Snapshot img

Travel Market Size 2024-2028

The travel market size is forecast to increase by USD 2860.2 billion, at a CAGR of 11.1% between 2023 and 2028.

The market is experiencing significant growth, fueled by the increasing popularity of experiential travel and the surge in international tourist footfall. This trend is driven by consumers' shifting preferences towards unique and immersive travel experiences, offering opportunities for companies to differentiate their offerings and cater to this demand. However, the market faces challenges, including the growing threat from terrorism, which can deter travelers and negatively impact the industry. Companies must navigate these challenges by implementing robust security measures and fostering transparency to reassure customers. To capitalize on market opportunities, businesses should focus on delivering personalized, authentic experiences that cater to the evolving needs of travelers. By staying attuned to these trends and addressing the challenges, companies can effectively position themselves in the competitive the market landscape.

What will be the Size of the Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleIn the ever-evolving the market, various sectors continue to adapt and innovate to meet the changing needs and preferences of consumers. Business travelers seek convenience and efficiency with portable chargers, travel adaptors, and carry-on luggage, while solo travelers prioritize safety with GPS trackers and TSA locks. Sustainable tourism gains traction as eco-friendly options such as biodegradable products, carbon offsetting, and sustainable packaging become more prevalent. Medical tourism and food tourism cater to specific niches, offering unique experiences and specialized services. Travel data analytics and online booking platforms streamline the planning process, while tour guides and local experts provide valuable insights into destinations. Travel writing and journals allow travelers to document their experiences and share them with others. Luxury travel and adventure travel cater to diverse markets, with wheeled luggage, travel pillows, and hiking boots providing comfort and functionality. The marketing and social media platforms connect travelers with new experiences and destinations. Travel influencers and customer loyalty programs offer incentives and personalized recommendations. Tourism management and responsible travel initiatives prioritize the well-being of communities and the environment. Cultural tourism and destination marketing foster appreciation and understanding of diverse cultures. Rental cars and community tourism provide opportunities for authentic experiences and exploration. The market remains dynamic, with ongoing developments and trends shaping the industry. From travel accessories to travel technology, the market continues to evolve, offering new possibilities and experiences for travelers.

How is this Travel Industry segmented?

The travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. SectorTransportationHotelTravel activitiesTypeLeisureBusinessTourCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsCustomized & Private VacationsSafari & AdventureCruises, Yachting & Small Ship ExpeditionsCelebration JourneysCulinary Travel & ShoppingLuxury TrainsAge21-30 Years31-40 Years41-60 Years60 And Above21-30 Years31-40 Years41-60 Years60 And AboveGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Sector Insights

The transportation segment is estimated to witness significant growth during the forecast period.In the thriving business travel sector, various offerings cater to the diverse needs of modern tourists. First-aid kits and biodegradable products have become essential travel accessories, reflecting a growing emphasis on health and sustainability. Travel insurance policies ensure peace of mind for business travelers, while ear plugs, eye masks, and portable chargers enhance comfort during long flights. Passport holders and sustainable packaging promote organization and eco-consciousness. Carbon offsetting and packing cubes streamline the process of planning and packing for trips. Food tourism and insect repellent cater to the adventurous palate and the need for outdoor exploration. Group travel and duffel bags offer cost savings, while hiking boots and travel data analytics facilitate efficient and enjoyable exploration. Medical tourism and travel safety services ensure well-being during international journeys. Trav

Global Tourism Market size was worth around $11.39 trillion in 2023 and is predicted to grow to around $18.44 trillion by 2032 with a CAGR of 5.5%.

The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to 226 billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then grew further in 2023, exceeding 600 billion U.S. dollars. This figure was expected to grow steadily in the following years, reaching an estimated 838 billion U.S. dollars by 2029. What are the leading online travel companies worldwide? When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2024, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue in 2023. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year. How big is the global travel and tourism market? According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to almost 880 billion U.S. dollars in 2023. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over two-thirds of total sales value.

