Between 2008 and 2018, the number of companies active in the travel agencies, tour operators and other reservation services sector has fluctuated, but increased overall in France. There were about 5,320 in 2008, compared with a little more than 9,000 ten years later.
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The acceptance and adoption of the online side of travel agencies and the ease with which customers can now organise and plan their own trips have reshaped the traditional French and global travel agency industry. The industry’s revenue has been beset by changing consumer preferences, technological advancements like chatbots and AI tools and external shocks like the COVID-19 pandemic. Sluggish growth at the start of the period can be laid at the feet of the COVID-19 outbreak, which brought the travel industry to a standstill as the world went into lockdown. Since restrictions were lifted, the industry has bounced back, with French tourism now almost at 2019 levels. This has spiked volatility in revenue growth that has caused revenue to surge at a compound annual rate of 19.9% to €3.3 billion in the five years through 2025. A busy year for France thanks to hosting the 2024 Olympic games and the country’s status as the most visited country in the world has caused marginal growth in 2024. Growth in visitor numbers and in how much they’re spending as the economic climate and consumer confidence improve drive revenue expansion for agencies. Revenue is expected to climb 3.9% in 2025. The rise of online travel agencies doesn’t look set to end and they remain a disruptive force, with most traditional agencies having already adapted or shut up shop. Travel agencies will keep trying to carve out more of a niche by specialising in trips for certain age demographics and geographies. The consumer preference for sustainable travel will favour agencies that focus on green travel. Revenue is set to grow at a compound annual rate of 6% in the five years through 2030, hitting €4.4 billion.
As of February 2025, hospitality group Accor SA reported the highest market capitalization among the selected travel and leisure companies in France. As of that month, Accor's market cap amounted to **** billion euros. Food services and facility management company Sodexo SA recorded the second-highest figure in the ranking, with a market cap of roughly **** billion euros.
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Forecast: Number of Persons Employed in Travel Agency, Tour Operator, Reservation Service and Related Activities Sector in France 2022 - 2026 Discover more data with ReportLinker!
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The industry includes companies that sell travel, tour, transportation and accomodation services to households and commercial clients. This industry is composed of agencies that provide booking, reservation and information services. Tour operators arrange, assemble and conduct tours in Europe and other countries around the world.
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Forecast: Employment in Travel Agency, Tour Operator, Reservation Service and Related Activities Sector in France 2023 - 2027 Discover more data with ReportLinker!
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Forecast: Gross Investment in Travel Agency, Tour Operator, Reservation Service and Related Activities Sector in France 2024 - 2028 Discover more data with ReportLinker!
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The industry includes companies that provide travel-related reservation services like transport, hotels, restaurants and car rental reservations. It also includes ticket sales for theatrical, sports and other entertainment events. Tourist guides and information to visitors is also included.
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Revenue in the Travel Agencies industry is expected to grow at a compound annual rate of 12.3% over the five years through 2025 to €121.5 billion. The focus of the travel industry in the last five years has been recovering from the COVID-19 pandemic. Travel demand plunged during 2020 and 2021, when COVID-19 outbreak grounded flights and confined people to their homes. While domestic travel could continue in some countries, most travel agencies had no trips to sell. Since restrictions were lifted across Europe and globally (which happened at each country’s own pace), the travel sector has seen a resurgence in demand by trends characterised as revenge travel and responsible travel. People made up for lost time by taking more trips after COVID-19 restrictions had been lifted. In 2024 and 2025, consumers are still keen for trips but want value-for-money adventures instead as they’re cautious of their spending amid disposable income squeezes. International travel to Europe has also resurged, especially from the US, thanks to the more favourable dollar-to-Europe rate – a welcome trend for agencies. There’s concerns that President Trump’s administration and US tariffs could see a drop in US visitors, but in early 2025 numbers have been strong. Pent-up demand combined with savings built up during COVID-19 has kept bookings high, defying high inflation across Europe that would usually signal lower trip spending. Travel remains a high priority for many households, driving up bookings. As a result, revenue is expected to mount by 4.4% in 2025. That being said, the Russia-Ukraine war has plagued tourism in Eastern Europe, with countries like Finland and the Baltic states continuing to record much lower tourist numbers than pre-pandemic because of fewer Russian tourists and lower travel confidence to the region. Revenue is anticipated to climb at a compound annual rate of 8.9% in the five years through 2030 to €186.3 billion. Online travel agencies will continue to cement their position in the industry, with most traditional agencies adapting by now or already closing. Climate change will disrupt travel agencies and the destination packages they offer. The last few years have already seen wildfires across Greece that spelt disaster for many trips and travel agencies will need to plan for the shift from southern European beaches to northern European destinations as temperatures rise. Travel agencies across Europe will also keep trying to carve out more of a niche by specialising in trips for certain age demographics.
