Introduction

Tumblr Statistics: Tumblr remains a curious mix of microblogging and social networking sites. Despite going through a lot of ups and downs through the years, it still houses premiums of committed users, and it seems to have an even bigger rebound for younger buyers.

This article is all about the Tumblr statistics in 2025, including the user base, trends in content, sources of traffic, and much more.

In the six months ending March 2024, the United States accounted for over 45 percent of the web visits to Tumblr.com. Ranked second, the United Kingdom accounted for 5.74 percent of traffic to the social networking website, followed by Canada, which accounted for 5.01 percent of the web page online volume.

This statistic shows the cumulative total of Tumblr posts from May 2011 to April 2019. In the most recently measured period, the social platform surpassed 171.5 billion posts, up from 160 billion posts in the corresponding period of the previous year.

Tumblr and user-generated content

Tumblr is a blog-based microblogging site and social networking platform based on user-generated content which is uploaded to individual users’ blogs. As of April 2019, the social network had surpassed 463 million user blogs. Tumblr users commonly post multimedia such as pictures, animated gifs or digital videos as well as short-form written content. The website is mainly accessed through a dashboard interface and users are able to customize their personal blogs.

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.

Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

As of the third quarter of 2020, ten percent of U.S. internet users aged 15 to 25 years used the blogging platform Tumblr. Only three percent of internet users aged 56 years and older reported the same.

In March 2025, Tumblr held a share of 0.68 percent of online social network website visits in the United Kingdom. In October 2018, Tumblr's web visit share accounted for 2.89 percent of all social media visits in the country.

The market share of Tumblr among social media platforms in Portugal was of 0.6 percent in February 2022, and it totaled 0.5 percent on the same month in 2023. By the same month in 2024, it had dropped to 0.35 percent. The highest value registered was 0.8 percent, in November 2022.

Tumblr's market share among social media platforms in Poland amounted to 0.82 percent in March 2025.

As of the third quarter of 2020, it was found that 31 percent of Tumblr users in the United States accessed the social platform on a daily basis. Overall, 88 percent of responding Tumblr audiences claimed that they used the platform monthly.

The statistics shows the share of Americans who used Tumblr regularly in 2022. The results were sorted by income tier. In 2022, 8 percent of respondents with a high income said they used Tumblr regularly.

As of March 2024, Twitter.com accounted for over 25.6 percent of social media referral traffic to Tumblr.com. Tumblr's second-largest social media traffic driver was youtube.com, which generated more than 19.9 percent of social media traffic to Tumblr. Overall, social media referrals made up 7.63 percent of the web traffic to the platform.

In March 2025, Tumblr accounted for 0.21 percent of the social network web share visits in Italy, down from 0.28 percent in March 2024. In August 2021, the microblogging and social networking site founded in 2007 saw a web share record high of 1.86 percent in the country.

Tumblr's market share in Romania reached its peak in the given period in August 2021. However, by February 2024 the platform's market share was 0.03 percent.

The statistic presents the share of Canadians with a Tumblr account as of April 2020, broken down by gender. According to the source, nine percent of responding Canadian women were accessing Tumblr at the time of survey, compared to ten percent of male internet users in Canada.

As of 2020, 44 percent of Tumblr users in Denmark reported to have used the platform daily. The corresponding figure for weekly Tumblr users was 65 percent of respondents.

As of 2019, 76 percent of Finns reported to have used Tumblr for entertainment purposes. 13 percent used the platform to follow brands and companies, whereas nine percent used it for news in the evaluated period.

According to a third quarter 2020 survey, seven percent of male internet users in the United States used Tumblr. The blogging platform also had a usage reach of seven percent among female U.S. internet users. Overall, 68 percent of U.S. Tumblr users accessed the platform on a weekly basis.

38 percent of Norwegians used Tumblr daily in 2020. The share of monthly users was 85 percent of respondents that year.

A share of 17 percent of German Tumblr users log on daily, according to a survey run in 2020. A majority at 84 percent however said they used the platform at least once a month. Just over half of respondents used the service on a weekly basis.

As of March 2024, Archiveofourown.com accounted for 13.81 percent of referral traffic to Tumblr.com. Tumblr's second-largest referral traffic driver was Patreon.com, which generated eight percent of referral traffic to the social media platform. Overall, referrals accounted for 2.9 percent of traffic to Tumblr.