The market size of the global tourism sector grew significantly in 2023 over the previous year, totaling around 1.9 trillion U.S. dollars. Despite the sharp annual increase, global tourism revenue remained below pre-pandemic levels. As forecast, the market size of the tourism sector worldwide was estimated at two trillion U.S. dollars in 2024. What is the economic impact of travel and tourism? In 2023, the total contribution of travel and tourism to global GDP, including the direct, indirect, and induced impact of these markets, was estimated at nearly 10 trillion U.S. dollars, almost recovering from the impact of the COVID-19 pandemic. Similarly, the number of travel and tourism jobs worldwide was just around one percent below pre-pandemic levels in 2023, with these industries generating, directly and indirectly, 330 million jobs. What are the most popular travel destinations worldwide? Both before and after the COVID-19 pandemic, France topped the ranking of the most visited countries by inbound tourists worldwide. In 2023, the number of inbound tourist arrivals in France peaked at 100 million, the highest figure reported to date. That year, Spain, the United States, and Italy followed on the list. Meanwhile, the United States was the country with the highest international tourism receipts worldwide in 2023, ahead of Spain and the United Kingdom.

The tourism market worldwide in 2025 will be approximately USD 11,700,000 million. It would be approximately USD 19,820,409 million in 2035 with a compound annual growth rate of 5.4%.

Metric	Value
Market Size in 2025	USD 11,700,000 million
Projected Market Size in 2035	USD 19,820,409 million
CAGR (2025 to 2035)	5.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	5.9%

Country	CAGR (2025 to 2035)
France	5.6%

Country	CAGR (2025 to 2035)
Japan	5.2%

Country	CAGR (2025 to 2035)
UAE	5.7%

Country	CAGR (2025 to 2035)
Costa Rica	5.5%

Segmentation Outlook

By Travel Type	Market Share (2025)
Leisure Tour	68%

By Booking Type	Market Share (2025)
Online Booking	74%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings Inc.	18-22%
Expedia Group, Inc.	16-20%
Airbnb, Inc.	12-15%
Trip.com Group Ltd.	10-13%
TUI Group	7-10%
Other Companies (combined)	20-25%

Over the predicted time period, the digital travel market is expected to advance at a CAGR of 15%. (2022 to 2032). From US$ 400 billion in 2022, experts predict that the digital travel market is expected to expand to US$ 1,618 billion by 2032.

Attributes	Details
Digital travel Market (2022)	US$ 400 Billion
Digital travel Market (2032)	US$ 1,618 Billion
Digital travel Market CAGR (2022 to 2032)	15%

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 15% from 2022 to 2032
Base Year for Estimation	2021
Historical Data	2014 to 2020
Forecast Period	2022 to 2032
Quantitative Units	Revenue in USD Million, Volume in Kilotons and CAGR from 2022-2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Tour Type Consumer Orientation Tourist Type Age Group Region
Regions Covered	North America Latin America Europe East Asia South Asia Oceania Middle East and Africa
Key Countries Profiled	USA Canada Brazil Argentina Germany UK France Spain Italy Nordics BENELUX Australia & New Zealand China India ASEAN GCC South Africa
Key Companies Profiled	Expedia Group, Inc. Ebury Partners UK Ltd Fareportal Inc. Hostelworld.com Limited Hurb Co S/A HRS MakeMyTrip Ltd. Oracle Corporation Priceline (Booking Holdings Inc.) SABS Travel Technologies Tavisca Solutions Pvt. Ltd. Thomas Cook India Ltd. travelomatix.com Trip.com Group Tripadvisor, Inc. WEX Inc.
Customization	Available Upon Request

The global online travel market size was valued at USD 566.74 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,377.17 Billion by 2033, exhibiting a CAGR of 9.85% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 31.8% in 2024. Easy access to high-speed internet connectivity, escalating penetration of smart devices, an increasing number of business travelers, and the rising popularity of solo travel are some of the major factors fueling the online travel market share.

According to Cognitive Market Research, the global Travel and Tourism Spending market size is USD 14845295.6 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 5938118.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 4453588.68 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 3414417.99 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 742264.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 296905.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The Couple Traveler held the highest Travel and Tourism Spending market revenue share in 2024.

