Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

This dataset contains traffic incident information from the Austin-Travis County traffic reports collected from the various Public Safety agencies through a data feed from the Combined Transportation, Emergency, and Communications Center (CTECC).

For further context, see: - Active Incidents: Map and Context - https://data.austintexas.gov/stories/s/Austin-Travis-County-Traffic-Report-Page/9qfg-4swh/ - Data Trends and Analysis - https://data.austintexas.gov/stories/s/48n7-m3me

The dataset is updated every 5 minutes with the latest snapshot of active traffic incidents.

This information is updated almost in real time, with a frequency of about 5 minutes, which is the minimum time of several traffic light cycles, necessary to give a real measurement, and that the measurement is not affected in case the traffic light is open or closed. There are other related data sets such as: Oh, traffic. Map of traffic intensity frames, with the same information in KML format, and with the possibility of seeing it in Google Maps or Google Earth. Oh, traffic. Location of traffic measurement points. Traffic data history since 2013 NOTICE: The data structure of the file has been changed by incorporating date, time and coordinates x e and of the measurement. You can view all the traffic information of the City on the Madrid mobility information website, Report: http://informo.munimadrid.es

The Website Visitor Tracking Software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. This market, currently valued at approximately $5 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions offers scalability and cost-effectiveness, attracting both SMEs and large enterprises. Furthermore, the increasing sophistication of analytics features within these platforms allows for deeper insights into website traffic, user engagement, and conversion rates. This empowers businesses to personalize user experiences, refine marketing campaigns, and ultimately drive revenue growth. The market segmentation reveals a significant share held by cloud-based solutions due to their accessibility and flexibility, while the large enterprise segment is a primary revenue driver due to its higher spending capacity. Competition is intense, with established players like Google Analytics and Adobe Analytics alongside a burgeoning number of specialized providers offering unique features and functionalities. The competitive landscape is dynamic, with established players facing challenges from nimble startups innovating in areas like AI-powered behavioral analytics and personalized recommendations. While data privacy concerns and the increasing complexity of tracking regulations represent potential restraints, the overall market outlook remains positive. The continued growth of e-commerce, digital marketing, and the broader digital economy will fuel further demand for sophisticated visitor tracking solutions. Geographic expansion, particularly in rapidly developing economies within Asia-Pacific and Latin America, will contribute significantly to market expansion over the forecast period. The integration of website visitor tracking with other marketing automation and CRM tools is another key trend, further solidifying its importance within a comprehensive digital strategy. The market's future hinges on the continuous innovation in data analytics capabilities, the development of user-friendly interfaces, and the ability to adapt to evolving privacy regulations.

Between December 2022 and January 2024, Duolingo was the online learning platform reporting the highest traffic, with a peak of 106 million visits to its websites in December 2023. Coursera ranked seconds, with the platform reaching a peak of 70 million visits in the examined period. The website TED.com (which stands for technology, entertainment, design) saw a peak of over 15 million visits in March 2023.

As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

Contextual explainer page for the Austin-Travis County Traffic Report page

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

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Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

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See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately 885 million monthly visits. This was followed by Youtube.com with around 456 million monthly visits in that year.

The FDOT Annual Average Daily Traffic feature class provides spatial information on Annual Average Daily Traffic section breaks for the state of Florida. In addition, it provides affiliated traffic information like KFCTR, DFCTR and TFCTR among others. This dataset is maintained by the Transportation Data & Analytics office (TDA). The source spatial data for this hosted feature layer was created on: 05/24/2025.Download Data: Enter Guest as Username to download the source shapefile from here: https://ftp.fdot.gov/file/d/FTP/FDOT/co/planning/transtat/gis/shapefiles/aadt.zip

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

This traffic-count data is provided by the City of Pittsburgh's Department of Mobility & Infrastructure (DOMI). Counters were deployed as part of traffic studies, including intersection studies, and studies covering where or whether to install speed humps. In some cases, data may have been collected by the Southwestern Pennsylvania Commission (SPC) or BikePGH.

Data is currently available for only the most-recent count at each location.

Traffic count data is important to the process for deciding where to install speed humps. According to DOMI, they may only be legally installed on streets where traffic counts fall below a minimum threshhold. Residents can request an evaluation of their street as part of DOMI's Neighborhood Traffic Calming Program. The City has also shared data on the impact of the Neighborhood Traffic Calming Program in reducing speeds.

