The coronavirus (COVID-19) pandemic resulted in significant disruptions in the tourism industry. Travel plans were put on hold as flights were cancelled or suspended and the hotel industry was forced to downsize their operations. As a result, the market size of the tourism sector in the United States fell to 609.48 billion U.S. dollars in 2020 compared to the previous year's total of nearly 1.2 trillion U.S. dollars. The sector was forecast to reach 957.42 billion in 2022.

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Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Trav

The USA outbound travel market is poised for substantial growth. It is projected to rise from an estimated USD 293.3 billion in 2025 to USD 498.6 billion by 2035, reflecting a CAGR of 5.4% during the forecast period from 2025 to 2035. This expansion is due to higher disposable incomes of individuals, higher interest in global tourism experience, and the rise in remote working, giving greater flexibility for extended holidays.

Attribute	Value
Estimated USA Industry Size (2025E)	USD 293.3 billion
Projected USA Value (2035F)	USD 498.6 billion
Value-based CAGR (2025 to 2035)	5.4%

The demand for outbound tourism in the United States is expected to be valued at US$ 108.81 billion in 2024 and reach US$ 412.26 billion by 2034. Outbound tourism is expected to progress at an impressive CAGR of 14.2% through 2034.

Industry Outlook

Attributes	Key Insights
USA Outbound Tourism Industry Size, 2024	US$ 108.81 billion
Industry Size, 2023	US$ 95.63 billion
Projected Industry Size, 2034	US$ 412.26 billion
Value-based CAGR (2024 to 2034)	14.2%

Category-wise Insights

Attributes	Details
Top Purpose	Leisure Travel
Industry Share (2024)	45.0%

Attributes	Details
Top Tourist Type	Family
Industry Share (2024)	44.3%

Scope of the Report

Attribute	Details
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Industry Analysis	US$ billion for Value
Key Segments Covered	Purpose, Booking Channel, Tourism Type, Tourist Type, and Age Group
Key Companies Profiled	Butterfield & Robinson Expedia Inc. Priceline Group America Express Global Business Travel BCD Travel Carlson Wagonlit Travel HRG North America FC US America Express Travels Travel Leaders Group
Report Coverage	Growth Forecast, Competition Intelligence, DROT Analysis, Industry Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Market Size statistics on the Tourism industry in United States

In 2025, consumers in the United States were asked about their level of satisfaction with different travel and tourism industries. Airlines, car rentals, online travel agencies (OTAs), rideshare, and lodgings were all given an average American Customer Satisfaction score of 75 out of 100.

Over the past five years, travel agencies have faced numerous challenges and undergone significant transformations. Although international travel by US residents rebounded strongly in 2022, persistent inflationary pressures have moderated revenue growth. In 2025, the industry is expected to experience slower demand from both domestic and foreign tourists due to trade uncertainty. Overall, due to a low pandemic base year, revenue is expected to grow at a CAGR of 17.3% to $46.4 billion over the five years to 2025, including a projected 4.2% growth in 2025 alone. Profitability has remained a critical challenge, with competitive online travel platforms like Expedia and Priceline transforming the landscape. The rise of mobile technology has enabled consumers to independently research and book cost-effective travel options, posing a challenge to traditional brick-and-mortar agencies. In response, many agencies have shifted focus to cater to high-income, time-constrained customers desiring personalized services. Smaller agencies have seized this customization demand, while larger platforms have engaged in acquisitions to expand market share and diversify service offerings. Despite these strategies, maintaining profitability has proven difficult in an industry shaped by evolving technology and consumer preferences. In 2025, profit is expected to reach an estimated 10.2% of revenue. Looking ahead to the next five years up to 2030, customization is poised to remain a crucial differentiator. As disposable incomes rise, travel bookings are expected to increase, with consumers gravitating towards higher-margin, personalized services. Nonetheless, the pervasive influence of social media grants travelers greater access to destination insights, potentially reducing their dependency on travel agents. Peer-to-peer rental services are anticipated to flourish by providing affordable alternatives, while online booking platforms will likely retain their dominance due to their convenience. Further, a series of international sports events during the outlook period will spur demand for travel agencies, supporting revenue growth. Consequently, industry revenue is forecasted to grow at a CAGR of 1.3%, reaching $49.5 billion over the five years to 2030, indicating a steady, albeit modest, expansion in a swiftly evolving market landscape.

