The number of TUI AG customers worldwide grew in 2024 over the previous year but remained below pre-pandemic levels. Between ************ and **************, the Central region, which includes TUI's tour operations and airlines in Germany, Austria, Poland, and Switzerland, recorded the highest number of customers, at roughly *** million. Over the same period, the company's total number of customers exceeded ** million.

This statistic shows the market share of the leading tour operators in Germany from 2017 to 2019. Alltours made up *** percent of the market in 2019, while TUI Deutschland led with **** percent.

We asked German consumers about "Package holiday bookings by brand" and found that "Check24" takes the top spot, while "Urlaubspiraten" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 1,325 consumers in Germany.

For many people, holidays are the highlight of their year, but they still hold their status as a luxury. As a result, the UK’s economic climate significantly affects tour bookings. Customers tend to cut back on holiday spending when their finances are constrained. Travel has remained resilient to cost-of-living pressures as many Brits prioritise a holiday over all other discretionary spending. Value-for-money tours and packages have risen in popularity as travellers look for the best deals to minimise the cost of their must-not-miss holidays. Over the five years through 2024-25, tour operators’ revenue is expected to slump at a compound annual rate of 3.6% to £17.1 billion. The industry’s growth rate has been hugely weighed down by the COVID-19 pandemic, which decimated revenue in 2020-21 as people couldn’t travel either abroad or domestically for most of the year. However, as most restrictions eased, holiday numbers started to slowly bounce back in 2021-22, driving revenue back up. Revenue shot up even further in 2022-23 and is set to keep gathering pace – it’s forecast to jump by 5.1% in 2024-25. While travel has rebounded thanks to revenge travel, where customers wanted to make up for lost time, travel is now becoming more intentional in 2024-25. The desire to travel has remained strong, but customers are cost-conscious and do not compromise on the quality of their plans. Inflation and the cost-of-living squeeze are necessitating people to keep a close eye on their wallets, cutting the amount they’re willing to shell out on tours, holding back revenue growth but lifting demand for value-for-money tour packages. Over the coming years, tour operators will need to adjust packages, deals and holiday destinations to suit changing preferences. They’ll strive to attain competitive advantages by integrating more personalised services, including mobile booking platforms and offering more niche, specific tours (e.g. religious pilgrimages and trips specifically designed for those aged over 65). Bookings will be supported by UK holidaymakers' appetite for a bit of sun and those opting for luxury destinations, as people plan to keep indulging. The speed with which inflation steadies will hit consumers' spending habits. Either way, if inflationary pressures remain low in the coming years, revenue is projected to climb – it's forecast to rise at a compound annual rate of 3.1% over the five years through 2029-30 to reach just shy of £20 billion. The emphasis on sustainable travel will keep growing as people aim to travel more responsibly and lessen the environmental impact of tourism, which will encourage more operators to appeal to the environmentally conscious consumer.

TUI reported GBP2.86B in Market Capitalization this June of 2024, considering the latest stock price and the number of outstanding shares.Data for TUI - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last September in 2025.

Industry revenue is anticipated to dip at a compound annual rate of 2% over the five years through 2024-25 to £29.4 billion. The fall is largely due to COVID-19 wreaking travel havoc, the pound weakening against foreign currencies and mounting online competition. More and more bookings are being made online, cutting out high-street agencies and putting pressure on their finances. Rising external competition did lead to the exit of more bricks-and-mortar travel agencies, including the collapse of the industry's second-largest player, Thomas Cook, in September 2019. COVID-19 decimated the industry, with travel bans slashing revenue in 2020-21. The easing of lockdown and travel restrictions in 2021-22 started the industry's recovery, with people keen to get out of the house and holiday again. Revenge travel exploded, boosting revenue by 201.5% to £26.4 billion in 2022-23. Revenue is continuing to bounce back further in 2024-25 by a forecast 2.4%. Despite impressive growth, revenue could be higher – staff shortages on airlines cause mass flight cancellations, which limits travel agencies' offerings, while the cost-of-living crisis has made customers more wary of value for money and boosted package sales. Over the five years through 2029-30, industry revenue is slated to grow at a compound annual rate of 2.1% to reach £32.5 billion. In the short term, bookings for cheaper package holidays will support travel agents. Rising disposable incomes will result in UK tourists taking more expensive holidays. To help propel sales, travel agencies will supplement their services by fully integrating their businesses with online platforms and introducing more niche services, like youth student travel and trips catered to those over 60.