In 2023, services contributed the most to France's gross domestic product (GDP), with a share of just under 70 percent. Having an economy based on the services sector is a widely recognized marker of an advanced economy. What are the attractions in the services sector? France's economy was about 2.7 trillion U.S. dollars, and its GDP is projected to increase through 2024. The country's services sector relies heavily on the retail and fashion industry, as well as a robust tourist industry: France is the number one tourist location worldwide, with many different types of destinations, including museums, pieces of architecture, beaches, and seaside resorts. France's future France's economic strength is quite steady, as the growth rate of the country's real GDP is continuously positive but incremental. Employment is expected to increase slightly as well, with travel and tourism expected to contribute over 2.8 billion jobs in France.
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Forecast: Turnover in Travel Agency, Tour Operator, Reservation Service and Related Activities Sector in France 2022 - 2026 Discover more data with ReportLinker!
Travel Market Size 2024-2028
The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.
The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.
What will be the Size of the Travel Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations.
Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry.
From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.
How is this Travel Industry segmented?
The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)
By Sector Insights
The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being dur
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The Europe Online Travel Market report segments the industry into Service Type (Transportation, Travel Accommodation, Vacation Packages, Other Service Types), Booking Type (Online Travel Agencies, Direct Travel Suppliers), Platform (Desktop, Mobile), and Country (United Kingdom, Germany, France, Italy, Rest of Europe). Get five years of historical data alongside five-year market forecasts.
France Hospitality Market Size 2025-2029
The France hospitality market size is forecast to increase by USD 3.30 billion, at a CAGR of 2.5% between 2024 and 2029.
The market is experiencing significant growth due to several key trends. One notable trend is the increasing preference for local and authentic experiences, leading to a rise in demand for boutique hotels and bed-and-breakfasts. Another trend is the rise of digital technology, with more travellers relying on online reviews and social media to inform their decisions. However, the implementation of effective tourism policies poses a challenge for the industry, as the French government grapples with balancing economic growth and environmental sustainability. Overall, these factors contribute to a dynamic and evolving market landscape for hospitality in France.
What will be the Size of the market During the Forecast Period?
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The hospitality market encompasses various sectors, including hotels, restaurants, bars, and non-residential accommodation. Market dynamics are influenced by tourism trends, with a growing emphasis on wellness and experiential travel. Personalization is a key driver, as millennials and Generation Z seek authentic experiences and cultural engagement. Artificial intelligence and automated systems, such as robots in hospitality, are transforming the industry, enhancing guest experiences and streamlining operations.
Domestic and international tourism continue to shape the landscape, with the airline industry playing a significant role in facilitating travel. Food and beverages, recreation and entertainment, business travel, and leisure travel remain core offerings, with an increasing trend towards bleisure travel. Data analytics enable businesses to better understand customer preferences and tailor offerings accordingly, while chain hotels and domestic guests account for a significant portion of domestic tourist visits. Social media influence is also a significant factor, with platforms providing valuable marketing opportunities and enabling real-time guest feedback.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Domestic
International
Service Type
Food service
Accommodation
Ownership
Chained
Standalone
Geography
France
By Type Insights
The domestic segment is estimated to witness significant growth during the forecast period.
The domestic tourism sector plays a pivotal role In the growth and stability of France's hospitality industry. Domestic travelers provide a consistent source of demand, contributing significantly to the revenues of local tourism companies, including hotels, restaurants, and attractions. Unlike international tourists, who may visit during specific seasons, domestic tourists help maintain stable occupancy rates for hospitality businesses. Furthermore, domestic tourism fosters regional development by encouraging travel to various parts of the country. This, in turn, drives demand for lodging, dining, and local attractions, benefiting a wide range of businesses. The integration of technology, such as artificial intelligence, digital marketing, social media, near field communication, and infrared technologies, enhances the hospitality experience for both domestic and international travelers. These advancements, along with the growing trend of wellness tourism and personalization, contribute to the sustained growth of the French hospitality market.
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Market Dynamics
Our France Hospitality Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of the France Hospitality Market?
Shifting preference for local and authentic experiences in France is the key driver of the market.
The market is experiencing significant growth due to the increasing demand for authentic and personalized experiences among travelers. This trend is influencing various sectors, including accommodations, dining, and activities. Accommodation providers are responding to this preference by offering unique options such as boutique hotels, bed and breakfasts, and heritage stays that reflect the local culture. Airbnb's success can be attributed to its ability to connect travelers with local hosts and unique accommodations, providing a more authentic and personalized experience than traditional hotels. The food and beverage sector is also adapt
Between 2008 and 2018, the turnover of travel agencies, tour guides and other reservation services decreased in France. The revenue of the tourism sector in France was around 12.6 billion euros in 2018, compared with more than 15.3 ten years before.
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This French Call Center Speech Dataset for the Travel industry is purpose-built to power the next generation of voice AI applications for travel booking, customer support, and itinerary assistance. With over 30 hours of unscripted, real-world conversations, the dataset enables the development of highly accurate speech recognition and natural language understanding models tailored for French -speaking travelers.
Created by FutureBeeAI, this dataset supports researchers, data scientists, and conversational AI teams in building voice technologies for airlines, travel portals, and hospitality platforms.
