The market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around 1.9 trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at two trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly 10 trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around one percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, 330 million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at 100 million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to 226 billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then grew further in 2023, exceeding 600 billion U.S. dollars. This figure was expected to grow steadily in the following years, reaching an estimated 838 billion U.S. dollars by 2029. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2024, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2023. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to almost 880 billion U.S. dollars in 2023. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over two-thirds of total sales value.

The Latin America Travel and Tourism Market Report is Segmented by Type (International Tourism and Domestic/Local Tourism), Purpose (Adventure Tourism, Business Travel, Conference or Seminar Travel, and Family and Friends Visit), and Country (Brazil, Mexico, Colombia, Chile, Argentina, and Rest of Latin America). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

As per newly released data by Future Market Insights (FMI), the global tourism industry and big data analytics market is estimated at US$ 225.4 billion in 2023 and is projected to reach US$ 486.6 billion by 2033, at a CAGR of 8% from 2023 to 2033.

2018 to 2022 Global Tourism Industry Big Data Analytics Demand Outlook Compared to 2023 to 2033 Forecast

Regional Analysis

Country-wise Insights

Category-wise Insights

How big is the Medical Tourism Market? The Medical Tourism Market size is expected to reach USD 84.92 billion in 2024 and grow at a CAGR of 23.03% to reach USD 239.37 billion by 2029.

   What is the current Medical Tourism Market size? 
   In 2024, the Medical Tourism Market size is expected to reach USD 84.92 billion.

   Who are the key players in Medical Tourism Market?
   Healthbase, Apollo Hospitals, KPJ Healthcare, Klinikum Medical Link and Medretreat are the major companies operating in the Medical Tourism Market. 

   Which is the fastest growing region in Medical Tourism Market? 
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). 

   Which region has the biggest share in Medical Tourism Market? 
   In 2024, the North America accounts for the largest market share in Medical Tourism Market. 

   What years does this Medical Tourism Market cover, and what was the market size in 2023? 
   In 2023, the Medical Tourism Market size was estimated at USD 65.36 billion. The report covers the Medical Tourism Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Medical Tourism Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What is the dominant segment contributing to the largest market share in Medical Tourism? 
   Cosmetic Treatment is the dominant segment that holds the major share of the Medical Tourism Market.

   The Global Medical Tourism Market Report provides a comprehensive industry analysis of the medical tourism market, segmented by treatment type and geography. The market overview highlights the various treatment types including cosmetic, dental, cardiovascular, orthopedics, bariatric, fertility, ophthalmic, and other treatments. The industry statistics indicate significant market growth driven by the increasing demand for affordable and high-quality medical care.<br><br>In terms of market segmentation, the report covers North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, providing a detailed market forecast for each region. The industry size and market value are presented in terms of USD, reflecting the market's economic impact. The market trends and growth rate are analyzed to provide insights into future market predictions.<br><br>The report also includes an industry outlook, focusing on key market leaders and their strategies. The market review highlights the competitive landscape and the role of both private and public healthcare service providers. Additionally, the report examines alternative treatment options and their market share.<br><br>For those seeking more detailed information, the report example and report pdf are available for further industry research. The market data and industry reports offer valuable insights for companies looking to understand the market dynamics and make informed decisions. The industry trends and market outlook provide a clear picture of the market's future direction.<br><br>Overall, the Global Medical Tourism Market Report is an essential resource for understanding the market's growth forecast and industry worth. It provides a thorough market analysis and industry information, making it a valuable tool for research companies and stakeholders in the medical tourism industry.

   Medical Tourism Also Known As: Patient Mobility, Transnational Healthcare, Therapeutic Tourism, Medical Vacation, Health Travel

   Medical Tourism Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, APAC, Asia Pacific, Asian, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, SA, South America, South American

   Medical Tourism Report Covers the Following Countries: USA, United States, US, Canada, Mexican, Mexico, DE, Germany, German, UK, United Kingdom, FR, France, French, IT, Italy, Italian, ES, Spain, Spanish, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, KR, South Korea, South Korean, GCC, Gulf Cooperation Council, ZA, South Africa, South African, BR, Brazil, Brazilian, AR, Argentina, Argentine

The global business travel market was worth approximately 700 billion U.S. dollars in 2020, according to data published by Allied Market Research. This value is expected to grow by 188 percent in 2028.

PromptCloud offers unparalleled data extraction services, enabling businesses to access real-time, comprehensive data from the global travel industry. Our Global Travel Data Dataset is a fundamental resource for companies aiming to understand and capitalize on travel market trends. It provides insights into airfare fluctuations, hotel pricing strategies, traveler preferences, and destination popularity. This dataset is invaluable for tracking industry movements, understanding customer sentiment, and staying ahead in the competitive travel sector.