Different studies may collect different data. Speed hump studies capture counts and speeds. SPC and BikePGH conduct counts of cyclists. Intersection studies included in this dataset may not include traffic counts, but reports of individual studies may be requested from the City. Despite the lack of count data, intersection studies are included to facilitate data requests.

Data captured by different types of counting devices are included in this data. StatTrak counters are in use by the City, and capture data on counts and speeds. More information about these devices may be found on the company's website. Data includes traffic counts and average speeds, and may also include separate counts of bicycles.

Tubes are deployed by both SPC and BikePGH and used to count cyclists. SPC may also deploy video counters to collect data.

NOTE: The data in this dataset has not updated since 2021 because of a broken data feed. We're working to fix it.

The Annual Average Daily Traffic (AADT) for sections of roads for all vehicle types, including single and combination trucks, reported in the 2023 Highway Performance Monitoring System (HPMS) federal report.Annual Average Daily Traffic (AADT) is used to represent vehicle traffic on a typical day of the year and is important for planning purposes, such as defining the federal functional classification of a roadway. The values are calculated using data collected from traffic counter devices, such as Automatic Traffic Recorders (ATR), Weigh In Motion (WIM) devices, and short term counters using tubes. All available traffic data collected throughout the year are then summed and divided by 365 to calculate the annual average daily traffic.Single unit trucks are any trucks that meets the requirements established for the FHWA Truck Classification Method for Categories 4 through 7. Combination unit trucks are any trucks that meets the requirements established for the FHWA Truck Classification Method for Categories 8 through 13. Refer to the Federal Highway Administration website for more information about truck classifications.Reported Extent: State Highway System (i.e. all ADOT-owned roads), National Highway System (NHS), and all federal aid-eligible roads. Federal aid-eligible roads include urban roads classified as minor collectors or above (functional system 1-6) and rural roads classified as major collectors or above (function system 1-5). Roads where ATRs are available, counts are updated annually. For roads where short term counters must be used, traffic counts are collected every three years for all National Highway System (NHS) roads as well as interstates (functional system 1), principal arterials (functional systems 2-3), and sample panel sections. All other federal aid-eligible roads, including minor arterials and collectors, are collected every six years.For undivided highways, which do not have a physical barrier between the two directions of traffic, values are reported as the sum total for both directions of travel. On divided highways, AADT is reported separately on the cardinal and non-cardinal directions of the roadway. Note, the cardinal direction refers to the direction of increasing mileposts.

This dataset is available on Brisbane City Council’s open data website – data.brisbane.qld.gov.au. The site provides additional features for viewing and interacting with the data and for downloading the data in various formats.

Traffic Volume for Key Brisbane Corridors. Includes traffic volumes, travel times and incidents.

This dataset will no longer be updated. Data is being published in a new format in a new dataset called Traffic Management — Key Corridor — Monthly Performance Report.

Information on Traffic Management is available on the Brisbane City Council website.

This dataset contains the following resources:1. Traffic Volume for Key Brisbane Corridors.

Excel file containing: * 6-Month Average Daily, AM & PM Peak Traffic Volume * Network Daily Traffic Volume Comparison * 6-Month Average AM & PM Peak Travel Time * Network Travel Time Comparison * Incident Data * Note: volume day of the week and TT day of week was discontinued and is not included from Jul-Dec 2015

1. Traffic Volume for Key Brisbane Corridors.

Excel file containing: * 6-Month Average Daily, AM & PM Peak Traffic Volume * Network Daily Traffic Volume Comparison * 6-Month Average AM & PM Peak Travel Time * Network Travel Time Comparison * Incident Data * Average daily traffic volume for each day of the week (veh/day) * Travel time per kilometre by day of the week (mm:ss/km)

Traffic Volumes from SCATS Traffic Management System Jul-Dec 2024 DCC. Published by Dublin City Council. Available under the license cc-by (CC-BY-4.0).Traffic volumes data across Dublin City from the SCATS traffic management system. The Sydney Coordinated Adaptive Traffic System (SCATS) is an intelligent transportation system used to manage timing of signal phases at traffic signals. SCATS uses sensors at each traffic signal to detect vehicle presence in each lane and pedestrians waiting to cross at the local site. The vehicle sensors are generally inductive loops installed within the road.

