A Truth Social data set containing a network of users, their associated posts, and additional information about each post. Collected from February 2022 through September 2022, this dataset contains 454,458 user entries and 845,060 Truth (Truth Social’s term for post) entries.

Comprised of 12 different files, the entry count for each file is shown below.

File	Data Points
users.tsv	454,458
follows.tsv	4,002,115
truths.tsv	823,927
quotes.tsv	10,508
replies.tsv	506,276
media.tsv	184,884
hashtags.tsv	21,599
external_urls.tsv	173,947
truth_hashtag_edges.tsv	213,295
truth_media_edges.tsv	257,500
truth_external_url_edges.tsv	252,877
truth_user_tag_edges.tsv	145,234

A readme file is provided that describes the structure of the files, necessary terms, and necessary information about the data collection.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

• all_musk_posts.csv - Elon Musk's tweets from his official account (@elonmusk) from the very beginning till April 13, 2025.
• musk_quote_tweets.csv - the original tweets that Elon Musk quote-tweeted to his official account (@elonmusk) from the very beginning till April 13, 2025.

I scraped Elon Musk's tweets and combined it with other datasets published on Kaggle in different years: - All Elon Musk's Tweets - tweets from Bill Gates, Elon Musk and Ed Lee - Elon Musk Tweets, 2010 to 2017 - Elon Musk Tweets (2021-2023)

The business magnate Elon Musk initiated an acquisition of the American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake. (Wikipedia)

By early 2024, Musk had become a vocal and financial supporter of Donald Trump. (Washington Post)

The data was collected and combined for the publication Poster boy: Six instances of Kremlin disinformation amplified through Elon Musk’s social network (The Insider, 2025-03-12). Below are two visualisations based of this data.

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F4728018%2F698e901a8dec9a84d7d5d5799427da42%2Ffile-efae4a0f8b8c46becfa2a845a8b6ac17.jpg?generation=1742660891320296&alt=media" alt="">

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F4728018%2Ff98f3e2b42d9201cee3a37d1d3b5fa24%2Ffile-e0d66dd19064cc2c1ff91eeb34ee8157.jpg?generation=1742660914839024&alt=media" alt="">

Content of the dataset all_musk_posts.csv:

id - ID of the tweet by elonmusk

url - link to a tweet (on x.com)

twitterUrl - link to a tweet (on twitter.com)

fullText - text of the tweet

retweetCount - number of retweets

replyCount - number of replies

likeCount - number of likes

quoteCount - number of quotes

viewCount - number of views

createdAt - timestamp, UTC

bookmarkCount - number of bookmarks

isReply - boolean, True if the post is a reply

inReplyToId - ID of the original tweet if that's a reply

conversationId - conversation ID

inReplyToUserId - ID of the user that received a reply

inReplyToUsername - current username of the user that received a reply

isPinned - boolean, True if the post was pinned

isRetweet - boolean, True if the post is a retweet

isQuote - boolean, True if the post is a quote

isConversationControlled - conversation marked as "controlled", only selected users can reply

possiblySensitive - conversation marked as "sensitive"

Content of the dataset musk_quote_tweets.csv:

orig_tweet_id - ID of the original tweet by that @elonmusk quote-tweeted

orig_tweet_created_at - timestamp of the original tweet, UTC

orig_tweet_text - text of the original tweet, UTC

orig_tweet_url - link to the original tweet (on x.com)

orig_tweet_twitter_url - link to the original tweet (on twitter.com)

orig_tweet_username - current (March 2025) username of the account that posted the original tweet

orig_tweet_retweet_count - number of retweets for the original tweet

orig_tweet_reply_count - number of replies for the original tweet

orig_tweet_like_count - number of likes for the original tweet

orig_tweet_quote_count - number of quotes for the original tweet

orig_tweet_view_count - number of views for the original tweet

orig_tweet_bookmark_count - number of bookmarks for the original tweet

musk_tweet_id - ID of the quote-tweet by elonmusk

musk_quote_tweet - text of the quote-tweet by elonmusk

musk_quote_retweet_count - number of retweets for the quote-tweet by elonmusk

musk_quote_reply_count - number of replies for the quote-tweet by elonmusk

musk_quote_like_count- number of likes for the quote-tweet by elonmusk

musk_quote_quote_count- number of quotes for the quote-tweet by elonmusk

musk_quote_view_count - number of views for the quote-tweet by elonmusk

musk_quote_bookmark_count - number of bookmarks for the quote-tweet by elonmusk

musk_quote_created_at - timestamp of the quote-tweet by elonmusk, UTC

Acknowledgements

I do not own this data however I scraped this data for educational purposes ONLY. Please do not violate any...

Data Access: The data in the research collection provided may only be used for research purposes. Portions of the data are copyrighted and have commercial value as data, so you must be careful to use it only for research purposes. Due to these restrictions, the collection is not open data. Please download the Agreement at Data Sharing Agreement and send the signed form to fakenewstask@gmail.com .

Citation

Please cite our work as

@article{shahi2021overview,
 title={Overview of the CLEF-2021 CheckThat! lab task 3 on fake news detection},
 author={Shahi, Gautam Kishore and Stru{\ss}, Julia Maria and Mandl, Thomas},
 journal={Working Notes of CLEF},
 year={2021}
}

Problem Definition: Given the text of a news article, determine whether the main claim made in the article is true, partially true, false, or other (e.g., claims in dispute) and detect the topical domain of the article. This task will run in English.

Subtask 3A: Multi-class fake news detection of news articles (English) Sub-task A would detect fake news designed as a four-class classification problem. The training data will be released in batches and roughly about 900 articles with the respective label. Given the text of a news article, determine whether the main claim made in the article is true, partially true, false, or other. Our definitions for the categories are as follows:

• False - The main claim made in an article is untrue.

