Tourist Arrivals in Japan increased to 3437000 in July from 3377800 in June of 2025. This dataset provides - Japan Tourist Arrivals - actual values, historical data, forecast, chart, statistics, economic calendar and news.

In 2024, the number of inbound visitors traveling to Japan amounted to approximately ***** million, setting a new record. The majority of international visitors arrived from East Asian countries. Travel during COVID-19Japan imposed international travel entry bans when COVID-19 had turned into a pandemic. In 2022, restrictions and stringent requirements that need to be fulfilled for those who wish to visit Japan remained in place. Inbound travel was difficult, resulting in the continuation of the low number of inbound travelers recorded. Travel bans were lifted in 2023 and entry to Japan was possible again with some restrictions still in place. Inbound tourism in JapanWhile domestic tourism comprises the lion's share of Japan's travel and tourism industry, inbound tourism is regarded as a promising source of income with potential for growth. Foreign tourism's contribution to the tourism GDP increased consistently in the years prior to the pandemic, as did the tourism expenditure by international visitors. Motivations to visit JapanThe island nation offers international tourists a range of holiday activities in the bustling metropolises, contrasted by the overabundance of nature-related activities in the suburban areas away from city life. The most common activity that motivated tourists to visit Japan was to try the local cuisine. While well-known Japanese dishes like ramen and sushi ranked high among overseas travelers, the most popular food during their stay in Japan was meat and meat-related dishes.

In 2024, the number of international tourists visiting Tokyo in Japan amounted to ***** million. This was a record number, surpassing the hitherto high point from 2023 by several million visitor stays, continuing the upward trend that was observable before the COVID-19 pandemic struck. Why did foreign visitor numbers in Tokyo increase during the past decade? If we look at pre-COVID-19 times, foreign visitor numbers significantly increased in the whole of Japan during the past decade. One of the reasons for this might be the Japanese government’s endeavors to promote tourism and proliferate Japanese culture, perhaps best embodied by the marketing term “Cool Japan” developed by Japan’s government. Various policies and long-term projects, such as the “Inbound Travel Promotion Project”, or the “Promotion of MICE Hosting and Attraction”, had been devised and enacted to attract international tourists and make Japan a tourism hub. The government started investing substantially in tourism more than a decade ago, as it realized the potential of tourism to invigorate the Japanese economy. The improvement of facilities and infrastructure to meet foreign expectations was accompanied by the relaxation of visa entry requirements, which resulted in heightened inbound travel. How does Tokyo compare to other places in Japan? Tokyo was the most visited prefecture among international tourists, with more than half of foreign travelers who came to Japan paying a visit to the capital. This situation was also reflected in data regarding airports. Narita International and Tokyo International (Haneda) were among the leading airports in terms of the number of passengers handled on international flights and together accounted for more than half the international entries by airplane to the country. Who is visiting? Most international visitors to Japan come from Asian countries and territories, with China, South Korea, and Taiwan occupying the first three places. Visitor numbers from the U.S. are the only exception to the otherwise predominant Asian traveler base, with figures surpassing the one million mark regularly.

In December 2024, the number of international visitors entering Japan amounted to roughly **** million people, making it the month with the highest number of inbound travelers. 2024 was a very successful year for Japan's inbound tourism, shattering hitherto tourism-related records.

Tourism Revenues in Japan increased to 25852881 JPY Thousand in May from 20774404 JPY Thousand in April of 2025. This dataset provides - Japan Tourism Revenues- actual values, historical data, forecast, chart, statistics, economic calendar and news.

Japan Travel Retail Market size was valued at USD 19.98 Billion in 2024 and is projected to reach USD 36.98 Billion by 2032, growing at a CAGR of 8% from 2026 to 2032.

Japan Travel Retail Market Dynamics

The key market dynamics that are shaping the Japan Travel Retail Market include:

Key Market Drivers

Growing International Tourist Arrivals: Growing international tourist arrivals to Japan are a main driver of the travel retail market. According to the Japan National Tourism Organization (JNTO), Japan received 31.9 million overseas tourists in 2019, up 2.2% from the previous year. This tourism growth has directly contributed to higher spending at duty-free shops and travel retail outlets in Japanese airports and famous tourist destinations.

