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Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Travel adaptors, tour guides,

In 2024, the market size of the online travel industry worldwide amounted to an estimated *** billion U.S. dollars, showing an annual increase in revenue of *** percent. This figure was forecast to grow steadily in the following years, reaching an estimated *****trillion U.S. dollars by 2030. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2025, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2024. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down global travel and tourism revenue by sales channels highlights the leading role played by the online market, with online transactions generating over ********** of the total sales value.

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

The market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around *** trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at *** trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly ** trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around *** percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, *** million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at *** million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.

The global business travel market was worth approximately *** billion U.S. dollars in 2020, according to data published by Allied Market Research. This value is expected to grow by *** percent in 2028.

Global Travel market size 2021 was recorded $1306.69 Billion whereas by the end of 2025 it will reach $1632.3 Billion. According to the author, by 2033 Travel market size will become $2547.17. Travel market will be growing at a CAGR of 5.72% during 2025 to 2033.

The global leisure travel market was valued at USD 1.39 Trillion in 2024. The market is expected to grow at a CAGR of 6.00% during the forecast period of 2025-2034 to reach a value of USD 2.49 Trillion by 2034. This is fueled by a surge in international tourist arrivals, especially in Europe and Asia Pacific, growing middle-class populations in emerging economies, and robust travel infrastructure investments.

Travel operators are capitalizing on personalized offerings and value-added services, enhancing both booking convenience and travel satisfaction. Additionally, the rise of wellness travel and eco-tourism is broadening the appeal of leisure travel globally. Major travel platforms also reported record gross travel bookings, driven by pent-up demand and flexible travel policies. Hybrid work models have further blurred the lines between leisure and business travel, boosting long-stay tourism

The leisure travel market revenue is growing steadily, supported by rising disposable incomes, expanding digital travel platforms, and increasing prioritization of experiences over material goods. In June 2025, Vodafone launched its new digital travel platform to offer Travel eSIM with mobile data access in 200+ destinations across 700 global networks. Leisure travel includes personal trips taken for relaxation, recreation, or cultural enrichment, and has become a key segment of the tourism and hospitality industry.

Governments are easing visa restrictions and promoting their destinations through global tourism campaigns, contributing to market expansion. Travel providers are responding with customized, digitally enhanced experiences and sustainability-focused packages. As the industry adapts to evolving traveler preferences, tech adoption, and sustainability imperatives, the leisure travel industry is poised for continued growth.

The tourism market worldwide in 2025 will be approximately USD 11,700,000 million. It would be approximately USD 19,820,409 million in 2035 with a compound annual growth rate of 5.4%.

Metric	Value
Market Size in 2025	USD 11,700,000 million
Projected Market Size in 2035	USD 19,820,409 million
CAGR (2025 to 2035)	5.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	5.9%

Country	CAGR (2025 to 2035)
France	5.6%

Country	CAGR (2025 to 2035)
Japan	5.2%

Country	CAGR (2025 to 2035)
UAE	5.7%

Country	CAGR (2025 to 2035)
Costa Rica	5.5%

Segmentation Outlook

By Travel Type	Market Share (2025)
Leisure Tour	68%

By Booking Type	Market Share (2025)
Online Booking	74%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings Inc.	18-22%
Expedia Group, Inc.	16-20%
Airbnb, Inc.	12-15%
Trip.com Group Ltd.	10-13%
TUI Group	7-10%
Other Companies (combined)	20-25%

According to Cognitive Market Research, the global Smart Tourism market size was USD 29154.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.80% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 11661.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 8746.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 6705.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1457.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 583.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
The Mobile Applications is the fastest growing segment of the Smart Tourism industry

Market Dynamics of Smart Tourism Market

Key Drivers for Smart Tourism Market

Enhanced Tourist Experience to Boost Market Growth: Enhanced traveler stories are pushed via smart technologies that customize, streamline, and increase travel. With AI-pushed answers, travelers revel in tailored itineraries and tips based totally on their hobbies, growing a unique and attractive adventure. Chatbots and digital assistants provide seamless assistance, presenting instant solutions and resolving troubles, making the journey smoother and problem-loose. Meanwhile, immersive technology like augmented and virtual reality permits traffic to explore historical websites, cultural landmarks, or even marine environments from any region, enhancing their connection with the destination. These innovations transform tourism into a more interactive, handy, and remarkable enjoy for travelers internationally.

