In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

This is a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows: Green (fast): 85 - 100% of free flow speeds Yellow (moderate): 65 - 85% Orange (slow); 45 - 65% Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from TomTom (www.tomtom.com). Historical traffic is based on the average of observed speeds over the past year. The live and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The traffic map layer contains two sublayers: Traffic and Live Traffic. The Traffic sublayer (shown by default) leverages historical, live and predictive traffic data; while the Live Traffic sublayer is calculated from just the live and predictive traffic data only. A color coded traffic map image can be requested for the current time and any time in the future. A map image for a future request might be used for planning purposes. The map layer also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

The census count of vehicles on city streets is normally reported in the form of Average Daily Traffic (ADT) counts. These counts provide a good estimate for the actual number of vehicles on an average weekday at select street segments. Specific block segments are selected for a count because they are deemed as representative of a larger segment on the same roadway. ADT counts are used by transportation engineers, economists, real estate agents, planners, and others professionals for planning and operational analysis. The frequency for each count varies depending on City staff’s needs for analysis in any given area. This report covers the counts taken in our City during the past 12 years approximately.

Our Web Data dataset includes such data points as company name, location, headcount, industry, and size, among others. It offers extensive fresh and historical data, including even companies that operate in stealth mode.

For lead generation

With millions of companies worldwide, Web Company Database helps you filter potential clients based on custom criteria and speed up the conversion process.

Use cases

1. Filter potential clients according to location, size, and other criteria
2. Enrich your existing database
3. Improve conversion rates
4. Use predictive models to identify potential leads
5. Group your leads in segments for more accurate targeting

For market and business analysis

Our Web Company Data provides information about millions of companies, allowing you to find your competitors and see their weaknesses and strengths.

Use cases

1. Pinpoint your competitors
2. Learn about your competitors' size, headcount, and revenue
3. Prepare a data-driven plan for the next quarter

For Investors

We recommend B2B Web Data for investors to discover and evaluate businesses with the highest potential.

Gain strategic business insights, enhance decision-making, and maintain algorithms that signal investment opportunities with Coresignal’s global B2B Web Dataset.

Use cases

1. Screen startups and industries showing early signs of growth
2. Identify companies hungry for the next investment
3. Check if a startup is about to reach the next maturity phase
4. Identify and predict a startup's potential at the founding moment
5. Choose companies that fit you in terms of size and headcount

For sales prospecting

B2B Web Database saves time your employees would otherwise use to search for potential clients manually.

Use cases

1. Make a short list of the top prospects
2. Define which companies are large or small enough to buy your product
3. Based on the revenue, determine which companies are ready to convert
4. Sort the companies by their distance from your warehouse to draw a line where selling won't result in satisfactory profit

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

The map layers in this service provide color-coded maps of the traffic conditions you can expect for the present time (the default). The map shows present traffic as a blend of live and typical information. Live speeds are used wherever available and are established from real-time sensor readings. Typical speeds come from a record of average speeds, which are collected over several weeks within the last year or so. Layers also show current incident locations where available. By changing the map time, the service can also provide past and future conditions. Live readings from sensors are saved for 12 hours, so setting the map time back within 12 hours allows you to see a actual recorded traffic speeds, supplemented with typical averages by default. You can choose to turn off the average speeds and see only the recorded live traffic speeds for any time within the 12-hour window. Predictive traffic conditions are shown for any time in the future.The color-coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation, and field operations. A color-coded traffic map can be requested for the current time and any time in the future. A map for a future request might be used for planning purposes.The map also includes dynamic traffic incidents showing the location of accidents, construction, closures, and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis.Data sourceEsri’s typical speed records and live and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. The real-time and predictive traffic data is updated every five minutes through traffic feeds.Data coverageThe service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. Look at the coverage map to learn whether a country currently supports traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, visit the directions and routing documentation and the ArcGIS Help.SymbologyTraffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%To view live traffic only—that is, excluding typical traffic conditions—enable the Live Traffic layer and disable the Traffic layer. (You can find these layers under World/Traffic > [region] > [region] Traffic). To view more comprehensive traffic information that includes live and typical conditions, disable the Live Traffic layer and enable the Traffic layer.ArcGIS Online organization subscriptionImportant Note:The World Traffic map service is available for users with an ArcGIS Online organizational subscription. To access this map service, you'll need to sign in with an account that is a member of an organizational subscription. If you don't have an organizational subscription, you can create a new account and then sign up for a 30-day trial of ArcGIS Online.

Snapshot img

Web Analytics Market Size 2025-2029

The web analytics market size is forecast to increase by USD 3.63 billion, at a CAGR of 15.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising preference for online shopping and the increasing adoption of cloud-based solutions. The shift towards e-commerce is fueling the demand for advanced web analytics tools that enable businesses to gain insights into customer behavior and optimize their digital strategies. Furthermore, cloud deployment models offer flexibility, scalability, and cost savings, making them an attractive option for businesses of all sizes. However, the market also faces challenges associated with compliance to data privacy and regulations. With the increasing amount of data being generated and collected, ensuring data security and privacy is becoming a major concern for businesses.
Regulatory compliance, such as GDPR and CCPA, adds complexity to the implementation and management of web analytics solutions. Companies must navigate these challenges effectively to maintain customer trust and avoid potential legal issues. To capitalize on market opportunities and address these challenges, businesses should invest in robust web analytics solutions that prioritize data security and privacy while providing actionable insights to inform strategic decision-making and enhance customer experiences.