Rising Shopping Behavior of Chinese Tourists: The travel retail market in Japan is also significantly influenced by the growing disposable income and purchasing habits of Chinese tourists.

The Japan travel retail market, encompassing fashion, beauty, food, and beverages, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 6% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the resurgence of international tourism post-pandemic is significantly boosting sales. Japan's reputation for high-quality products, particularly in cosmetics and luxury goods, attracts significant spending from foreign visitors. Secondly, innovative retail strategies employed by major players like Lagardere, DFS, and Lotte Duty Free, including personalized experiences and omnichannel approaches, are enhancing customer engagement and driving sales. Furthermore, the increasing popularity of Japanese culture globally fuels demand for souvenirs and local products within the travel retail sector. However, challenges remain. Fluctuations in currency exchange rates and potential economic downturns could impact consumer spending. Moreover, maintaining a competitive edge requires continuous adaptation to evolving consumer preferences and technological advancements within the travel retail landscape. The segmentation within the Japan travel retail market reveals significant opportunities. While fashion and accessories, wine and spirits, and cosmetics & fragrances represent substantial portions of the market, the food and confectionery segment displays high growth potential, driven by demand for unique Japanese snacks and treats. Distribution channels also play a crucial role, with airports and airlines dominating sales. The expansion of ferry travel and alternative channels presents further growth opportunities. Competitive analysis highlights the leading players' strategies and the importance of brand loyalty, exclusive product offerings, and efficient supply chain management in securing market share. The forecast period (2025-2033) indicates a promising outlook for the Japan travel retail market, emphasizing the need for strategic planning and agile adaptation to thrive in this dynamic environment. While specific market size values were not provided, assuming a 2025 market size of ¥500 billion (approximately $3.5 billion USD based on current exchange rates), a 6% CAGR would project substantial growth over the forecast period. This projection considers factors like evolving tourism trends and the sustained appeal of Japanese products in the global market. Recent developments include: February 2023: Shiseido Travel Retail has launched the Japanese skin and mind brand, Baum, in travel retail with the opening of its first counter with Japan Duty-Free Ginza at Mitsukoshi Ginza Department Store in downtown Tokyo., October 2022: Lotte Duty-Free Retail stepped up activity in South Korean retail operations on the back of Japan's decision to open up to international visa-free travel. This offered opportunities for duty-free sales in both travel retailer's markets of South Korea and Japan.. Key drivers for this market are: Tourism Growth is Driving the Market, Airport Expansions is Driving the Market. Potential restraints include: Tourism Growth is Driving the Market, Airport Expansions is Driving the Market. Notable trends are: Rising International Tourist Arrivals to Japan is Driving the Market.

