Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

Many people enjoy traveling. When comparing the long distance train ticket users in selected countries worldwide, the highest share can be found in India, where 51 percent of consumers fall into this category. Finland ranks second with 42 percent of respondents being part of this category as well.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

The market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around *** trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at *** trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly ** trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around *** percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, *** million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at *** million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.

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Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Travel adaptors, tour guides,

According to a March 2025 study, Google and Gemini were the main travel websites and apps used by consumers in the United States as the initial source to plan and book travel. As of that month, 38 percent of U.S. consumers surveyed said they first used either Google or Gemini to research travel online, while 30 percent used these channels to compare travel prices. Meanwhile, four percent of respondents said they used ChatGPT as a first step when either researching travel online or comparing prices.

In 2024, the market size of the online travel industry worldwide amounted to an estimated *** billion U.S. dollars, showing an annual increase in revenue of *** percent. This figure was forecast to grow steadily in the following years, reaching an estimated *****trillion U.S. dollars by 2030. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2025, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2024. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down global travel and tourism revenue by sales channels highlights the leading role played by the online market, with online transactions generating over ********** of the total sales value.

The global tourism big data analytics market (2025 USD 18.4 billion) is projected to double in size to USD 41.9 billion by 2035, growing at a CAGR of 8.6%. Tourism stakeholders are moving away from post-trip surveys or guesswork. Instead, they are leveraging real-time analytics to gain insights into travelerbehavior, streamline operations and create hyper-personalized experiences.

Attribute	Details
Current Market Size (2024A)	USD 17.2 Billion
Estimated Market Size (2025E)	USD 18.4 Billion
Projected Market Size (2035F)	USD 41.9 Billion
Value CAGR (2025 to 2035)	8.6%
Market Share of Top 10 Players (2024)	~60%

Country-wise Visitor Data Integration Projects

Country	Tourists Tracked by Analytics Platforms (2024)
United States	120 Million
China	90 Million
France	70 Million
UAE	45 Million
Brazil	38 Million
Japan	42 Million
India	50 Million
Thailand	40 Million
Australia	25 Million

Monthly estimates of overseas residents’ visits and spending and visits and spending abroad by UK or Great Britain residents. Also includes data on purpose of visit, area visited by UK residents and area of residence for overseas residents.

Market Size statistics on the Tourism industry in the US

How big is the Medical Tourism Market? The Medical Tourism Market size is expected to reach USD 84.92 billion in 2024 and grow at a CAGR of 23.03% to reach USD 239.37 billion by 2029.

   What is the current Medical Tourism Market size? 
   In 2024, the Medical Tourism Market size is expected to reach USD 84.92 billion.

   Who are the key players in Medical Tourism Market?
   Healthbase, Apollo Hospitals, KPJ Healthcare, Klinikum Medical Link and Medretreat are the major companies operating in the Medical Tourism Market. 

   Which is the fastest growing region in Medical Tourism Market? 
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). 

   Which region has the biggest share in Medical Tourism Market? 
   In 2024, the North America accounts for the largest market share in Medical Tourism Market. 

   What years does this Medical Tourism Market cover, and what was the market size in 2023? 
   In 2023, the Medical Tourism Market size was estimated at USD 65.36 billion. The report covers the Medical Tourism Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Medical Tourism Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What is the dominant segment contributing to the largest market share in Medical Tourism? 
   Cosmetic Treatment is the dominant segment that holds the major share of the Medical Tourism Market.

   The Global Medical Tourism Market Report provides a comprehensive industry analysis of the medical tourism market, segmented by treatment type and geography. The market overview highlights the various treatment types including cosmetic, dental, cardiovascular, orthopedics, bariatric, fertility, ophthalmic, and other treatments. The industry statistics indicate significant market growth driven by the increasing demand for affordable and high-quality medical care.<br><br>In terms of market segmentation, the report covers North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, providing a detailed market forecast for each region. The industry size and market value are presented in terms of USD, reflecting the market's economic impact. The market trends and growth rate are analyzed to provide insights into future market predictions.<br><br>The report also includes an industry outlook, focusing on key market leaders and their strategies. The market review highlights the competitive landscape and the role of both private and public healthcare service providers. Additionally, the report examines alternative treatment options and their market share.<br><br>For those seeking more detailed information, the report example and report pdf are available for further industry research. The market data and industry reports offer valuable insights for companies looking to understand the market dynamics and make informed decisions. The industry trends and market outlook provide a clear picture of the market's future direction.<br><br>Overall, the Global Medical Tourism Market Report is an essential resource for understanding the market's growth forecast and industry worth. It provides a thorough market analysis and industry information, making it a valuable tool for research companies and stakeholders in the medical tourism industry.

