Travel agents are responsible for helping travelers select and organize a trip according to a specific budget. They can be found in both brick-and-mortar establishments and online. The travel agency industry's global revenue was estimated at over *** billion U.S. dollars as of March 2025. As of that month, roughly ******* businesses operated in this market, with employment reaching approximately ***** million.

This case study features considerable data gathered by a travel agency on the search behaviors of its clients over the course of two years (Jan 2013 to Dec 2014) and whether those searches led to a booking or not. The dataset provided has the following columns:https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F16933722%2F429a11a00c03e7afbdb0dac1278fb228%2FScreenshot%202023-09-27%20104142.png?generation=1695786196891595&alt=media" alt="">

Based on this analysis, I will conduct market segmentation, group customers based on some certain similar characteristics and then develop a model that allows to anticipate whether clients' searches led to a booking or not. Some base information: The dataset consists of 25 features and 100.000 searches. Rows: 100.000 Columns: 25 Features: ['Unnamed: 0', 'date_time', 'site_name', 'posa_continent', 'user_location_country', 'user_location_region', 'user_location_city', 'orig_destination_distance', 'user_id', 'is_mobile', 'is_package', 'channel', 'srch_ci', 'srch_co', 'srch_adults_cnt', 'srch_children_cnt', 'srch_rm_cnt', 'srch_destination_id', 'srch_destination_type_id', 'is_booking', 'cnt', 'hotel_continent', 'hotel_country', 'hotel_market', 'hotel_cluster']

In 2023, the number of businesses in the travel agency services industry worldwide increased sharply over the previous year, recovering from the impact of the coronavirus (COVID-19) pandemic. Overall, this industry recorded approximately ******* companies in 2023. This figure was expected to reach an estimated ******* in 2024.

As of May 2024, there were ****** adults employed as travel agents in the United States. This represented an increase over the previous year's figure of ******.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of travel agencies (NAICS 56151) & tour operators (NAICS 56152) & other travel arrangement and reservation services (NAICS 56159), annual, for five years of data.

The Online Travel Agency Market report segments the industry into Service Type (Transportation, Vacation Packages, Accommodation), Device Platform (Mobile, Desktop), Payment Modes (UPI, E-Wallet, Debit / Credit Card, Others (Vouchers, Discount Codes)), and Geography (North America, Europe, Asia Pacific, South America, Middle East). Get five years of historical data alongside five-year market forecasts.

Russia Number of Travel Agencies: Tour Operators data was reported at 723.000 Unit in 2017. This records an increase from the previous number of 549.000 Unit for 2016. Russia Number of Travel Agencies: Tour Operators data is updated yearly, averaging 814.500 Unit from Dec 2004 (Median) to 2017, with 14 observations. The data reached an all-time high of 1,193.000 Unit in 2010 and a record low of 349.000 Unit in 2015. Russia Number of Travel Agencies: Tour Operators data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Tourism Sector – Table RU.QD008: Travel Agencies Statistics.

The market size of the travel agency sector in the United States reached approximately **** billion U.S. dollars in 2023. This shows an increase of around *** percent over the previous year's total of approximately ***** billion U.S. dollars.

Comprehensive dataset containing 18 verified Travel agency businesses in GL with complete contact information, ratings, reviews, and location data.

Graph and download economic data for Employed full time: Wage and salary workers: Travel agents occupations: 16 years and over (LEU0254497900A) from 2000 to 2024 about agents, travel, occupation, full-time, salaries, workers, 16 years +, wages, employment, and USA.

Statistics of travel agencies and hotels in Taichung City

Graph and download economic data for Producer Price Index by Industry: Travel Agencies: All Other Travel Agency Services (PCU561510561510233) from Jun 2002 to Sep 2025 about agency, travel, services, PPI, industry, inflation, price index, indexes, price, and USA.

China Travel Agency: Number of Enterprise data was reported at 39,580.000 Unit in 2023. This records an increase from the previous number of 32,603.000 Unit for 2022. China Travel Agency: Number of Enterprise data is updated yearly, averaging 20,399.000 Unit from Dec 1995 (Median) to 2023, with 29 observations. The data reached an all-time high of 40,682.000 Unit in 2020 and a record low of 3,826.000 Unit in 1995. China Travel Agency: Number of Enterprise data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QAA: Tourism Industry Overview.

Graph and download economic data for Producer Price Index by Industry: Travel Agencies: International Flight Bookings (PCU561510561510112) from Dec 1989 to Sep 2025 about flight, agency, travel, PPI, industry, inflation, price index, indexes, price, and USA.

Russia Number of Travel Agencies: Tour Agents data was reported at 11,134.000 Unit in 2017. This records an increase from the previous number of 9,300.000 Unit for 2016. Russia Number of Travel Agencies: Tour Agents data is updated yearly, averaging 7,364.000 Unit from Dec 2004 (Median) to 2017, with 14 observations. The data reached an all-time high of 11,134.000 Unit in 2017 and a record low of 2,558.000 Unit in 2004. Russia Number of Travel Agencies: Tour Agents data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Tourism Sector – Table RU.QD008: Travel Agencies Statistics.

Comprehensive dataset containing 13 verified Travel agency businesses in GG with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 1,011 verified Travel agency businesses in RS with complete contact information, ratings, reviews, and location data.

Travel arrangement services, e-commerce sales, by North American Industry Classification System, (NAICS) 56151 Travel agencies, (NAICS) 56152 Tour operators, which includes all members under sales, annual (dollars X 1,000,000) & (percent), Canada, for five years of data.

China Travel Agency: Revenue data was reported at 444,272.900 RMB mn in 2023. This records an increase from the previous number of 160,156.231 RMB mn for 2022. China Travel Agency: Revenue data is updated yearly, averaging 173,600.634 RMB mn from Dec 2000 (Median) to 2023, with 22 observations. The data reached an all-time high of 516,572.365 RMB mn in 2019 and a record low of 46,994.815 RMB mn in 2000. China Travel Agency: Revenue data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Tourism Sector – Table CN.QAA: Tourism Industry Overview.

Russia Number of Travel Agencies data was reported at 13,580.000 Unit in 2017. This records an increase from the previous number of 12,395.000 Unit for 2016. Russia Number of Travel Agencies data is updated yearly, averaging 9,699.500 Unit from Dec 2004 (Median) to 2017, with 14 observations. The data reached an all-time high of 13,580.000 Unit in 2017 and a record low of 4,010.000 Unit in 2004. Russia Number of Travel Agencies data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Tourism Sector – Table RU.QD008: Travel Agencies Statistics.