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Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Travel adaptors, tour guides,

The Digital Travel Market is estimated to be valued at USD 608.4 billion in 2025 and is projected to reach USD 2,461.1 billion by 2035, registering a compound annual growth rate (CAGR) of 15.0% over the forecast period.

Attribute	Value
Market Size in 2025	USD 608.4 billion
Market Size in 2035	USD 2,461.1 billion
CAGR (2025 to 2035)	15.0%

The tourism market worldwide in 2025 will be approximately USD 11,700,000 million. It would be approximately USD 19,820,409 million in 2035 with a compound annual growth rate of 5.4%.

Metric	Value
Market Size in 2025	USD 11,700,000 million
Projected Market Size in 2035	USD 19,820,409 million
CAGR (2025 to 2035)	5.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	5.9%

Country	CAGR (2025 to 2035)
France	5.6%

Country	CAGR (2025 to 2035)
Japan	5.2%

Country	CAGR (2025 to 2035)
UAE	5.7%

Country	CAGR (2025 to 2035)
Costa Rica	5.5%

Segmentation Outlook

By Travel Type	Market Share (2025)
Leisure Tour	68%

By Booking Type	Market Share (2025)
Online Booking	74%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings Inc.	18-22%
Expedia Group, Inc.	16-20%
Airbnb, Inc.	12-15%
Trip.com Group Ltd.	10-13%
TUI Group	7-10%
Other Companies (combined)	20-25%

In 2024, the market size of the online travel industry worldwide amounted to an estimated 654 billion U.S. dollars, showing an annual increase in revenue of 8.1 percent. This figure was forecast to grow steadily in the following years, reaching an estimated 1.06 trillion U.S. dollars by 2030. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2025, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2024. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over 900 billion U.S. dollars in 2024. Breaking down global travel and tourism revenue by sales channels highlights the leading role played by the online market, with online transactions generating over two-thirds of the total sales value.

Global Travel market size 2021 was recorded $1306.69 Billion whereas by the end of 2025 it will reach $1632.3 Billion. According to the author, by 2033 Travel market size will become $2547.17. Travel market will be growing at a CAGR of 5.72% during 2025 to 2033.

Luxury Travel Market is estimated to be valued at USD 302.41 Bn in 2025 and is expected to expand at CAGR of 7.8%, reaching USD 511.6 Bn in 2032.

The global leisure travel market was valued at USD 1.39 Trillion in 2024. The market is expected to grow at a CAGR of 6.00% during the forecast period of 2025-2034 to reach a value of USD 2.49 Trillion by 2034. This is fueled by a surge in international tourist arrivals, especially in Europe and Asia Pacific, growing middle-class populations in emerging economies, and robust travel infrastructure investments.

Travel operators are capitalizing on personalized offerings and value-added services, enhancing both booking convenience and travel satisfaction. Additionally, the rise of wellness travel and eco-tourism is broadening the appeal of leisure travel globally. Major travel platforms also reported record gross travel bookings, driven by pent-up demand and flexible travel policies. Hybrid work models have further blurred the lines between leisure and business travel, boosting long-stay tourism

The leisure travel market revenue is growing steadily, supported by rising disposable incomes, expanding digital travel platforms, and increasing prioritization of experiences over material goods. In June 2025, Vodafone launched its new digital travel platform to offer Travel eSIM with mobile data access in 200+ destinations across 700 global networks. Leisure travel includes personal trips taken for relaxation, recreation, or cultural enrichment, and has become a key segment of the tourism and hospitality industry.

Governments are easing visa restrictions and promoting their destinations through global tourism campaigns, contributing to market expansion. Travel providers are responding with customized, digitally enhanced experiences and sustainability-focused packages. As the industry adapts to evolving traveler preferences, tech adoption, and sustainability imperatives, the leisure travel industry is poised for continued growth.

The sales channel distribution share in online sales concerning the 'Travel & Tourism' market in Vietnam was modeled to be ***** percent in 2024. Following a continuous upward trend, the sales channel distribution share has risen by ***** percentage points since 2017. Between 2024 and 2030, the sales channel distribution share will rise by **** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Travel & Tourism.

Machine Learning in Travel Market Outlook

According to our latest research, the global machine learning in travel market size reached USD 5.1 billion in 2024, driven by the rapid digital transformation of the travel sector and growing adoption of artificial intelligence tools. The market is poised to expand at a robust CAGR of 18.7% from 2025 to 2033, reaching an estimated USD 24.3 billion by 2033. This remarkable growth is primarily fueled by the increasing demand for personalized customer experiences, operational efficiency, and real-time data-driven decision-making in the travel industry. As per our latest research, the integration of machine learning technologies is reshaping how travel businesses engage with customers, optimize pricing, and streamline operations, making it a pivotal force in the future of the travel ecosystem.