Market Dynamics of Travel and Tourism Spending Market

Key Drivers of Travel and Tourism Spending Market

Growing Disposable Income and Middle-Class Expansion to Increase the Demand Globally

The Travel and Tourism Spending Market is being significantly driven by the rise in disposable income and the expanding middle class in emerging economies. As more people enter the middle-income bracket, there is a noticeable shift in spending patterns towards leisure activities, including travel and tourism. This trend is particularly evident in countries like China, India, Brazil, and several Southeast Asian nations, where rapid economic growth has lifted millions out of poverty and into the middle class. The increasing affordability of travel, coupled with aspirations for new experiences and exposure to different cultures, is fueling the demand for tourism services and experiences.

Technological Advancements and Digitalization to Propel Market Growth

Another key driver for the Travel and Tourism Spending Market is the rapid advancement of technology and digitalization. The travel industry has undergone a profound transformation with the advent of the internet, smartphones, and various digital platforms. These technologies have made travel planning more accessible, convenient, and personalized, influencing consumer behavior and preferences. Online booking platforms, travel apps, and social media have revolutionized how people research, book, and share their travel experiences. Additionally, technologies such as virtual reality (VR) and augmented reality (AR) are enhancing the travel experience by offering immersive previews of destinations and attractions, further driving the demand for travel and tourism services.

Restraint Factors Of Travel and Tourism Spending Market

Economic Uncertainty and Exchange Rate Volatility to Limit the Sales

One of the key restraints affecting the Travel and Tourism Spending Market is economic uncertainty and exchange rate volatility. Fluctuations in exchange rates can affect the cost of travel, particularly for international tourists. A strong currency in the destination country can make travel more expensive for foreign visitors, leading to a decline in tourism spending. Similarly, economic downturns or recessions can result in reduced disposable income and consumer confidence, leading individuals to cut back on discretionary spending, including travel and tourism. Economic instability in key source markets can also impact outbound travel, affecting the overall tourism industry.

Impact of Covid-19 on the Travel and Tourism Spending Market

The Covid-19 pandemic has had a profound impact on the Travel and Tourism Spending Market, causing unprecedented disruptions worldwide. Travel restrictions, border closures, and lockdown measures implemented to curb the spread of the virus have led to a significant decline in tourism activity. The closure of hotels, restaurants, and attractions has resulted in massive revenue losses for the tourism industry. Travelers have canceled or postponed trips, leading to a sharp decline in tourist arrivals and spending. The aviation industry has been particularly hard hit, with airlines facing...

Business Travel Market size was valued at USD 711.1 billion in 2021 and is poised to grow from USD 805.1 billion in 2022 to USD 2997.2 billion by 2030, growing at a CAGR of 13.3%

Snapshot img

Luxury Travel Market Size 2025-2029

The luxury travel market size is forecast to increase by USD 519.6 billion at a CAGR of 6.7% between 2024 and 2029.

The global luxury travel market is driven by rising disposable incomes and advancements in digital booking platforms. Key factors include a growing preference for unique, personalized experiences among affluent travelers, alongside technology that simplifies access to exclusive offerings like private jet services. 
This report provides a detailed look at market size, growth forecasts through 2029, and key segments such as adventure travel and culinary tours, offering practical insights for shaping strategies, enhancing client engagement, and streamlining operations. It highlights the trend of micro-trips as a popular choice for time-pressed elites while addressing challenges like inconsistent service quality that can affect brand reputation. For businesses aiming to stay competitive in the global luxury travel market, this report delivers critical data and analysis to navigate evolving demands and maintain an edge in a dynamic landscape.

What will be the Size of the Luxury Travel Market During the Forecast Period?