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Travel Technologies Market Size 2025-2029

The travel technologies market size is forecast to increase by USD 6.29 billion, at a CAGR of 9.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing use of smartphones and mobile applications in travel planning and booking. This trend is transforming the industry, enabling real-time booking, price comparisons, and personalized recommendations. Another key driver is the rise of Artificial Intelligence (AI) and Machine Learning (ML) in the travel sector, which is enhancing customer experiences through personalized services and predictive analytics. However, the market also faces challenges. Security and piracy concerns continue to pose significant threats to travel technologies. As travelers increasingly rely on digital platforms for booking and managing their trips, ensuring the security of their personal information becomes paramount.
Additionally, the risk of piracy and data breaches can result in significant financial and reputational damage for travel companies. Addressing these challenges through robust cybersecurity measures and implementing data protection policies will be crucial for companies seeking to capitalize on the opportunities presented by the market.

What will be the Size of the Travel Technologies Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic innovations shaping the industry landscape. Leisure travel planning and business trips are increasingly being facilitated by advanced technologies, including travel itinerary management systems, cloud-based solutions, and personalized travel recommendations. Travel insurance services and flight search engines streamline the booking process, while travel content marketing engages consumers with compelling stories and visuals. Destination management systems and hotel reservation systems have become essential tools for travel industry professionals, enabling seamless organization and optimization of travel experiences. Mobile travel apps and mobile payments offer convenience and flexibility, while travel metasearch engines help consumers compare offerings across various platforms.

Travel industry partnerships and travel technology integration have become key drivers of growth, with companies collaborating to offer integrated solutions. Biometric authentication and accessibility features enhance the travel experience for all passengers. Travel marketing automation, sustainable tourism solutions, travel influencer marketing, and travel affiliate marketing are among the emerging trends shaping the market. The ongoing integration of these technologies across various sectors underscores the continuous evolution of the market, as companies strive to meet the evolving needs and expectations of consumers and industry professionals alike.

How is this Travel Technologies Industry segmented?

The travel technologies industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Travel industry
  Tourism industry
  Hospitality industry


Product

  Global distribution system
  Airline and hospitality IT solutions


Type

  Leisure
  Business
  Group


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Application Insights

The travel industry segment is estimated to witness significant growth during the forecast period.

The travel industry is a significant contributor to the market, introducing innovative solutions that optimize and improve the travel experience. This sector comprises various technologies, including travel loyalty programs, hotel reservation systems, mobile travel apps, and destination management systems, among others. The market's expansion in the travel industry segment is driven by the increasing number of online travel agencies (OTAs). These platforms have transformed the way people plan and book trips by offering personalized recommendations and tailored options based on user preferences. Travel technology investment continues to grow, with advancements in travel metasearch engines, mobile payments, and biometric authentication enhancing the overall travel experience.

Travel industry partnerships and travel influencer marketing are also playing a crucial role in shaping travel trends. Furthermore, sustainable tourism solutions and cloud-based travel solutions are gaining popularity as consumers demand more eco

Number of Businesses statistics on the Travel Agencies industry in United States

The Latin America Online Travel Market report segments the industry into By Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, Other Service Types), By Mode of Booking (Direct Booking, Travel Agents), By Booking Platform (Desktop, Mobile/Tablet), and By Geography (Mexico, Brazil, Argentina, Rest of Latin America). The report provides historical data and five-year market forecasts.

