enabled, varchar : Site is currently enabledDisabled_Date, datetime : If currently disabled, the date at which the site was disabledSite_Name, varchar : Description of the site locationLatitude, numeric : North-south geographic coordinatesLongitude, numeric : East-west geographic coordinates

Relationship









Disclaimer

Hamilton City Council does not make any representation or give any warranty as to the accuracy or exhaustiveness of the data released for public download. Levels, locations and dimensions of works depicted in the data may not be accurate due to circumstances not notified to Council. A physical check should be made on all levels, locations and dimensions before starting design or works.

Hamilton City Council shall not be liable for any loss, damage, cost or expense (whether direct or indirect) arising from reliance upon or use of any data provided, or Council's failure to provide this data.

While you are free to crop, export and re-purpose the data, we ask that you attribute the Hamilton City Council and clearly state that your work is a derivative and not the authoritative data source. Please include the following statement when distributing any work derived from this data:

‘This work is derived entirely or in part from Hamilton City Council data; the provided information may be updated at any time, and may at times be out of date, inaccurate, and/or incomplete.'

Code:

Packet_Features_Generator.py & Features.py

To run this code:

pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

Purpose:

Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

Uses Features.py to calcualte the features.

startMachineLearning.sh & machineLearning.py

To run this code:

bash startMachineLearning.sh

This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

Options (to be edited within this file):

--evaluate-only to test 5 fold cross validation accuracy

--test-scaling-normalization to test 6 different combinations of scalers and normalizers

Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

Purpose:

Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

Data

Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

First number is a classification number to denote what website, query, or vr action is taking place.

The remaining numbers in each line denote:

The size of a packet,

and the direction it is traveling.

negative numbers denote incoming packets

positive numbers denote outgoing packets

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.

Click is global web traffic data combined with transaction data to enhance signal capabilities. Click adds a layer to your analysis for richer spending behavior on consumer & B2B websites, addressable market overview, trends and shopping behavior shifts, and effects of pricing on growth.

This is a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. Historical traffic is based on the average of observed speeds over the past three years. The live and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The traffic map layer contains two sublayers: Traffic and Live Traffic. The Traffic sublayer (shown by default) leverages historical, live and predictive traffic data; while the Live Traffic sublayer is calculated from just the live and predictive traffic data only. A color coded traffic map image can be requested for the current time and any time in the future. A map image for a future request might be used for planning purposes. The map layer also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

You can also access an API version of this dataset.

TMS

(traffic monitoring system) daily-updated traffic counts API

Important note: due to the size of this dataset, you won't be able to open it fully in Excel. Use notepad / R / any software package which can open more than a million rows.

Data reuse caveats: as per license.

Data quality

statement: please read the accompanying user manual, explaining:

how

 this data is collected identification 

 of count stations traffic 

 monitoring technology monitoring 

 hierarchy and conventions typical 

 survey specification data 

 calculation TMS 

 operation. 

Traffic

monitoring for state highways: user manual

[PDF 465 KB]

The data is at daily granularity. However, the actual update

frequency of the data depends on the contract the site falls within. For telemetry

sites it's once a week on a Wednesday. Some regional sites are fortnightly, and

some monthly or quarterly. Some are only 4 weeks a year, with timing depending

on contractors’ programme of work.

Data quality caveats: you must use this data in

conjunction with the user manual and the following caveats.

The

 road sensors used in data collection are subject to both technical errors and 

 environmental interference.Data 

 is compiled from a variety of sources. Accuracy may vary and the data 

 should only be used as a guide.As 

 not all road sections are monitored, a direct calculation of Vehicle 

 Kilometres Travelled (VKT) for a region is not possible.Data 

 is sourced from Waka Kotahi New Zealand Transport Agency TMS data.For 

 sites that use dual loops classification is by length. Vehicles with a length of less than 5.5m are 

 classed as light vehicles. Vehicles over 11m long are classed as heavy 

 vehicles. Vehicles between 5.5 and 11m are split 50:50 into light and 

 heavy.In September 2022, the National Telemetry contract was handed to a new contractor. During the handover process, due to some missing documents and aged technology, 40 of the 96 national telemetry traffic count sites went offline. Current contractor has continued to upload data from all active sites and have gradually worked to bring most offline sites back online. Please note and account for possible gaps in data from National Telemetry Sites. 

The NZTA Vehicle

Classification Relationships diagram below shows the length classification (typically dual loops) and axle classification (typically pneumatic tube counts),

and how these map to the Monetised benefits and costs manual, table A37,

page 254.

Monetised benefits and costs manual [PDF 9 MB]

For the full TMS

classification schema see Appendix A of the traffic counting manual vehicle

classification scheme (NZTA 2011), below.

Traffic monitoring for state highways: user manual [PDF 465 KB]

State highway traffic monitoring (map)

State highway traffic monitoring sites

This dataset consists of 24-hour traffic volumes which are collected by the City of Tempe high (arterial) and low (collector) volume streets. Data located in the tabular section shares with its users total volume of vehicles passing through the intersection selected along with the direction of flow.Historical data from this feature layer extends from 2016 to present day.Contact: Sue TaaffeContact E-Mail: sue_taaffe@tempe.govContact Phone: 480-350-8663Link to embedded web map:http://www.tempe.gov/city-hall/public-works/transportation/traffic-countsLink to site containing historical traffic counts by node: https://gis.tempe.gov/trafficcounts/Folders/Data Source: SQL Server/ArcGIS ServerData Source Type: GeospatialPreparation Method: N/APublish Frequency: As information changesPublish Method: AutomaticData Dictionary

In terms of website traffic, Shein ranked 123rd globally in May 2024, securing the leading spot in the fashion apparel category. Direct traffic accounted for 58.6 percent of its web traffic, indicating the Chinese fast-fashion conglomerate's growing brand awareness among global consumers. Nonetheless, the traffic share of organic searches remained modest at 17.7 percent, reflecting the necessity of enhancing keyword optimization.

Top 25 Daily Page Views for the main website of Los Angeles

In the measured time period, September 2024 saw the highest figures for online traffic to the C2C fashion marketplace depop.com. According to the data, desktop and mobile visits to depop.com reached 27.2 million visits that month.

In December 2024, social video platform YouTube recorded approximately 56 billion visits on mobile and over 23 billion visits from users on desktop devices. The web visitors traffic count from mobiles and smartphones appeared consistently higher than the desktop visit count in the examined months.

This data shows traffic volumes for freeways (excluding toll roads) and arterial roads in Victoria. The annual average daily traffic volume is provided, including the number of commercial vehicles. The data provided is for the current year, with values derived from traffic surveys or estimates.
About this dataset

This web map displays traffic count data provided by the City of Tempe Transportation Department. Data are symbolized by line thickness per each street section.Each segment's popup contains a weblink to historical traffic count data that are provided by the City of Tempe for public use.