We are committed to putting data at the heart of your business. Reach out for a no-frills PromptCloud experience- professional, technologically ahead and reliable.

Beyond basic travel data, PromptCloud caters to a wide range of travel-related data needs, from airline databases to hotel aggregators. Our advanced web scraping services are fully customizable, allowing clients to choose their data sources, collection frequencies, and specific data points. This flexibility ensures that our data extraction solutions are perfectly tailored to each client's unique requirements. Our sophisticated data aggregation technology allows for efficient extraction from multiple travel sources, making it ideal for travel agencies, hoteliers, and market researchers.

Leveraging over a decade of experience in travel data extraction, PromptCloud stands as an authoritative source in the field. We ensure the highest data quality and reliability, with a rigorous verification process that underscores our commitment to accuracy and trustworthiness.

Over the predicted time period, the digital travel market is expected to advance at a CAGR of 15%. (2022 to 2032). From US$ 400 billion in 2022, experts predict that the digital travel market is expected to expand to US$ 1,618 billion by 2032.

Report Scope

The global cultural tourism industry is poised to grow from USD 1.2 trillion in 2025 to USD 2.6 trillion by 2035. With a projected CAGR of 8.1% between 2025 and 2035, the sector benefits from a rising appetite for authentic cultural experiences, historical site explorations, and artistic performances.

Performance Comparison: Music and Performance Tourism vs. Cultural Tourism Industry

Expanding at a CAGR of 3.5%, the global alternative tourism market saw a value growth from USD 1,04,551.7 million in 2024 to USD 1,47,480.5 million by 2034.

Country-wise Analysis

Category-wise Outlook

Morocco Tourism Industry is Segmented By Origin (Domestic and International), By Destination (Marrakesh, Agadir Taghazout, Casablanca, Rabat, Tangier, and Other Destinations), By Type (Accommodation Services and Travel Services), and by Market Dynamics - Growth, Trends, and Forecasts (2021-2026).

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Online Travel Agencies IT spending Market Size 2024-2028

The online travel agencies IT spending market size is forecast to increase by USD 2.66 billion at a CAGR of 17.19% between 2023 and 2028.

Online travel agencies (OTAs) have witnessed significant IT spending in recent years, driven by various trends and challenges. The adoption of advanced technologies such as artificial intelligence (AI) and machine learning (ML) is on the rise, enabling personalized recommendations and streamlined operations. Furthermore, the increasing popularity of augmented reality (AR) and virtual reality (VR) technologies In the travel industry offers interactive experiences for customers. However, the market is also facing challenges related to data security and privacy concerns, necessitating strong IT infrastructure and compliance with regulations. Blockchain technology is another emerging trend, providing secure and transparent transactions. Smartphones continue to dominate the travel booking landscape, necessitating mobile optimization and responsive design.
Data analytics plays a crucial role in gaining insights into customer behavior and preferences, enabling targeted marketing and improved customer experience. In the future, the travel industry may see the integration of metaverse and virtual travel experiences, offering unique and interactive ways to plan and book trips. Overall, OTAs must invest in IT solutions that cater to these trends and challenges to remain competitive and provide superior customer experiences.

What will be the Size of the Online Travel Agencies IT spending Market During the Forecast Period?

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The market continues to evolve, driven by the need for software development, website optimization, and mobile application optimization to enhance user experience. Cybersecurity measures and data analytics tools are essential investments to safeguard customer information and personalize recommendations. IT services spending also includes hardware investments for data centers and cloud infrastructure. Customer relationship management systems, artificial intelligence, and machine learning enable real-time bookings and personalized travel packages. Digital transformation In the travel industry is accelerating, with the integration of metaverse technologies, real-time data analytics, and advanced AI for transportation and accommodation booking. Social media integration and adventure travel packages are popular trends, while online payments and blockchain technology ensure secure transactions. Overall, the market is growing strongly, with a focus on comprehensive travel management solutions and continuous innovation.

How is this Online Travel Agencies IT spending Industry segmented and which is the largest segment?

The online travel agencies IT spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Software spending
  IT services spending
  Hardware spending


End-user

  Large enterprises
  Small
  medium enterprises (SMEs)


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The software spending segment is estimated to witness significant growth during the forecast period.