One of the major growth factors driving the machine learning in travel market is the rising expectation of hyper-personalization among travelers. Today’s consumers demand tailored recommendations, seamless booking experiences, and real-time support, compelling travel companies to leverage machine learning algorithms for data analysis and predictive modeling. By harnessing vast amounts of customer data, machine learning enables travel providers to deliver customized offers, targeted marketing campaigns, and dynamic travel itineraries. This not only enhances customer satisfaction but also increases conversion rates and drives revenue growth. The ability to anticipate traveler preferences and behavior using predictive analytics is becoming a critical differentiator for travel agencies, airlines, hotels, and online travel platforms in a highly competitive market.

Another significant factor propelling market growth is the need for dynamic pricing and revenue management. Machine learning models are increasingly being deployed to analyze fluctuating demand patterns, competitor pricing, and external variables such as seasonality and events. This empowers travel companies to implement real-time pricing strategies that maximize occupancy rates and profitability. Airlines, in particular, are leveraging machine learning to optimize seat pricing, while hotels use similar algorithms to adjust room rates dynamically. Moreover, machine learning-powered fraud detection systems are helping travel businesses mitigate financial losses by identifying suspicious transactions and anomalous behaviors, thereby enhancing security and trust among consumers.

The proliferation of cloud-based solutions and advancements in computing infrastructure have further accelerated the adoption of machine learning in the travel industry. Cloud deployment offers scalability, flexibility, and cost-effectiveness, allowing travel companies of all sizes to access sophisticated machine learning tools without heavy upfront investments in hardware. Additionally, the integration of machine learning with other emerging technologies such as chatbots, virtual assistants, and Internet of Things (IoT) devices is opening new avenues for innovation in customer service and operational efficiency. The synergy between machine learning and digital transformation initiatives is expected to unlock substantial value for travel businesses over the forecast period.

From a regional perspective, North America currently dominates the machine learning in travel market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The strong presence of global travel technology companies, high digital adoption rates, and significant investment in artificial intelligence research contribute to North America’s leadership. However, Asia Pacific is projected to witness the highest CAGR during the forecast period, driven by rapid urbanization, rising disposable incomes, and the expanding middle-class population seeking personalized travel experiences. Regional players are increasingly embracing machine learning to differentiate their offerings and capture a larger share of the growing travel market in emerging economies.

Component Analysis

The machine learning in travel market is segmented by component into software, hardware, and services, each playing a distinct role in the ecosystem. Software remains the backbone of this market, encompassing machine learning algorithms, analytics platforms, and AI-powered travel applications. These solutions enable companies to process and analyze large datasets, generate actionable insights, and

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Luxury Travel Market Size 2025-2029

The luxury travel market size is valued to increase USD 519.6 billion, at a CAGR of 6.7% from 2024 to 2029. Increasing disposable incomes will drive the luxury travel market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 29% growth during the forecast period.
By Type - Adventure segment was valued at USD 444.60 billion in 2023
By Consumer - Domestic segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 63.62 billion
Market Future Opportunities: USD 519.60 billion
CAGR : 6.7%
APAC: Largest market in 2023

Market Summary

The market encompasses a continually evolving landscape shaped by core technologies and applications, service types, and regional trends. Technological innovations, such as virtual concierge services and mobile apps, enhance the travel experience for affluent consumers. In the realm of luxury services, trends like sustainable tourism and personalized experiences are gaining traction. However, the market faces challenges, including inconsistent service quality and increasing competition. For instance, according to Skift, the luxury travel sector accounts for approximately 7% of global tourism expenditures. Trending sectors within luxury travel include sports tourism, offering unique experiences for travelers seeking adventure and exclusivity. Despite these challenges, the market presents significant opportunities for growth, particularly in emerging markets like Asia-Pacific, where disposable incomes are on the rise.

What will be the Size of the Luxury Travel Market during the forecast period?

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How is the Luxury Travel Market Segmented and what are the key trends of market segmentation?

The luxury travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Adventure
  Personalized
  Cruising and yachting
  Culinary
  Others


Consumer

  Domestic
  International


Age

  21-30 Years
  31-40 Years
  41-60 Years
  60 and Above


Accomodation Type

  Luxury Hotels & Resorts
  Private Villas & Rentals
  Luxury Cruises
  Boutique Hotels


Traveler Type

  Individual
  Group


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The adventure segment is estimated to witness significant growth during the forecast period.