The Japan travel retail market, valued at approximately ¥800 billion (USD 5.7 billion) in 2025, is projected to experience robust growth, exceeding a 6% CAGR through 2033. This expansion is fueled by several key drivers. Firstly, the resurgence of international tourism to Japan following the easing of pandemic-related restrictions is significantly boosting sales. Secondly, the increasing affluence of Japanese consumers and a growing preference for premium goods are driving demand within domestic travel retail channels. Thirdly, innovative strategies employed by key players like Lagardère, Shiseido, and DFS, including personalized experiences and omnichannel approaches, are enhancing customer engagement and driving sales. The market is segmented across diverse product categories, with fashion and accessories, wine and spirits, and fragrances and cosmetics comprising significant shares. Airports remain the dominant distribution channel, while airlines and ferries also contribute substantially. However, the market faces challenges such as fluctuations in currency exchange rates and potential economic downturns, which could influence consumer spending. Furthermore, increasing competition necessitates continuous innovation and strategic partnerships for sustained growth. The forecast period anticipates continued growth, primarily driven by targeted marketing campaigns focused on attracting younger demographics and leveraging digital technologies for enhanced customer experience. The expansion of duty-free offerings at more convenient locations, outside major airports, is also expected to contribute significantly to market expansion. While maintaining a strong focus on luxury goods, diversification into other product categories and leveraging strategic collaborations will be crucial for market players to maintain their competitive edge and capture a larger market share amidst a dynamic landscape. The success of individual players will hinge on their capacity to adapt to changing consumer preferences, embrace technological advancements, and optimize their operational efficiency in a highly competitive market. This in-depth report provides a comprehensive analysis of the Japan travel retail industry, encompassing the historical period (2019-2024), base year (2025), and forecast period (2025-2033). Valued at billions, the market is experiencing dynamic growth fueled by several key factors. This report offers invaluable insights for businesses aiming to capitalize on the opportunities within this lucrative sector. We cover key players like Lagardere, Shiseido, DFS, Lotte Duty Free, ANA Festa, LOFT, HIS Group, Daiso, Jalux, Fa-So-La, TIAT Duty Free, and Donki, alongside a detailed examination of market segmentation and emerging trends. Recent developments include: February 2023: Shiseido Travel Retail has launched the Japanese skin and mind brand, Baum, in travel retail with the opening of its first counter with Japan Duty-Free Ginza at Mitsukoshi Ginza Department Store in downtown Tokyo., October 2022: Lotte Duty-Free Retail stepped up activity in South Korean retail operations on the back of Japan's decision to open up to international visa-free travel. This offered opportunities for duty-free sales in both travel retailer's markets of South Korea and Japan.. Key drivers for this market are: Tourism Growth is Driving the Market, Airport Expansions is Driving the Market. Potential restraints include: Tourism Growth is Driving the Market, Airport Expansions is Driving the Market. Notable trends are: Rising International Tourist Arrivals to Japan is Driving the Market.

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Cultural Tourism Market Size 2025-2029

The cultural tourism market size is forecast to increase by USD 8.41 billion, at a CAGR of 18.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of individuals seeking unique, immersive experiences to alleviate stress and enrich their personal growth. This trend is further fueled by the burgeoning adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR) in cultural tourism, enabling travelers to explore historical sites and artifacts in a more engaging and interactive manner. However, this market faces challenges as well. Overtourism, or the excessive concentration of tourists in specific locations, poses a threat to the preservation of cultural heritage sites and the local communities that rely on tourism.
Addressing this issue through sustainable tourism practices and effective crowd management strategies is essential for companies seeking to capitalize on the opportunities presented by the market while mitigating potential risks. By focusing on innovative solutions that cater to the evolving needs and preferences of travelers, while respecting and preserving cultural heritage, businesses can differentiate themselves and thrive in this dynamic and growing market.

What will be the Size of the Cultural Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by the increasing demand for authentic and immersive experiences. Crowd control and tourism infrastructure remain key concerns as cultural heritage sites attract large numbers of visitors. Digital guides and mobile applications enhance the visitor experience, offering GPS navigation, augmented reality, and interactive exhibits. Economic impact is a significant factor, with art galleries, language courses, and adventure tourism contributing to local economies. Visitor management systems and travel advisories ensure responsible tourism practices, while travel agencies and tourist information centers facilitate seamless travel experiences. Visa requirements and health precautions are essential considerations for tourists.

Sustainable tourism initiatives, such as waste management and cultural preservation, minimize environmental impact. Experiential tourism and educational tourism provide unique learning opportunities, while medical tourism caters to health-conscious travelers. Social media marketing and community-based tourism foster authentic connections with local communities. Cultural exchange programs promote cross-cultural understanding. Wellness tourism and religious tourism cater to specific niche markets, offering spiritual and rejuvenating experiences. Immersive technologies, such as virtual reality and tourist guides, bring history to life. Rural tourism and urban tourism offer diverse experiences, appealing to various travel preferences. Tourism policies and online booking platforms shape the industry, ensuring efficient and accessible travel experiences.

Ongoing trends include the integration of technology and the emphasis on sustainable and responsible tourism practices. The market continues to unfold, offering endless opportunities for exploration and discovery.

