27 datasets found
  1. Cumulative total of Tumblr blogs 2011-2020

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Cumulative total of Tumblr blogs 2011-2020 [Dataset]. https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2011 - Apr 2020
    Area covered
    Worldwide
    Description

    This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users. Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

  2. Tumblr: number of U.S. users 2014-2020

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Tumblr: number of U.S. users 2014-2020 [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    This statistic presents the number of Tumblr users in the United States from 2014 to 2020. In 2015, the number of Tumblr users in the United States was 21 million and is projected to grow to 26.9 million in 2018. The social network is owned by Yahoo.

  3. Tumblr usage penetration in the United States 2020, by age group

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Tumblr usage penetration in the United States 2020, by age group [Dataset]. https://www.statista.com/statistics/202359/tumblr-users-demographics/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    As of the third quarter of 2020, ten percent of U.S. internet users aged 15 to 25 years used the blogging platform Tumblr. Only three percent of internet users aged 56 years and older reported the same.

  4. Tumblr: reach in the United States 2014-2020

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Tumblr: reach in the United States 2014-2020 [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    This statistic presents the Tumblr penetration in the United States from 2014 to 2020. In 2015, 6.5 percent of the U.S. population accessed the social network. In 2018, Tumblr's reach among the U.S. population is projected to reach 8.2 percent.

  5. Tumblr usage penetration in the United States 2020, by gender

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Tumblr usage penetration in the United States 2020, by gender [Dataset]. https://www.statista.com/statistics/246213/share-of-us-internet-users-who-use-tumblr-by-gender/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    According to a third quarter 2020 survey, seven percent of male internet users in the United States used Tumblr. The blogging platform also had a usage reach of seven percent among female U.S. internet users. Overall, 68 percent of U.S. Tumblr users accessed the platform on a weekly basis.

  6. Tumblr usage frequency in the United States 2020

    • statista.com
    Updated May 20, 2025
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    Statista (2025). Tumblr usage frequency in the United States 2020 [Dataset]. https://www.statista.com/statistics/815182/tumblr-usage-frequency-usa/
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    Dataset updated
    May 20, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    As of the third quarter of 2020, it was found that 31 percent of Tumblr users in the United States accessed the social platform on a daily basis. Overall, 88 percent of responding Tumblr audiences claimed that they used the platform monthly.

  7. U.S. Tumblr user development 2014-2020

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). U.S. Tumblr user development 2014-2020 [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    This statistic shows the projected Tumblr user growth in the United States from 2014 to 2020. In 2015, the social network's user figures grew 15.4 percent compared to the previous year. In 2019, development is estimated to slow to a 5.2 percent annual growth rate.

  8. Tumblr usage frequency in Denmark 2020

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Tumblr usage frequency in Denmark 2020 [Dataset]. https://www.statista.com/statistics/656122/tumblr-usage-frequency-in-denmark/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Denmark
    Description

    As of 2020, ** percent of Tumblr users in Denmark reported to have used the platform daily. The corresponding figure for weekly Tumblr users was ** percent of respondents.

  9. Tumblr usage frequency in Germany 2020

    • statista.com
    Updated Oct 8, 2019
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    Statista (2019). Tumblr usage frequency in Germany 2020 [Dataset]. https://www.statista.com/statistics/1176946/frequency-of-use-among-tumblr-users-in-germany/
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    Dataset updated
    Oct 8, 2019
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Germany
    Description

    A share of ** percent of German Tumblr users log on daily, according to a survey run in 2020. A majority at ** percent however said they used the platform at least once a month. Just over half of respondents used the service on a weekly basis.

  10. Tumblr usage frequency in the United Kingdom 2020

    • statista.com
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    Statista, Tumblr usage frequency in the United Kingdom 2020 [Dataset]. https://www.statista.com/statistics/1176749/frequency-of-use-among-tumblr-users-in-the-united-kingdom/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    Nearly ***** out of ten British Tumblr users log on daily, according to a survey run in 2020. A majority at ** percent however said they used the platform at least once a month. Almost ********** of Tumblr users are on the social network at least once a week.

  11. f

    Frequency of total posts and total reach, by gender, for the top 40 brands...

    • plos.figshare.com
    xls
    Updated Oct 31, 2024
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    Monique Potvin Kent; Meghan Pritchard; Christine Mulligan; Lauren Remedios (2024). Frequency of total posts and total reach, by gender, for the top 40 brands marketed to children*, by food category on Twitter, Reddit, Tumblr, and YouTube in 2020. [Dataset]. http://doi.org/10.1371/journal.pdig.0000630.t002
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    xlsAvailable download formats
    Dataset updated
    Oct 31, 2024
    Dataset provided by
    PLOS Digital Health
    Authors
    Monique Potvin Kent; Meghan Pritchard; Christine Mulligan; Lauren Remedios
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    YouTube
    Description

    Frequency of total posts and total reach, by gender, for the top 40 brands marketed to children*, by food category on Twitter, Reddit, Tumblr, and YouTube in 2020.