Request Free Sample

The market caters to elite travelers seeking unparalleled service, exclusivity, and personalized experiences. This niche sector of the tourism industry continues to gain momentum, with discerning travelers demanding micro trips that offer sumptuous accommodations, private villas, and fine dining experiences. The market's size is significant, with a growing number of baby boomers and affluent individuals prioritizing travel as a means of relaxation and cultural exploration. Travelers in this marketplace value reliable transport, such as private jet planes and private yachts, to ensure a seamless journey. Exclusivity is a key driver, with many opting for tailored itineraries that cater to their unique interests, be it immersive culinary tours or exploration of diverse cultures.
The integration of digital technology, including the internet and social media platforms, has revolutionized luxury travel. Travelers can now access real-time information, book personalized services such as spas and special menus, and share their experiences with their networks. As the market evolves, it remains committed to delivering unmatched service and creating once-in-a-lifetime experiences for its discerning clientele.
The market is experiencing significant growth due to various trends and factors. One of the key drivers is the rising disposable income of consumers, enabling them to afford high-end travel experiences. Another trending area is sports tourism, where travelers seek unique experiences by participating in local sports and events. Culinary tourism is another popular trend, with travelers exploring rich cultures through diverse food and beverage experiences. Wellness tourism, including spa experiences and adventure tourism, is also gaining popularity, offering travelers rejuvenation and excitement. Cruises and private yacht charters provide exclusivity and luxury, while glamping offers a unique blend of adventure and comfort.

How is this Luxury Travel Industry segmented and which is the largest segment?

The luxury travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.TypeAdventurePersonalizedCruising and yachtingCulinaryOthersConsumerDomesticInternationalAge21-30 Years31-40 Years41-60 Years60 and Above21-30 Years31-40 Years41-60 Years60 and AboveAccomodation TypeLuxury Hotels & ResortsPrivate Villas & RentalsLuxury CruisesBoutique HotelsTraveler TypeIndividualGroupGeographyEuropeFranceGermanyItalyUKNorth AmericaUSCanadaAPACChinaIndiaJapanSouth KoreaMiddle East and AfricaSouth America

By Type Insights

The adventure segment is estimated to witness significant growth during the forecast period. The market caters to elite consumers seeking personalized, exclusive experiences. Micro trips, including private jet planes, spas, special menus, and private island rentals, are popular choices. The tourism sector offers bespoke experiences, emphasizing unparalleled service, tailored itineraries, and cultural immersion. Baby boomers and affluent travelers prefer luxury hotels, spas, and adventure travel, such as hiking, skiing, and safaris. Safety and security, economic downturns, currency fluctuations, and global health crises influence the market.

Travel agencies, tour operators, transportation services, and luxury brands provide seamless transactions and premium offerings, including luxury cruises, art tours, and designer luggage. Digital technology, social media platforms, and online booking segments have transformed the industry. Adventure travel, wellness retreats, and adventure gear cater to discer

Student Travel Market size was valued at USD 94.2 Billion in 2024 and is projected to reach USD 148.2 Billion by 2031, growing at a CAGR of 18.4% during the forecasted period 2024 to 2031.Global Student Travel Market DriversEducational Enrichment: Students looking to advance their academic and personal growth are demanding more educational travel experiences due to the growing emphasis on experiential learning and cultural immersion.Globalisation of Education: The demand for student travel services to enable smooth experiences for students navigating foreign surroundings is fueled by the growing internationalisation of education programmes, including study abroad options, exchange programmes, and international internships.Technological Advancements: Students planning their trip itineraries benefit from the convenience, accessibility, and customisation choices that come with the integration of technology into travel planning procedures. Examples of this include mobile apps, online booking platforms, and virtual reality experiences.Budget-Friendly Travel choices: Students with tight budgets find student travel more appealing and accessible when there are affordable travel choices available, such as cheap lodging, flights, and group trip packages.Networking and Career Opportunities: Through career development workshops, internship placements, and networking opportunities, student travel programmes help students build international networks, gain international work experience, and improve their employability in a labour market that is becoming more and more competitive.Diversity & Cultural interaction: Student travel encourages diversity, tolerance, empathy, and global citizenship in young travellers by fostering cross-cultural understanding, cultural interaction, and appreciation for difference.Parental Support and Safety Concerns: As parental support for educational travel experiences grows, so does the need for trustworthy student travel companies that provide thorough safety procedures, round-the-clock support services, and knowledgeable tour guides.Academic Credit and Curriculum Integration: As more academic institutions come to understand the benefits of experiential learning through travel, there will be a greater demand for organised educational travel experiences. These institutions may provide academic credit, scholarships, or funding opportunities to students taking part in approved travel programmes.Travel Preferences Changing: Demand for distinctive, personalised student travel experiences catered to individual interests and preferences is driven by students' changing travel preferences, which include a desire for real, immersive experiences, sustainable travel options, and off-the-beaten-path destinations.