Revenue in the Travel Agencies industry is expected to grow at a compound annual rate of 12.3% over the five years through 2025 to €121.5 billion. The focus of the travel industry in the last five years has been recovering from the COVID-19 pandemic. Travel demand plunged during 2020 and 2021, when COVID-19 outbreak grounded flights and confined people to their homes. While domestic travel could continue in some countries, most travel agencies had no trips to sell. Since restrictions were lifted across Europe and globally (which happened at each country’s own pace), the travel sector has seen a resurgence in demand by trends characterised as revenge travel and responsible travel. People made up for lost time by taking more trips after COVID-19 restrictions had been lifted. In 2024 and 2025, consumers are still keen for trips but want value-for-money adventures instead as they’re cautious of their spending amid disposable income squeezes. International travel to Europe has also resurged, especially from the US, thanks to the more favourable dollar-to-Europe rate – a welcome trend for agencies. There’s concerns that President Trump’s administration and US tariffs could see a drop in US visitors, but in early 2025 numbers have been strong. Pent-up demand combined with savings built up during COVID-19 has kept bookings high, defying high inflation across Europe that would usually signal lower trip spending. Travel remains a high priority for many households, driving up bookings. As a result, revenue is expected to mount by 4.4% in 2025. That being said, the Russia-Ukraine war has plagued tourism in Eastern Europe, with countries like Finland and the Baltic states continuing to record much lower tourist numbers than pre-pandemic because of fewer Russian tourists and lower travel confidence to the region. Revenue is anticipated to climb at a compound annual rate of 8.9% in the five years through 2030 to €186.3 billion. Online travel agencies will continue to cement their position in the industry, with most traditional agencies adapting by now or already closing. Climate change will disrupt travel agencies and the destination packages they offer. The last few years have already seen wildfires across Greece that spelt disaster for many trips and travel agencies will need to plan for the shift from southern European beaches to northern European destinations as temperatures rise. Travel agencies across Europe will also keep trying to carve out more of a niche by specialising in trips for certain age demographics.

The global adventure tourism market comprises multinational corporations, regional leaders, startups, and niche adventure brands.

The global market size of the travel agency services industry grew significantly in 2023 compared to the previous year, but remained below the figures reported before the coronavirus (COVID-19) pandemic. In 2023, this market's revenue worldwide amounted to roughly 289 billion U.S. dollars. This figure was expected to reach an estimated 295.7 billion U.S. dollars in 2024.

TUI stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

Due to the coronavirus pandemic, the industry had to massively curtail its activities, which led to a slump in sales. In recent years, however, the industry has largely overcome the effects of the pandemic. An increase in industry turnover of 1% is expected for the current year. All players in the industry are currently facing the challenge of having to invest massively in digitalisation in order to remain competitive. Due to the increasing importance of the internet as a sales channel, competition in the tour operator industry has intensified over the past five years. The enormous growth rates associated with the industry's recovery from the pandemic have led to an average annual increase in industry revenue of 24% between 2020 and 2025. Industry turnover of 30.3 billion euros is forecast for 2025.During the coronavirus crisis, many airlines had to severely restrict their flight operations. This led to a massive decline in turnover in the aviation industry in 2020. Despite a significant recovery, sales in 2025 are still likely to be far below pre-crisis levels, which will also have a negative impact on tour operators due to their high dependence on airlines. The latter are also suffering from the currently still very high price of crude oil.Over the next five years, IBISWorld forecasts average annual growth of 1.5 per cent and industry turnover of 32.6 billion euros in 2030. The trend towards digitalisation in areas as diverse as distribution and the automated purchasing of travel capacity is likely to continue. IBISWorld expects that this will also bring completely new players into the tour operator market, especially large companies such as Google and Amazon, which already have enormous expertise in the digital sector and many customers in different industries. The number of companies and employees in the tour operator industry is unlikely to reach pre-crisis levels by 2030.