Efficient Resource Management to Drive Market Growth: Efficient, useful resource management in tourism leverages advanced technology to optimize operations and sustainability. Real-time monitoring via clever sensors tracks tourist footfall, visitor congestion, and resource use, imparting crucial information for informed choice-making and proactive planning. This enables authorities to manipulate overcrowding, reduce environmental effects, and beautify the tourist experience. Predictive analytics, in addition, empowers corporations with the aid of reading historic records to forecast developments, permitting the most advantageous staffing, inventory management, and useful resource allocation. This equipment not only improves operational performance but additionally assists a balanced technique to tourism, ensuring each traveler's delight and the maintenance of neighborhood environments and communities.

Key Restraint Factor for the Smart Tourism Market

High Initial Investment, will Limit Market Growth: Adopting smart tourism solutions comes with high initial investment demanding situations because of the want for widespread upfront prices in hardware, software programs, and infrastructure. Setting up a community of sensors, enforcing AI-driven tools, and establishing reliable connectivity for seamless statistics transmission requires vast capital. Additionally, protection and improvements upload to lengthy-term prices, that could strain budgets, especially for smaller tourism businesses and destinations. However, while the initial investment is massive, the capacity for enhanced traveler experiences, streamlined operations, and long-term monetary advantages make that technology worthwhile attention for tourism stakeholders aiming for sustainable growth and competitive gain.

Key Trends Factor for the Smart Tourism Market

Combining AI and Big Data to Create Highly Tailored Experiences: Big data analytics and artificial intelligence are being used more and more in the tourism sector to provide individualized services. Travel platforms are providing dynamic, interest-based suggestions for lodging, activities, and restaurants based on search trends, social media inputs, and behavioral data. Travelers' expectations are rising as a result of this hyper-personalization trend, w...

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Luxury Travel Market Size 2025-2029

The luxury travel market size is valued to increase USD 519.6 billion, at a CAGR of 6.7% from 2024 to 2029. Increasing disposable incomes will drive the luxury travel market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 29% growth during the forecast period.
By Type - Adventure segment was valued at USD 444.60 billion in 2023
By Consumer - Domestic segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 63.62 billion
Market Future Opportunities: USD 519.60 billion
CAGR : 6.7%
APAC: Largest market in 2023

Market Summary

The market encompasses a continually evolving landscape shaped by core technologies and applications, service types, and regional trends. Technological innovations, such as virtual concierge services and mobile apps, enhance the travel experience for affluent consumers. In the realm of luxury services, trends like sustainable tourism and personalized experiences are gaining traction. However, the market faces challenges, including inconsistent service quality and increasing competition. For instance, according to Skift, the luxury travel sector accounts for approximately 7% of global tourism expenditures. Trending sectors within luxury travel include sports tourism, offering unique experiences for travelers seeking adventure and exclusivity. Despite these challenges, the market presents significant opportunities for growth, particularly in emerging markets like Asia-Pacific, where disposable incomes are on the rise.

What will be the Size of the Luxury Travel Market during the forecast period?

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How is the Luxury Travel Market Segmented and what are the key trends of market segmentation?

The luxury travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Adventure
  Personalized
  Cruising and yachting
  Culinary
  Others


Consumer

  Domestic
  International


Age

  21-30 Years
  31-40 Years
  41-60 Years
  60 and Above


Accomodation Type

  Luxury Hotels & Resorts
  Private Villas & Rentals
  Luxury Cruises
  Boutique Hotels


Traveler Type

  Individual
  Group


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The adventure segment is estimated to witness significant growth during the forecast period.

