You might be surprised how much Truth Social is worth based on its small number of users.

As of September 2024, over 21 percent of global Truth Social users belonged to the 55 to 64 year age group, making this the largest audience base of the social media platform owned by former president Donald Trump. Users aged 18 to 24 years accounted for just nine percent of users.

In November 2024, Truth Social generated around 427,000 downloads from the Apple App Store and the Google Play Store in the United States combined. The social media app Truth Social, officially launched on February 21, 2022, saw approximately one million downloads in the remaining days of February 2022. The app, which became available to Android users in October 2022, saw around 353 thousand downloads from Android users in the first month of its release from the Google Play Store. The Truth Social app, which is published by T Media Tech LLC, and it is owned by Trump Media & Technology Group, went public on the New York Stock Exchange on March 26, 2024, at a staggering valuation of almost eight billion U.S. dollars.

In May 2022, an online survey in the United States found that only three percent of respondents were registered users of social media app Truth Social. Truth Social was launched in February 2022 by former U.S. President Donald Trump. Approximately three percent of U.S. users across all examined age groups were registered to Truth Social.

A Truth Social data set containing a network of users, their associated posts, and additional information about each post. Collected from February 2022 through September 2022, this dataset contains 454,458 user entries and 845,060 Truth (Truth Social’s term for post) entries.

Comprised of 12 different files, the entry count for each file is shown below.

File	Data Points
users.tsv	454,458
follows.tsv	4,002,115
truths.tsv	823,927
quotes.tsv	10,508
replies.tsv	506,276
media.tsv	184,884
hashtags.tsv	21,599
external_urls.tsv	173,947
truth_hashtag_edges.tsv	213,295
truth_media_edges.tsv	257,500
truth_external_url_edges.tsv	252,877
truth_user_tag_edges.tsv	145,234

A readme file is provided that describes the structure of the files, necessary terms, and necessary information about the data collection.

As of September 2024, almost 62 percent of Truth Social users were men, and 38.3 percent were women. In April 2024, Truth Social saw a total of 3.9 million desktop and mobile web visits in the United States, down from 4.8 million in the previous month.

In April 2024, Truth Social saw a total of 3.9 million desktop and mobile web visits in the United States, down from 4.8 million in March 2024. Monthly desktop and mobile web visits of the platform peaked in August 2022, reaching 9.8 million visits. Truth Social is an American media and technology company owned by former U.S. president Donald Trump.

In May 2022, an online survey in the United States found that one percent of respondents who identified as Democrats had an account on Truth Social, the social media app launched by former U.S. President Donal Trump. Additionally, approximately four percent of Republican respondents were registered users of Truth Social.

In May 2022, an online survey in the United States found that only three percent of respondents were registered users of social media app Truth Social, launched in February 2022 by former U.S. President Donald Trump. Approximately four percent of U.S. male respondents reported having a Truth Social account, while only two percent of female respondents stated the same.

As of March 2022, a survey conducted among registered voters in the United States found that 61 percent of women stated they would not be using former President Donald Trump's newly released social media platform, Truth Social. Additionally, 50 percent of male respondents said they would also not be using Truth Social. Of respondents who said they would use the social platform a lot, ten percent were men and six percent were women.

In May 2022, an online survey in the United States found that registered Truth Social users among respondents with an annual household income between 50,0000 and 100, 000 U.S. dollars were four percent. Truth Social was launched in February 2022 by former U.S. President Donald Trump. In comparison, around two percent of respondents with a household income under 50,000 U.S. dollars reported having an account on the former President's social media app.

According to a survey conducted on April 14, 2024, 49 percent of Truth Social users had not accessed the app for over 61 days. Overall, 22 percent of users reported having accessed the social platform's app within the last seven days.

In May 2022, an online survey in the United States found that only three percent of white and Hispanic respondents were registered users of social media app Truth Social. Truth Social was launched in February 2022 by former U.S. President Donald Trump. Approximately four percent of Black respondents were registered users of Truth Social.

