A May 2024 analysis looked at the most popular city destinations on social media worldwide based on a series of criteria, such as the number of Instagram posts related to that specific destination or the increase in Google searches. Based on the analysis, Nice in France took the top spot in the ranking, with an index score of 8.42 out of 10. London in the United Kingdom and Paris in France followed behind, with an index score of 8.17 and 8.06, respectively.

The statistic illustrates the share of the tourism industry using social media in the Netherlands from 2013 to 2017. 84 percent of the accommodation providers in the Netherlands used social media in 2017, compared to 2013 it was an increase of roughly ten percent. Looking at the food and beverage service activities, in 2013 the social media usage was roughly 65 percent and increased to 75 percent in 2016. The travel agencies used less social media with 90 percent in 2013 to 88 percent in 2017. When looking at the behavior of international tourists who visited websites prior to their travel, it can be seen that accommodation providers were with roughly 70 percent mentioned as the website that has been visited prior to their travels. Approximately 30 percent of the respondents mentioned that they visited websites of attractions, events and museums, but only ten percent visited the website of travel organizations.

According to a November 2024 study of travelers in the United Kingdom, Instagram had the highest conversion rate for travel visits or travel purchases among the selected social media platforms. Overall, 44 percent of respondents visited a destination or made a travel purchase after seeing travel-related content on Instagram. TikTok and Facebook followed in the ranking, with conversion rates of 42 and 40 percent, respectively.

The statistic depicts the survey results concerning the question "How important do you think social media will be in five years?". 48 percent of the respondents think that social media will become more important than Pay Per Click (PPC) in 5 years' time.

This statistic shows the results of a generational survey in 2017 in which British travelers were asked to indicate the social media sites that influence or inspire their decision making process in booking a trip. Older generations tended to say that social media does not influence them. Facebook is more influential for younger generations, with ** percent of Generation Z and ** percent of Millennials saying the site influenced their travel decision.

According to Cognitive Market Research, the global Smart Tourism market size will be USD 29154.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.80% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 11661.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8746.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6705.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1457.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 583.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
The Mobile Applications is the fastest growing segment of the Smart Tourism industry

Market Dynamics of Smart Tourism Market

Key Drivers for Smart Tourism Market

Enhanced Tourist Experience to Boost Market Growth: Enhanced traveler stories are pushed via smart technologies that customize, streamline, and increase travel. With AI-pushed answers, travelers revel in tailored itineraries and tips based totally on their hobbies, growing a unique and attractive adventure. Chatbots and digital assistants provide seamless assistance, presenting instant solutions and resolving troubles, making the journey smoother and problem-loose. Meanwhile, immersive technology like augmented and virtual reality permits traffic to explore historical websites, cultural landmarks, or even marine environments from any region, enhancing their connection with the destination. These innovations transform tourism into a more interactive, handy, and remarkable enjoy for travelers internationally.

Efficient Resource Management to Drive Market Growth: Efficient, useful resource management in tourism leverages advanced technology to optimize operations and sustainability. Real-time monitoring via clever sensors tracks tourist footfall, visitor congestion, and resource use, imparting crucial information for informed choice-making and proactive planning. This enables authorities to manipulate overcrowding, reduce environmental effects, and beautify the tourist experience. Predictive analytics, in addition, empowers corporations with the aid of reading historic records to forecast developments, permitting the most advantageous staffing, inventory management, and useful resource allocation. This equipment not only improves operational performance but additionally assists a balanced technique to tourism, ensuring each traveler's delight and the maintenance of neighborhood environments and communities.

Key Restraint Factor for the Smart Tourism Market

High Initial Investment, will Limit Market Growth: Adopting smart tourism solutions comes with high initial investment demanding situations because of the want for widespread upfront prices in hardware, software programs, and infrastructure. Setting up a community of sensors, enforcing AI-driven tools, and establishing reliable connectivity for seamless statistics transmission requires vast capital. Additionally, protection and improvements upload to lengthy-term prices, that could strain budgets, especially for smaller tourism businesses and destinations. However, while the initial investment is massive, the capacity for enhanced traveler experiences, streamlined operations, and long-term monetary advantages make that technology worthwhile attention for tourism stakeholders aiming for sustainable growth and competitive gain.

Key Trends Factor for the Smart Tourism Market

Combining AI and Big Data to Create Highly Tailored Experiences: Big data analytics and artificial intelligence are being used more and more in the tourism sector to provide individualized services. Travel platforms are providing dynamic, interest-based suggestions for lodging, activities, and restaurants based on search trends, social media inputs, and behavioral data. Travelers' expectations are rising as a result of this hyper-personalization tren...