The dataset includes 30 hours of dual-channel audio recordings between native French speakers engaged in real travel-related customer service conversations. These audio files reflect a wide variety of topics, accents, and scenarios found across the travel and tourism industry.
Inbound and outbound conversations span a wide range of real-world travel support situations with varied outcomes (positive, neutral, negative).
These scenarios help models understand and respond to diverse traveler needs in real-time.
Each call is accompanied by manually curated, high-accuracy transcriptions in JSON format.
Extensive metadata enriches each call and speaker for better filtering and AI training:
This dataset is ideal for a variety of AI use cases in the travel and tourism space:
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The France car rental market, valued at approximately €X million in 2025 (estimated based on provided CAGR and market size), is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 12.70% from 2025 to 2033. This expansion is fueled by several key factors. The increasing popularity of leisure travel and business tourism in France, coupled with a rising preference for convenient and flexible transportation options, significantly contributes to market demand. Furthermore, the growing adoption of online booking platforms offers consumers greater ease and transparency in comparing prices and services, stimulating market growth. The market is segmented by rental duration (short-term and long-term), booking type (online and offline), application type (leisure/tourism and business), and vehicle type (budget/economy and premium/luxury). The dominance of online bookings is expected to increase over the forecast period, driven by technological advancements and increased smartphone penetration. Competition among major players like Avis, Enterprise, Europcar, Hertz, and Sixt, along with ride-sharing services like Uber, adds further dynamism to the market landscape. However, potential restraints on market growth include fluctuating fuel prices, seasonal variations in demand, and the increasing adoption of alternative transportation methods such as public transport and ride-sharing services, particularly in urban areas. Nevertheless, the overall positive outlook for the tourism sector in France and the continued demand for personal mobility are expected to outweigh these challenges, ensuring sustained growth in the car rental market throughout the forecast period. The premium/luxury segment is expected to witness faster growth compared to the budget segment due to increasing disposable incomes and a growing preference for higher-quality services amongst tourists and business travelers. Further analysis suggests a shift towards longer rental durations, reflecting evolving travel patterns and an increase in road trips within France. Recent developments include: In June 2022, The peer-to-peer car-sharing business, Turo announced that it will soon enter New York State and France in June for its car renting business expansion. Under this expansion renting or leasing a car will be challenging and pricey due to ongoing supply chain and semiconductor bottlenecks.. Notable trends are: Growing Demand for Tour and Travel Activities.
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Forecast: Number of Enterprises in Travel Agency, Tour Operator, Reservation Service and Related Activities Sector in France 2023 - 2027 Discover more data with ReportLinker!
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France Air Pollutant Emissions: Nitrogen Trifluoride and Sulphur Hexafluoride: Tonnes of CO2 Equivalent: Industry: Travel Agency, Tour Operator Reservation Service and Related Activities data was reported at 0.000 Tonne in 2023. This stayed constant from the previous number of 0.000 Tonne for 2022. France Air Pollutant Emissions: Nitrogen Trifluoride and Sulphur Hexafluoride: Tonnes of CO2 Equivalent: Industry: Travel Agency, Tour Operator Reservation Service and Related Activities data is updated yearly, averaging 0.000 Tonne from Dec 2008 (Median) to 2023, with 16 observations. The data reached an all-time high of 0.000 Tonne in 2023 and a record low of 0.000 Tonne in 2023. France Air Pollutant Emissions: Nitrogen Trifluoride and Sulphur Hexafluoride: Tonnes of CO2 Equivalent: Industry: Travel Agency, Tour Operator Reservation Service and Related Activities data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s France – Table FR.OECD.ESG: Environmental: Air Pollutant Emissions: Nitrogen Trifluoride and Sulphur Hexafluoride: by Industry: OECD Member: Annual.
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France Air Pollutant Emissions: Carbon Dioxide from Biomass: Tonnes of CO2 Equivalent: Industry: Travel Agency, Tour Operator Reservation Service and Related Activities data was reported at 3,917.520 Tonne in 2021. This records an increase from the previous number of 2,992.240 Tonne for 2020. France Air Pollutant Emissions: Carbon Dioxide from Biomass: Tonnes of CO2 Equivalent: Industry: Travel Agency, Tour Operator Reservation Service and Related Activities data is updated yearly, averaging 3,289.165 Tonne from Dec 2008 (Median) to 2021, with 14 observations. The data reached an all-time high of 4,175.960 Tonne in 2019 and a record low of 2,173.420 Tonne in 2011. France Air Pollutant Emissions: Carbon Dioxide from Biomass: Tonnes of CO2 Equivalent: Industry: Travel Agency, Tour Operator Reservation Service and Related Activities data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s France – Table FR.OECD.ESG: Environmental: Air Pollutant Emissions: Carbon Dioxide From Biomass: by Industry: OECD Member: Annual.
Between 2008 and 2018, the number of companies active in the travel agencies, tour operators and other reservation services sector has fluctuated, but increased overall in France. There were about 5,320 in 2008, compared with a little more than 9,000 ten years later.