   Medical Tourism Also Known As: Patient Mobility, Transnational Healthcare, Therapeutic Tourism, Medical Vacation, Health Travel

   Medical Tourism Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, APAC, Asia Pacific, Asian, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, SA, South America, South American

   Medical Tourism Report Covers the Following Countries: USA, United States, US, Canada, Mexican, Mexico, DE, Germany, German, UK, United Kingdom, FR, France, French, IT, Italy, Italian, ES, Spain, Spanish, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, KR, South Korea, South Korean, GCC, Gulf Cooperation Council, ZA, South Africa, South African, BR, Brazil, Brazilian, AR, Argentina, Argentine

Morocco Tourism Industry is Segmented by Origin (Domestic and International), by Type (Accommodation Services and Travel Services), by Purpose (Leisure, Business, Visiting Friends & Relatives (VFR), Religious, Meetings-Incentives-Conferences-Exhibitions (MICE), Other Purposes). The Market Forecasts are Provided in Terms of Value (USD).

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Cultural Tourism Market Size 2025-2029

The cultural tourism market size is forecast to increase by USD 8.41 billion, at a CAGR of 18.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of individuals seeking unique, immersive experiences to alleviate stress and enrich their personal growth. This trend is further fueled by the burgeoning adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR) in cultural tourism, enabling travelers to explore historical sites and artifacts in a more engaging and interactive manner. However, this market faces challenges as well. Overtourism, or the excessive concentration of tourists in specific locations, poses a threat to the preservation of cultural heritage sites and the local communities that rely on tourism.
Addressing this issue through sustainable tourism practices and effective crowd management strategies is essential for companies seeking to capitalize on the opportunities presented by the market while mitigating potential risks. By focusing on innovative solutions that cater to the evolving needs and preferences of travelers, while respecting and preserving cultural heritage, businesses can differentiate themselves and thrive in this dynamic and growing market.

What will be the Size of the Cultural Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by the increasing demand for authentic and immersive experiences. Crowd control and tourism infrastructure remain key concerns as cultural heritage sites attract large numbers of visitors. Digital guides and mobile applications enhance the visitor experience, offering GPS navigation, augmented reality, and interactive exhibits. Economic impact is a significant factor, with art galleries, language courses, and adventure tourism contributing to local economies. Visitor management systems and travel advisories ensure responsible tourism practices, while travel agencies and tourist information centers facilitate seamless travel experiences. Visa requirements and health precautions are essential considerations for tourists.

Sustainable tourism initiatives, such as waste management and cultural preservation, minimize environmental impact. Experiential tourism and educational tourism provide unique learning opportunities, while medical tourism caters to health-conscious travelers. Social media marketing and community-based tourism foster authentic connections with local communities. Cultural exchange programs promote cross-cultural understanding. Wellness tourism and religious tourism cater to specific niche markets, offering spiritual and rejuvenating experiences. Immersive technologies, such as virtual reality and tourist guides, bring history to life. Rural tourism and urban tourism offer diverse experiences, appealing to various travel preferences. Tourism policies and online booking platforms shape the industry, ensuring efficient and accessible travel experiences.

Ongoing trends include the integration of technology and the emphasis on sustainable and responsible tourism practices. The market continues to unfold, offering endless opportunities for exploration and discovery.

How is this Cultural Tourism Industry segmented?

The cultural tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic cultural tourism
  International cultural tourism


Service

  Cultural eco-tourism
  Indigenous cultural tourism
  Socio-cultural tourism


Application

  Leisure
  Religious pilgrimage
  Education
  Research


Traveler Type

  Solo Travelers
  Group Travelers
  Families


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic cultural tourism segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, domestic tourism is experiencing a significant surge, fueled by the quest for genuine experiences, technological innovations, and government incentives promoting local heritage. Mobile applications serve as essential tools, granting travelers instant access to detailed guides, maps, and cultural information for their destinations. This convenience and ease of use enhance the planning and navigation process for cultural tours. Virtual Reality (VR) and Augmented Reality (AR) applications have gained popularity, offering immersive experiences that enable users to

The Latin America Travel and Tourism Market Report is Segmented by Type (International Tourism and Domestic/Local Tourism), Purpose (Adventure Tourism, Business Travel, Conference or Seminar Travel, and Family and Friends Visit), and Country (Brazil, Mexico, Colombia, Chile, Argentina, and Rest of Latin America). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

This dataset offers a comprehensive view of global tourism, focusing on accommodation and transportation metrics, derived from the United Nations World Tourism Organization (UNWTO) data. The UNWTO is a specialized agency of the United Nations that serves as a global forum for tourism policy issues and a practical source of tourism know-how.

The tourism market worldwide in 2025 will be approximately USD 11,700,000 million. It would be approximately USD 19,820,409 million in 2035 with a compound annual growth rate of 5.4%.