The Sports Camera Optical Lens market has witnessed remarkable evolution driven by the surge in recreational and professional sports photography and videography. With the increasing popularity of adventure sports, travel vlogging, and content creation for social media platforms, the demand for high-performance optic

The mobile marketing market is experiencing robust growth, fueled by the increasing penetration of smartphones and mobile internet usage globally. The market's Compound Annual Growth Rate (CAGR) of 25% from 2019 to 2024 suggests a significant expansion, and we can project continued strong growth through 2033. Key drivers include the rising adoption of mobile-first strategies by businesses across various sectors, the proliferation of mobile advertising platforms offering sophisticated targeting capabilities, and the increasing sophistication of mobile analytics providing marketers with valuable insights into user behavior. The diverse segmentation, encompassing different marketing solutions (e.g., in-app advertising, SMS marketing, push notifications), distribution channels (affiliate, omni-channel, social media, content, and public relations), and end-user industries (retail, telecommunications, media, travel, education, automotive), reflects the market's broad applicability and potential for further specialization. Trends like the growing importance of mobile app marketing, the rise of influencer marketing, and the increasing use of programmatic advertising are shaping the market landscape, creating opportunities for both established players and new entrants. While challenges exist, such as concerns around data privacy and increasing advertising costs, the overall outlook remains positive, with substantial growth expected in the coming years. The market's geographic distribution is also notable, with North America and Europe currently holding significant market shares. However, the Asia-Pacific region is expected to witness accelerated growth due to rapid smartphone adoption and increasing internet connectivity across emerging markets. This presents significant opportunities for companies to expand their operations and target new customer segments. Competition is intense, with established tech giants like Google, Facebook, and Microsoft alongside specialized mobile marketing companies vying for market share. The success of individual players hinges on their ability to innovate, adapt to evolving consumer preferences, and effectively navigate the regulatory landscape around data privacy and user consent. Continued investment in research and development, strategic partnerships, and expansion into new markets will be crucial for sustained growth in this dynamic and competitive environment. Recent developments include: October 2022 - Adverty AB (publ) announced a partnership with Apex Gaming Network, Apex Mobile Media's in-app mobile advertising division, and Canada's gaming network that places brands in premium game environments. The agreement allows the network to represent and sell Adverty's inventory in Canada, with the possibility of campaigns also running in the US. This collaboration will provide marketers in the region with seamless and immersive in-game advertising options., December 2022 - Remerge announced a partnership program to assist agencies in mastering mobile marketing for App-Based Clients. The partnership program equips media and brand agencies with the knowledge and skills to become qualified leaders in the programmatic in-app advertising market.. Key drivers for this market are: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Potential restraints include: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Notable trends are: Rising Demand in the Online Retail Sector Drives the Market Growth.

The Smart Tourism Big Data Service Platform market is revolutionizing the way the travel and hospitality industries harness data to enhance user experiences and operational efficiency. This sophisticated platform integrates vast amounts of data from diverse sources, including social media, customer feedback, and IoT

The latest research report by Fact.MR places the global digital experience platform market at a value of US$ 13.85 billion in 2024. The market has been analyzed to climb to US$ 40.04 billion by the end of 2034, expanding at a CAGR of 11.2% between 2024 and 2034.

Report Attribute	Details
Digital Experience Platform Market Size (2024E)	US$ 13.85 Billion
Projected Market Value (2034F)	US$ 40.04 Billion
Global Market Growth Rate (2024 to 2034)	11.2% CAGR
East Asia Market Growth Rate (2024 to 2034)	12.6% CAGR
North America Market Growth Rate (2034F)	10.3% CAGR
Platform Components Segment Value (2024E)	US$ 9.42 Billion
Revenue from On-Cloud Deployment (2024E)	US$ 8.59 Billion
Key Companies Profiled	Adobe; IBM; Oracle; SAP; Microsoft; Salesforce; Opentext; Squiz; Sitecore; Acquia.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 3.79 Billion
Growth Rate (2024 to 2034)	10% CAGR
Projected Value (2034F)	US$ 9.81 Billion

Attribute	Japan
Market Value (2024E)	US$ 880.5 Million
Growth Rate (2024 to 2034)	12.8% CAGR
Projected Value (2034F)	US$ 2.94 Billion

Category-wise Insights

Attribute	Cloud
Segment Value (2024E)	US$ 8.59 Billion
Growth Rate (2024 to 2034)	10.6% CAGR
Projected Value (2034F)	US$ 23.62 Billion

Attribute	Platform
Segment Value (2024E)	US$ 9.42 Billion
Growth Rate (2024 to 2034)	10.9% CAGR
Projected Value (2034F)	US$ 26.42 Billion

This timeline shows the online travel sales worldwide from 2014 to 2020. In 2016, global online travel sales totaled 564.87 billion U.S. dollars. This figure is projected to grow to 755.94 billion U.S. dollars in 2019. Online travel industry – further information Gone are the days where travel booking and reservations were only possible by visiting travel agencies or ordering by phone – travel websites and mobile apps have been making digital travel arrangements increasingly easy. For current day travelers, it is almost unthinkable not to be able to independently plan and book travel arrangements beforehand – many internet users appreciate the ability to create their own itineraries with the help of digital tools such as travel planning websites, price comparison websites or review portals, which frequently provide visitors with the option to directly book accommodation at listed locations. Even Google has started to take advantage of this situation by launching its Google Flights product.