  12. Social media market share of Tumblr in Turkey 2020-2024

    • statista.com
    Updated Mar 24, 2025
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    Statista (2025). Social media market share of Tumblr in Turkey 2020-2024 [Dataset]. https://www.statista.com/statistics/1313365/turkey-market-share-of-tumblr/
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    Dataset updated
    Mar 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2020 - May 2024
    Area covered
    Turkey
    Description

    During the period between January 2020 and May 2024, the social media market share of Tumblr reached its highest value in August 2021, at 3.6 percent in Turkey. As of May 2024, the social media platform's market share decreased and stood at roughly 0.5 percent.

  13. Canada Tumblr usage reach 2020, by gender

    • statista.com
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    Statista, Canada Tumblr usage reach 2020, by gender [Dataset]. https://www.statista.com/statistics/468557/tumblr-user-gender-share-canada/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 9, 2020 - Apr 17, 2020
    Area covered
    Canada
    Description

    The statistic presents the share of Canadians with a Tumblr account as of April 2020, broken down by gender. According to the source, nine percent of responding Canadian women were accessing Tumblr at the time of survey, compared to ten percent of male internet users in Canada.

  14. Tumblr usage reach in the United States 2018, by age

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Tumblr usage reach in the United States 2018, by age [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by age. We Are Flint found that 43 percent of internet users between the ages of 18 to 24 years old used the social media website.

  15. Tumblr usage reach in the United States 2018, by urbanity

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Tumblr usage reach in the United States 2018, by urbanity [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by urbanity. We Are Flint found that 22 percent of internet users who resided in urban areas used the visual blogging site.

  16. Share of Tumblr in tablet social media market India 2020-2023

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Share of Tumblr in tablet social media market India 2020-2023 [Dataset]. https://www.statista.com/statistics/948292/india-tumblr-share-in-tablet-social-media-market/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2020 - Jun 2023
    Area covered
    India
    Description

    The social networking platform Tumblr had a low share in India's tablet social media market with about **** percent as of June 2023. Over the past few years, the blogging platform's market share had declined dramatically.

  17. Total global visitor traffic to Tumblr.com 2024

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Total global visitor traffic to Tumblr.com 2024 [Dataset]. https://www.statista.com/statistics/261925/unique-visitors-to-tumblrcom/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2023 - Mar 2024
    Area covered
    Worldwide
    Description

    In March 2024, the social network Tumblr.com had 191.1 million website visits worldwide, down from 198.3 million site visits by the end of 2023. In December 2018, the platform banned porn and adult content, a controversial move that sparked user outrage and caused artists and sex workers to move to other sites.

  18. Social media usage in the United States 2019, by device

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Social media usage in the United States 2019, by device [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    According to a survey of Facebook users in the United States, 76 percent of respondents stated that they accessed the social platform via mobile. During the same third quarter 2019 survey period, 41 percent of responding U.S. YouTube users claimed that they used the video platform through a tablet device.

  19. Mobile social network penetration in selected markets 2019

    • statista.com
    Updated Jan 10, 2024
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    Statista Research Department (2024). Mobile social network penetration in selected markets 2019 [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    Social media is one of the most popular mobile activities. As of the first quarter of 2019, it was found that 98 percent of internet users from Thailand and Indonesia had accessed social media via mobile in the preceding month.

  20. Leading mobile-first online activities worldwide 2019

    • statista.com
    Updated Jan 10, 2024
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    Christy Tila (2024). Leading mobile-first online activities worldwide 2019 [Dataset]. https://www.statista.com/topics/2463/tumblr/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christy Tila
    Description

    Messaging, video, and maps are the most popular mobile-first activities worldwide. As of the first quarter of 2019, 86 percent of global internet users had used a chat or instant messaging service on their mobile device. As mobile devices offer flexibility in terms of quick usage sessions or on-the-go service access whenever it is needed, it is hardly surprising that online usage is decisively shifting towards mobile.

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Statista (2025). Cumulative total of Tumblr blogs 2011-2020 [Dataset]. https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/
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Cumulative total of Tumblr blogs 2011-2020

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27 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Nov 25, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
May 2011 - Apr 2020
Area covered
Worldwide
Description

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users. Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

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