In the luxury travel sector, helicopter tours, five-star resorts, and personalized travel planning continue to dominate the market. According to recent statistics, luxury accommodations account for 35% of the total bookings, while helicopter tours have seen a 25% increase in demand. Cultural immersion tours, such as historical site visits and sustainable tourism practices, are also gaining popularity, with a 17% rise in bookings. Personalized travel planning, including bespoke itineraries, concierge services, and VIP airport transfers, is another significant trend, accounting for 20% of the market. Luxury cruise lines, private yacht charters, and luxury train travel cater to the high-end hospitality segment, which is expected to expand by 12% in the coming years.

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The Adventure segment was valued at USD 444.60 billion in 2019 and showed a gradual increase during the forecast period.

Adventure travel, including safari adventures, wildlife viewing, guided hiking excursions, and adventure packages, is on the rise, with a 21% growth expectation. Luxury villa rentals, fine dining experiences, and luxury car rentals are other key offerings, contributing to the market's continuous growth. Responsible travel and exclusive travel experiences are becoming increasingly important to discerning travelers. Market players, such as Classic Journeys, are responding by offering a wide range of adventure travel packages across various countries and diverse activities. The market is poised for ongoing expansion, with a projected 18% increase in demand for luxury travel experiences.

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Regional Analysis

APAC is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European the market experiences continuous expansion due to several factors. With an increasing number of baby boomers in Europe, there is a growing preference for multigenerational and customized vaca

Bleisure Travel Market is Segmented by Tour Type (Independent, Group), Trip Type (Domestic and International), by Age Group (Millennials, Generation X and More), by Industry Vertical (Corporate and Government), by Accommodation Type (Branded Hotels, Short-Term Rentals and More), by Booking Channel (Online Travel Agencies, Travel Management Companies and More), Geographic. The Market Forecasts are Provided in Terms of Value (USD).

The Digital Travel Market is estimated to be valued at USD 608.4 billion in 2025 and is projected to reach USD 2,461.1 billion by 2035, registering a compound annual growth rate (CAGR) of 15.0% over the forecast period.

Attribute	Value
Market Size in 2025	USD 608.4 billion
Market Size in 2035	USD 2,461.1 billion
CAGR (2025 to 2035)	15.0%

The market size of the online travel industry in the United States increased sharply in 2023 compared to the previous year. After falling to **** billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's revenue bounced back in 2022, then grew further in 2024, reaching almost ****billion U.S. dollars. This figure was forecast to grow steadily in the following years, reaching around *** billion U.S. dollars by 2030.

The global online travel market size was valued at USD 566.74 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,377.17 Billion by 2033, exhibiting a CAGR of 9.85% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 31.8% in 2024. Easy access to high-speed internet connectivity, escalating penetration of smart devices, an increasing number of business travelers, and the rising popularity of solo travel are some of the major factors fueling the online travel market share.

The luxury travel market is projected to grow from USD 2.4 trillion in 2025 to USD 4.5 trillion by 2035, at a CAGR of 6.5%. Air Transportation will dominate with a 50.0% market share, while online booking will lead the booking channel segment with a 46.3% share.

Metric	Value
Luxury Travel Market Estimated Value in (2025 E)	USD 2.4 trillion
Luxury Travel Market Forecast Value in (2035 F)	USD 4.5 trillion
Forecast CAGR (2025 to 2035)	6.5%

The Travel & Tourism User Generated Content Market is estimated to be valued at USD 279.8 million in 2025 and is projected to reach USD 1132.1 million by 2035, registering a compound annual growth rate (CAGR) of 15.0% over the forecast period.