In the United States, the majority of travel sales still occur via desktop but mobile is catching up – in 2015, U.S. mobile travel sales amounted to 52.08 billion U.S. dollars and are set to reach almost 95 billion U.S. dollars in 2019. As of March 2017, travel apps were consistently ranked among the most popular categories in the Apple App Store with a 3.93 percent share of all active apps. Travel & local apps also had a 95.88 percent reach among Android users in the United States as of December 2016. In addition to outright travel app coverage, travel brands have also got travel app usage covered on social media – 95 percent of the leading travel brands have an Instagram profile; ranking it fifth in global industry adoption.

According to a 2023 study, just over **** of travel and tourism comments on social media worldwide related to conventional topics that year. Meanwhile, the share of social media comments on experiential topics increased significantly compared to 2019, rising by ***** percentage points.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

This statistic shows the sales figures for travel e-commerce in the United States from 2002 to 2014. In the most recent year, travel e-commerce sales in the United States amounted to 122 billion U.S. dollars, demonstrating a 11 percent year-on-year growth compared to 2013.

Online travel sales

The internet and online services have played an instrumental role in the sectors of digital travel research and online travel booking. Travel sites may be focused on travel and hotel reviews, the booking of travel, or a combination of both. With the increasing penetration of mobile internet, mobile travel research and bookings are also gaining popularity. In 2011,8.7 million US users booked trips online. Digital travel sales are projected to reach 168.1 billion US dollars in 2017, with mobile accounting for almost one-third of all sales. Brand websites and online travel agencies also accounted for 26.7 and 10.4 percent of transient hotel reservations in North America in 2012, respectively.

The ability to compare prices and special offers as well as the possibility of reading user-written reviews are a big draw for the online travel business, which can benefit from word-of-mouth via social media and user-generated content. In 2012, online travel agent site Expedia had a US market share of 31.6 percent. Other popular websites covering the US market are Priceline, Orbitz Worldwide, Travelocity and Bookit.com. Online travel research and bookings also benefit from location-based services and geo-social data generated by mobile users.

In 2022, the travel industry in the United States was forecast to spend **** billion U.S. dollars on digital advertising, marking an increase from the previous year's value of **** billion. Ad spending was expected to return to pre-pandemic levels in 2023, before reaching an estimated **** billion in 2024.

In 2023, over 2.5 billion domestic tourist visits were made across India, an increase from the previous year. Although an exponential rise in the local tourist visits was seen from the year 2000 to the present across the country, the coronavirus pandemic halted the trend in 2020. Cheap and best with easy access Social media usage has played a significant role in giving domestic tourism a boost. With an increase in the number of social media users, travelers use online platforms for posting pictures and sharing information on the places they visited. Keeping up to date with the trending travel destinations, the cheapest travel and budget hotels are on the mind of every traveler. This is now possible with just the click of a button. The effects of political unrestWith this kind of dependency on the tourism sector on the internet, many incurred economic losses due to the internet shutdowns. Tourism markets in the Jammu and Kashmir regions, for example, have been directly affected by political unrest, in addition the latest India-Pakistan escalation. This situation has not only witnessed reduced tourist numbers but has affected the livelihoods of many Kashmiris who are solely dependent on employability within this industry. The region, which is a nature lover’s paradise, has been a major attraction for both domestic and foreign tourists for decades. Ancient shrines like Vaishno Devi and Jalandra Devi are present in the state that account for over half of the region’s domestic tourists.

On average, the number of posts on Instagram made by multiple sectors in Latin America increased by 8.19 percent in March 2020, amidst the COVID-19 outbreak, in comparison to March of the previous year. In the finance sector, the number of Instagram posts increased by nearly 30 percent, while the travel and leisure industry made 34.15 percent less posts on the photo and video-sharing social network.

In December 2022, India recorded over 9.6 million foreign tourist arrivals into the country. This was a significant increase from around 3.1 million in the same month of the previous year. Tourism was one of the hardest hit sector by the coronavirus pandemic in 2020. Incredible India 2.0
People from world over have been traveling to India to experience the country’s rich diversity. India’s famous landmark, the Taj Mahal, located on the outskirts of the historical city of Agra was the most visited monument in 2018. That same year, the government of India launched the Incredible India campaign 2.0 to further promote various destinations and tourism products among foreign tourists. It mainly focused on promoting niche tourism products such as spiritual, medical and wellness tourism on digital and social media. No more long waits In 2014 the government launched the electronic tourist authorizations, more commonly known as e-visas resulting in a huge success. E-visas emerged as the top choice for travelers and became a popular choice for foreign nationals choosing to visit India on a short notice. As of June 2019, over one million tourists have opted for the e-tourist visa.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of February 2025, 70.3 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

How high is the brand awareness of Vrbo in the United States?When it comes to travel portal users, brand awareness of Vrbo is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Vrbo in the United States?In total, 13% of U.S. travel portal users say they like Vrbo.What is the usage share of Vrbo in the United States?All in all, 9% of travel portal users in the United States use Vrbo.How loyal are the users of Vrbo?Around 7% of travel portal users in the United States say they are likely to use Vrbo again.What's the buzz around Vrbo in the United States?In 2024, about 10% of U.S. travel portal users had heard about Vrbo in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.