In March 2024, Amazon.com had approximately 2.2 billion combined web visits, up from 2.1 billion visits in February. In the fourth quarter of 2024, Amazon’s net income amounted to approximately 20 billion U.S. dollars. Online retail in the United States Online retail in the United States is constantly growing. In the third quarter of 2023, e-commerce sales accounted for 15.6 percent of retail sales in the United States. During that quarter, U.S. retail e-commerce sales amounted to over 284 billion U.S. dollars. Amazon is the leading online store in the country, in terms of e-commerce net sales. Amazon.com generated around 130 billion U.S. dollars in online sales in 2022. Walmart ranked as the second-biggest online store, with revenues of 52 billion U.S. dollars. The king of Black Friday In 2023, Amazon ranked as U.S. shoppers' favorite place to go shopping during Black Friday, even surpassing in-store purchasing. Nearly six out of ten consumers chose Amazon as the number one place to go find the best Black Friday deals. Similar findings can be observed in the United Kingdom (UK), where Amazon is also ranked as the preferred Black Friday destination.

YouTube has emerged as the dominant social media platform for driving traffic to Amazon.com, accounting for nearly ** percent of referrals to the e-commerce platform in December 2023. Facebook.com and Twitter.com followed, contributing about *** and **** percent of social media referrals respectively, while Reddit and WhatsApp rounded out the top five sources. Amazon's dominance Amazon's position as the leading online retailer in the United States is evident in its traffic and sales figures. In December 2023, Amazon still recorded an impressive ****billion combined visits. The company's financial performance remains strong, with a net income of approximately **** billion U.S. dollars in the second quarter of 2024, up from the previous quarters. Mobile presence Amazon's mobile presence continues to grow, with its shopping app downloads reaching a nine-year peak in August 2022 at approximately ** million. As of July 2024, the Amazon Shopping app reached over ** million downloads across iOS and Android platforms. That month, Amazon’s shopping app was the most popular app published by the e-commerce and tech giant.

Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to ** percent, marking an increase of **** percent from July 2019.

Traffic analytics, rankings, and competitive metrics for amazon.com as of August 2025

In December 2023, Amazon.co.uk recorded ***** million visits, up from the previous months. The traffic peak was due to popular end of year sales events and holiday shopping. Browsers and buyers on Amazon during Black Week Amazon’s UK platform was the buzzing with users not just during Black Friday, but on Cyber Monday according to traffic figures from 2018. While there were more Amazon browsers on Cyber Monday, when it came to actual transactions , Black Friday bore better results with more transactions taking place this day. A lucrative market in the UK Amazon gets special attention from UK consumers on special shopping events such as Prime Day and Black Friday, but the UK has been a lucrative market since the online retailer started its operations there in 2002. In 2018, Amazon reported net sales of about ** billion US dollars in this market. This makes the UK Amazon’s second biggest European market after Germany.

In the six months prior to March 2024, direct visits via desktop to amazon.com amounted to ***********. Organic search was also a relevant source of traffic as it generated nearly *********** visits over the same time period. Furthermore, social networks contributed with roughly ***** million visits.

Comprehensive analysis of Amazon's daily website traffic including visitor counts, traffic sources, mobile vs desktop usage, and seasonal patterns based on May 2025 data.

Traffic analytics, rankings, and competitive metrics for amazon.ae as of August 2025

amazon.com.mx is ranked #8 in MX with 119.6M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

Traffic analytics, rankings, and competitive metrics for kdp.amazon.com as of August 2025

In December 2023, Amazon.de had approximately ***** million combined web visits, down from ***** million visits in November. In September of the same year, total visits did not go over ***** million.

As of April 2022, France accounted, perhaps unsurprisingly, for the largest share (86 percent) of desktop traffic received by amazon.fr. French-speaking countries Belgium and Switzerland represented about 4.8 percent and 1.3 percent of visits to the e-commerce site, respectively.

amazon.eg is ranked #10 in EG with 33.84M Traffic. Categories: . Learn more about website traffic, market share, and more!

amazon.in is ranked #7 in IN with 249M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

amazon.it is ranked #5 in IT with 227.7M Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

Italian customers accounted for the bulk of business.amazon.it users as of December 2023. Italy was the source of more than ** percent of the traffic. Customers from Poland, the United States, France, and Spain also used the marketplace.

amazon.sg is ranked #73 in SG with 5.7M Traffic. Categories: Retail, Online Services. Learn more about website traffic, market share, and more!

Dataset created under the Connecting Europe Facility of the European Union programme, VARIOT project TENtec n. 28263632. Developed by the Intelligent Systems for Industrial Systems group supported by the Department of Education, Language policy and Culture of the Basque Government.

This dataset comprises Amazon Echo Show 5 IoT device network traffic and different features under normal operation mode.

• Device description: Echo Show connects to Alexa to give you vivid visuals on a 5.5” screen with crisp full sound—all in a compact design that fits in any room, in any home. See on-screen lyrics with Amazon Music. Set alarms and timers. Catch up on news highlights and film trailers. Check weather and traffic before you head out.

• Infection type: None

In December 2023, Amazon.com was the leading online shopping website in the United States. During the measured period, the sprawling platform accounted for over 45 percent of desktop traffic in the e-commerce and shopping subcategory. In second place on the list was eBay.com, with 9.22 percent of visitors. Walmart ranked third with a bit less than six percent of web traffic. Why customers browse on Amazon The main reason behind the outstanding online traffic to Amazon is user behavior throughout the customer journey. Amazon serves as a search engine for U.S. consumers, with 73 percent browsing it for inspiration and product discovery. Another 65 percent of U.S. shoppers landed on Amazon to look for products and compare products. In turn, Google is left third in the ranking of most used platforms. Generational differences In the beauty segment, the customer journey is more likely to start on Amazon among senior consumers. In the United States, 44 percent of Baby Boomers started their search of beauty products on the marketplace, while only 35 percent of Gen Z consumers reported doing the same.

Dataset created under the Connecting Europe Facility of the European Union programme, VARIOT project TENtec n. 28263632. Developed by the Intelligent Systems for Industrial Systems group supported by the Department of Education, Language policy and Culture of the Basque Government.

This dataset comprises Amazon Echo Dot 3rd Gen IoT device network traffic and different features under normal operation mode.

• Device description: Our most popular Echo is now even better. With a new speaker and design, Echo Dot is a voice-controlled smart speaker with Alexa, perfect for any room. Just ask for music, news, information, and more. You can also call almost anyone and control compatible smart home devices with your voice.

• Infection type: None