The Latin American travel market, valued at $52.18 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 5.41% from 2025 to 2033. This growth is fueled by several key drivers. The rising middle class across various Latin American nations is a significant factor, with increased disposable income leading to greater spending on leisure and travel. Furthermore, improved infrastructure, including enhanced airport facilities and transportation networks in key tourist destinations like Mexico, Brazil, and Peru, is facilitating easier and more convenient travel. Government initiatives promoting tourism, such as visa relaxations and marketing campaigns highlighting cultural heritage and natural attractions, are also contributing to the market's expansion. Emerging trends include a growing preference for sustainable and eco-friendly tourism, a surge in adventure tourism activities catering to millennial and Gen Z travelers seeking unique experiences, and the increasing popularity of experiential travel focusing on immersive cultural interactions. However, the market faces certain restraints. Political instability in some regions, fluctuating exchange rates impacting travel costs, and concerns about safety and security in certain areas can deter potential tourists. The segment breakdown reveals a dynamic landscape: international tourism contributes significantly, driven by global interest in Latin America's diverse offerings, while domestic tourism is also expanding rapidly, fueled by rising local travel preferences. Purpose-based travel segments are diverse, ranging from the growing appeal of adventure tourism to the sustained demand for business travel and conferences, alongside significant family and friend visits. Key players in this market, including international hotel chains like Marriott and Hilton, alongside regional and specialized agencies such as Tangol SRL and Condor Travel, are actively competing to cater to these diverse segments. The competitive landscape is characterized by a mix of large multinational corporations and smaller, specialized travel agencies focusing on niche markets. International hotel chains leverage their global brand recognition and established infrastructure to dominate the accommodation sector. However, smaller, local agencies often possess a deeper understanding of the local culture and can offer more personalized and authentic experiences, attracting a distinct segment of travelers. The market's regional variations are significant, with Brazil and Mexico consistently ranking as the largest markets, attracting a substantial share of both domestic and international tourists. Other countries like Peru, Argentina, and Colombia are also experiencing considerable growth, benefiting from their unique cultural and natural attractions. Future growth will likely be influenced by factors such as economic conditions in both Latin America and key source markets globally, ongoing infrastructure development, and the effectiveness of government tourism policies in addressing challenges like safety and sustainability. The market's success hinges on effectively managing these challenges while capitalizing on the growing demand for unique and authentic travel experiences. The continued expansion of digital platforms and online booking services will also play a crucial role in shaping the future of this dynamic market. This report provides an in-depth analysis of the Latin America travel market, encompassing market size, segmentation, key trends, leading players, and future growth prospects. The market is valued in the billions, with significant opportunities for growth driven by both international and domestic tourism. Recent developments include: In January 2024, Trip.com Group and LATAM Airlines signed a new NDC agreement. Both companies have reached an agreement to give international travellers a contemporary and effective ticketing experience., In January 2023, UNWTO and the Development Bank of Latin America (CAF) have established a new partnership to encourage and maintain investment in tourism throughout Latin America and the Caribbean regions. As part of the collaboration, investment guides for tourism are being created for five nations, Uruguay, Barbados, Ecuador, El Salvador, and Panama.. Key drivers for this market are: Internet Penetration is Driving the Market. Potential restraints include: Government Regulations are Restraining the Market. Notable trends are: Rising Tourism Industry Investment affecting Latin America Travel and Tourism Industry..

The market size of the travel agency sector in the United States reached approximately **** billion U.S. dollars in 2023. This shows an increase of around *** percent over the previous year's total of approximately ***** billion U.S. dollars.

The USA Space Tourism Industry is projected to experience significant growth, with the industry set to increase from an estimated USD 757.9 million in 2025 to USD 3.5 billion by 2035, reflecting a CAGR of 16.7% during the forecast period from 2025 to 2035.

Attribute	Value
Estimated USA Industry Size (2025E)	USD 757.9 million
Projected USA Value (2035F)	USD 3.5 billion
Value-based CAGR (2025 to 2035)	16.7%

The Latin America Travel and Tourism Market Report is Segmented by Type (International Tourism and Domestic/Local Tourism), Purpose (Adventure Tourism, Business Travel, Conference or Seminar Travel, and Family and Friends Visit), and Country (Brazil, Mexico, Colombia, Chile, Argentina, and Rest of Latin America). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

The USA Medical Tourism Industry is expected to experience significant growth, with projections showing an increase from an estimated USD 75.2 billion in 2025 to USD 195.5 billion by 2035, at a CAGR of 10% during the forecast period. This growth is a result of the increasing affordability and availability of quality healthcare, advances in technology, a wider range of treatments, and the growing number of foreign patients traveling to the USA for medical treatment.

