We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

You might be surprised how much Truth Social is worth based on its small number of users.

During the beginning of the launch, they had some pretty fast growth. Here are the key Truth Social statistics you need to know.

How high is the brand awareness of Truth Social in the United States?When it comes to social media users, brand awareness of Truth Social is at 28 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Truth Social in the United States?In total, 5 percent of U.S. social media users say they like Truth Social. However, in actuality, among the 28 percent of U.S. respondents who know Truth Social, 18 percent of people like the brand.What is the usage share of Truth Social in the United States?All in all, 3 percent of social media users in the United States use Truth Social. That means, of the 28 percent who know the brand, 11 percent use them.How loyal are the users of Truth Social?Around 2 percent of social media users in the United States say they are likely to use Truth Social again. Set in relation to the 3 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.What's the buzz around Truth Social in the United States?In February 2024, about 5 percent of U.S. social media users had heard about Truth Social in the media, on social media, or in advertising over the past four weeks. Of the 28 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Truth Social in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Introduction

Millennials On Social Media Statistics: Since the lockdown, people who never existed on the internet have created accounts on social media. As stated in these Millennials On Social Media Statistics, more than 50% of millennial users went online. The use of social media is increasing daily. Social media is gaining popularity not only among millennials but also among other generations.

However, the use of these platforms is growing extensively among all generations. These statistics guide recent insights, including the preferences for product research on social media, back-to-school shopping, etc.Â

In 2023, it was estimated that social forum and news aggregator Reddit saw over 26.5 million U.S. dollars in revenues from global paying users with an annual subscription. A premium Reddit subscription comes with an ad-free environment, as well as the possibility to join premium subreddits such as r/lounge. In 2022, Reddit counted approximately 530 thousand paying users. By 2026, Reddit annual subscription revenues are estimated to bring in 36.5 million U.S. dollars in revenues.

This study examines how US President Donald Trump uses Truth Social as a strategic tool of power politics to spread his populist rhetoric during his New York civil fraud case. Drawing on van Dijk’s socio-cognitive approach to Critical Discourse Analysis and Mudde’s (2004, 2007) conceptualization of populism, we analyze 218 posts from Trump’s personal account (September 2022-February 2024) to examine how his discourse constructs ideological divides and reinforces his political narrative. The findings reveal that Trump systematically employs positive self-presentation and negative other-presentation to contrast himself and his supporters—the ‘authentic people’—against ‘corrupt elites,’ framing his legal troubles as emblematic of systemic persecution. His rhetoric is further characterized by strategic victimhood, in which he casts himself as the target of political persecution, aligning personal grievances with his followers’ collective identity. Additionally, Trump’s frequent use of derogatory labels functions linguistically to delegitimize opponents and intensify his ‘us vs. them’ framing. By integrating CDA with populism theory, this study contributes to scholarship on political communication by demonstrating how platform-specific discourse fuses personal and collective victimhood to mobilize support, reshape followers’ mental models of political conflict, and heighten ideological polarization.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

In 2024, around 92 percent of the population of the United Kingdom was active on social media. By 2028, it is expected that 94 percent of the country's population will be using social media services. Social media's global reach As of April 2024, Northern and Western Europe possessed the highest rates of social network penetration globally, with 80.2 and 78.2 percent, respectively. Eastern and Middle Africa had the lowest coverage, with 10.5 and 9.9 percent. The global average was 62.2 percent, which means that almost six out of 10 people around the world are using social networks. Other major platforms Although Meta continues to dominate the social media landscape in the UK, other social media brands are consistently getting more popular, especially with younger users. In 2024, video-sharing social media app TikTok had an awareness of over 90 percent in the UK and a usage of over 40 percent. Snapchat, owned by Snap Inc., had an awareness of around 90 percent.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users.

              The United States and China account for the most high-profile social platforms
              Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok.

              How many people use social media?
              The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

A survey conducted among registered voters in the United States in March 2022 found that 83 percent of women who identified as Democrats did not expect to use Donald Trump's Truth Social at all. Additionally, 70 percent of men who voted for the Democrats felt the same. For respondents who identified as Republican, 16 percent of men and 12 percent of women expected to use the former Presidents social media site a lot.

According to data from February 2025, Facebook was the most popular social network for news access in the United Kingdom, with 17 percent of respondents using the service. YouTube and X (formerly Twitter) ranked second and third, with 13 and 12 percent of users respectively using the networks for news content.

In an online survey conducted during the third quarter of 2024, 29.1 percent of internet users in the United Kingdom reported that WhatsApp was their favorite social media platform, whilst 20.3 percent said that Facebook was their favorite. Overall, only around one in ten users said that TikTok was their favorite social media service, even though brand awareness of the app is high in the UK.

In 2023, there were 51.2 million users of social media platform Facebook in the United Kingdom. In 2028, the number of monthly active Facebook users is projected to reach 49 million individuals. In January 2020, Facebook reached a market share of 37.27 percent. In 2018, the services offered through Facebook reached all age groups in the country but slightly more female users than male users. Facebook gets used more than once a day by around 45 percent of the UK online population. Only 21 percent of UK adults that go online don't use Facebook at all.

In 2023, Facebook was projected to generate an estimated 28 billion U.S. dollars in revenue in the United States. The social platform’s revenue is set to increase to 31 billion U.S. dollars in 2025. The CAGR of Facebook's revenue was estimated to reach six percent during the measured period.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

A survey conducted in March 2022 found that 44 percent of registered voters in the United States had not seen, read or heard anything about the decline in daily usage of Truth Social, former President Trump's social media platform. Overall, 8 percent of respondents reported to have seen, read or heard a lot about this decline in usage of the new social network.