How is this Cultural Tourism Industry segmented?

The cultural tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic cultural tourism
  International cultural tourism


Service

  Cultural eco-tourism
  Indigenous cultural tourism
  Socio-cultural tourism


Application

  Leisure
  Religious pilgrimage
  Education
  Research


Traveler Type

  Solo Travelers
  Group Travelers
  Families


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic cultural tourism segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, domestic tourism is experiencing a significant surge, fueled by the quest for genuine experiences, technological innovations, and government incentives promoting local heritage. Mobile applications serve as essential tools, granting travelers instant access to detailed guides, maps, and cultural information for their destinations. This convenience and ease of use enhance the planning and navigation process for cultural tours. Virtual Reality (VR) and Augmented Reality (AR) applications have gained popularity, offering immersive experiences that enable u

Japans Fremdenverkehrsankünfte: Veränderung im Jahresvergleich belief sich im 2025-01 auf 40.6 %. Dies stellt einen Anstieg im Vergleich zu den vorherigen Zahlen von 27.6 % für 2024-12 dar. Japans Fremdenverkehrsankünfte: Veränderung im Jahresvergleich werden monatlich aktualisiert, mit einem Durchschnitt von 9.8 % von 1963-01 bis 2025-01, mit 745 Beobachtungen. Die Daten erreichten ein Allzeithoch in Höhe von 11,238.2 % im 2022-12 und ein Rekordtief in Höhe von -99.9 % im 2020-05. Japans Fremdenverkehrsankünfte: Veränderung im Jahresvergleich Daten behalten den Aktiv-Status in CEIC und werden von CEIC Data gemeldet. Die Daten werden unter World Trend Pluss Global Economic Monitor – Table: Tourist Arrivals: Y-o-Y Growth: Monthly kategorisiert.

Os dados de Chegadas de Visitantes do Japão foram registrados em 3,781,200 Pessoa em 2025-01. Este é um registro de um aumento com relação aos números anteriores de 3,489,800 Pessoa em 2024-12. Os dados de Chegadas de Visitantes do Japão são atualizados por mês, com uma média de 257,139 Pessoa em 1962-01 até 2025-01, com 757 observações. Os dados alcançaram um alto recorde de 3,781,200 Pessoa em 2025-01 e um baixo recorde de 1,663 Pessoa em 2020-05. Os dados de Chegadas de Visitantes do Japão permanecem com status ativo na CEIC e são reportados pela fonte: CEIC Data. Os dados são classificados sob o World Trend Plus’ Global Economic Monitor – Table: Tourist Arrivals: Monthly.

Os dados de Chegadas de Visitantes: Variação Anual do Japão foram registrados em 40.6 % em 2025-01. Este é um registro de um aumento com relação aos números anteriores de 27.6 % em 2024-12. Os dados de Chegadas de Visitantes: Variação Anual do Japão são atualizados por mês, com uma média de 9.8 % em 1963-01 até 2025-01, com 745 observações. Os dados alcançaram um alto recorde de 11,238.2 % em 2022-12 e um baixo recorde de -99.9 % em 2020-05. Os dados de Chegadas de Visitantes: Variação Anual do Japão permanecem com status ativo na CEIC e são reportados pela fonte: CEIC Data. Os dados são classificados sob o World Trend Plus’ Global Economic Monitor – Table: Tourist Arrivals: Y-o-Y Growth: Monthly.

Tourism Real Estate Market Outlook

The global tourism real estate market size was valued at approximately USD 1.2 trillion in 2023 and is projected to reach USD 2.3 trillion by 2032, growing at a CAGR of 7.3% during the forecast period. The growth of this market is driven by increasing disposable incomes, rising international travel, and expanding tourism sectors across the globe.

One of the primary growth factors for the tourism real estate market is the rising disposable incomes globally, which has resulted in more people traveling for leisure and business. As more people travel, the demand for accommodations such as hotels, resorts, and vacation homes increases, thereby fueling investments in tourism-related real estate. Additionally, the growth of the middle class in emerging markets has significantly contributed to the rise in international travel, further supporting market expansion.

