This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.

Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

This statistic shows the cumulative total of Tumblr posts from May 2011 to April 2019. In the most recently measured period, the social platform surpassed 171.5 billion posts, up from 160 billion posts in the corresponding period of the previous year.

Tumblr and user-generated content

Tumblr is a blog-based microblogging site and social networking platform based on user-generated content which is uploaded to individual users’ blogs. As of April 2019, the social network had surpassed 463 million user blogs. Tumblr users commonly post multimedia such as pictures, animated gifs or digital videos as well as short-form written content. The website is mainly accessed through a dashboard interface and users are able to customize their personal blogs.

This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by annual household income. We Are Flint found that 25 percent of internet users who had an annual household income ranging from 80,000 to 100,000 U.S. dollars used the visual blogging site.

This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by urbanity. We Are Flint found that 22 percent of internet users who resided in urban areas used the visual blogging site.