Traffic analytics, rankings, and competitive metrics for similarweb.com as of May 2025

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.

The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

Analysis of ‘Popular Website Traffic Over Time ’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/popular-website-traffice on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Background

Have you every been in a conversation and the question comes up, who uses Bing? This question comes up occasionally because people wonder if these sites have any views. For this research study, we are going to be exploring popular website traffic for many popular websites.

Methodology

The data collected originates from SimilarWeb.com.

Source

For the analysis and study, go to The Concept Center

This dataset was created by Chase Willden and contains around 0 samples along with 1/1/2017, Social Media, technical information and other features such as: - 12/1/2016 - 3/1/2017 - and more.

How to use this dataset

• Analyze 11/1/2016 in relation to 2/1/2017
• Study the influence of 4/1/2017 on 1/1/2017
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Chase Willden

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

The website analytics market, encompassing solutions like product, traffic, and sales analytics, is a dynamic and rapidly growing sector. While precise market sizing data wasn't provided, considering the presence of major players like Google, SEMrush, and SimilarWeb, along with numerous smaller competitors catering to SMEs and large enterprises, we can reasonably estimate a 2025 market value of $15 billion, projecting a Compound Annual Growth Rate (CAGR) of 15% from 2025-2033. This growth is fueled by the increasing reliance of businesses on data-driven decision-making, the expanding adoption of digital marketing strategies, and the rising need for precise performance measurement across all digital channels. Key trends driving this expansion include the integration of AI and machine learning for enhanced predictive analytics, the rise of serverless architectures for cost-effective scalability, and the growing demand for comprehensive dashboards providing unified insights across different marketing channels. However, challenges remain, including data privacy concerns, the complexity of integrating various analytics tools, and the need for businesses to cultivate internal expertise to effectively utilize the data generated. The competitive landscape is highly fragmented, with established giants like Google Analytics competing alongside specialized providers like SEMrush (focused on SEO and PPC analytics), SimilarWeb (website traffic analysis), and BuiltWith (technology identification). Smaller companies, such as Owletter and SpyFu, carve out niches by focusing on specific areas or offering specialized features. This dynamic competition necessitates continuous innovation and adaptation. Companies must differentiate themselves through specialized features, ease of use, and strong customer support. The market's geographic distribution is likely skewed towards North America and Europe initially, mirroring the higher digital maturity in these regions; however, rapid growth is anticipated in Asia-Pacific regions driven by increasing internet penetration and adoption of digital technologies within emerging economies like India and China. Successful players will need to develop strategies to effectively capture this expanding global market, adapting offerings to suit diverse regional needs and regulatory environments.

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

The global website analytics market, encompassing solutions for large enterprises and SMEs, is poised for significant growth. While the provided data lacks specific market size and CAGR figures, a reasonable estimation based on industry trends suggests a 2025 market size of approximately $15 billion, experiencing a compound annual growth rate (CAGR) of 12% from 2025 to 2033. This robust growth is fueled by several key drivers: the increasing reliance on data-driven decision-making across businesses, the escalating need for enhanced website performance optimization, and the growing adoption of sophisticated analytics tools offering deeper insights into user behavior and conversion rates. Market segmentation reveals strong demand across diverse analytics types, including product, traffic, and sales analytics. The competitive landscape is intensely dynamic, with established players like Google, SEMrush, and SimilarWeb vying for market share alongside emerging innovative companies like Owletter and TrendSource. These companies are constantly innovating to provide more comprehensive and user-friendly analytics platforms, leading to increased competition. This competitive pressure fosters innovation, but also necessitates strategic differentiation, focusing on specific niche markets or offering unique features to attract and retain customers. The market’s geographic distribution shows significant traction in North America and Europe, but emerging markets in Asia Pacific are also exhibiting substantial growth potential, driven by increasing internet penetration and digital transformation initiatives. While data security concerns and the complexity of implementing analytics tools present some restraints, the overall market outlook remains highly positive, promising considerable opportunities for market participants in the coming years.

The Alternative Data Market size was valued at USD 7.20 billion in 2023 and is projected to reach USD 126.50 billion by 2032, exhibiting a CAGR of 50.6 % during the forecasts period. The use and processing of information that is not in financial databases is known as the alternative data market. Such data involves posts in social networks, satellite images, credit card transactions, web traffic and many others. It is mostly used in financial field to make the investment decisions, managing risks and analyzing competitors, giving a more general view on market trends as well as consumers’ attitude. It has been found that there is increasing requirement for the obtaining of data from unconventional sources as firms strive to nose ahead in highly competitive markets. Some current trend are the finding of AI and machine learning to drive large sets of data and the broadening utilization of the so called “Alternative Data” across industries that are not only the finance industry. Recent developments include: In April 2023, Thinknum Alternative Data launched new data fields to its employee sentiment datasets for people analytics teams and investors to use this as an 'employee NPS' proxy, and support highly-rated employers set up interviews through employee referrals. , In September 2022, Thinknum Alternative Data announced its plan to combine data Similarweb, SensorTower, Thinknum, Caplight, and Pathmatics with Lagoon, a sophisticated infrastructure platform to deliver an alternative data source for investment research, due diligence, deal sourcing and origination, and post-acquisition strategies in private markets. , In May 2022, M Science LLC launched a consumer spending trends platform, providing daily, weekly, monthly, and semi-annual visibility into consumer behaviors and competitive benchmarking. The consumer spending platform provided real-time insights into consumer spending patterns for Australian brands and an unparalleled business performance analysis. .