Another significant growth factor is the increasing preference for experiential travel. Modern travelers seek unique and authentic experiences, which has led to a surge in the demand for boutique hotels, eco-friendly resorts, and vacation homes in exotic locations. This trend has attracted real estate developers and investors to expand their portfolios to include properties that cater to these preferences. Furthermore, advancements in technology, particularly in the hospitality sector, have enhanced the guest experience, making tourism real estate more attractive to investors.

Government initiatives and policies supporting tourism development also play a crucial role in the growth of the tourism real estate market. Many governments offer incentives such as tax breaks, subsidies, and infrastructure development to attract tourism investment. These initiatives not only boost the construction of new properties but also encourage the renovation and enhancement of existing ones. Additionally, international events, conventions, and exhibitions hosted by various countries stimulate the demand for tourism-related real estate, further driving market growth.

Regionally, the Asia Pacific region is expected to witness the highest growth in the tourism real estate market. Factors such as rapid urbanization, economic growth, and increasing international tourist arrivals contribute to this regional growth. Countries like China, Japan, and Thailand are major contributors due to their well-developed tourism infrastructure and favorable government policies. On the other hand, North America and Europe have established markets with steady growth, driven by mature tourism industries and stable economic conditions. Latin America and the Middle East & Africa are also emerging markets with significant potential due to their rich cultural heritage and natural attractions.

Property Type Analysis

The tourism real estate market is segmented into various property types, including hotels, resorts, vacation homes, timeshares, and others. Hotels represent a significant portion of this market due to their widespread presence and the essential role they play in the hospitality industry. The demand for hotels is consistently high, driven by both business and leisure travelers. The development of branded hotels and the expansion of international hotel chains into new markets further boosts this segment. Moreover, the trend of boutique and lifestyle hotels that offer unique experiences to guests is gaining popularity, contributing to the growth of the hotel segment.

Resorts are another prominent property type within the tourism real estate market. Resorts cater to travelers seeking comprehensive vacation experiences, often in scenic or exotic locations. The demand for resorts is driven by the growing trend of wellness tourism and the increasing popularity of all-inclusive vacation packages. Developers are investing in the construction of luxury resorts that offer a wide range of amenities, such as spas, golf courses, and adventure activities, which attract high-end tourists. Additionally, eco-friendly and sustainable resorts are gaining traction as travelers become more environmentally conscious.

Vacation homes constitute a significant segment of the tourism real estate market, appealing to travelers who prefer the comfort and convenience of home-like accommodations. The rise of platforms like Airbnb has popularized vacation rentals, making them an attractive option for both short-term and long-term stays. This segment is particularly popular among families and groups traveling together. Investors are increasingly interested in vacation homes due to the potential for luc

Tokyo Prefecture ranked first among Japanese prefectures in 2024 in terms of visiting rates by international tourists, with a visiting rate of **** percent. The second most visited prefecture was Osaka, followed by Chiba, which is neighboring Tokyo Prefecture. Tourism in Japan Inbound tourism strongly increased in the past decade, as the Japanese government actively engaged in projects to boost inbound tourism, setting high goals for the near future. However, the arrival of the COVID-19 pandemic disrupted everything. Nevertheless, the newest inbound annual figures indicate that inbound tourism fully recovered from the pandemic, continuing its upward trend. Sightseeing in TokyoThe Japanese capital, Tokyo, is the largest city in Japan in terms of population. It consists of ** wards, of which many have a unique appeal for tourists. The most popular destinations in Tokyo for foreign visitors include districts such as Shinjuku, where the headquarters of the Tokyo Metropolitan Government are located, the shopping-district Ginza, and the electronic town Akihabara, which attracts overseas fans of Japanese popular culture. One-day trips to places outside of Tokyo, such as Kamakura, Nikko, or Yokohama, are also a possibility and add to the appeal the city has as a destination for inbound tourists.