• Partially False - The main claim of an article is a mixture of true and false information. The article contains partially true and partially false information but cannot be considered 100% true. It includes all articles in categories like partially false, partially true, mostly true, miscaptioned, misleading etc., as defined by different fact-checking services.

• True - This rating indicates that the primary elements of the main claim are demonstrably true.

• Other- An article that cannot be categorised as true, false, or partially false due to lack of evidence about its claims. This category includes articles in dispute and unproven articles.

Subtask 3B: Topical Domain Classification of News Articles (English) Fact-checkers require background expertise to identify the truthfulness of an article. The categorisation will help to automate the sampling process from a stream of data. Given the text of a news article, determine the topical domain of the article (English). This is a classification problem. The task is to categorise fake news articles into six topical categories like health, election, crime, climate, election, education. This task will be offered for a subset of the data of Subtask 3A.

Input Data

The data will be provided in the format of Id, title, text, rating, the domain; the description of the columns is as follows:

Task 3a

• ID- Unique identifier of the news article
• Title- Title of the news article
• text- Text mentioned inside the news article
• our rating - class of the news article as false, partially false, true, other

Task 3b

• public_id- Unique identifier of the news article
• Title- Title of the news article
• text- Text mentioned inside the news article
• domain - domain of the given news article(applicable only for task B)

Output data format

Task 3a

• public_id- Unique identifier of the news article
• predicted_rating- predicted class

Sample File

public_id, predicted_rating
1, false
2, true

Task 3b

• public_id- Unique identifier of the news article
• predicted_domain- predicted domain

Sample file

public_id, predicted_domain
1, health
2, crime

Additional data for Training

To train your model, the participant can use additional data with a similar format; some datasets are available over the web. We don't provide the background truth for those datasets. For testing, we will not use any articles from other datasets. Some of the possible source:

• Fakenews Classification Datasets
• Fake News Detection Challenge KDD 2020
• FakeNewsNet

IMPORTANT!

1. Fake news article used for task 3b is a subset of task 3a.
2. We have used the data from 2010 to 2021, and the content of fake news is mixed up with several topics like election, COVID-19 etc.

Evaluation Metrics

This task is evaluated as a classification task. We will use the F1-macro measure for the ranking of teams. There is a limit of 5 runs (total and not per day), and only one person from a team is allowed to submit runs.

Submission Link: https://competitions.codalab.org/competitions/31238

Related Work

• Shahi GK. AMUSED: An Annotation Framework of Multi-modal Social Media Data. arXiv preprint arXiv:2010.00502. 2020 Oct 1.https://arxiv.org/pdf/2010.00502.pdf
• G. K. Shahi and D. Nandini, “FakeCovid – a multilingualcross-domain fact check news dataset for covid-19,” inWorkshop Proceedings of the 14th International AAAIConference on Web and Social Media, 2020. http://workshop-proceedings.icwsm.org/abstract?id=2020_14
• Shahi, G. K., Dirkson, A., & Majchrzak, T. A. (2021). An exploratory study of covid-19 misinformation on twitter. Online Social Networks and Media, 22, 100104. doi: 10.1016/j.osnem.2020.100104

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

The Residential Schools Locations Dataset in Geodatabase format (IRS_Locations.gbd) contains a feature layer "IRS_Locations" that contains the locations (latitude and longitude) of Residential Schools and student hostels operated by the federal government in Canada. All the residential schools and hostels that are listed in the Residential Schools Settlement Agreement are included in this dataset, as well as several Industrial schools and residential schools that were not part of the IRRSA. This version of the dataset doesn’t include the five schools under the Newfoundland and Labrador Residential Schools Settlement Agreement. The original school location data was created by the Truth and Reconciliation Commission, and was provided to the researcher (Rosa Orlandini) by the National Centre for Truth and Reconciliation in April 2017. The dataset was created by Rosa Orlandini, and builds upon and enhances the previous work of the Truth and Reconcilation Commission, Morgan Hite (creator of the Atlas of Indian Residential Schools in Canada that was produced for the Tk'emlups First Nation and Justice for Day Scholar's Initiative, and Stephanie Pyne (project lead for the Residential Schools Interactive Map). Each individual school location in this dataset is attributed either to RSIM, Morgan Hite, NCTR or Rosa Orlandini. Many schools/hostels had several locations throughout the history of the institution. If the school/hostel moved from its’ original location to another property, then the school is considered to have two unique locations in this dataset,the original location and the new location. For example, Lejac Indian Residential School had two locations while it was operating, Stuart Lake and Fraser Lake. If a new school building was constructed on the same property as the original school building, it isn't considered to be a new location, as is the case of Girouard Indian Residential School.When the precise location is known, the coordinates of the main building are provided, and when the precise location of the building isn’t known, an approximate location is provided. For each residential school institution location, the following information is provided: official names, alternative name, dates of operation, religious affiliation, latitude and longitude coordinates, community location, Indigenous community name, contributor (of the location coordinates), school/institution photo (when available), location point precision, type of school (hostel or residential school) and list of references used to determine the location of the main buildings or sites. Access Instructions: there are 47 files in this data package. Please download the entire data package by selecting all the 47 files and click on download. Two files will be downloaded, IRS_Locations.gbd.zip and IRS_LocFields.csv. Uncompress the IRS_Locations.gbd.zip. Use QGIS, ArcGIS Pro, and ArcMap to open the feature layer IRS_Locations that is contained within the IRS_Locations.gbd data package. The feature layer is in WGS 1984 coordinate system. There is also detailed file level metadata included in this feature layer file. The IRS_locations.csv provides the full description of the fields and codes used in this dataset.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.