Metric	Value
Travel & Tourism User Generated Content Market Estimated Value in (2025 E)	USD 279.8 million
Travel & Tourism User Generated Content Market Forecast Value in (2035 F)	USD 1132.1 million
Forecast CAGR (2025 to 2035)	15.0%

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Business Travel Market Size 2025-2029

The business travel market size is forecast to increase by USD 4867.6 billion, at a CAGR of 38.3% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing adoption of advanced technologies and the evolving preferences of consumers. Technological innovations, such as online travel agencies and digital booking platforms, are revolutionizing the way businesses plan and manage their travel arrangements. This trend is further fueled by the growing popularity of online video conferencing platforms, enabling remote work and virtual meetings, thereby reducing the need for extensive business travel. Meanwhile, challenges persist in the form of data security concerns and complex travel policies. With the rise of digital booking platforms, ensuring secure transactions and protecting sensitive business data becomes paramount.
Additionally, managing complex travel policies across diverse teams and locations can be a daunting task, requiring robust solutions to streamline the process and maintain compliance. Companies seeking to capitalize on the opportunities presented by the evolving business travel landscape must focus on addressing these challenges effectively, while leveraging technology to enhance travel management efficiency and productivity.

What will be the Size of the Business Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the landscape across various sectors. Premium economy travel and loyalty programs are increasingly popular, offering enhanced comfort and rewards for frequent business travelers. Flight booking and travel procurement platforms streamline the process, while travel agent services provide expert assistance. Eco-friendly travel options gain traction, aligning with sustainability initiatives. Travel reporting and analytics enable effective business travel management, ensuring policy compliance and cost control. Business class travel, travel concierge services, and ground transportation options cater to the needs of corporate travelers.

Travel technology advances, integrating travel policy compliance, travel risk management, and expense management systems. Bleisure travel, frequent flyer programs, travel rewards, and travel technology further enrich the business travel experience. The ongoing unfolding of market activities underscores the importance of staying informed and adaptable in this ever-evolving landscape.

How is this Business Travel Industry segmented?

The business travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Internal meeting
  Trade show
  Product launch


Type

  Travel fare
  Lodging
  Dining
  Others


Service Type

  Transportation (Air, Rail, Car)
  Accommodation
  Meetings and Events


Booking Type

  Online Travel Agencies
  Direct Bookings
  Corporate Travel Management Companies


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Business travel plays a pivotal role in the international marketing efforts of both small and large enterprises. This involves employees traveling to overseas markets to promote products and services, expand customer bases, and build brand reputation. Travel itinerary management and security are essential considerations to ensure the safety and productivity of business travelers. Duty of care and traveler tracking are crucial components of travel risk management, while travel insurance provides financial protection. Travel consolidators offer cost savings through bundled services, including flights, ground transportation, hotels, and car rentals. Carbon offsetting and eco-friendly travel options are increasingly important for companies committed to sustainability.

Travel data analytics enable businesses to make informed decisions on travel procurement and policy compliance. Premium economy travel and business class offerings cater to the needs of frequent travelers, while loyalty programs and travel rewards provide incentives. Travel technology, including travel booking platforms and expense management systems, streamline the travel process. Airport lounges and travel concierge services enhance the travel experience. First class travel and corporate travel policies cater to executives an

The Customisation and Personalisation in Travel Market is estimated to be valued at USD 206.9 million in 2025 and is projected to reach USD 1064.6 million by 2035, registering a compound annual growth rate (CAGR) of 17.8% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 206.9 million
Industry Value (2035F)	USD 1064.6 million
CAGR (2025 to 2035)	17.8%

Vietnam Online Travel Market Report is Segmented by Booking Type (Air Ticketing, Hotels and Packages, and More), by Platform (Desktop, Mobile), by Traveler Origin (Domestic Travelers, International Travelers), by Payment Method (Digital Wallets, Cards, and More), and by Geography (Northern Vietnam, Central Vietnam, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global sustainable tourism market size was USD 3.23 trillion in 2024 & is projected to grow from USD 3.72 trillion in 2025 to USD 11.53 trillion by 2033.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 3.23 Trillion
Market Size in 2025	USD 3.72 Trillion
Market Size in 2033	USD 11.53 Trillion
CAGR	15.2% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Type,By Application,By Age group,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Singapore, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,