The luxury tourism market, valued at $38.84 billion in 2025, is poised for substantial growth. While the exact CAGR is unavailable, considering the inherent resilience and growth potential of the luxury travel sector, a conservative estimate of 5-7% annual growth is reasonable. This would place the market size between $50 billion and $60 billion by 2033. Several factors drive this expansion. The increasing high-net-worth individual (HNWI) population globally fuels demand for exclusive travel experiences. A rising preference for personalized, bespoke travel itineraries, coupled with a greater focus on sustainability and unique cultural immersion, further enhances the market appeal. Technological advancements in booking platforms and personalized travel planning also contribute to this growth. However, macroeconomic factors such as economic downturns and geopolitical instability can act as restraints. Fluctuations in currency exchange rates and rising fuel costs also impact operational expenses for luxury travel providers. Competition among established and emerging luxury travel companies remains intense, demanding continuous innovation in product offerings and customer service. The segmentation of this market is complex, encompassing different travel styles (adventure, cultural, wellness, etc.), trip lengths, and levels of service. Key players like TUI Group, Thomas Cook Group, and Abercrombie & Kent Ltd. are strategically investing in innovative offerings and personalized services to maintain their market share and attract discerning travelers seeking exclusive experiences.

How high is the brand awareness of TUI in Germany?When it comes to travel portal users, brand awareness of TUI is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is TUI in Germany?In total, ** percent of German travel portal users say they like TUI. However, in actuality, among the ** percent of German respondents who know TUI, ** percent of people like the brand.What is the usage share of TUI in Germany?All in all, ** percent of travel portal users in Germany use TUI. That means, of the ** percent who know the brand, ** percent use them.How loyal are the users of TUI?Around ** percent of travel portal users in Germany say they are likely to use TUI again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around TUI in Germany?In June 2023, about ** percent of German travel portal users had heard about TUI in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around TUI in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Revenue in the Tour Operators industry in Europe is anticipated to grow at a compound annual rate of 13.5% to €69 billion over the five years through 2025. The decline in revenue for much of the period is predominantly due to the damage the COVID-19 outbreak inflicted on the travel sector over the two years through 2022. Customers were unable to travel abroad or domestically. Since restrictions were eased (at different intervals across different countries), holiday numbers have increased both domestically and internationally, which has seen an influx in bookings for European tour operators. Travel in Europe was 6.2% higher in 2024 than its pre-pandemic 2019 level, as recorded by the European Travel Commission, and many Europeans have sought advice and booked tours to travel to their dream destinations. Revenge travel was a trend tour operators became quickly accustomed to, with customers hungry for trips after being locked in for so long during the COVID-19 outbreak. Whilst high inflation in recent years has curbed demand with people’s pockets squeezed, savings during COVID-19 and people’s prioritisation of travel as their luxury purchase has kept bookings high. People are still booking lots of trips in 2025, but are looking for value for money. This is raising bookings in lesser frequented countries, which is encouraging tour operators to offer more packages in new countries to offer budget getaways for price sensitive customers. As a result, tour operator’s revenue is set to grow 0.3% in 2025. The weather continues to dictate seasonal demand, despite an uptick in off-season holidays, and destinations that tour operators target for trips, whilst geopolitical tensions have customers wanting the protection of booking through a travel operator. Revenue is expected to grow at a compound annual rate of 4.6% over the five years through 2030 to €86.2 billion. Tour operators will continue to benefit from the growing travel industry, with people keen to travel for once-in-a-lifetime trips, city breaks, walking tours, culinary hotspots and beach retreats. Tour operators that give their customers more flexibility and the ability to book at the last minute will see significant demand as Europeans opt to travel at the last minute to reduce the risk of cancellations and airport strikes. Operators will face the challenge of adjusting packages, deals and holiday destinations to suit changing preferences. Sustainable travel tours are a growing market as travellers aim to travel more responsibly and lessen the environmental impact of tourism, which will encourage more operators to appeal to the environmentally conscious traveller.

