As of the third quarter of 2020, ten percent of U.S. internet users aged 15 to 25 years used the blogging platform Tumblr. Only three percent of internet users aged 56 years and older reported the same.

This statistic shows the projected Tumblr user growth in the United States from 2014 to 2020. In 2015, the social network's user figures grew 15.4 percent compared to the previous year. In 2019, development is estimated to slow to a 5.2 percent annual growth rate.

As of the third quarter of 2020, it was found that 31 percent of Tumblr users in the United States accessed the social platform on a daily basis. Overall, 88 percent of responding Tumblr audiences claimed that they used the platform monthly.

According to a third quarter 2020 survey, seven percent of male internet users in the United States used Tumblr. The blogging platform also had a usage reach of seven percent among female U.S. internet users. Overall, 68 percent of U.S. Tumblr users accessed the platform on a weekly basis.

As of 2020, 44 percent of Tumblr users in Denmark reported to have used the platform daily. The corresponding figure for weekly Tumblr users was 65 percent of respondents.

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.

Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

A share of 17 percent of German Tumblr users log on daily, according to a survey run in 2020. A majority at 84 percent however said they used the platform at least once a month. Just over half of respondents used the service on a weekly basis.

38 percent of Norwegians used Tumblr daily in 2020. The share of monthly users was 85 percent of respondents that year.

Nearly three out of ten British Tumblr users log on daily, according to a survey run in 2020. A majority at 89 percent however said they used the platform at least once a month. Almost two-thirds of Tumblr users are on the social network at least once a week.

As of 2020, 28 percent of Swedish Tumblr users used the platform daily. The corresponding figures for weekly and monthly users were 45 and 50 percent, respectively.

This statistic presents the number of Tumblr users in the United States from 2014 to 2020. In 2015, the number of Tumblr users in the United States was 21 million and is projected to grow to 26.9 million in 2018. The social network is owned by Yahoo.

During the period between January 2020 and May 2024, the social media market share of Tumblr reached its highest value in August 2021, at 3.6 percent in Turkey. As of May 2024, the social media platform's market share decreased and stood at roughly 0.5 percent.

The statistic presents the share of Canadians with a Tumblr account as of April 2020, broken down by gender. According to the source, nine percent of responding Canadian women were accessing Tumblr at the time of survey, compared to ten percent of male internet users in Canada.

As of 2020, 36 percent of Finns were using Tumblr daily. The share of respondents using the social media platform weekly was 61 percent, whereas 94 percent used it on a monthly basis that year.

In the six months ending March 2024, the United States accounted for over 45 percent of the web visits to Tumblr.com. Ranked second, the United Kingdom accounted for 5.74 percent of traffic to the social networking website, followed by Canada, which accounted for 5.01 percent of the web page online volume.

The American microblogging social networking site, Tumblr, had just around 0.02 percent share in the mobile social media market across India in April 2020. The social networking platform had slightly increased its mobile user share in February that year, but then again dropped to a 0.01 percent the following month.

The statistic presents the share of Canadians with a Tumblr account as of April 2020, broken down by age group. According to the source, 27 percent of respondents between the ages of 18 and 24 were accessing Tumblr at the time of survey, compared to just three percent of adults aged 55 or above.

The share of Tumblr in the social media market across India was just around 0.04 percent as of April 2020. This was a slight increase in share compared to the previous month.

This statistic presents the Tumblr penetration in the United States from 2014 to 2020. In 2015, 6.5 percent of the U.S. population accessed the social network. In 2018, Tumblr's reach among the U.S. population is projected to reach 8.2 percent.

In March 2024, the social network Tumblr.com had 191.1 million website visits worldwide, down from 198.3 million site visits by the end of 2023. In December 2018, the platform banned porn and adult content, a controversial move that sparked user outrage and caused artists and sex workers to move to other sites.