Japans Fremdenverkehrsankünfte belief sich im 2025-01 auf 3,781,200 Person. Dies stellt einen Anstieg im Vergleich zu den vorherigen Zahlen von 3,489,800 Person für 2024-12 dar. Japans Fremdenverkehrsankünfte werden monatlich aktualisiert, mit einem Durchschnitt von 257,139 Person von 1962-01 bis 2025-01, mit 757 Beobachtungen. Die Daten erreichten ein Allzeithoch in Höhe von 3,781,200 Person im 2025-01 und ein Rekordtief in Höhe von 1,663 Person im 2020-05. Japans Fremdenverkehrsankünfte Daten behalten den Aktiv-Status in CEIC und werden von CEIC Data gemeldet. Die Daten werden unter World Trend Pluss Global Economic Monitor – Table: Tourist Arrivals: Monthly kategorisiert.

How big is the Medical Tourism Market? The Medical Tourism Market size is expected to reach USD 84.92 billion in 2024 and grow at a CAGR of 23.03% to reach USD 239.37 billion by 2029.

   What is the current Medical Tourism Market size? 
   In 2024, the Medical Tourism Market size is expected to reach USD 84.92 billion.

   Who are the key players in Medical Tourism Market?
   Healthbase, Apollo Hospitals, KPJ Healthcare, Klinikum Medical Link and Medretreat are the major companies operating in the Medical Tourism Market. 

   Which is the fastest growing region in Medical Tourism Market? 
   Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). 

   Which region has the biggest share in Medical Tourism Market? 
   In 2024, the North America accounts for the largest market share in Medical Tourism Market. 

   What years does this Medical Tourism Market cover, and what was the market size in 2023? 
   In 2023, the Medical Tourism Market size was estimated at USD 65.36 billion. The report covers the Medical Tourism Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Medical Tourism Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

   What is the dominant segment contributing to the largest market share in Medical Tourism? 
   Cosmetic Treatment is the dominant segment that holds the major share of the Medical Tourism Market.

   The Global Medical Tourism Market Report provides a comprehensive industry analysis of the medical tourism market, segmented by treatment type and geography. The market overview highlights the various treatment types including cosmetic, dental, cardiovascular, orthopedics, bariatric, fertility, ophthalmic, and other treatments. The industry statistics indicate significant market growth driven by the increasing demand for affordable and high-quality medical care.<br><br>In terms of market segmentation, the report covers North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, providing a detailed market forecast for each region. The industry size and market value are presented in terms of USD, reflecting the market's economic impact. The market trends and growth rate are analyzed to provide insights into future market predictions.<br><br>The report also includes an industry outlook, focusing on key market leaders and their strategies. The market review highlights the competitive landscape and the role of both private and public healthcare service providers. Additionally, the report examines alternative treatment options and their market share.<br><br>For those seeking more detailed information, the report example and report pdf are available for further industry research. The market data and industry reports offer valuable insights for companies looking to understand the market dynamics and make informed decisions. The industry trends and market outlook provide a clear picture of the market's future direction.<br><br>Overall, the Global Medical Tourism Market Report is an essential resource for understanding the market's growth forecast and industry worth. It provides a thorough market analysis and industry information, making it a valuable tool for research companies and stakeholders in the medical tourism industry.

   Medical Tourism Also Known As: Patient Mobility, Transnational Healthcare, Therapeutic Tourism, Medical Vacation, Health Travel

   Medical Tourism Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, APAC, Asia Pacific, Asian, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, SA, South America, South American

   Medical Tourism Report Covers the Following Countries: USA, United States, US, Canada, Mexican, Mexico, DE, Germany, German, UK, United Kingdom, FR, France, French, IT, Italy, Italian, ES, Spain, Spanish, China, Chinese, JP, Japan, Japanese, IN, India, Indian, AU, Australia, Australian, KR, South Korea, South Korean, GCC, Gulf Cooperation Council, ZA, South Africa, South African, BR, Brazil, Brazilian, AR, Argentina, Argentine