3 resources are provided:

SCATS Traffic Volumes Data (Monthly) Contained in this report are traffic counts taken from the SCATS traffic detectors located at junctions. The primary function for these traffic detectors is for traffic signal control. Such devices can also count general traffic volumes at defined locations on approach to a junction. These devices are set at specific locations on approaches to the junction but may not be on all approaches to a junction. As there are multiple junctions on any one route, it could be expected that a vehicle would be counted multiple times as it progress along the route. Thus the traffic volume counts here are best used to represent trends in vehicle movement by selecting a specific junction on the route which best represents the overall traffic flows.

Information provided:

End Time: time that one hour count period finishes.

Region: location of the detector site (e.g. North City, West City, etc).

Site: this can be matched with the SCATS Sites file to show location

Detector: the detectors/ sensors at each site are numbered

Sum volume: total traffic volumes in preceding hour

Avg volume: average traffic volumes per 5 minute interval in preceding hour

All Dates Traffic Volumes Data

This file contains daily totals of traffic flow at each site location.

SCATS Site Location Data Contained in this report, the location data for the SCATS sites is provided. The meta data provided includes the following;

Site id – This is a unique identifier for each junction on SCATS

Site description( CAP) – Descriptive location of the junction containing street name(s) intersecting streets

Site description (lower) - – Descriptive location of the junction containing street name(s) intersecting streets

Region – The area of the city, adjoining local authority, region that the site is located

LAT/LONG – Coordinates

Disclaimer: the location files are regularly updated to represent the locations of SCATS sites under the control of Dublin City Council. However site accuracy is not absolute. Information for LAT/LONG and region may not be available for all sites contained. It is at the discretion of the user to link the files for analysis and to create further data. Furthermore, detector communication issues or faulty detectors could also result in an inaccurate result for a given period, so values should not be taken as absolute but can be used to indicate trends....

According to the results of a survey conducted worldwide in 2023, nearly half of responding digital marketers believed artificial intelligence (AI) would have a positive impact on website search traffic in the next five years. Some 20 percent stated AI would have a neutral effect, while 30 percent agreed that the technology would negatively impact search traffic.

The global website analytics tool market is experiencing robust growth, driven by the increasing need for businesses of all sizes to understand their online audience and optimize their digital strategies. The market, valued at approximately $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This substantial growth is fueled by several key factors. The rising adoption of cloud-based solutions offers scalability, cost-effectiveness, and accessibility for businesses, regardless of their technical expertise. Furthermore, the expanding use of mobile devices and the proliferation of data are creating a surge in demand for sophisticated analytics tools capable of providing real-time insights into user behavior, campaign performance, and website effectiveness. The market is segmented by deployment (cloud-based and on-premises) and user type (SMEs and large enterprises), with the cloud-based segment dominating due to its inherent advantages. Competitive pressures are intensifying, with established players like Google Analytics and Adobe Analytics facing competition from agile startups offering innovative features and pricing models. While data privacy concerns and the complexity of implementing and interpreting analytics data pose challenges, the overall market trajectory remains overwhelmingly positive, underpinned by continued digital transformation across industries and a growing awareness of the importance of data-driven decision-making. The regional distribution of the market reflects the global landscape of digital adoption, with North America and Europe currently holding significant market shares. However, the Asia-Pacific region is expected to witness the fastest growth in the coming years, driven by rapid economic development and increasing internet penetration. This presents substantial opportunities for both established players and new entrants in the market. The future will likely see further integration of website analytics with other marketing technologies, the rise of AI-powered analytics capabilities offering predictive insights, and a greater emphasis on data security and compliance. This dynamic environment necessitates continuous innovation and adaptation for businesses operating within the website analytics tool market.

In today's digital landscape, the Website Traffic Analysis Tool market has emerged as an essential component for businesses aiming to enhance their online presence and optimize their digital strategies. These tools empower organizations to monitor their website performance, analyze visitor behavior, and derive actio

In July 2023, mobile phones generated around 62.24 percent of the web traffic from web browsers in Denmark. Traffic generated by laptop and desktop devices accounted for almost 36 percent of the total, while tablets made up almost two percent.