Metric	Value
Market Size in 2025	USD 11,700,000 million
Projected Market Size in 2035	USD 19,820,409 million
CAGR (2025 to 2035)	5.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	5.9%

Country	CAGR (2025 to 2035)
France	5.6%

Country	CAGR (2025 to 2035)
Japan	5.2%

Country	CAGR (2025 to 2035)
UAE	5.7%

Country	CAGR (2025 to 2035)
Costa Rica	5.5%

Segmentation Outlook

By Travel Type	Market Share (2025)
Leisure Tour	68%

By Booking Type	Market Share (2025)
Online Booking	74%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings Inc.	18-22%
Expedia Group, Inc.	16-20%
Airbnb, Inc.	12-15%
Trip.com Group Ltd.	10-13%
TUI Group	7-10%
Other Companies (combined)	20-25%

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Metaverse Market in Travel and Tourism Market Size 2024-2028

The metaverse market in travel and tourism market size is forecast to increase by USD 155.17 billion at a CAGR of 26.76% between 2023 and 2028. In the dynamic realm of technology, the metaverse market in travel and tourism is experiencing significant growth. Key drivers include the surging demand for great technologies such as Augmented Reality (AR) and Virtual Reality (VR), which offer unprecedented experiential opportunities for travelers. Furthermore, the metaverse's application in travel and tourism is on the rise, with developments in this sector revolutionizing the way we explore and experience destinations. However, this burgeoning market is not without challenges. High development costs associated with AR and VR applications pose a significant barrier to entry for many players. Despite these hurdles, the metaverse's potential to transform travel and tourism is undeniable, making it an exciting and innovative space to watch.

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The market in the Travel and Tourism industry is experiencing significant advancements with the integration of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) technologies. Metaverse devices such as VR headsets, MR headsets, smart glasses, and smart helmets are transforming the gaming experience for tourists, offering tailored metaverses and digital twins for great exploration. Investments in the Metaverse sector are on the rise, driven by the potential for additional revenue and deployable use cases in the travel industry. The medical sector is also exploring the benefits of Metaverse technology for training and simulation purposes. Advancements in 3D modeling and the use of Unreal Engine are enhancing the realism and interactivity of Metaverse experiences.

However, challenges such as eye strain, dizziness, nausea, myopia, low resolution, and virtual sickness remain concerns for users. Electromagnetic frequency emissions from Metaverse devices are another issue that requires attention. As the Metaverse market continues to evolve, timelines for human resource development and business performance optimization will be crucial for success. Blockchain technology is expected to play a role in securing transactions and ensuring data privacy in the Metaverse travel and tourism market. Overall, the Metaverse market holds immense potential for innovation and growth in the travel industry.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  AR
  MR
  Blockchain
  XR
  VR


Component

  Hardware
  Software
  Services


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Application Insights

The AR segment is estimated to witness significant growth during the forecast period. The metaverse market in travel and tourism is experiencing significant advancements with the integration of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) technologies. According to industry estimates, this sector is expected to witness substantial growth, driven by the adoption of HMDs (Head-Mounted Displays) such as VR headsets, MR headsets, smart glasses, and smart helmets. These technologies offer tailored metaverses for travelers, providing great gaming experiences and personalized explorations. Investments in the metaverse market are on the rise, with developments in the medical sector showcasing digital twins, blockchain, artificial intelligence (AI), and machine learning (ML) for healthcare providers.

Furthermore, advancements in programming and cybersecurity concerns are being addressed to ensure negligence and oversight are minimized. AR and VR technologies are revolutionizing traveler experiences by enabling real-time navigation and information, simplifying exploration in unfamiliar locales. The convergence of these technologies with AI and ML offers personalized experiences, enhancing traveler engagement. However, concerns regarding health effects, cybersecurity, regulations, defined standards, taxation, and experiential training are being addressed to ensure a seamless and safe user experience. For instance, preflight checks, integration, weapon training, and flight training simulations are being developed to ensure safety and efficiency in various sectors. In summary, the metaverse market in travel and tourism is undergoing significant advancements, driven by the adoption of AR, VR, and MR technologies, investments, and tailored metaverses. Addressing concerns regarding health effects, cybersecurity, regulations, and defined standards is crucial for the continued growth and success of this sect

The industrial tourism market is set to expand from USD 18.4 billion in 2025 to USD 38.7 billion by 2035. Growing at a CAGR of 7.8% between 2025 and 2035, the sector benefits from increasing consumer interest in industrial heritage, corporate-backed factory tours, and educational tourism initiatives.

Attribute	Details
Current Market Size (2024)	USD 17.2 Billion
Estimated Market Size (2025)	USD 18.4 Billion
Projected Market Size (2035)	USD 38.7 Billion
Value CAGR (2025 to 2035)	7.8%
Market Share of Top Players (2024)	~30%-35%

Travel was brought to a standstill by COVID-19, threatening the UK economy. With restrictions now lifted, let's review some emerging trends in the UK tourism industry.

The size of the Online Travel Industry market was valued at USD 513 Million in 2023 and is projected to reach USD 1268 Million by 2032, with an expected CAGR of 10.00">> 10.00% during the forecast period. Key drivers for this market are: Increase in Domestic Travel Driving the Market, Growing Tourist Footfall Driving the Market. Potential restraints include: Restrictions on Purchases of Number of Products, Customs Regulations and Taxation Policies. Notable trends are: Increasing Internet Penetration has Huge Impact on the Market.