Global Travel market size 2025 is $1632.3 Billion whereas according out published study it will reach to $2547.17 Billion by 2033. Travel market will be growing at a CAGR of 5.72% during 2025 to 2033.

Online Travel Market size was valued at USD 1042.54 Million in 2024 and is projected to reach USD 2089.56 Million by 2032, growing at a CAGR of 9.08% during the forecast period 2026-2032.

Global Online Travel Market Drivers

Technological Advancements: The rise of smartphones, tablets, and high-speed internet has made it easier than ever for travelers to research, book, and manage their trips online. Mobile apps and user-friendly websites have streamlined the booking process, allowing travelers to compare prices, read reviews, and make reservations on the go.

Increased Internet Penetration: As internet penetration continues to grow globally, more and more people are turning to online platforms to plan their travels. This increased accessibility has opened up new markets for online travel agencies and has led to a surge in online bookings

Changing Consumer Preferences: Modern travelers are increasingly seeking personalized experiences and customized itineraries. Online travel platforms offer a wide range of options, from budget-friendly accommodations to luxury hotels, and from guided tours to independent travel. This flexibility and customization appeal to a diverse range of travelers.

Cost-Effective Solutions: Online travel agencies often offer competitive prices and exclusive deals on flights, hotels, and rental cars. By cutting out intermediaries, these platforms can provide significant savings for travelers. Additionally, the ability to compare prices from multiple providers helps travelers find the best deals.

India's Online Travel Market Report is Segmented by Service Type (transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (online Travel Agencies, Direct Travel Suppliers), by Platform (desktop, Mobile) and by Tour Type (Independent Traveller, Tour Group, Package Traveller). the Market Size and Forecasts for the India Online Travel Market are Provided in Terms of Value (USD) for all the Above Segments.

Business Travel Market Outlook 2032

The global business travel market size was USD 1,562.32 Billion in 2023 and is likely to reach USD 2,984.56 Billion by 2032, expanding at a CAGR of 9.1% during 2024–2032. The market growth is attributed to the role of virtual and augmented reality in replacing or complementing physical travel.



The business travel market encompasses all travel undertaken for work-related purposes, including but not limited to attending meetings, conferences, exhibitions, and other corporate events. It is a significant segment of the broader travel industry, differentiated by its focus on the needs of working professionals. This market includes a variety of services such as transportation, accommodation, and other travel-related amenities tailored specifically to business travelers. Managed business travel, where companies control the travel arrangements, and unmanaged business travel, where travelers handle their arrangements, are two primary types within this sector. The market is influenced by global economic conditions, corporate budgets, technological advancements, and the increasing globalization of business operations.

Virtual and augmented reality (VR and AR) technologies are poised to play a significant role in the future of business travel by providing realistic and immersive platforms for remote interaction. VR enables virtual meetings that feel almost as nuanced and interactive as face-to-face meetings, potentially reducing the need for short-term travel for quick meetings.



AR enhances physical travel experiences, providing real-time information overlays and translation services that make international travel accessible and engaging. While these technologies are unlikely to completely replace the need for physical travelgiven the continued importance of personal connections and the experience of new environmentsthey certainly complement and reduce unnecessary travel, leading to cost savings and lower carbon footprints.

Business Travel Market Dynamics

Major Drivers

<span style="line-height:150

As per newly released data by Future Market Insights (FMI), the Travel & Tourism User Generated Content Market is estimated at US$ 184 Million in 2022 and is projected to reach US$ 744.38 Million by 2032, at a CAGR of 15 % from 2022 to 2032.