Tourist arrivals to the Philippines slowly picked up after significant disruptions caused by the COVID-19 pandemic in 2020 and 2021. From roughly 1.48 million tourists in 2020, international visitor numbers rose to around 5.44 million in 2024. Despite the increase, this number remains much lower than the pre-pandemic level. State of inbound tourism in the Philippines  The tourism industry has shown significant improvements in the past three years, with flights returning to normal and tourists reviving their travel interests. Although domestic travelers continue to outnumber inbound ones, the number of international tourists in the Philippines has seen gradual growth recently. In 2023, tourism receipts also slightly surpassed the 2019 values. On average, international tourists in the Philippines stayed for about 11 nights in November 2023, spending less than 8,000 Philippine pesos daily. In 20234, more than a quarter of tourists arriving in the country came from South Korea, followed by those traveling from the United States and Japan. Airlines for international tourists  In 2023, most international passengers who traveled to the Philippines were carried by Philippine Airlines (PAL), which is the country’s flagship airline. The majority of visitors entered the country via Manila, followed by Cebu. Aside from PAL, international tourists also traveled through Cebu Pacific, which is a low-cost airline that offers both domestic and international flights.

Kunjungan Wisatawan (Perubahan y-o-y) Jepang dilaporkan sebesar 40.6 % pada 2025-01. Rekor ini naik dibanding sebelumnya yaitu 27.6 % untuk 2024-12. Data Kunjungan Wisatawan (Perubahan y-o-y) Jepang diperbarui bulanan, dengan rata-rata 9.8 % dari 1963-01 sampai 2025-01, dengan 745 observasi. Data ini mencapai angka tertinggi sebesar 11,238.2 % pada 2022-12 dan rekor terendah sebesar -99.9 % pada 2020-05. Data Kunjungan Wisatawan (Perubahan y-o-y) Jepang tetap berstatus aktif di CEIC dan dilaporkan oleh CEIC Data. Data dikategorikan dalam Global Economic Monitor World Trend Plus – Table: Tourist Arrivals: Y-o-Y Growth: Monthly.

Kunjungan Wisatawan Jepang dilaporkan sebesar 3,781,200 Orang pada 2025-01. Rekor ini naik dibanding sebelumnya yaitu 3,489,800 Orang untuk 2024-12. Data Kunjungan Wisatawan Jepang diperbarui bulanan, dengan rata-rata 257,139 Orang dari 1962-01 sampai 2025-01, dengan 757 observasi. Data ini mencapai angka tertinggi sebesar 3,781,200 Orang pada 2025-01 dan rekor terendah sebesar 1,663 Orang pada 2020-05. Data Kunjungan Wisatawan Jepang tetap berstatus aktif di CEIC dan dilaporkan oleh CEIC Data. Data dikategorikan dalam Global Economic Monitor World Trend Plus – Table: Tourist Arrivals: Monthly.

The food tourism market is expected to be US$ 999,033.40 million in 2023 and US$ 4,112,489.40 million by 2033. The food tourism sector industry is to develop at a CAGR of 15.20% from 2023 to 2033.

Market HCAGR (From 2018 to 2022)	13.60%
Market Size - 2018	US$ 519,829.40 million
Market Size - 2022	US$ 865,713.50 million

Market CAGR (From 2023 to 2033)	15.20%
Market Size - 2023	US$ 999,033.40 million
Market Size - 2033	US$ 4,112,489.40 million

Country - Wise Insights

Attribute	Details
North America Market Share - 2023	22.30%
United States Market Share - 2023	18.30%
Australia Market Share - 2023	2.30%

Attribute	Details
Japan Market Share - 2023	4.90%
China Market CAGR (From 2023 to 2033)	16.30%
India Market CAGR (From 2023 to 2033)	18.30%

Attribute	Details
Europe Market Share - 2023	29.40%
Germany Market Share - 2023	8.40%
United Kingdom Market CAGR (From 2023 to 2033)	10.50%

Category - Wise Insights

Category	Activity type
Leading Segment	Restaurants
Market Share	58.40%

Category	Booking Channel
Leading Segment	Online Booking
Market Share	40.20%