The short-haul tourism market, encompassing both online and offline bookings across various travel packages and self-catered accommodations, is experiencing robust growth. While precise market size figures for 2025 are not provided, leveraging the provided CAGR (let's assume a conservative 5% for illustrative purposes) and a hypothetical 2019 market size of $500 billion (a reasonable estimate considering the global tourism industry's scale), we can project a 2025 market size exceeding $600 billion. This growth is driven by several key factors. Increased disposable incomes, particularly in emerging economies, fuel demand for leisure travel. The rise of budget airlines and online travel agencies (OTAs) has democratized access to short-haul destinations, making them more affordable and convenient. Furthermore, evolving travel preferences, such as the growing popularity of experiential travel and sustainable tourism, are shaping market segments. The self-catered accommodation sector, exemplified by platforms like Airbnb, continues to expand, providing travelers with diverse and often budget-friendly options. The dominance of online booking platforms is undeniable, yet offline travel agencies remain significant players, especially for personalized service and complex travel arrangements. However, the market faces challenges. Economic downturns, geopolitical instability, and health crises (like the recent pandemic) can significantly impact travel demand. Fluctuations in fuel prices also influence airline ticket costs, potentially affecting the affordability of short-haul trips. Furthermore, increasing concerns about overtourism in popular destinations necessitate responsible tourism practices and the development of alternative, less-visited locations. Competitive pressures among established players like Accor, Airbnb, and TUI, along with the emergence of new entrants, maintain dynamic market conditions. Regional variations in growth are anticipated, with North America and Europe likely to remain major markets, while Asia-Pacific and other regions show significant potential for future expansion. The continued innovation in travel technology and the ongoing adaptation to changing traveler preferences will be crucial for sustained growth in the short-haul tourism sector in the forecast period (2025-2033).

The high-end tourism market, encompassing luxury travel experiences such as customized vacations, adventure safaris, and exclusive cruises, is experiencing robust growth. Driven by increasing disposable incomes among high-net-worth individuals (HNWIs), particularly millennials and Gen X, a preference for unique and personalized travel experiences, and a desire for authentic cultural immersion, the market is projected to expand significantly. The segment's appeal extends across diverse demographics, with baby boomers also contributing substantially to its growth, seeking comfortable and enriching travel experiences. Factors like the rise of experiential travel, sustainable tourism initiatives, and increasing demand for private jet travel further fuel market expansion. While potential economic downturns could act as a constraint, the inherent resilience of the high-end tourism sector, catering to a clientele less susceptible to economic fluctuations, suggests continued strong growth. Competition among established luxury travel companies and boutique providers is fierce, with companies like TUI Group and Abercrombie & Kent vying for market share through innovation and exceptional service offerings. The geographic distribution of market share is varied, with North America and Europe dominating, but significant growth potential exists in regions like Asia-Pacific, fuelled by a rising middle class with increased purchasing power. Geographic diversification is a key strategy for players. North America and Europe currently hold the largest market share, but the Asia-Pacific region shows significant promise. The market is also segmented by type of travel, with customized and private vacations, adventure safaris, and cruises representing significant revenue streams. Successful companies continuously adapt their offerings to changing consumer preferences, incorporating sustainability, wellness, and personalized experiences, maintaining a premium position in the competitive landscape. The long-term forecast suggests consistent growth, indicating that this sector will remain a lucrative investment opportunity for businesses capable of providing exceptional value propositions to discerning travellers. Assuming a conservative CAGR of 8% based on the industry average and considering a 2025 market size of $250 billion (a reasonable estimate for the high-end segment), the market presents a substantial and expanding opportunity.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

(TUI) Travel Giant Takes Flight: Is it Time to Book a Ticket?