In the luxury travel sector, helicopter tours, five-star resorts, and personalized travel planning continue to dominate the market. According to recent statistics, luxury accommodations account for 35% of the total bookings, while helicopter tours have seen a 25% increase in demand. Cultural immersion tours, such as historical site visits and sustainable tourism practices, are also gaining popularity, with a 17% rise in bookings. Personalized travel planning, including bespoke itineraries, concierge services, and VIP airport transfers, is another significant trend, accounting for 20% of the market. Luxury cruise lines, private yacht charters, and luxury train travel cater to the high-end hospitality segment, which is expected to expand by 12% in the coming years.

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The Adventure segment was valued at USD 444.60 billion in 2019 and showed a gradual increase during the forecast period.

Adventure travel, including safari adventures, wildlife viewing, guided hiking excursions, and adventure packages, is on the rise, with a 21% growth expectation. Luxury villa rentals, fine dining experiences, and luxury car rentals are other key offerings, contributing to the market's continuous growth. Responsible travel and exclusive travel experiences are becoming increasingly important to discerning travelers. Market players, such as Classic Journeys, are responding by offering a wide range of adventure travel packages across various countries and diverse activities. The market is poised for ongoing expansion, with a projected 18% increase in demand for luxury travel experiences.

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Regional Analysis

APAC is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European the market experiences continuous expansion due to several factors. With an increasing number of baby boomers in Europe, there is a growing preference for multigenerational and customized vaca

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

In 2024, Market Research Intellect valued the Corporate Travel Market Report at USD 1.24 trillion, with expectations to reach USD 1.94 trillion by 2033 at a CAGR of 6.5%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

Serbia Incentive Travel Market size is valued at around USD 98.11 million in 2025 and is expected to reach USD 121.29 million by 2030 at a 4.33% CAGR.

Bleisure Travel Market is Segmented by Tour Type (Independent, Group), Trip Type (Domestic and International), by Age Group (Millennials, Generation X and More), by Industry Vertical (Corporate and Government), by Accommodation Type (Branded Hotels, Short-Term Rentals and More), by Booking Channel (Online Travel Agencies, Travel Management Companies and More), Geographic. The Market Forecasts are Provided in Terms of Value (USD).

Get key insights on Market Research Intellect's Online Travel Market Report: valued at USD 1,014 billion in 2024, set to grow steadily to USD 1,900 billion by 2033, recording a CAGR of 8.0%.Examine opportunities driven by end-user demand, R&D progress, and competitive strategies.

The size of the Latin America Online Travel Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.00% during the forecast period. Recent developments include: In November 2022, The European Commission has opened an investigation into the proposed acquisition of Sweden's Flugo Group Holdings AB which operates as Etraveli by Booking Holdings Inc.. The proposed transaction would allow Booking to strengthen its position in the market for online travel agencies, and increase the barrier to entry and expansion for rivals, In May 2022, Despegar.com, Corp the leading online travel company in Latin America, has agreed to acquire TVLX Viagens e Turismo S.A ('Viajanet'), one of the leading online travel agencies in Brazil, for a total consideration of approximately US$15 million. Key drivers for this market are: Increase in the online travel agencies in Russia, Due to factors including digital trends and technical improvements, the online booking industry is undergoing significant transformation. Potential restraints include: Booking Cancellation. Notable trends are: Growing Tourism Sector is Helping the Market to Grow Further.

The revenue in the travel & tourism market in Japan was modeled to be ************* U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Travel & Tourism.

Explore the booming global travel and tourism market, projected to reach $3.7 trillion by 2033. Discover key trends, growth drivers, and leading companies shaping this dynamic sector. Learn about the post-pandemic recovery, sustainable tourism initiatives, and competitive landscape analysis.

The size of the North America Online Travel Market market was valued at USD 235 Million in 2023 and is projected to reach USD 452.15 Million by 2032, with an expected CAGR of 9.80% during the forecast period. Recent developments include: In November 2023, Airbnb has acquired a startup called Gameplanner.AI in a deal valued at USD 200 million. Some of Airbnb's AI initiatives will be accelerated by Gameplanner.AI., In July 2023, Tripadvisor has partnered with OpenAI on travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveller reviews.. Key drivers for this market are: Rise in Demand for Work-Life Balance, Cost Savings for Both Travelers and Employers. Potential restraints include: Stringent Company Policies, Suitability of Business Travel Destinations. Notable trends are: The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions.

The Customisation and Personalisation in Travel Market is estimated to be valued at USD 206.9 million in 2025 and is projected to reach USD 1064.6 million by 2035, registering a compound annual growth rate (CAGR) of 17.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 206.9 million
Industry Value (2035F)	USD 1064.6 million
CAGR (2025 to 2035)	17.8%