What will be the Size of the Web Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market activities unfolding across various sectors. Entities such as reporting dashboards, schema markup, conversion optimization, session duration, organic traffic, attribution modeling, conversion rate optimization, call to action, content calendar, SEO audits, website performance optimization, link building, page load speed, user behavior tracking, and more, play integral roles in this ever-changing landscape. Data visualization tools like Google Analytics and Adobe Analytics provide valuable insights into user engagement metrics, helping businesses optimize their content strategy, website design, and technical SEO. Goal tracking and keyword research enable marketers to measure the return on investment of their efforts and refine their content marketing and social media marketing strategies.

Mobile optimization, form optimization, and landing page optimization are crucial aspects of website performance optimization, ensuring a seamless user experience across devices and improving customer acquisition cost. Search console and page speed insights offer valuable insights into website traffic analysis and help businesses address technical issues that may impact user behavior. Continuous optimization efforts, such as multivariate testing, data segmentation, and data filtering, allow businesses to fine-tune their customer journey mapping and cohort analysis. Search engine optimization, both on-page and off-page, remains a critical component of digital marketing, with backlink analysis and page authority playing key roles in improving domain authority and organic traffic.

The ongoing integration of user behavior tracking, click-through rate, and bounce rate into marketing strategies enables businesses to gain a deeper understanding of their audience and optimize their customer experience accordingly. As market dynamics continue to evolve, the integration of these tools and techniques into comprehensive digital marketing strategies will remain essential for businesses looking to stay competitive in the digital landscape.

How is this Web Analytics Industry segmented?

The web analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Application

  Social media management
  Targeting and behavioral analysis
  Display advertising optimization
  Multichannel campaign analysis
  Online marketing


Component

  Solutions
  Services


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In today's digital landscape, web analytics plays a pivotal role in driving business growth and optimizing online performance. Cloud-based deployment of web analytics is a game-changer, enabling on-demand access to computing resources for data analysis. This model streamlines business intelligence processes by collecting, integra

In August 2025, Google.com was the most visited website worldwide, with an average of 98.2 billion monthly visits. The platform has maintained its leading position since June 2010, when it surpassed Yahoo to take first place. YouTube ranked second during the same period, recording over 48 billion monthly visits. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

The map layers in this service provide color-coded maps of the traffic conditions you can expect for the present time (the default). The map shows present traffic as a blend of live and typical information. Live speeds are used wherever available and are established from real-time sensor readings. Typical speeds come from a record of average speeds, which are collected over several weeks within the last year or so. Layers also show current incident locations where available. By changing the map time, the service can also provide past and future conditions. Live readings from sensors are saved for 12 hours, so setting the map time back within 12 hours allows you to see a actual recorded traffic speeds, supplemented with typical averages by default. You can choose to turn off the average speeds and see only the recorded live traffic speeds for any time within the 12-hour window. Predictive traffic conditions are shown for any time in the future.The color-coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation, and field operations. A color-coded traffic map can be requested for the current time and any time in the future. A map for a future request might be used for planning purposes.The map also includes dynamic traffic incidents showing the location of accidents, construction, closures, and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis.Data sourceEsri’s typical speed records and live and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. The real-time and predictive traffic data is updated every five minutes through traffic feeds.Data coverageThe service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. Look at the coverage map to learn whether a country currently supports traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, visit the directions and routing documentation and the ArcGIS Help.SymbologyTraffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%To view live traffic only—that is, excluding typical traffic conditions—enable the Live Traffic layer and disable the Traffic layer. (You can find these layers under World/Traffic > [region] > [region] Traffic). To view more comprehensive traffic information that includes live and typical conditions, disable the Live Traffic layer and enable the Traffic layer.ArcGIS Online organization subscriptionImportant Note:The World Traffic map service is available for users with an ArcGIS Online organizational subscription. To access this map service, you'll need to sign in with an account that is a member of an organizational subscription. If you don't have an organizational subscription, you can create a new account and then sign up for a 30-day trial of ArcGIS Online.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Recorded volume data at SCATS intersections or pedestrian crossings in Hamilton. To get data for this dataset, please call the API directly talking to the HCC Data Warehouse: https://api.hcc.govt.nz/OpenData/get_traffic_signal_detector_count?Page=1&Start_Date=2020-10-01&End_Date=2020-10-02. For this API, there are three mandatory parameters: Page, Start_Date, End_Date. Sample values for these parameters are in the link above. When calling the API for the first time, please always start with Page 1. Then from the returned JSON, you can see more information such as the total page count and page size. For help on using the API in your preferred data analysis software, please contact dale.townsend@hcc.govt.nz. NOTE: Anomalies and missing data may be present in the dataset.