Attribute	Value
Estimated USA Industry Size (2025E)	USD 75.2 billion
Projected USA Value (2035F)	USD 195.5 billion
Value-based CAGR (2025 to 2035)	10%

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Online Travel Agencies IT spending Market Size 2024-2028

The online travel agencies IT spending market size is forecast to increase by USD 2.66 billion at a CAGR of 17.19% between 2023 and 2028.

Online travel agencies (OTAs) have witnessed significant IT spending in recent years, driven by various trends and challenges. The adoption of advanced technologies such as artificial intelligence (AI) and machine learning (ML) is on the rise, enabling personalized recommendations and streamlined operations. Furthermore, the increasing popularity of augmented reality (AR) and virtual reality (VR) technologies In the travel industry offers interactive experiences for customers. However, the market is also facing challenges related to data security and privacy concerns, necessitating strong IT infrastructure and compliance with regulations. Blockchain technology is another emerging trend, providing secure and transparent transactions. Smartphones continue to dominate the travel booking landscape, necessitating mobile optimization and responsive design.
Data analytics plays a crucial role in gaining insights into customer behavior and preferences, enabling targeted marketing and improved customer experience. In the future, the travel industry may see the integration of metaverse and virtual travel experiences, offering unique and interactive ways to plan and book trips. Overall, OTAs must invest in IT solutions that cater to these trends and challenges to remain competitive and provide superior customer experiences.

What will be the Size of the Online Travel Agencies IT spending Market During the Forecast Period?

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The market continues to evolve, driven by the need for software development, website optimization, and mobile application optimization to enhance user experience. Cybersecurity measures and data analytics tools are essential investments to safeguard customer information and personalize recommendations. IT services spending also includes hardware investments for data centers and cloud infrastructure. Customer relationship management systems, artificial intelligence, and machine learning enable real-time bookings and personalized travel packages. Digital transformation In the travel industry is accelerating, with the integration of metaverse technologies, real-time data analytics, and advanced AI for transportation and accommodation booking. Social media integration and adventure travel packages are popular trends, while online payments and blockchain technology ensure secure transactions. Overall, the market is growing strongly, with a focus on comprehensive travel management solutions and continuous innovation.

How is this Online Travel Agencies IT spending Industry segmented and which is the largest segment?

The online travel agencies IT spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Software spending
  IT services spending
  Hardware spending


End-user

  Large enterprises
  Small
  medium enterprises (SMEs)


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The software spending segment is estimated to witness significant growth during the forecast period.

Online travel agencies invest significantly in IT solutions to enhance their offerings, improve customer experience, and drive business growth. Software spending is a crucial component of this IT budget, encompassing advanced booking engines, website optimization, mobile application optimization, cybersecurity measures, data analytics tools, IT services, hardware, customer relationship management, artificial intelligence, machine learning, metaverse, VR experiences, blockchain-based solutions, and more. The implementation of sophisticated booking engines is a major factor fueling this spending trend, as these platforms enable real-time bookings, personalized recommendations, comprehensive travel management, and digital transformation.

Additionally, online travel agencies prioritize data security, real-time data analytics, mobile accessibility, and advanced AI to deliver contactless travel solutions and virtual experiences. The travel technology landscape is continually evolving, with online travel agencies leveraging IT investments to offer travel services such as flights, accommodations, rental cars, and vacation packages, as well as transportation booking, accommodation booking, social media, adventure travel, online payments, social media advertising, and travel experiences.

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The software spen

In 2022, the travel industry in the United States was forecast to spend **** billion U.S. dollars on digital advertising, marking an increase from the previous year's value of **** billion. Ad spending was expected to return to pre-pandemic levels in 2023, before reaching an estimated **** billion in 2024.

The US Surfing Tourism Industry is expected to experience consistent growth. It is projected to rise from an estimated USD 17.8 billion in 2025 to USD 35.7 billion by 2035, with a CAGR of 7.2% during the forecast period from 2025 to 2035.

Employment statistics on the Tourism industry in United States

Employment statistics on the Travel Agencies industry in United States