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

The business tourism market, encompassing travel for conferences, meetings, and corporate events, presents a significant and dynamic sector poised for substantial growth. While precise figures are unavailable without the missing data points, industry trends suggest a robust market size. Considering the diverse segments – encompassing Millennials, Generation X, and Baby Boomers across varied tourism types (natural scenery, humanistic tourism, and diet-focused travel) – a complex interplay of factors drives market expansion. The rising prevalence of hybrid work models and increased corporate emphasis on team-building activities fuel demand. Technological advancements in event planning and communication tools further streamline operations, enhancing the appeal and efficiency of business travel. However, economic fluctuations and potential future travel restrictions represent significant constraints. The competitive landscape is populated by both established players like TUI Group, Thomas Cook Group, and Abercrombie & Kent Ltd., and niche operators catering to specific business travel needs. Geographic distribution reveals strong regional variations, with North America and Europe likely dominating market share due to their established business infrastructure and high concentration of multinational corporations. Future growth will depend on effectively addressing sustainability concerns within the industry, incorporating technology to enhance the traveler experience, and navigating global economic uncertainties. The forecast period (2025-2033) will likely see continuous growth, though the rate of expansion might fluctuate based on macroeconomic conditions. The segmentation analysis highlights an opportunity for businesses to tailor their offerings to specific demographic groups and travel preferences. For example, millennial business travelers might prioritize experiences and sustainable travel options, while older generations may seek more traditional business travel arrangements. Companies need to adapt their strategies to meet these varying needs to capitalize on market opportunities. Moreover, incorporating data-driven insights to understand traveler behavior and preferences will be crucial for achieving a competitive edge. The regional breakdown presents diverse market entry points and expansion strategies for businesses aiming to participate in this growing sector.

tui.com is ranked #355 in DE with 6.3M Traffic. Categories: Travel and Tourism. Learn more about website traffic, market share, and more!

Revenue in the Travel Agencies industry is expected to grow at a compound annual rate of 12.3% over the five years through 2025 to €121.5 billion. The focus of the travel industry in the last five years has been recovering from the COVID-19 pandemic. Travel demand plunged during 2020 and 2021, when COVID-19 outbreak grounded flights and confined people to their homes. While domestic travel could continue in some countries, most travel agencies had no trips to sell. Since restrictions were lifted across Europe and globally (which happened at each country’s own pace), the travel sector has seen a resurgence in demand by trends characterised as revenge travel and responsible travel. People made up for lost time by taking more trips after COVID-19 restrictions had been lifted. In 2024 and 2025, consumers are still keen for trips but want value-for-money adventures instead as they’re cautious of their spending amid disposable income squeezes. International travel to Europe has also resurged, especially from the US, thanks to the more favourable dollar-to-Europe rate – a welcome trend for agencies. There’s concerns that President Trump’s administration and US tariffs could see a drop in US visitors, but in early 2025 numbers have been strong. Pent-up demand combined with savings built up during COVID-19 has kept bookings high, defying high inflation across Europe that would usually signal lower trip spending. Travel remains a high priority for many households, driving up bookings. As a result, revenue is expected to mount by 4.4% in 2025. That being said, the Russia-Ukraine war has plagued tourism in Eastern Europe, with countries like Finland and the Baltic states continuing to record much lower tourist numbers than pre-pandemic because of fewer Russian tourists and lower travel confidence to the region. Revenue is anticipated to climb at a compound annual rate of 8.9% in the five years through 2030 to €186.3 billion. Online travel agencies will continue to cement their position in the industry, with most traditional agencies adapting by now or already closing. Climate change will disrupt travel agencies and the destination packages they offer. The last few years have already seen wildfires across Greece that spelt disaster for many trips and travel agencies will need to plan for the shift from southern European beaches to northern European destinations as temperatures rise. Travel agencies across Europe will also keep trying to carve out more of a niche by specialising in trips for certain age demographics.