Column_InfoSite_Number, int : SCATS ID - Unique identifierDetector_Number, int : Detector number that the count is recorded toDate, datetime : Start of the 15 minute time interval that the count was recorded forCount, int : Number of vehicles that passed over the detector

Relationship

This table reference to table Traffic_Signal_Detector

Analytics

For convenience Hamilton City Council has also built a Quick Analytics Dashboard over this dataset that you can access here.

Disclaimer

Hamilton City Council does not make any representation or give any warranty as to the accuracy or exhaustiveness of the data released for public download. Levels, locations and dimensions of works depicted in the data may not be accurate due to circumstances not notified to Council. A physical check should be made on all levels, locations and dimensions before starting design or works.

Hamilton City Council shall not be liable for any loss, damage, cost or expense (whether direct or indirect) arising from reliance upon or use of any data provided, or Council's failure to provide this data.

While you are free to crop, export and re-purpose the data, we ask that you attribute the Hamilton City Council and clearly state that your work is a derivative and not the authoritative data source. Please include the following statement when distributing any work derived from this data:

‘This work is derived entirely or in part from Hamilton City Council data; the provided information may be updated at any time, and may at times be out of date, inaccurate, and/or incomplete.'

Vehicle travel time and delay data on sections of road in Hamilton City, based on Bluetooth sensor records. To get data for this dataset, please call the API directly talking to the HCC Data Warehouse: https://api.hcc.govt.nz/OpenData/get_traffic_link_stats?Page=1&Start_Date=2021-06-02&End_Date=2021-06-03. For this API, there are three mandatory parameters: Page, Start_Date, End_Date. Sample values for these parameters are in the link above. When calling the API for the first time, please always start with Page 1. Then from the returned JSON, you can see more information such as the total page count and page size. For help on using the API in your preferred data analysis software, please contact dale.townsend@hcc.govt.nz. NOTE: Anomalies and missing data may be present in the dataset.

Column_InfoLink_Id, int : Unique link identifierTravel_Time, int : Average travel time in seconds to travel along the linkAverage_Delay, int : Average travel delay in seconds, calculated as the difference between the free flow travel time and observed travel timeDate, varchar : Starting date and time for the recorded delay and travel time, in 15 minute periods

Relationship

This table reference to table Traffic_Link

Analytics

For convenience Hamilton City Council has also built a Quick Analytics Dashboard over this dataset that you can access here.

Disclaimer

Hamilton City Council does not make any representation or give any warranty as to the accuracy or exhaustiveness of the data released for public download. Levels, locations and dimensions of works depicted in the data may not be accurate due to circumstances not notified to Council. A physical check should be made on all levels, locations and dimensions before starting design or works.

Hamilton City Council shall not be liable for any loss, damage, cost or expense (whether direct or indirect) arising from reliance upon or use of any data provided, or Council's failure to provide this data.

While you are free to crop, export and re-purpose the data, we ask that you attribute the Hamilton City Council and clearly state that your work is a derivative and not the authoritative data source. Please include the following statement when distributing any work derived from this data:

‘This work is derived entirely or in part from Hamilton City Council data; the provided information may be updated at any time, and may at times be out of date, inaccurate, and/or incomplete.'

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

The map layers in this service provide color-coded maps of the traffic conditions you can expect for the present time (the default). The map shows present traffic as a blend of live and typical information. Live speeds are used wherever available and are established from real-time sensor readings. Typical speeds come from a record of average speeds, which are collected over several weeks within the last year or so. Layers also show current incident locations where available. By changing the map time, the service can also provide past and future conditions. Live readings from sensors are saved for 12 hours, so setting the map time back within 12 hours allows you to see a actual recorded traffic speeds, supplemented with typical averages by default. You can choose to turn off the average speeds and see only the recorded live traffic speeds for any time within the 12-hour window. Predictive traffic conditions are shown for any time in the future.The color-coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation, and field operations. A color-coded traffic map can be requested for the current time and any time in the future. A map for a future request might be used for planning purposes.The map also includes dynamic traffic incidents showing the location of accidents, construction, closures, and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis.Data sourceEsri’s typical speed records and live and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. The real-time and predictive traffic data is updated every five minutes through traffic feeds.Data coverageThe service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web mapto determine availability in your area of interest. Look at the coverage map to learn whether a country currently supports traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, visit the directions and routing documentationand the ArcGIS Help.SymbologyTraffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%To view live traffic only—that is, excluding typical traffic conditions—enable the Live Traffic layer and disable the Traffic layer. (You can find these layers under World/Traffic > [region] > [region] Traffic). To view more comprehensive traffic information that includes live and typical conditions, disable the Live Traffic layer and enable the Traffic layer.ArcGIS Online organization subscriptionImportant Note:The World Traffic map service is available for users with an ArcGIS Online organizational subscription. To access this map service, you'll need to sign in with an account that is a member of an organizational subscription. If you don't have an organizational subscription, you can create a new account and then sign up for a 30-day trial of ArcGIS Online.