Online travel agencies invest significantly in IT solutions to enhance their offerings, improve customer experience, and drive business growth. Software spending is a crucial component of this IT budget, encompassing advanced booking engines, website optimization, mobile application optimization, cybersecurity measures, data analytics tools, IT services, hardware, customer relationship management, artificial intelligence, machine learning, metaverse, VR experiences, blockchain-based solutions, and more. The implementation of sophisticated booking engines is a major factor fueling this spending trend, as these platforms enable real-time bookings, personalized recommendations, comprehensive travel management, and digital transformation.

Additionally, online travel agencies prioritize data security, real-time data analytics, mobile accessibility, and advanced AI to deliver contactless travel solutions and virtual experiences. The travel technology landscape is continually evolving, with online travel agencies leveraging IT investments to offer travel services such as flights, accommodations, rental cars, and vacation packages, as well as transportation booking, accommodation booking, social media, adventure travel, online payments, social media advertising, and travel experiences.

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The software spen

Our travel datasets provide extensive, structured data covering various aspects of the global travel and hospitality industry. These datasets are ideal for businesses, analysts, and developers looking to gain insights into hotel pricing, short-term rentals, restaurant listings, and travel trends. Whether you're optimizing pricing strategies, analyzing market trends, or enhancing travel-related applications, our datasets offer the depth and accuracy you need.

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The global sustainable tourism market value is estimated to be US$ 1,511,465.9 million in 2024 according to the updated industry analysis report. Consequently, the share of the global sustainable tourism industry in the parent market (travel and tourism industry) is estimated to be at 2% to 5%.

Global Sustainable Tourism Market Historical Analysis Vs Forecast Outlook

Mobile Application Testing Solution MarketMobile Application Testing Solution Market

Category-wise Insights

In 2024, the global business travel spending increased by more than 11 percent. In the following years, it is expected that the expenditure of business tourists keeps growing, but not at the same pace. Resuming business travel after COVID-19 The global health crisis significantly affected the business travel industry, as is evident from the significant drop in business travel spending in 2020. Specifically, the predicted loss in business travel spending worldwide due to COVID-19 added up to more than 700 billion U.S. dollars in 2020. While the pandemic is gradually becoming less severe, the impact it had on the travel industry remains. As of February 2022, around one out of ten employees worldwide were still either unwilling or unsure to take business trips. Most expensive cities for business travel Studies have identified the most expensive cities when embarking on travel for business purposes. In 2020, Tokyo was the most expensive city for business travel worldwide based on daily costs. Average costs per day in the capital city of Japan amounted to 652.38 U.S. dollars in that year. Looking at the most expensive cities for business travel worldwide by daily hotel costs, however, Tel Aviv reported the highest daily prices.

According to Cognitive Market Research, the global big data analytics in tourism market size is USD 222154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 88861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 66646.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 51095.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
Latin America's market has more than 5% of the global revenue, with a market size of USD 11107.71 million in 2024, and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 4443.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
The descriptive analytics category held the highest big data analytics in tourism market revenue share in 2024.

Market Dynamics of Big Data Analytics In Tourism Market

Key Drivers for Big Data Analytics In Tourism Market

Increased Tourism Industry Efficiency Will Increase the Demand Globally

Travel agencies and tour operators can comprehend market performance with the use of big data techniques. Understanding the market's supply and demand for services, projecting future supply and demand, comparing competitors, conducting segment analysis, and supply chain optimization are all beneficial. Additionally, it facilitates government agencies' comprehension of the country's tourism flow and helps them plan where to invest in a nation's tourism sector. Hotel chains employ data research to design their marketing strategies and gain a better understanding of customer preferences. Based on historical data or travel trends, the tools assist in generating pertinent packages and offers. The technologies facilitate the analysis of frequent users of the service, which benefits the customer loyalty program as well. Therefore, all of the tourism industry's verticals are more efficient due to big data techniques.

Rising Customer Desire for Personalized Travel Experiences to Propel Market Growth

One of the main factors propelling the expansion of big data analytics in tourism sector is the growing customer desire for personalized travel experiences. Travelers of today look for experiences that are customized to meet their interests, travel preferences, and travel goals rather than merely generic vacation packages. Due to this change in customer behavior, travel agencies have had to make investments in technologies that allow them to gather, process, and use enormous volumes of data in order to provide incredibly customized services and experiences. Additionally, big data analytics is essential in fulfilling this need since it enables businesses to obtain information from a variety of sources, including online. Through the analysis of this heterogeneous data, companies may discern individual inclinations, behavioral patterns, and industry trends, which empowers them to craft personalized travel experiences that appeal to every passenger.