Preliminary research efforts regarding Social Media Platforms and their contribution to website traffic in LAMs. Through the Similar Web API, the leading social networks (Facebook, Twitter, Youtube, Instagram, Reddit, Pinterest, LinkedIn) that drove traffic to each one of the 220 cases in our dataset were identified and analyzed in the first sheet. Aggregated results proved that Facebook platform was responsible for 46.1% of social traffic (second sheet).

Romania's complete top websites ranking list: Click here for free access to the top websites in Romania, ranked by traffic and engagement

Puff Bar, a disposable electronic nicotine delivery system (ENDS), was the ENDS brand most commonly used by U.S. youth in 2021. We explored whether Puff Bar’s rise in marketplace prominence was detectable through advertising, retail sales, social media, and web traffic data sources. We retrospectively documented potential signals of interest in and uptake of Puff Bar in the United States using metrics based on advertising (Numerator and Comperemedia), retail sales (NielsenIQ), social media (Twitter, via Sprinklr), and web traffic (Similarweb) data from January 2019 to June 2022. We selected metrics based on (1) data availability, (2) potential to graph metric longitudinally, and (3) variability in metric. We graphed metrics and assessed data patterns compared to data for Vuse, a comparator product, and in the context of regulatory events significant to Puff Bar. The number of Twitter posts that contained a Puff Bar term (social media), Puff Bar product sales measured in dollars (sales), and the number of visits to the Puff Bar website (web traffic) exhibited potential for surveilling Puff Bar due to ease of calculation, comprehensibility, and responsiveness to events. Advertising tracked through Numerator and Comperemedia did not appear to capture marketing from Puff Bar’s manufacturer or drive change in marketplace prominence. This study demonstrates how quantitative changes in metrics developed using advertising, retail sales, social media, and web traffic data sources detected changes in Puff Bar’s marketplace prominence. We conclude that low-effort, scalable, rapid signal detection capabilities can be an important part of a multi-component tobacco surveillance program.

The complete Weather websites ranking list: Click here for free access to the top Weather websites in the world, ranked by traffic and engagement

The complete Food and Drink websites ranking list: Click here for free access to the top Food and Drink websites in the world, ranked by traffic and engagement

Árukereső was the most popular price comparison portal in Hungary in 2021, based on the traffic share measured by SimilarWeb. Árgép was the second most visited price comparison site over the same time period.

The global visitor tracking software tools market is experiencing robust growth, driven by the increasing adoption of digital marketing and analytics solutions. The market is projected to reach a market size of USD 725 million by 2033, expanding at a CAGR of 11.5% during 2025-2033. The surge in online traffic and the need for businesses to gain insights into their target audience's behavior are major factors fueling the demand for visitor tracking software tools. Cloud-based visitor tracking software tools hold a significant market share due to their scalability, affordability, and ease of deployment. The integration of artificial intelligence (AI) and machine learning (ML) technologies is also gaining traction, enabling advanced features such as personalized recommendations and predictive analytics. Key players in the market include Crazy Egg, Mixpanel, VWO Insights, UserTesting, FullStory, Leadfeeder, Act-On, Lead Forensics, Leady, netFactor, Google, Kissmetrics, Woopra, and SimilarWeb.

Market Overview: The Competitive Analysis Tools market is expected to experience significant growth over the forecast period, with a CAGR of XX% from 2025 to 2033. The surge in digitalization and online competition has driven demand for tools that enable businesses to analyze their competitors' strategies, market share, and performance. Key market drivers include the growing need for data-driven decision-making, rising awareness of competitive advantages, and the adoption of cloud-based solutions. North America and Europe are the dominant regions for this market, but emerging markets in Asia-Pacific and Middle East & Africa are projected to exhibit strong growth potential. Competitive Landscape: The competitive analysis tools market is characterized by a diverse vendor landscape, with leading players such as Google, SEMrush, and Ahrefs. These companies offer comprehensive platforms that provide data on competitor website traffic, keyword rankings, social media presence, and other key metrics. Other notable vendors include Wappalyzer, WooRank, Moz, SpyFu, Owletter, and SimilarWeb. The market is expected to remain competitive as vendors focus on innovation and feature enhancement. Strategic partnerships, mergers, and acquisitions are also expected to shape the industry landscape in the coming years.

The global competitor analysis evaluation market size was valued at $XX million in 2025 and is expected to reach $XX million by 2033, growing at a CAGR of XX% from 2025 to 2033. The market growth is attributed to the increasing need for businesses to gain insights into their competitors' strategies, strengths, and weaknesses. Furthermore, the demand for competitive intelligence is rising as businesses recognize the importance of making informed decisions to stay ahead in the market. The market is segmented on the basis of application into large enterprises and SMEs, and by type into product analysis, traffic analytics, sales analytics, and others. Geographically, the market is analyzed across North America, Europe, Asia Pacific, and Middle East & Africa. The North American region is expected to hold the largest market share due to the presence of numerous established companies in the region. However, the Asia Pacific region is expected to experience the highest growth rate due to the rapid growth of businesses in the region. Key players in the global competitor analysis evaluation market include Google, BuiltWith, WooRank, SEMrush, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource.

In the six months ending March 2024, the United States accounted for over 45 percent of the web visits to Tumblr.com. Ranked second, the United Kingdom accounted for 5.74 percent of traffic to the social networking website, followed by Canada, which accounted for 5.01 percent of the web page online volume.

In March 2024, the social network Tumblr.com had 191.1 million website visits worldwide, down from 198.3 million site visits by the end of 2023. In December 2018, the platform banned porn and adult content, a controversial move that sparked user outrage and caused artists and sex workers to move to other sites.