The widespread dissemination of misinformation on social media is a serious threat to global health. To a large extent, it is still unclear who actually shares health-related misinformation deliberately and accidentally. We conducted a large-scale online survey among 5,307 Facebook users in six sub-Saharan African countries, in which we collected information on sharing of fake news and truth discernment. We estimate the magnitude and determinants of deliberate and accidental sharing of misinformation related to three vaccines (HPV, polio, and COVID-19). In an OLS framework we relate the actual sharing of fake news to several socioeconomic characteristics (age, gender, employment status, education), social media consumption, personality factors and vaccine-related characteristics while controlling for country and vaccine-specific effects. We first show that actual sharing rates of fake news articles are substantially higher than those reported from developed countries and that most of the sharing occurs accidentally. Second, we reveal that the determinants of deliberate vs. accidental sharing differ. While deliberate sharing is related to being older and risk-loving, accidental sharing is associated with being older, male, and high levels of trust in institutions. Lastly, we demonstrate that the determinants of sharing differ by the adopted measure (intentions vs. actual sharing) which underscores the limitations of commonly used intention-based measures to derive insights about actual fake news sharing behaviour.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and like feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped “like” interactions. This dataset allows novel analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

According to a survey conducted in the United States in August 2024, five percent of white social media users utilized Truth Social for election news. Additionally, two percent of Black social media users accessed the platform for election updates, as well as five percent of Hispanic social media users.

How high is the brand awareness of Truth Social in the United States?When it comes to social media users, brand awareness of Truth Social is at 28 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Truth Social in the United States?In total, 5 percent of U.S. social media users say they like Truth Social. However, in actuality, among the 28 percent of U.S. respondents who know Truth Social, 18 percent of people like the brand.What is the usage share of Truth Social in the United States?All in all, 3 percent of social media users in the United States use Truth Social. That means, of the 28 percent who know the brand, 11 percent use them.How loyal are the users of Truth Social?Around 2 percent of social media users in the United States say they are likely to use Truth Social again. Set in relation to the 3 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.What's the buzz around Truth Social in the United States?In February 2024, about 5 percent of U.S. social media users had heard about Truth Social in the media, on social media, or in advertising over the past four weeks. Of the 28 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Truth Social in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In May 2022, an online survey in the United States found that only two percent of respondents living in urban communities reported having an account on social media app Truth Social. In comparison, three percent of respondents in rural and in suburban communities stated that they had an account on the social app launched by former U.S. President Donald Trump.

As of January 20, 2023, former United States president Donald J. Trump had approximately 87.73 million followers on his Twitter accounts, registering his biggest audience across all social media platforms. Trump's profiles on Facebook and Instagram followed with 34.49 million and 23.3 million followers each. Meanwhile, his profile on his own platform Truth Social, created after he was banned from mainstream social networks at the beginning of 2021 due to inciting violence, amassed an audience of around 4.83 million followers.

Trump’s own vessel adrift

Although similar alt-tech platforms like Gab and Rumble already existed, the ban of Donald Trump from mainstream social media and the creation of his own network Truth Social were significant but brief boosts for the proliferation of alternative social platforms, which started targeting users who felt displaced or were also banned from traditional platforms. Even though receiving moderate attention during its launch, Truth Social is currently at its lowest popularity so far, with even less relevance in the public debate.

The sprawl of alt-techs

Focused on providing spaces for right-wing publics and their respective discussions, alt-tech platforms have so far only managed to gather niche audiences and limited reach. Parler’s unique monthly visitors shrank from 12.3 million in January 2021 to around 137 thousand in August 2022. Founded by Trump’s former political advisor Jason Miller, Gettr only had mild success at its start in the United States, although recently amassing more followers in countries like Brazil, especially due to its usage by supporters of former president Jair M. Bolsonaro during its last federal elections’ campaign.

Individual characteristics of deliberate and accidental fake news distributors.