Restraint Factor for the Big Data Analytics In Tourism Market

Need for Protecting the Security and Privacy of Sensitive Traveler Information to Limit the Sales

In the context of big data analytics in the tourism business, protecting the security and privacy of sensitive traveler information is essential. There is a chance that personal information, including financial data and travel preferences, will be revealed due to the volume of data gathered from numerous sources, including reservations for hotels, activities, and travel. Strict criteria for handling personal data are mandated by regulatory organizations, such as the GDPR in Europe or similar regulations abroad, and non-compliance carries heavy fines. Furthermore, using this data has important ethical ramifications. Travelers anticipate that their information will be treated with integrity and responsibility and that its use and protection will be transparent. Moreover, the global aspect of tourism intensifies the intricacy of adhering to privacy and security rules, given that different l...

The demand for outbound tourism in the United States is expected to be valued at US$ 108.81 billion in 2024 and reach US$ 412.26 billion by 2034. Outbound tourism is expected to progress at an impressive CAGR of 14.2% through 2034.

Industry Outlook

Category-wise Insights

Scope of the Report

The global Special Interest Tourism (SIT) market continues to grow rapidly, with projections indicating it will reach USD 5.1 billion by 2025 and expand further to approximately USD 17.4 billion by 2035, achieving a CAGR of 13% between 2025 and 2035.

Success.ai’s Tourism Data for the Global Hospitality Sector offers a robust and reliable dataset tailored for businesses aiming to connect with professionals and organizations in the global tourism and hospitality industry. Covering roles such as hotel managers, travel consultants, tour operators, and decision-makers, this dataset provides verified profiles, business insights, and actionable data.

With access to over 700 million verified profiles globally, Success.ai ensures your marketing, outreach, and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution is ideal for thriving in the competitive and dynamic global hospitality market.

Why Choose Success.ai’s Tourism Data?

1. Verified Profiles for Precision Outreach

   • Access verified business locations, employee counts, work emails, and decision-maker profiles in the global tourism and hospitality sector.
   • AI-driven validation ensures 99% accuracy, enhancing engagement and reducing inefficiencies in communication.

2. Comprehensive Global Coverage

   • Includes hospitality professionals and businesses from top tourism hubs such as North America, Europe, Asia-Pacific, the Middle East, and Africa.
   • Gain insights into regional hospitality trends, customer preferences, and emerging tourism markets.

3. Continuously Updated Datasets

   • Real-time updates ensure the accuracy of professional profiles, business expansions, and organizational changes.
   • Stay ahead of industry trends to capitalize on new opportunities in the hospitality sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 700M+ Verified Global Profiles: Access tourism and hospitality data for professionals and organizations worldwide.
• Verified Contact Details: Gain work emails, phone numbers, and decision-maker profiles for targeted engagement.
• Business Insights: Understand employee counts, geographic locations, and operational details of hospitality businesses.
• Leadership Profiles: Connect with hotel executives, travel agency leaders, and tour company managers driving the global tourism sector.

Key Features of the Dataset:

1. Comprehensive Hospitality Profiles

   • Identify and connect with key players in hotels, resorts, travel agencies, and tour operators worldwide.
   • Target professionals managing operations, customer experience, and business strategy in the tourism industry.

2. Advanced Filters for Precision Campaigns

   • Filter businesses and professionals by location, industry focus (hotels, travel agencies, tour operators), or job roles.
   • Tailor campaigns to align with specific needs, such as marketing strategies, software adoption, or customer engagement.

3. Regional and Industry-specific Insights

   • Leverage data on global tourism trends, customer preferences, and market growth in hospitality.
   • Refine strategies to align with specific geographic or sector-specific opportunities.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Outreach

   • Promote travel solutions, hospitality software, or customer engagement tools to professionals in the tourism sector.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Partnership Development and Collaboration

   • Build relationships with travel agencies, hotel chains, and tour operators exploring strategic alliances.
   • Foster collaborations that enhance customer experiences, expand market reach, or improve operational efficiencies.

3. Market Research and Competitive Analysis

   • Analyze global tourism trends, hospitality demands, and emerging markets to refine strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

4. Recruitment and Workforce Optimization

   • Target HR professionals and hiring managers recruiting for hospitality roles, from hotel managers to travel consultants.
   • Provide workforce management platforms or training solutions tailored to the hospitality industry.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality tourism and hospitality data at competitive prices, ensuring strong ROI for your marketing, sales, and strategic initiatives.

2. Seamless Integration

   • Integrate verified data into CRM systems, analytics tools, or marketing platforms via APIs or downloadable formats, enhancing productivity and simplifying workflows.

3. Data Accuracy with AI Validation

   • Rely on 99% accuracy to guide data-driven decisions, refine targeting, and imp...