Attribute	Details
Travel & Tourism User Generated Content Market Estimated Size (2022)	US$ 184 Million
Travel & Tourism User Generated Content Market Projected Size (2032)	US$ 744.38 Million
Travel & Tourism User Generated Content Market Value-based CAGR (2022 to 2032)	15%

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Regions Covered	Europe, North America, Latin America, Europe, East Asia, South Asia, Oceania & the Middle East, and Africa(MEA).
Key Countries Covered	USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand, Greece, South Africa.
Key Segments Covered	Platform Type, Type of content, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group, and Region
Key Companies Profiled	Travel Technology & Solutions Amara Marketing and among others
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

The Europe Online Travel Market report segments the industry into Service Type (Transportation, Travel Accommodation, Vacation Packages, Other Service Types), Booking Type (Online Travel Agencies, Direct Travel Suppliers), Platform (Desktop, Mobile), and Country (United Kingdom, Germany, France, Italy, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

Embark on a journey through the opulent realm of luxury travel, where every experience is a masterpiece crafted to indulge the senses. Future Market Insights presents an alluring forecast. In 2024, the current valuation of the market is US$ 2.26 trillion. By 2034, this market is forecasted to burgeon into a blazing inferno, with a valuation of US$ 4.24 trillion, fostering a moderate CAGR of 6.5%.

Attributes	Details
Market Value for 2024	US$ 2.26 trillion
Market Value for 2034	US$ 4.24 trillion
Market Forecast CAGR for 2024 to 2034	6.5%

Historical Insights into the Luxury Travel Market's Performance

Historical CAGR	5.80%
Forecast CAGR	6.50%

Category-wise Insights

Category	Market Share in 2024
Online Booking	46.3%
Package Traveler	48.5%

Country-wise Insights

Countries	CAGR
United States	7.3%
Germany	7.5%
China	6.9%
India	7.9%
Australia	8.1%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 2.26 trillion
Projected Market Valuation in 2034	US$ 4.24 trillion
Value-based CAGR 2024 to 2034	6.5%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ trillion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia Middle East and Africa
Key Market Segments Covered	Mode of Transportation Booking Channel Tourist Type Tour Type Consumer Orientation Age Group Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	TU Elite TCS World Travel Abercrombie & Kent USA TUI Group Micato Safaris Butterfield & Robinson Inc. Scott Dunn Ltd. Cox & Kings Ltd. Exodus travels Lindblad Expeditions.

In 2024, the global travel experience market was estimated at 1.1 trillion to 1.3 trillion U.S. dollars. That year, paid and structured activities, such as professionally guided tours or live-ticketed events, accounted for roughly 25 percent of the travelers' total expenditure on experiences worldwide. Leading companies in the experiential travel market: Viator Viator is Tripadvisor, Inc.'s company that focuses on the experiential travel market. In 2024, it accounted for almost half of Tripadvisor, Inc.'s revenue, representing the company's brand that reported the highest growth over the past five years. Meanwhile, the number of aggregated downloads of the Viator app worldwide increased by over 70 percent in 2024 over the previous year, exceeding four million. Leading companies in the experiential travel market: GetYourGuide vs. Klook Even though global downloads of the Viator app grew sharply in 2024, it was the Berlin-based company GetYourGuide that had the most downloaded app in the travel experience market that year. In 2024, aggregated downloads of the GetYourGuide app worldwide reached almost 14 million. Meanwhile, Klook, which focuses on the Asia-Pacific region, was one of the leading players in the market based on online traffic. In 2025, global website visits to klook.com totaled approximately 30 million.

The global social tourism market size is likely to generate sales amounting to USD 58.8 billion in 2024. Over the assessment period from 2024 to 2034, the social tourism market CAGR is projected to expand to 4.4% culminating in a market size of USD 90.4 billion by the end of 2034.

Attributes	Description
Estimated Global Social Tourism Market Size (2024E)	USD 58.8 billion
Projected Global Social Tourism Indsutry Value (2034F)	USD 90.4 billion
Value-based CAGR (2024 to 2034)	4.4%

Country-wise Insights

Countries	CAGR 2024 to 2034
India	6.8%
China	6.1%
Australia	5.2%
Germany	4.6%
United States	4.1%

Category-Wise Insights

Segment	Online Booking (Booking Channel)
Value Share (2024)	43%

Segment	Socio educational Tours (Tour Type)
Value Share (2024)	32%